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* This is used as a SecretTestOfCharacter on ''WesternAnimation/SouthPark'' by a group of aliens who let Earth get their hands on a massive quantity of "space cash" and see if they will be honest and return it. All of Earth does not and squanders it, believing the whole world to be rich, and even goes so far as to ''nuke Finland'' when that country decided to tell the truth. When the aliens reveal the truth to them, they point out that "space cash" was only worth what Earth arbitrarily decided it was worth and permanently exiles Earth from ever interacting with the rest of the galaxy as punishment for failing the test.
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* The ''[[Literature/TheSilmarillion Silmarillion]]'' fanfiction series ''[[https://archiveofourown.org/series/1300685 All That Glitters: Gold Rush AU]]'' revolves around this, recharacterising the Feanorians as Irish prospectors who head west as part of the Gold Rush, drawn by Feanor's promises of gold and a new life but finding...[[TraumaCongaLine all events of Silmarillion canon, and then some]].
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* Referenced in ''Theatre/HMSPinafore'' when Little Buttercup attempts to hint to Captain Corcoran that he isn't nearly as nobly born as he thinks he is. As he's "anything but clever" it goes straight over his head, of course.
--> ''Black sheep dwell in every fold;\\
All that glitters is not gold;\\
Storks turn out to be but logs;\\
Bulls are but inflated frogs.''
--> ''Black sheep dwell in every fold;\\
All that glitters is not gold;\\
Storks turn out to be but logs;\\
Bulls are but inflated frogs.''
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Whenever a character is deceived by surface appearances into overestimating the value of something this trope is in play.
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Whenever a character is deceived by surface appearances into overestimating the value of something something, this trope is in play.
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* ''Anime/TheGreatMissionToSavePrincessPeach'': [[Franchise/SuperMarioBros Luigi]] turns to CatharticCrying after all the gold nuggets he grabbed in the mine are turned into regular rocks.
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* ''Anime/TheCastleOfCagliostro'' has a lost treasure, which counts as a partial example. The Roman ruins' enormous value is purely cultural, but the international attention they'll receive from academics and tourists will be useful for Clarisse and her country's economy. Lupin, however, wistfully notes that it's too big for his pocket.
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* ''Anime/TheCastleOfCagliostro'' ''[[Anime/TheCastleOfCagliostro Lupin III: The Castle of Cagliostro]]'' has a lost treasure, which counts as a partial example. The Roman ruins' enormous value is purely cultural, but the international attention they'll receive from academics and tourists will be useful for Clarisse and her country's economy. Lupin, however, wistfully notes that it's too big for his pocket.
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* ''VideoGame/LuigisMansion'': In all games, you obtain the gem on King Boo's crown after defeating him, but it's always the least valuable treasure. It is worth 5000G (as much as a single coin) in the [[VideoGame/LuigisMansion1 first game]], has no value at all in ''[[VideoGame/LuigisMansionDarkMoon Dark Moon]]'', and [[spoiler:outright vanishes after grabbing it]] in ''VideoGame/LuigisMansion3''.
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* ''VideoGame/LuigisMansion'': ''VideoGame/ANNOMutationem'': In one side-mission, Ann is asked by several treasure hunters to collect several gold coins scattered around Freeway 42 and have them checked out for their authenticity. The gold coins are later explained to be made of material that looks identical with gold, but is considered virtually worthless.
* ''VideoGame/LuigisMansionSeries'': In all games, you obtain the gem on King Boo's crown after defeating him, but it's always the least valuable treasure. It is worth 5000G (as much as a single coin) in the[[VideoGame/LuigisMansion1 [[VideoGame/LuigisMansion first game]], has no value at all in ''[[VideoGame/LuigisMansionDarkMoon Dark Moon]]'', and [[spoiler:outright vanishes after grabbing it]] in ''VideoGame/LuigisMansion3''.
* ''VideoGame/LuigisMansionSeries'': In all games, you obtain the gem on King Boo's crown after defeating him, but it's always the least valuable treasure. It is worth 5000G (as much as a single coin) in the
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* In ''WesternAnimation/{{Jingaroo}}'', after Sydney and Jabiru get buried in sand when trying to get the treasure, their friends help get them out and they realize friendship is much more valuable than material riches.
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* ''VideoGame/ShovelKnight'': King Knight learns this the hard way during the ''King of Cards'' campaign. His driving goal is to become a real king- the whole reason he participates in the Joustus card game is because the tournament winner is called the King of Cards. Eventually, he [[spoiler:betrays the kingdom to the Enchantress]] to gain the throne... only to find that his prize is becoming a PuppetKing, HatedByAll because ''everyone'' knows he's a usurper.
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* ''VideoGame/LuigisMansion'': In all games, you obtain the gem on King Boo's crown after defeating him, but it's always the least valuable treasure. It is worth 5000G (as much as a single coin) in the first game, has no value at all in ''[[VideoGame/LuigisMansionDarkMoon Dark Moon]]'', and [[spoiler:outright vanishes after grabbing it]] in ''VideoGame/LuigisMansion3''.
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* ''VideoGame/LuigisMansion'': In all games, you obtain the gem on King Boo's crown after defeating him, but it's always the least valuable treasure. It is worth 5000G (as much as a single coin) in the [[VideoGame/LuigisMansion1 first game, game]], has no value at all in ''[[VideoGame/LuigisMansionDarkMoon Dark Moon]]'', and [[spoiler:outright vanishes after grabbing it]] in ''VideoGame/LuigisMansion3''.
