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* Victor Meldrew's pained cry of "I don't believe it!" in ''OneFootInTheGrave'' was extremely popular with the audience but the writers and the actor who played Meldrew, Richard Wilson, were sick of it and so its use was toned down. Not completely abandoned, however, as it did still pop up in later episodes.

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* Victor Meldrew's pained cry of "I don't believe it!" in ''OneFootInTheGrave'' ''Series/OneFootInTheGrave'' was extremely popular with the audience but the writers and the actor who played Meldrew, Richard Wilson, were sick of it and so its use was toned down. Not completely abandoned, however, as it did still pop up in later episodes.
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** "I want cheesy poofs!" and "I'm not fat, I'm big-boned!" were popular catchphrases for Cartman in the early seasons but haven't been used in years.

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** "I want cheesy poofs!" and "I'm not fat, I'm big-boned!" big-boned!"Espically "Screw you guy I'm going Home" were popular catchphrases for Cartman in the early seasons but haven't been used in years.
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%% * ZeroContextExample
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** The first ''WesternAnimation/FamilyGuy'' had Lois give a catchphrase along the lines of "X is God's way of telling you that Y".
** Certain ''FamilyGuy'' examples have been Lampshaded in the show itself

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** The first ''WesternAnimation/FamilyGuy'' run had Lois give a catchphrase along the lines of "X is God's way of telling you that Y".
** Certain ''FamilyGuy'' examples have been Lampshaded in the show itself
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* ''Series/{{Supernatural}}'': Sam and Dean used to call each others "Bitch" and "Jerk" but this ritual was dropped after the second season. It's briefly brought back in season 10.



* In the ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' episode "[[Recap/MyLittlePonyFriendshipIsMagicS1E15FeelingPinkieKeen Feeling Pinkie Keen]]", Spike frequently uses the catchphrase "Holy Guacamole!", never heard before and after that episode.

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* In the ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' episode "[[Recap/MyLittlePonyFriendshipIsMagicS1E15FeelingPinkieKeen Feeling Pinkie Keen]]", Spike frequently uses the catchphrase "Holy Guacamole!", Guacamole!" twice, never heard before and after that episode.

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* As seen in the "False Alarm" of ''WesternAnimation/HeyArnold'', Eugene's catchphrase was "I'm fine" but it was changed to "I'm okay" by the end of Season 1.

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* As seen PlayedWith in the "False Alarm" of ''WesternAnimation/HeyArnold'', ''WesternAnimation/HeyArnold'': in "[[JuryDuty False Alarm]]," Eugene's catchphrase was when injured is "I'm fine" fine," but it was by the end of season one it's been changed to "I'm okay" by the end of Season 1.okay."


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* Early ''WesternAnimation/PhineasAndFerb'' episodes sometimes had [[CheerfulChild Phineas]] say "How serendipitous!" Unlike the show's many, ''many'' other catchphrases, this one didn't stick.
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** Sheila's "what-what-WHAAAT?!" was unused for years, only to [[ForgotFlandersCouldDoThat come back]] for a [[BigWhat dramedic ending]] in "Members Only."
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** Also Bender: I'm gonna have my own X! With blackjack, and hookers!
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-->-- ''WesternAnimation/TheSimpsons''

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-->-- ''WesternAnimation/TheSimpsons''
''WesternAnimation/TheSimpsons'', "Summer of 4 ft. 2"

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* JJ from ''Series/GoodTimes'' stopped using "DYNOMITE!" after a while.
* By the sixth or seventh season of ''Series/DiffrentStrokes'', Arnold's use of "Whatchootalkinbout" had decreased and was gone by the eighth season.
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* The Hero Cortez from ''VideoGame/TimeSplitters'' had a catchphrase, 'Time to Split' which he always loudly exclaims before shifting to another time. Viciously played upon in the third game, where this is met with blank stares and disbelief by his partners in time, sometimes causing Cortez to falter and just give up. It could be an example of CharacterizationMarchesOn, since the characters in ''Timesplitters 2'' were pretty one-dimensional, until Future Perfect, in which the characters actually have personalities and dialogue.

