History Main / AdvertisingByAssociation

* ''WesternAnimation/{{Coraline}}'' pulled the bait-and-switch version, with advertisements annoucning it was "From the director of ''TIM BURTON'S WesternAnimation/TheNightmareBeforeChristmas''", naturally leading many people believe that the movie was by Creator/TimBurton. Actually, it's Henry Selick who directed both movies, and Burton (the producer of ''The Nightmare Before Christmas'') had no involvement in ''Coraline''.

* ''WesternAnimation/{{Coraline}}'' was promoted as "From the director of ''WesternAnimation/TheNightmareBeforeChristmas''", leading many people believe that the movie is by Creator/TimBurton. Actually, it's Henry Selick who directed both movies, and Burton was only the producer of ''The Nightmare Before Christmas'' and had no involvement in ''Coraline''.

* ''Film/TheApartment'' advertisements boasted that it shares a director with ''Film/SomeLikeItHot'', Creator/BillyWilder.[[note]]They didn't mention that the two movies also share two writers, Wilder and IAL Diamond, and a lead actor, Creator/JackLemmon.[[/note]]

* A [[https://youtu.be/U_-md5pebwI trailer]] for the 1949 rerelease of ''Film/TheWizardOfOz'' targets adult moviegoers by accompanying pictures of Creator/RayBolger, Creator/BertLahr, and Creator/JackHaley out of costume with the titles of some of their respective Broadway hits. It also boasts, "Produced by the producer of ''Film/{{Little Women|1933}}''" and "Directed by [[Creator/VictorFleming the director]] of ''Film/GoneWithTheWind''".

* ''Film/TheSoundOfMusic'': "Creator/JulieAndrews, the girl who captured the heart of the world in ''Film/MaryPoppins'', now brings you [[{{Tagline}} the happiest sound in all the world!]]" A later trailer also flaunted her Oscar win for playing Mary Poppins.

* ''Film/TheSoundOfMusic'':
** "Creator/JulieAndrews, the girl who captured the heart of the world in ''Film/MaryPoppins'', now brings you [[{{Tagline}} the happiest sound in all the world!]]" (Teaser Trailer)
** "...with Julie Andrews, Academy Award Winner for Best Actress of the Year in Walt Disney's ''Mary Poppins'', now in the new and glorious role of Maria." (General Release Trailer)

* [[Franchise/DisneyAnimatedCanon Disney Animation Studios]] often plays up their brand in lieu of specific film association, by putting random movie clips in their trailers. ''WesternAnimation/{{Pinocchio}}'' began Disney's habit of association in the trailers ("Now, Creator/WaltDisney brings you his first and only full-length feature since ''WesternAnimation/{{Snow White|and the Seven Dwarfs}}''."), and ''WesternAnimation/{{Cinderella}}'' was their first film to begin associating specific movies in its posters ("Greatest since ''Snow White''"). Starting at UsefulNotes/TheRenaissanceAgeOfAnimation, Disney also sometimes promotes their movies as coming "from the creators of [insert something else with the same directors]," or, for some musicals, by name-dropping another hit with at least one of the same songwriters (For instance, ''WesternAnimation/BeautyAndTheBeast'' and ''WesternAnimation/{{Aladdin}}'' both received trailers announcing, "Featuring six new songs from the UsefulNotes/AcademyAward-winning [[Music/AlanMenken composer]] of ''WesternAnimation/{{The Little Mermaid|1989}}!").

* [[Franchise/DisneyAnimatedCanon Disney Animation Studios]] often plays up their brand in lieu of specific film association, by putting random movie clips in their trailers. ''WesternAnimation/{{Pinocchio}}'' began Disney's habit of association in the trailers ("Now, Creator/WaltDisney brings you his first and only full-length feature since ''WesternAnimation/{{Snow White|and the Seven Dwarfs}}''."), and ''WesternAnimation/{{Cinderella}}'' was their first film to begin associating specific movies in its posters ("Greatest since ''Snow White''"). Starting at UsefulNotes/TheRenaissanceAgeOfAnimation, Disney also sometimes promotes their movies as coming "from the creators of [insert something else with the same directors]," or, for some musicals, by name-dropping another hit with at least one of the same songwriters (For instance, ''WesternAnimation/BeautyAndTheBeast'' and ''WesternAnimation/{{Aladdin}}'' both received trailers announcing, "Featuring six new songs from the UsefulNotes/{{Academy Award|s}}-winning [[Music/AlanMenken composer]] of ''WesternAnimation/{{The Little Mermaid|1989}}!").

