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* BigLittleBrother: {{Justified|Trope}} in the new addition of “20 Questions” within the live chat which states that Luigi is only taller than Mario since Luigi grew up eating Mushrooms whereas Mario hated mushrooms way before he ended up in the Mushroom Kingdom.
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* BigLittleBrother: {{Justified|Trope}} in the new addition of “20 Questions” within the live chat which states that Luigi is only taller than Mario since Luigi grew up eating Mushrooms whereas Mario [[DoesNotLikeSpam hated mushrooms mushrooms]] way before he ended up in the Mushroom Kingdom.
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* BigLittleBrother: {{Justified|Trope}} in the new addition of “20 Questions” within the live chat which states that Luigi is only taller than Mario since Luigi grew up eating Mushrooms whereas Mario hated mushrooms way before he ended up in the Mushroom Kingdom.
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* RemakeCameo: {{Subverted|Trope}}. Many fans thought that Creator/JeannieElias was the one to voice the woman in the commercial before the movie revealed that it was actually Creator/JessicaDiCicco.
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* SockPuppet: The user jump.man, who calls the Bros. "Marvelous" and "Legendary", is likely Mario pretending to be someone else giving the site a positive review since Jumpman was one of his previous names in a Nintendo of America flyer for ''VideoGame/DonkeyKong''.
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* SockPuppet: The user jump.man, who calls the Bros. "Marvelous" and "Legendary", is likely Mario pretending to be someone else giving the site a positive review since review. The character was previously called Jumpman was one of his previous names in a Nintendo of America arcade flyer for ''VideoGame/DonkeyKong''.''VideoGame/DonkeyKong'' until Italian American landlord Mario Segale famously came into the picture.
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* SockPuppet: The user jump.man, who calls the Bros. "Marvelous" and "Legendary", is likely Mario pretending to be someone else giving the site a positive review since Jumpman was his original name from ''VideoGame/DonkeyKong''.
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* SockPuppet: The user jump.man, who calls the Bros. "Marvelous" and "Legendary", is likely Mario pretending to be someone else giving the site a positive review since Jumpman was one of his original name from previous names in a Nintendo of America flyer for ''VideoGame/DonkeyKong''.
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** Another may possibly be from their dad, as it was written by "jump.man", referencing Mario's original name from ''VideoGame/DonkeyKong''. Some fans like to believe that Jumpman and Mario are two separate characters who share a familial relationship, particularly father and son. Then again, it's also possible that this review may be Mario pretending to be another person to boost the business's publicity.
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** Another may possibly be from their dad, as it was written by "jump.man", referencing Mario's original name from ''VideoGame/DonkeyKong''. Some fans like to believe that Jumpman and Mario are two separate characters who share a familial relationship, particularly father and son.
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** Another may possibly be from their dad, as it was written by "jump.man", referencing Mario's original name from ''VideoGame/DonkeyKong''. Some fans like to believe that Jumpman and Mario are two separate characters who share a familial relationship, particularly father and son. Then again, it's also possible that this review may be Mario pretending to be another person to boost the business's publicity.
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* BigApplesauce: Aside from a leaked poster, this commercial confirms that the Mario Bros. were originally from Brooklyn.
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* BigApplesauce: Aside from a leaked poster, this commercial confirms that that, despite the infamous time paradox created with 1995's ''VideoGame/SuperMarioWorld2YoshisIsland'', the Mario Bros. were in this movie's universe are once again originally from Brooklyn.Brooklyn, New York, as they were in ''WesternAnimation/TheSuperMarioBrosSuperShow'' and other American ''Mario'' media prior to 1995.
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** Another may possibly be from their dad, as it was written by "jump.man", referencing Mario's original name from ''VideoGame/DonkeyKong''. Some fans like to believe that Jumpman and Mario are two separate characters, especially father and son.
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** Another may possibly be from their dad, as it was written by "jump.man", referencing Mario's original name from ''VideoGame/DonkeyKong''. Some fans like to believe that Jumpman and Mario are two separate characters, especially characters who share a familial relationship, particularly father and son.
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** Another may possibly be from their dad, as it was written by "jump.man", referencing Mario's original name from ''VideoGame/DonkeyKong''. Some fans like to believe that Jumpman and Mario are father and son.
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** Another may possibly be from their dad, as it was written by "jump.man", referencing Mario's original name from ''VideoGame/DonkeyKong''. Some fans like to believe that Jumpman and Mario are two separate characters, especially father and son.
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** Another may possibly be from their dad, as it was written by "jump.man", referencing Mario's original name from ''VideoGame/DonkeyKong''. Some fans like to believe that Jumpman and Mario are father and son.
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* StealthPun: One of the online reviews is from "anothercaserole", a pun on the ever-famous line: "Thank you, Mario! But our princess is in another castle!".
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There were difference between the launch version and the update when the Final Trailer released.