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* The Hero Cortez from ''VideoGame/TimeSplitters'' had a catchphrase, 'Time to Split' which he always loudly exclaims before shifting to another time. Viciously played upon in the [[VideoGame/TimeSplittersFuturePerfect third game, game]], where this is met with blank stares and disbelief by his partners in time, sometimes causing Cortez to falter and just give up. It could be an example of CharacterizationMarchesOn, since the characters in ''Timesplitters 2'' ''VideoGame/TimeSplitters2'' were pretty one-dimensional, until Future Perfect, ''Future Perfect'', in which the characters actually have personalities and dialogue.

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* ''Series/FullHouse'':
** Stephanie's catchphrases during the early seasons were "How rude!" "Well pin a rose on your nose" and "Hot dog." She dropped these as she got older. Although as a CallBack to her childhood she starts saying "How rude!" again in ''Series/FullerHouse'' as an adult.
** Michelle has many cute catchphrases as a child ( "You got it dude!" "Aw nuts" "You're in big trouble, mister!" etc.) but, like her sister, she eventually drops them when she gets older.
* ''Series/HappyDays'': Chachi's catchphrase was "Wa, wa, wa!" in his early appearances on the show. Thankfully dropped as he grew up.




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* ''WesternAnimation/LooneyTunes'': Justified with WesternAnimation/DaffyDuck due to his change of personality over the years. In his early hyperactive days he would often yell "Woo hoo-hoo-HOO-hoo-hoo!" while bouncing around like a maniac. He would later drop this once the writers change his character from a {{Cloudcuckoolander}} to an egotistical loser and his main catchphrase becomes "You're despicable!"
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--> '''Marge:''' Oh Bart, [[LampshadeHanging you haven't said that in years.]]

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--> '''Marge:''' Oh Bart, [[LampshadeHanging you haven't said that in years.]]

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[[AC:VideoGames]]
* The Hero Cortez from ''VideoGame/TimeSplitters'' had a catchphrase, 'Time to Split' which he always loudly exclaims before shifting to another time. Viciously played upon in the third game, where this is met with blank stares and disbelief by his partners in time, sometimes causing Cortez to falter and just give up. It could be an example of CharacterizationMarchesOn, since the characters in ''Timesplitters 2'' were pretty one-dimensional, until Future Perfect, in which the characters actually have personalities and dialogue.

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[[AC:VideoGames]]
[[/folder]]

[[folder: Video Games ]]

* The Hero Cortez from ''VideoGame/TimeSplitters'' had a catchphrase, 'Time to Split' which he always loudly exclaims before shifting to another time. Viciously played upon in the third game, where this is met with blank stares and disbelief by his partners in time, sometimes causing Cortez to falter and just give up. It could be an example of CharacterizationMarchesOn, since the characters in ''Timesplitters 2'' were pretty one-dimensional, until Future Perfect, in which the characters actually have personalities and dialogue.



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** He used "For the sheer fact" quite a bit in ''[=FireRed=]'', but he deliberately stops himself from doing it come ''Pokémon Crystal''.

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** He used "For the sheer fact" quite a bit in ''[=FireRed=]'', but he deliberately stops himself from doing it come ''Pokémon Crystal''.



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* In the early days of his comic, ComicBook/JimmyOlsen would think "Super duper!" to himself when something went off well. It didn't last and has long since fallen into obscurity.



* In ''Film/HarryPotter'', the titular character initially had the habit of saying 'Don't mention it' whenever he helped someone. It wasn't brought back past ''The Chamber of Secrets'', when the series began to change directors and take on a harsher tone.

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* In ''Film/HarryPotter'', the titular character initially had the habit of saying 'Don't '[[ThinkNothingOfIt Don't mention it' it]]' whenever he helped someone. It wasn't brought back past ''The Chamber of Secrets'', when the series began to change directors and take on a harsher tone.



