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Alphabetizing example(s), General clarification on work content, Fixing formatting, Launching HeroWithBadPublicity.Spider Man


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* HeroWithBadPublicity/SpiderMan
[[/index]]



* The instigation for the events in Creator/MarvelComics' ''ComicBook/{{Civil War|2006}}'' [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a villain with the power of blowing himself up. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.
* The anti-mutant prejudice in the ''ComicBook/XMen'' labels probably qualifies, although this can also be seen as a case of FantasticRacism. Anti-mutant sentiment is so strong that the original ''ComicBook/XFactor'' masqueraded as anti-mutant crusaders to endear themselves to the public.

to:

* ''ComicBook/CaptainAmerica'':
** The original "Secret Empire" storyline has Cap framed for the murder of a supervillain, at which point everyone in America turns on him.
** After a whistleblower revealed what ComicBook/{{SHIELD}} was doing using Cosmic Cubes, [[ComicBook/TheFalcon Sam Wilson]] decided to take a stand and no longer be bipartisan. This has lead to his popularity tanking and people calling him names like "Captain Socialism". This also damaged his friendship with Steve Rogers, as Sam no longer trusts the US Government to do the right thing and only ''hopes'' that they can, compared to Steve, who unabashedly believes they ''will''.
** After the modern ''ComicBook/SecretEmpire'' crossover, Steve Roger's reputation has tanked thanks to the alternate Steve running HYDRA trying to conquer the world.
* ''ComicBook/{{Civil War|2006}}'':
The instigation for the events in Creator/MarvelComics' ''ComicBook/{{Civil War|2006}}'' of the [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a villain with the power of blowing himself up. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion [[ComicBook/SecretInvasion2008 infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.
* ''ComicBook/TheIncredibleHulk'': The anti-mutant prejudice Hulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the ''ComicBook/XMen'' labels probably qualifies, although Marvel Universe with ''worse'' publicity who could still be considered a hero. But you really can't blame anyone.
* ''ComicBook/IronMan'': In the ''ComicBook/ArmorWars'' storyline, Iron Man's fighting against S.H.I.E.L.D, he's kicked out of the West Coast Avengers, nearly causes an international incident in the U.S.S.R and gets into a fight with Captain America.
* ''ComicBook/KidColt'': Kid Colt was branded an outlaw for killing his father's killers in a fair gunfight. (Some more recent retellings have had Colt admit that he is not sure if it was a fair fight or not, as he doesn't remember if he gave them a chance to draw.) Wherever he travels in the WildWest, he is a still a wanted man and has to keep looking over his shoulder for lawmen and {{Bounty Hunter}}s.
* ''ComicBook/MoonKnight'': Moon Knight is hated amongst the local superhero community, though it's mostly justified. He's garnered a reputation of being a complete psychopath who is just as crazed as the villains he fights or ''kills'', if not more so.
* ''ComicBook/MsMarvel'':
** In ''ComicBook/MsMarvel2006'',
this can also be seen is played literally when Carol hires a publicist as a case part of FantasticRacism. Anti-mutant sentiment is so strong that the original ''ComicBook/XFactor'' masqueraded as anti-mutant crusaders her attempt to endear themselves move up to the public.A-list of heroes (and after not being recognized by D-list villain Stilt-Man).
** In ''ComicBook/MsMarvel2016'', a plot by HYDRA ends up making Kamala Khan look like a total sellout when her face is used to promote new and expensive apartments without her knowledge.