* [[Franchise/DisneyAnimatedCanon Disney Animation Studios]] in its early years would advertise films as being "Creator/WaltDisney's Latest Picture", and in the decades after Walt's death would play up the brand in lieu of specific film association. ''WesternAnimation/{{Pinocchio}}'' began Disney's habit of association in the actual trailers ("Now, Walt Disney brings you his first and only full-length feature since ''WesternAnimation/{{Snow White|and the Seven Dwarfs}}''."), and ''WesternAnimation/{{Cinderella}}'' was their first film to begin associating specific movies in its posters ("Greatest since ''Snow White''").

* ''Film/{{Labyrinth}}'': Creator/TriStarPictures announces the collaboration of three extraordinary talents: Creator/JimHenson, creator of Franchise/TheMuppets and ''[[Film/TheDarkCrystal Dark Crystal]]'', Creator/GeorgeLucas, creator of the ''Franchise/StarWars'' saga, and one of the most innovative forces in modern entertainment, Music/DavidBowie."

* ''WesternAnimation/{{Coco}}'': As usual with Pixar films, the trailer says "From the creators of ''Franchise/ToyStory'' and ''WesternAnimation/FindingDory''".

* [[Franchise/DisneyAnimatedCanon Disney Animation Studios]] in its early years would advertise films as being "Creator/WaltDisney's Latest Picture", and in the decades after Walt's death would play up the brand in lieu of specific film association. ''WesternAnimation/{{Pinocchio}}'' began Disney's habit of association in the actual trailers ("Now, Walt Disney brings you his first and only full-length feature since ''WesternAnimation/{{Snow White|and the Seven Dwarfs}}''."), and ''WesternAnimation/{{Cinderella}}'' was their first film to begin associating specific movies in its posters ("Greatest since ''Snow White'').

* [[Franchise/DisneyAnimatedCanon Disney Animation Studios]] in its early years would advertise films as being "Creator/WaltDisney's Latest Picture", and in the decades after Walt's death would play up the brand in lieu of specific film association. ''WesternAnimation/{{Frozen|2013}}'' was their first film to begin associating specific movies in its posters ("From the creators of ''WesternAnimation/{{Tangled}}'' and ''WesternAnimation/WreckItRalph''") and ''WesternAnimation/BigHero6'' began Disney's habit of association in the actual trailers ("From the creators of '' Wreck-It Ralph'' and ''Frozen''").

* Creator/{{NBC}}'s premiere episode of ''Series/OneVersusOneHundred'' introduced the show as "from the producers of ''Series/DealOrNoDral''".

* Creator/FourKidsEntertainment did something similar while it was running, primarily using ''Anime/{{Pokemon}}'' and ''Anime/YuGiOh''.

* ''Film/{{Barbarian}}: "From a producer of ''Film/It2017'' and the executive producer of ''Film/TheGrudge'' and ''Film/TheRing2002''."

* ''Film/{{Barbarian}}: From a producer of ''Film/It2017'' and the executive producer of ''Film/TheGrudge'' and ''Film/TheRing2002''.

** ''Film/RunSweetheartRun'':"From the producer of ''Film/ThePurge'', ''Film/TheInvisibleMan2020'', and ''Film/{{Ma}}''."

** Also he acted as producer at ''Film/ViolentNight'' trailer: "From the producer of ''Film/Nobody'' and ''Film/BulletTrain''.

* ''Film/{{M3gan}}'': "From Creator/JamesWan, producer of ''Film/Annabelle'', and [[Creator/BlumhouseProductions Blumhouse]], producer of ''Film/TheBlackPhone''."