* The first season of ''Who Wants to be a Millionaire'' had the host recite the catchphrase "Is that your final answer?" after every single question. This was later shortened to "Final answer?", then to just "Final?". Two possible reasons for doing away with the original catchphrase: (1) Viewers got a little fatigued hearing the same phrase over and over again, (2) Regis Philbin, the original host, was getting more than a little sick of having people say the phrase to him everywhere -- see also ''Never Heard That One Before''.

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* The first season of ''Who Wants to be a Millionaire'' had the host recite the catchphrase "Is that your final answer?" after every single question. This was later shortened to "Final answer?", then to just "Final?". Two possible reasons for doing away with the original catchphrase: (1) Viewers got a little fatigued hearing the same phrase over and over again, (2) Regis Philbin, the original host, was getting more than a little sick of having people say the phrase to him everywhere -- see also ''Never Heard That One Before''.''NeverHeardThatOneBefore''.

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---> ''WesternAnimation/TheSimpsons''

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---> -->-- ''WesternAnimation/TheSimpsons''



* The 4Kids dub of ''WesternAnimation/WinxClub'' gave each girl a catch phrase on the bonus [=DVDs=] that came with the dolls. The phrases were never actually said in any version of the show.
-->Bloom: Earth girls rule!
-->Stella: Style is, like, so always in style!
-->Flora: Peace out!
-->Musa: Royalty rocks! (Referring to the dub error that Musa is a princess)
-->Tecna: I'll catch you on the download!

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* The 4Kids Creator/FourKidsEntertainment dub of ''WesternAnimation/WinxClub'' gave each girl a catch phrase on the bonus [=DVDs=] that came with the dolls. The phrases were never actually said in any version of the show.
-->Bloom: -->'''Bloom:''' Earth girls rule!
-->Stella: -->'''Stella:''' Style is, like, so always in style!
-->Flora: -->'''Flora:''' Peace out!
-->Musa: -->'''Musa:''' Royalty rocks! (Referring to the dub error that Musa is a princess)
-->Tecna: -->'''Tecna:''' I'll catch you on the download!download!
----
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* Nanoha from ''Franchise/LyricalNanoha'' originally had the cutesy catchphrase "[[GratuitousEnglish Lyrical Magical]]". This was phased out in ''[[Anime/MagicalGirlLyricalNanohaAs A's]]'', and replaced with the far more appropriate "Zenryoku Zenkai!" ([[ThereIsNoKillLikeOverkill Full Power! Full Throttle!]])[[labelnote:*]]The latter half is also a homophone for "[[StuffBlowingUp Total Annihilation!]]"[[/labelnote]]

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* Nanoha from ''Franchise/LyricalNanoha'' originally had the cutesy catchphrase "[[GratuitousEnglish Lyrical Magical]]". This was phased out in ''[[Anime/MagicalGirlLyricalNanohaAs A's]]'', and replaced with the far more appropriate "Zenryoku Zenkai!" ([[ThereIsNoKillLikeOverkill Full Power! Full Throttle!]])[[labelnote:*]]The Throttle!]])[[note]]The latter half is also a homophone for "[[StuffBlowingUp Total Annihilation!]]"[[/labelnote]]Annihilation!]]"[[/note]]
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** Finn used to say "Mathematical!" and "Algebraic!" (a leftover from the PilotEpisode) but it was quickly forgotten. It is very unlikely to ever come back especially since the cancellation of its CompanionShow called ''Mathematical!'' due to it openly discussing HoYay after the episode "[[Recap/AdventureTimeS3E10WhatWasMissing What Was Missing]]".

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** Finn used to say "Mathematical!" and "Algebraic!" (a leftover from the PilotEpisode) but it was quickly forgotten. It is very unlikely to ever come back back, especially since after the cancellation of its CompanionShow called ''Mathematical!'' was cancelled due to it openly discussing a controversy over its open discussion of the HoYay after the episode readings of "[[Recap/AdventureTimeS3E10WhatWasMissing What Was Missing]]".