* Even ComicBook/IronMan falls prey for this. In the ComicBook/ArmorWars storyline, Iron Man's fighting against S.H.I.E.L.D, he's kicked out of the West Coast Avengers, nearly causes an international incident in the U.S.S.R and gets into a fight with Captain America.
* ComicBook/MoonKnight is hated amongst the local superhero community, though it's mostly justified. He's garnered a reputation of being a complete psychopath who is just as crazed as the villains he fights or ''kills'', if not more so.
* ComicBook/SpiderMan:
** Spider-Man gets a lot of undeserved flak, mostly due to the negative PR campaign by his employer, J. Jonah Jameson. Probably the first superhero to have this as his status quo.
** Within the first twenty issues it was revealed JJ felt jealous of Spidey's successes. Later revelations included [[FreudianExcuse being beaten by his stepfather]], [[AllOfTheOtherReindeer a mistrust of superheroes]], and JJ's own failure to live up to the high standards he sets for himself. In ''WesternAnimation/SpiderManTheAnimatedSeries'', JJ hates Spider-Man because he wears a mask, and his wife was killed by a masked man.
** Though he is always the first to accuse Spider-Man of crimes, JJ is also usually the first to retract his statement when he is proven wrong, at one point remarking that he believes that ''claiming'' Spidey to be a menace prevents him from actually ''becoming'' one. Furthermore, regardless of the Daily Bugle's libel, there is enough evidence to suggest that the New Yorkers are not so easily manipulated anymore and ''will'' rally behind Spider-Man.
** Jameson eventually became the Mayor of New York City -- and as you might expect he constantly leveraged his expanded sphere of influence against Spider-Man.
** There is the fact that Peter began his superhero career as a teenager with no guidance and tended to be a wisecracking jerk who often screwed up and lost, and also tried more than once to draw a paycheck for it (nobody knows he needs the money to take care of his aunt). A bad first impression is hard to shake. Plus, being immature, he tended to egg on JJ or get angry at him (which could be interpreted as threatening).
** Interestingly, while the public and the police are quick to believe the worst about Spider-Man, and his "friends" in the superhero community ''rarely if ever stick up for him at all'', it has been shown on several occasions that most of the villains in his Rogue's Gallery know he is a decent man and innocent of just about everything he's accused of. This was highlighted in an early issue of ''ComicBook/{{Thunderbolts}}'', when Spider-Man was accused of a crime and the team of villains-pretending-to-be-heroes was trying to develop a plan to capture him in order to get good publicity. Mach-One, who was really the Beetle in disguise and had fought Spider-Man many times, told the team that the best thing to do was to go to the scene of the crime and wait for Spider-Man to show up and start investigating himself. When asked why he was so sure Spider-Man would do that, Mach-One responded with: "Because he's innocent. He'd never do anything like this. He'll be looking for the person who did." During this same issue, Mach-One fought alongside Spider-Man and was so impressed that this event was the beginning of him trying to turn his life around and become a real hero, which also spread to several other members of the team.
** In ''ComicBook/SupermanVsTheAmazingSpiderMan'', Superman initially thinks Spidey may be connected with a phony Superman because of Jameson's smear. Supes realizes his mistake right away, though.
** Perhaps one of the biggest reasons why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadToWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/ permanently incarcerate villains is totally Spidey's fault.]].
** During ''ComicBook/TheAmazingSpiderMan2018'', J. Jonah Jameson [[JerkassHasAPoint makes the argument]] that Spider-Man's bad public image is, at least in part, his own damn fault; while most other superheroes tend to work in teams and communities and are fairly open with the public, Spider-Man is usually a [[IWorkAlone lone wolf]] and frequently gets into fights with other superheroes before teaming up with them (though as Peter points out, this is very common for other Marvel superheroes). Furthermore, whenever Jameson made a false accusation against Spider-Man, the Wall-Crawler's response was never to reach out and set the record straight but rather to insult, antagonize and sometimes even threaten Jameson, [[NotHelpingYourCase which does not help his case at all]].
** In the ComicBook/{{Ultimate|SpiderMan}} line of Spider-Man comics, JJ initially only wanted to make headlines. This quickly changed, however. It came to a head after The Bugle publicly started to support Sam Bullit, who was running on an anti-vigilante (in other words, anti-superheroes) campaign. But later, after an attempt on his life by some of the Kingpin's goons, JJ went to Peter's house (after having fired Peter from his job at the Daily Bugle earlier) and revealed his deeper reasons. He'd launched a smear campaign against Spider-Man because he didn't like the fact that his own son, who had died in a space shuttle accident (a real hero in Jameson's eyes), wasn't thought of as one and didn't get the attention he deserved, while everyday people looked up to a guy swingin' in his underwear.