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** On the service area map, clicking on the Queens borough plays music and sound effects from ''VideoGame/KidIcarus''.
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** On the service area map, clicking on the Queens borough plays music and sound effects from ''VideoGame/KidIcarus''. Clicking on Brooklyn plays those from ''VideoGame/DonkeyKong'' (arcade).
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* {{Nepotism}}: The glowing 5-star review is very obviously from their mom (as indicated by the username being [=BrosMom=]).
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* {{Nepotism}}: The glowing One of the 5-star review reviews is very obviously from their mom (as indicated by the username being [=BrosMom=]).
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** The website is designed as a cheapo, mostly one-page portfolio website that looks like it was made with a website builder a la Squarespace, with some (pseudo-)clip art, a careers page that's "coming soon", and even a broken image link leading to a 404 page.
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** The website is designed as a cheapo, mostly one-page portfolio website that looks like it was made with a website builder a la Squarespace, with some (pseudo-)clip art, a careers page that's that was "coming soon", soon" at launch, and even a broken image link leading to a 404 page.
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* WhoWritesThisCrap: The actress in the commercial, reading off an off-screen teleprompter, clearly shows that she finds the crack about how her bank account is the only thing that Super Mario Bros. Plumbing hasn't drained to be a bizarre line.
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* WhoWritesThisCrap: The actress in the commercial, reading off an off-screen teleprompter, clearly shows that she finds the crack about how her bank account is the only thing that Super Mario Bros. Plumbing hasn't drained to be a bizarre line.incredibly corny.
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* CompanyCrossReferences:
** The live chat and testimonials reference a "VideoGame/PunchOut Pizzeria" that the brothers can be found at.
** On the service area map, clicking on the Queens borough plays music and sound effects from ''VideoGame/KidIcarus''.
** The live chat and testimonials reference a "VideoGame/PunchOut Pizzeria" that the brothers can be found at.
** On the service area map, clicking on the Queens borough plays music and sound effects from ''VideoGame/KidIcarus''.
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There's a trope for URL addresses in media that work in real life.
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* InterfaceSpoiler: This can probably go under [[WMG/TheSuperMarioBrosMovie the movie’s WMG page]] but the Testimonals suggest a variation of this trope in which the Mario Bros. return to Brooklyn with the skills they learned in the Mushroom Kingdom.
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* InterfaceSpoiler: This can probably go under [[WMG/TheSuperMarioBrosMovie the movie’s WMG page]] but the Testimonals Testimonials suggest a variation of this trope in which the Mario Bros. return to Brooklyn with the skills they learned in the Mushroom Kingdom.Kingdom.
* LoggingOntoTheFourthWall: The [=smbplumbing.com=] address, as seen in the commercial, leads to a real website.
* LoggingOntoTheFourthWall: The [=smbplumbing.com=] address, as seen in the commercial, leads to a real website.
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The website was updated in celebration of [=MAR10=] Day. There are now links that lead to Fandango to book tickets for the movie and the manhole now leads to the Final Trailer instead of the poster with Bowser in front of his army. The testimonial subsection now has much more positive reviews from people that isn’t their mother.
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The website was updated in celebration of [=MAR10=] Day. There are now links that lead to Fandango to book tickets for the movie and the manhole now leads to the Final Trailer instead of the poster with Bowser in front of his army. The testimonial subsection now has much more positive reviews from people that isn’t their mother.
mother and there is also a link to [[https://www.instagram.com/smb.plumbing/ a verified Instagram account]] too.
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* AlternateRealityGame: A {{Downplayed|Trope}} example but a surprisingly non-horror one. The website is real, the number can be called, and now there’s a verified Instagram account.
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* LateArrivalSpoiler: This can probably go under [[WMG/TheSuperMarioBrosMovie the movie’s WMG page]] but the Testimonals suggest an {{Inverted|Trope}} version of this trope in which the Mario Bros. return to Brooklyn with the skills they learned in the Mushroom Kingdom.
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* LateArrivalSpoiler: InterfaceSpoiler: This can probably go under [[WMG/TheSuperMarioBrosMovie the movie’s WMG page]] but the Testimonals suggest an {{Inverted|Trope}} version a variation of this trope in which the Mario Bros. return to Brooklyn with the skills they learned in the Mushroom Kingdom.
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The website was updated in celebration of [=MAR10=] Day. There are now links that lead to Fandango to book tickets for the movie and the manhole now leads to the Final Trailer instead of the poster with Bowser in front of his army. The testimonial subsection now has much more positive reviews from people that isn’t their mother.
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* LateArrivalSpoiler: This can probably go under [[WMG/TheSuperMarioBrosMovie the movie’s WMG page]] but the Testimonals suggest an {{Inverted|Trope}} version of this trope in which the Mario Bros. return to Brooklyn with the skills they learned in the Mushroom Kingdom.