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* ''Anime/{{Pokemon}}'':
** Early English dub episodes tried to translate Meowth's Japanese VerbalTic as "meow" or "Meowth". By the end of Kanto they scrapped it.
** Originally Team Rocket would say "Yana kanji!" in Japanese when blasting off however later episodes use "Ii kanji!" instead.

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* ''Anime/{{Pokemon}}'':
**
''Anime/{{Pokemon}}'': Early English dub episodes tried to translate Meowth's Japanese VerbalTic as "meow" or "Meowth". By the end of Kanto they scrapped it.
** Originally Team Rocket would say "Yana kanji!" in Japanese when blasting off however later episodes use "Ii kanji!" instead.
it.
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* WebVideo/BrainScratchComms mainstay Lewis's "Peach was useful!" was abandoned after its overexposure during the ''VideoGame/SuperMario3DWorld'' playthrough.

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* WebVideo/BrainScratchComms WebVideo/BrainScratchCommentaries mainstay Lewis's "Peach was useful!" was abandoned after its overexposure during the ''VideoGame/SuperMario3DWorld'' playthrough.
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* WebVideo/BrainScratchComms mainstay Lewis's "Peach was useful!" was abandoned after its overexposure during the ''VideoGame/SuperMario3DWorld'' playthrough.
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* WebVideo/{{Chuggaaconroy}} has so many [[CatchPhrase Catch Phrases]] that he has to stop himself from getting new ones.
** He used "For the sheer fact" quite a bit in ''[=FireRed=]'', but he deliberately stops himself from doing it come ''Pokémon Crystal''.
** He started saying "But I digress" in ''VideoGame/KirbysEpicYarn'' but told himself to stop because [[LetsPlay/ClementJ642 another Let's Player]] already had that catchphrase.
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[[AC:Film]][[AC:{{Film}}]]
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[[AC:Film]]
* In ''Film/HarryPotter'', the titular character initially had the habit of saying 'Don't mention it' whenever he helped someone. It wasn't brought back past ''The Chamber of Secrets'', when the series began to change directors and take on a harsher tone.

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Removed: 433

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[[AC: LetsPlay]]
* Creator/RayNarvaezJr used to have multiple catchphrases during his time at Creator/AchievementHunter, although as time's gone on he's retired a large number of them. The reasons for these vary; some were retired after he left, some he just stopped using, and he stopped using "YOLO" among other catchphrases [[WhyTheFandomCantHaveNiceThings thanks to fans quoting it to him ad nauseum and annoying him repeatedly]].


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* Basically [[EnforcedTrope enforced]] by the way the WebVideo/GameGrumps record. With dozens of videos recorded in consecutive sessions, minor in-jokes they circulate for a day or two pop in videos weeks or months down the line. Specifically:
** [[Franchise/StarWars Emperor Palpatine's]] "DO IT," as of the Mario Party 8 Finale.
** Since the Dennis The Menace episode, ''"GET '''OUTTA''' HERE!"''
** "Mycaruba" came up quite a lot in the early Dan-era videos.
** Dan initially said 'totally!' very enthusiastically whenever he agreed with Arin, though he toned it down after a few episodes after it was pointed out to him.
** "Goddammit Ross" was abandoned for being too mean.
** The sarcastic "Like, comment and subscribe!" stopped popping up once an end slate with a subscribe button right at the top.
** And naturally, any catchphrase WebVideo/JonTron had is automatically this.
* Creator/RayNarvaezJr used to have multiple catchphrases during his time at Creator/AchievementHunter, although as time's gone on he's retired a large number of them. The reasons for these vary; some were retired after he left, some he just stopped using, and he stopped using "YOLO" among other catchphrases [[WhyTheFandomCantHaveNiceThings thanks to fans quoting it to him ad nauseum and annoying him repeatedly]].
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** "I am a giant squids of anger!

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** "I I am a giant squids of anger!

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* On ''Series/SesameStreet'', Mr. Snuffleupagus used to always say "Oh, dear" in a worried voice. Big Bird even lampshaded it once; when Snuffy went missing in one episode and BB called the police (an Anything Muppet) to take a report, part of his description was that he said "Oh dear" a lot.