*** Finally inverted later on, though. After Jameson sees Spider-Man risking his life to save a woman during a flood, he does a total 180 and devotes the Bugle's energies to supporting him.
*** In fact, after the Ultimatum wave, Jameson becomes [[spoiler:one of Spider-Man's greatest advocates]]. For instance, [[spoiler: when he discovers Peter's identity, he uses the information to clear Spider-Man's name without revealing his secret identity. He then gives Peter his job back and offers to pay for his college tuition. Eventually, when Spider-Man dies, he attends the funeral and comforts Aunt May in her time of need]].
** Humorously, the alternate future of ''ComicBook/MarvelComics2'' sees JJJ as a big fan and major supporter of ComicBook/SpiderGirl, the daughter of the hero he had slandered.
** This is exaggerated in ''WesternAnimation/UltimateSpiderMan2012'' where Jameson's smear campaign is not only [[NeverAcceptedInHisHometown more effective]], but less deserved as he's become an agent of S.H.I.E.L.D. and has never egged-on JJ, thus giving less credence to it. The beginning of Season 3 finally averts this. Spidey joining and becoming a successful Avenger results in the general populace of New York loving him.
** Apparently, it comes with the webs, because across the Multiverse it's revealed that numerous Spider-Men/Women/Girls have this going for them. ComicBook/SpiderGwen is wanted for the murder of her Peter Parker and has drawn gunfire from police officers. The steampunk Lady Spider has been labelled a menace by J. Jonah Jameson in her world. ComicBook/SpiderManNoir isn't much loved where he comes from. And they're all [[ComicBook/SpiderVerse bouncing around]] [[ComicBook/WebWarriors the multiverse]] filling in where other Spider-Men were killed or lost and finding themselves not necessarily welcome. It's even revealed in one comic that they only reason they even ''became'' Spidermen in the first place was because of their bad reputations coupled with with an attitude ultimately willing to put up with it, being the ChosenOne by virtue of keeping their anger of the unfairness of society towards them in check; heroes who will do right for the world even if the entire world hates them for it.
** Subverted for ''ComicBook/{{Silk}}'', who is probably the only Spider-Hero other than the aforementioned alternate universe Spider-Girl to be liked by J. Jonah Jameson from the start. JJJ is a fan of Cindy Moon's alter ego and also acts as a bit of a ParentalSubstitute for her. Which makes things interesting once Cindy starts working as the TheMole and ''tries'' to actively ruin her reputation and be labeled a menace to strengthen the facade. Instead, Jonah begins coming up with a number of excuses for her villainous behavior, refusing to believe Silk has actually gone bad. Later on, Cindy ends up devastated when an ''actually'' evil version of her from Spider-Gwen's dimension shows up to commit a major crime spree, causing Jameson to finally lose faith in her.
** Lampshaded in Creator/SamRaimi's [[Film/SpiderMan1 the first movie]], where, after Spider-Man rescues numerous people from a burning building, several cops arrive and try to arrest him, in spite of him pointing out he had been rescuing people. Then a person inside the building starts screaming, and one of the officers demands Spider-Man rescue the woman and then come back down to be arrested.
* ''ComicBook/TheIncredibleHulk:'' The Hulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the Marvel Universe with ''worse'' publicity who could still be considered a hero. But you really can't blame anyone.
* Played literally in the 2006 ComicBook/MsMarvel series, where Carol Danvers hires a publicist after a D-list villain (Stilt-Man) doesn't recognize her.
* In the ''ComicBook/AllNewAllDifferentMarvel'' era, [[ComicBook/TheFalcon Sam Wilson]] ComicBook/CaptainAmerica has this problem: after a whistleblower revealed what ComicBook/{{SHIELD}} was doing using Cosmic Cubes, Sam decided to take a stand and no longer be bipartisan. This has lead to his popularity tanking and people calling him names like "Captain Socialism". This has also damaged his friendship with Steve Rogers, as Sam no longer trusts the US Government to do the right thing and only ''hopes'' that they can, compared to Steve, who unabashedly believes they ''will''.
** [[ComicBook/MsMarvel2014 Kamala Khan]] is following in those footsteps when [[spoiler:a plot by HYDRA]] ends up making Ms. Marvel look like a total sellout when her face is used to promote new and expensive apartments without her knowledge.
* ''ComicBook/NewAvengers2015:'' The whole team has bad publicity, despite pretty much all of the line-up being some of the nicer people around. The American military and S.H.I.E.L.D. are just waiting for the team to step out of line and arrest them all. That they're supposedly run by A.I.M. has a lot to do with this.