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* ''WesternAnimation/KungFuPanda'': The Dragon Scroll, purported to be the ultimate source of wisdom and power for the Dragon Warrior [[spoiler: is completely blank. Somewhat subverted in that the scroll also reflects the face of the person looking at it back onto them, hinting at the fact that the chosen Dragon Warrior already has all the wisdom and power they need within them, and they needn't rely on mystical scrolls.]]
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* ''WesternAnimation/KungFuPanda'': ''WesternAnimation/KungFuPanda1'': The Dragon Scroll, purported to be the ultimate source of wisdom and power for the Dragon Warrior [[spoiler: is completely blank. Somewhat subverted in that the scroll also reflects the face of the person looking at it back onto them, hinting at the fact that the chosen Dragon Warrior already has all the wisdom and power they need within them, and they needn't rely on mystical scrolls.]]
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* ''VideoGame/LuigisMansionSeries'': In all games, you obtain the gem on King Boo's crown after defeating him, but it's always the least valuable treasure. It is worth 5000G (as much as a single coin) in the first game, has no value at all in ''[[VideoGame/LuigisMansionDarkMoon Dark Moon]]'', and [[spoiler:outright vanishes after grabbing it]] in ''VideoGame/LuigisMansion3''.
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* ''VideoGame/LuigisMansionSeries'': ''VideoGame/LuigisMansion'': In all games, you obtain the gem on King Boo's crown after defeating him, but it's always the least valuable treasure. It is worth 5000G (as much as a single coin) in the first game, has no value at all in ''[[VideoGame/LuigisMansionDarkMoon Dark Moon]]'', and [[spoiler:outright vanishes after grabbing it]] in ''VideoGame/LuigisMansion3''.
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* [[https://www.youtube.com/watch?v=GU9qWR6Bosw A song]] by Dan Seals talks about a man who loved a beautiful rodeo woman, but she's focused on her career and doesn't want to have anything to do with him or their daughter. This song's name? ''Everything That Glitters (Is Not Gold)''.
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* [[https://www.youtube.com/watch?v=GU9qWR6Bosw A song]] by Dan Seals talks about a man who loved a beautiful rodeo woman, but she's focused on her career and doesn't want to have anything to do with him or their daughter. This song's name? ''Everything "Everything That Glitters (Is Not Gold)''.Gold)".
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* Music/{{Soundgarden}}'s "Pretty Noose" concerns, in Music/ChrisCornell's words "an attractively packaged bad idea ... something that seems great at first and then comes back to bite you", hence the allusion to a noose trap - and fitting the trope name more, the second iteration of the chorus goes "Diamond rope, silver chain\Pretty noose is pretty pain".
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* ''LightNovel/SpiceAndWolf'': Lawrence and Holo are frequently on either side of many a scam. For instance in the first half of season 2 Holo and a young merchant infatuated with her create a market for pyrite, forcing Lawrence to scramble to profit from the price boom before it busts, with help from the city alchemists.
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* ''Literature/SpiceAndWolf'': Lawrence and Holo are frequently on either side of many a scam. For instance, Holo and a young merchant infatuated with her create a market for pyrite, forcing Lawrence to scramble to profit from the price boom before it busts, with help from the city alchemists.
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* ''Fanfic/VowOfNudity'': Petrichor, the villain of one story, kickstarts the plot by robbing and murdering a sailor known to possess a magic fish-controlling stone. Unfortunately, he steals a bright blue gem locked away in the sailor's safe, assuming it was the stone in question, and completely overlooks a drab sea-glass pebble sitting in plain sight on his desk.
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* ''WesternAnimation/PJMasks'': In "Voyage of the Golden Asteroid", after spending the entire episode first preventing Pirate Robot from stealing the asteroid, and then preventing said asteroid from crashing into Earth after [[NiceJobBreakingItHero Newton and Pirate Robots fight changes it's course]], it is revealed the asteroid was not actually made of gold but iron pyrite. Pirate Robot still thinks it's a treasure though.
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* Series/{{VIP}} episode [[Recap/VIP2x16HardValsNight Hard Val's Night]] involves the band Music/{{Lit}} hiring Val and her team to track down lead singer A.Jay's stolen diamond-encrusted belt buckle. After they manage to track it down they learn the diamonds are just plastic and paste, not real, much to A.Jay's surprise and disappointment. However it's later [[SubvertedTrope subverted]] when they learn the buckle has secret codes encrypted on it, which gets the attention of an arms dealer that starts pursuing them.
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* Charlie Sheen told a story about running into Donald Trump shortly after he'd gotten married, and Trump gave him the diamond cufflinks off his jacket as an impromptu wedding gift. Sheen later had them appraised and found out they were cubic zirconia instead of real diamonds.
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* Charlie Sheen Creator/CharlieSheen told a story about running into Donald Trump UsefulNotes/DonaldTrump shortly after he'd gotten married, and Trump gave him the diamond cufflinks off his jacket as an impromptu wedding gift. Sheen later had them appraised and found out they were cubic zirconia instead of real diamonds.
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* The MacGuffin in ''Film/RainingInTheMountain'' (1978) is a sacred Buddhist scroll, regarded as priceless by the two rival conspirators trying to steal it. However the Abbot of the monastery where the scroll is kept regards it as just a tattered parchment, worthless except for the message it contains. [[spoiler:At the end of the movie, his successor burns the scroll to prevent any more trouble, after having the contents copied for distribution. The new Abbot makes a point of gifting one of these copies to the surviving conspirator, who doesn't look happy but is hardly in a position to admit why.]]