** The Eleventh Doctor's "Geronimo!" was dropped after the first season.

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** The Eleventh Doctor's "Geronimo!" was dropped after the is a downplayed case; he certainly mentions it most in his first season.season and it's one of his least recurring quirks. It does get a few nods later on, including "The Day of The Doctor."



* Annie from ''ComicStrip/LittleOrphanAnnie'' had a catchphrase of "Hot alligator!" that was eventually dropped. Her "Leapin' lizards" catchphrase stayed though.

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* Annie from ''ComicStrip/LittleOrphanAnnie'' had a catchphrase of "Hot alligator!" that was eventually dropped. Her dropped, in favor of keeping "Leapin' lizards" catchphrase stayed though.
as a catchphrase.



* ''VideoGame/TimeSplitters 2'' & ''Timesplitters:Future Perfect'' might qualify. The Hero Cortez had a catchphrase, 'Time to Split' which he always loudly exclaims before shifting to another time. Viciously played upon in the third game, where this is met with blank stares and disbelief by his partners in time, sometimes causing Cortez to falter and just give up. It could be an example of CharacterizationMarchesOn, since the characters in ''Timesplitters 2'' were pretty one-dimensional, until Future Perfect, in which the characters actually have personalities and dialogue.
* ''Franchise/{{Pokemon}}'' used to have "[[GottaCatchThemAll Gotta catch 'em all!]]" as its {{Tagline}} but it went out of fashion with [[VideoGame/PokemonRubyAndSapphire Generation III]] probably because it was impossible in ''Ruby'' & ''Sapphire'' to have all the 386 Pokemon existing at the time, a good chunk lost in the transition between II and III and impossible to transfer (early previews of the games still featured the tagline, but it was eventually removed). It however reappears once in a while since [[VideoGame/PokemonXAndY Gen VI]] and its will to [[PanderingToTheBase appeal to its nostalgic fanbase]]. The new catchphrase created for its [[MilestoneCelebration 20th anniversary]] is "Train On".

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* ''VideoGame/TimeSplitters 2'' & ''Timesplitters:Future Perfect'' might qualify. The Hero Cortez from ''VideoGame/TimeSplitters'' had a catchphrase, 'Time to Split' which he always loudly exclaims before shifting to another time. Viciously played upon in the third game, where this is met with blank stares and disbelief by his partners in time, sometimes causing Cortez to falter and just give up. It could be an example of CharacterizationMarchesOn, since the characters in ''Timesplitters 2'' were pretty one-dimensional, until Future Perfect, in which the characters actually have personalities and dialogue.
* ''Franchise/{{Pokemon}}'' used to have "[[GottaCatchThemAll Gotta catch 'em all!]]" as its {{Tagline}} but it went out of fashion with [[VideoGame/PokemonRubyAndSapphire Generation III]] probably because it was impossible in ''Ruby'' & ''Sapphire'' to have all the 386 Pokemon existing at the time, a good chunk lost in the transition between II and III and impossible to transfer (early previews of the games still featured the tagline, but it was eventually removed). time. It however reappears once in a while since started popping up again come [[VideoGame/PokemonXAndY Gen VI]] and its will to [[PanderingToTheBase appeal VI]], but never to its nostalgic fanbase]]. The new initial ubiquity.

[[AC:WebComic]]
* ''WebComic/{{Homestuck}}'''s Vriska Serket often went on about how people were "bugging and fussing and meddling" with her in Act 5 Act 1. Outside of one mention in Act 5 Act 2, the
catchphrase created for its [[MilestoneCelebration 20th anniversary]] is "Train On".
dropped, largely because the PhraseCatcher, Kanaya, stopped talking to Vriska due to [[LoveDodecahedron romantic shenanigans]].

[[AC:WebOriginal]]
* The ''WebVideo/{{Vlogbrothers}}'' have a variety of inside jokes and catchphrases that have fallen out of favor over time. Examples include:
** French the Llama.
** "I am a giant squids of anger!
** Who the eff is Hank?
** Even their motto, "Don't forget to be awesome," has been drastically downplayed as of late.
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Created from YKTTW

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--> '''Lisa:''' Ay Carumba!
--> '''Bart:''' Look Mom, she's stealing my catchphrases!
--> '''Marge:''' Oh Bart, [[LampshadeHanging you haven't said that in years.]]
--> '''Lisa:''' Don't have a cow, man!
---> ''WesternAnimation/TheSimpsons''

{{Catchphrase}}s are a great and simple way to help a character's image. But sometimes, catchphrases don't stick. Perhaps the writers were experimenting character will have one early on, only for the writers to decide. Or perhaps a catchphrase was done to death and is no longer funny. Or sometimes, a character simply evolves and [[CharacterizationMarchesOn the catchphrase no longer fits the character]].

Whatever the reason, this trope is whenever an early catchphrase is dropped or becomes used seldom. This is a catchphrase specific sub-trope of EarlyInstallmentWeirdness, and frequently a result of CharacterizationMarchesOn and CharacterDevelopment. The closest inverse to this would be {{Flanderization}} (wherein a character's catchphrase acts as a quirk that takes over their personality). Unrelated to SubvertedCatchPhrase.

----
!!Examples:

[[AC:{{Anime}} and {{Manga}}]]
* ''Manga/{{Naruto}}'':
** In the English dub, the titular character often said "Believe it" in order to get past the LipLock due to his Japanese VerbalTic (Dattebayo). By the chunin exams he almost never used it and by episode 100 it was completely gone except for a few jokes.
** Sakura had a habit of saying "Shannaro" ("Cha" in the English dub) when pumped or angry, especially in her inner monologues, but her CharacterDevelopment involved her losing it. By ''Shippuden'' she rarely says it.
* ''Anime/{{Pokemon}}'':
** Early English dub episodes tried to translate Meowth's Japanese VerbalTic as "meow" or "Meowth". By the end of Kanto they scrapped it.
** Originally Team Rocket would say "Yana kanji!" in Japanese when blasting off however later episodes use "Ii kanji!" instead.
* Nanoha from ''Franchise/LyricalNanoha'' originally had the cutesy catchphrase "[[GratuitousEnglish Lyrical Magical]]". This was phased out in ''[[Anime/MagicalGirlLyricalNanohaAs A's]]'', and replaced with the far more appropriate "Zenryoku Zenkai!" ([[ThereIsNoKillLikeOverkill Full Power! Full Throttle!]])[[labelnote:*]]The latter half is also a homophone for "[[StuffBlowingUp Total Annihilation!]]"[[/labelnote]]
* One of the most notable elements of ''Manga/FistOfTheNorthStar'' is Kenshiro's line "YouAreAlreadyDead," delivered to those due to [[LudicrousGibs explode]]. However, this catchphrase was only really around during the Southern Cross arc, and disappeared after Shin's death. It does get uttered again on rare occasions, but by then its catchphrase status had practically died out.

[[AC: ComicBooks]]
* In the ''ComicBook/JemAndTheHolograms'' comic Kimber doesn't say "Outrageous" like she did in the ''WesternAnimation/{{Jem}}'' cartoon.
* In the 1990s Sonic had "way past cool" as his catchphrase in ''WesternAnimation/SonicSatAM''. This was carried over to ''ComicBook/ArchieComicsSonicTheHedgehog''. Along with most of his other TotallyRadical qualities, this has been abandoned over time.
* In the old days Franchise/WonderWoman would say "Suffering Sappho!" This was writer Charles Moulton's tongue-in-cheek TakeThat to MoralGuardians who claimed she was secretly a lesbian, and it fell out of use when Moulton left the book. She had about a half dozen similar exclamations that lasted her throughout the Silver Age, though, including "Great Hera!", "Thunderbolts of Jove!", "Neptune's Trident!", and "Shades of Pluto!" Nowadays she is more likely to say "Great Hera!" or "Holy Hera!"

[[AC: LetsPlay]]
* Creator/RayNarvaezJr used to have multiple catchphrases during his time at Creator/AchievementHunter, although as time's gone on he's retired a large number of them. The reasons for these vary; some were retired after he left, some he just stopped using, and he stopped using "YOLO" among other catchphrases [[WhyTheFandomCantHaveNiceThings thanks to fans quoting it to him ad nauseum and annoying him repeatedly]].

[[AC:LiveActionTV]]
* Sheldon from ''Series/TheBigBangTheory'' adopted the habit of making some surprising statement, and when met with surprise, reveal that he was joking with the catchphrase, 'Bazinga!' He also used it once when successfully pranking Leonard. He abandoned it after a while.
* The first season of ''Who Wants to be a Millionaire'' had the host recite the catchphrase "Is that your final answer?" after every single question. This was later shortened to "Final answer?", then to just "Final?". Two possible reasons for doing away with the original catchphrase: (1) Viewers got a little fatigued hearing the same phrase over and over again, (2) Regis Philbin, the original host, was getting more than a little sick of having people say the phrase to him everywhere -- see also ''Never Heard That One Before''.
* Victor Meldrew's pained cry of "I don't believe it!" in ''OneFootInTheGrave'' was extremely popular with the audience but the writers and the actor who played Meldrew, Richard Wilson, were sick of it and so its use was toned down. Not completely abandoned, however, as it did still pop up in later episodes.
* On ''Series/SesameStreet'', Mr. Snuffleupagus used to always say "Oh, dear" in a worried voice. Big Bird even lampshaded it once; when Snuffy went missing in one episode and BB called the police (an Anything Muppet) to take a report, part of his description was that he said "Oh dear" a lot.
* ''Series/DoctorWho'':
** The Second Doctor had "I would like a hat like that" as a catchphrase for the first two or three stories. Then they dropped it.
** The Eleventh Doctor's "Geronimo!" was dropped after the first season.
* Penny's catch phrase in the first season of ''Series/HappyEndings'' was "Ah-mazing!" She quietly dropped it on the second season, acknowledging that it was SoLastSeason... [[LeaningOnTheFourthWall It's really more of a summer expression.]]

[[AC: NewspaperComics]]
* Annie from ''ComicStrip/LittleOrphanAnnie'' had a catchphrase of "Hot alligator!" that was eventually dropped. Her "Leapin' lizards" catchphrase stayed though.

[[AC:VideoGames]]
* ''VideoGame/TimeSplitters 2'' & ''Timesplitters:Future Perfect'' might qualify. The Hero Cortez had a catchphrase, 'Time to Split' which he always loudly exclaims before shifting to another time. Viciously played upon in the third game, where this is met with blank stares and disbelief by his partners in time, sometimes causing Cortez to falter and just give up. It could be an example of CharacterizationMarchesOn, since the characters in ''Timesplitters 2'' were pretty one-dimensional, until Future Perfect, in which the characters actually have personalities and dialogue.
* ''Franchise/{{Pokemon}}'' used to have "[[GottaCatchThemAll Gotta catch 'em all!]]" as its {{Tagline}} but it went out of fashion with [[VideoGame/PokemonRubyAndSapphire Generation III]] probably because it was impossible in ''Ruby'' & ''Sapphire'' to have all the 386 Pokemon existing at the time, a good chunk lost in the transition between II and III and impossible to transfer (early previews of the games still featured the tagline, but it was eventually removed). It however reappears once in a while since [[VideoGame/PokemonXAndY Gen VI]] and its will to [[PanderingToTheBase appeal to its nostalgic fanbase]]. The new catchphrase created for its [[MilestoneCelebration 20th anniversary]] is "Train On".

[[AC:WesternAnimation]]
* ''WesternAnimation/{{Futurama}}'':
** "I am already in my pajamas," was Professor Farnsworth's catchphrase for the first two episodes of the series. It was never said again.
** Also there was a lampshaded example where Cubert deleted old catchphrases from Bender's hard drive, such as "This is gonna be fun on a bun!"
* Bart from ''WesternAnimation/TheSimpsons'' has changed his catchphrase several times. He has used "Eat my shorts", "Don't have a cow, man", "Ay Caramba", and when introducing himself "Im Bart Simpson, who the hell are you?"
* ''WesternAnimation/FamilyGuy'':
** Back before Stewie Griffin's CharacterDevelopment, he would frequently shout: "Victory is mine!"
** The first ''WesternAnimation/FamilyGuy'' had Lois give a catchphrase along the lines of "X is God's way of telling you that Y".
** Certain ''FamilyGuy'' examples have been Lampshaded in the show itself
-->'''Stewie:''' What the hell do you think I was talking about when I said "Victory shall be mine!"
-->'''Brian:''' You have not said that in a very long time.
* ''WesternAnimation/SouthPark'':
** "Oh, my God! They killed Kenny!" used to happen OnceAnEpisode, but was dropped after Kenny died (semi)permanently, and is now used only on occasion.
** Sergeant Yates kept exclaiming "Jesus Christ Monkeyballs!" in his debut episode, but never in his subsequent appearances.
** "I want cheesy poofs!" and "I'm not fat, I'm big-boned!" were popular catchphrases for Cartman in the early seasons but haven't been used in years.
** Stan's "Dude, this is pretty fucked up right here" and Cartman's "Respect my Authoritah", only being used for rare variations or throwbacks in later episodes.
* In the ''TeenageMutantNinjaTurtles2012'' series, "Cowabunga!" has been replaced with "Booyakasha!"
* ''WesternAnimation/AdventureTime'' used to have some but almost never used them after the first season:
** The most famous and yet not used anymore is the TitleDrop (Jake asking ''"[[{{Tagline}} What time is it?]]"'' with Finn answering ''"ADVENTURE TIME!"''). During its short run it was played straight at first, then {{parodied|Trope}} (''"Party Time!", "Lauch Time"''), {{subverted|Trope}} (''"You know what time it is?" "...Adventure Time?"'') and even {{referenced|By}} in ''WesternAnimation/{{Futurama}}'' (''"[[Creator/JohnDimaggio Time for]] [[ActorAllusion you to]] [[TalkingToHimself shut up!]]"'').
** Finn used to say "Mathematical!" and "Algebraic!" (a leftover from the PilotEpisode) but it was quickly forgotten. It is very unlikely to ever come back especially since the cancellation of its CompanionShow called ''Mathematical!'' due to it openly discussing HoYay after the episode "[[Recap/AdventureTimeS3E10WhatWasMissing What Was Missing]]".
* In the ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' episode "[[Recap/MyLittlePonyFriendshipIsMagicS1E15FeelingPinkieKeen Feeling Pinkie Keen]]", Spike frequently uses the catchphrase "Holy Guacamole!", never heard before and after that episode.
* In ''WesternAnimation/MyLittlePonyG3'' Rainbow Dash's catchphrase was "darling". Following the Core 7 soft reboot she lost her British accent, received a different personality, and changed her catchphrase to "How dashing!"
* In season 1 of ''WesternAnimation/YoungJustice'' Miss Martian (M'gann/Megan in civilian form) would say "Hello Megan!" very frequently. It was eventually revealed [[spoiler:she borrowed the catchphrase from an old sitcom and had been trying to be like the character from the show.]] She only says it once in the the second season ''Invasion''.
* Mung Daal from ''WesternAnimation/{{Chowder}}'' had a catchphrase of "Sweet beans in a basket!" in the first trailer and pilot. It was dropped afterwards.
* As seen in the "False Alarm" of ''WesternAnimation/HeyArnold'', Eugene's catchphrase was "I'm fine" but it was changed to "I'm okay" by the end of Season 1.
* The 4Kids dub of ''WesternAnimation/WinxClub'' gave each girl a catch phrase on the bonus [=DVDs=] that came with the dolls. The phrases were never actually said in any version of the show.
-->Bloom: Earth girls rule!
-->Stella: Style is, like, so always in style!
-->Flora: Peace out!
-->Musa: Royalty rocks! (Referring to the dub error that Musa is a princess)
-->Tecna: I'll catch you on the download!

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