to:

* Even ComicBook/IronMan falls prey for this. In the ComicBook/ArmorWars storyline, Iron Man's fighting against S.H.I.E.L.D, he's kicked out of the West Coast Avengers, nearly causes an international incident in the U.S.S.R and gets into a fight with Captain America.
* ComicBook/MoonKnight is hated amongst the local superhero community, though it's mostly justified. He's garnered a reputation of being a complete psychopath who is just as crazed as the villains he fights or ''kills'', if not more so.
* ComicBook/SpiderMan:
** Spider-Man gets a lot of undeserved flak, mostly due to the negative PR campaign by his employer, J. Jonah Jameson. Probably the first superhero to have this as his status quo.
** Within the first twenty issues it was revealed JJ felt jealous of Spidey's successes. Later revelations included [[FreudianExcuse being beaten by his stepfather]], [[AllOfTheOtherReindeer a mistrust of superheroes]], and JJ's own failure to live up to the high standards he sets for himself. In ''WesternAnimation/SpiderManTheAnimatedSeries'', JJ hates Spider-Man because he wears a mask, and his wife was killed by a masked man.
** Though he is always the first to accuse Spider-Man of crimes, JJ is also usually the first to retract his statement when he is proven wrong, at one point remarking that he believes that ''claiming'' Spidey to be a menace prevents him from actually ''becoming'' one. Furthermore, regardless of the Daily Bugle's libel, there is enough evidence to suggest that the New Yorkers are not so easily manipulated anymore and ''will'' rally behind Spider-Man.
** Jameson eventually became the Mayor of New York City -- and as you might expect he constantly leveraged his expanded sphere of influence against Spider-Man.
** There is the fact that Peter began his superhero career as a teenager with no guidance and tended to be a wisecracking jerk who often screwed up and lost, and also tried more than once to draw a paycheck for it (nobody knows he needs the money to take care of his aunt). A bad first impression is hard to shake. Plus, being immature, he tended to egg on JJ or get angry at him (which could be interpreted as threatening).
** Interestingly, while the public and the police are quick to believe the worst about Spider-Man, and his "friends" in the superhero community ''rarely if ever stick up for him at all'', it has been shown on several occasions that most of the villains in his Rogue's Gallery know he is a decent man and innocent of just about everything he's accused of. This was highlighted in an early issue of ''ComicBook/{{Thunderbolts}}'', when Spider-Man was accused of a crime and the team of villains-pretending-to-be-heroes was trying to develop a plan to capture him in order to get good publicity. Mach-One, who was really the Beetle in disguise and had fought Spider-Man many times, told the team that the best thing to do was to go to the scene of the crime and wait for Spider-Man to show up and start investigating himself. When asked why he was so sure Spider-Man would do that, Mach-One responded with: "Because he's innocent. He'd never do anything like this. He'll be looking for the person who did." During this same issue, Mach-One fought alongside Spider-Man and was so impressed that this event was the beginning of him trying to turn his life around and become a real hero, which also spread to several other members of the team.
** In ''ComicBook/SupermanVsTheAmazingSpiderMan'', Superman initially thinks Spidey may be connected with a phony Superman because of Jameson's smear. Supes realizes his mistake right away, though.
** Perhaps one of the biggest reasons why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadToWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/ permanently incarcerate villains is totally Spidey's fault.]].
** During ''ComicBook/TheAmazingSpiderMan2018'', J. Jonah Jameson [[JerkassHasAPoint makes the argument]] that Spider-Man's bad public image is, at least in part, his own damn fault; while most other superheroes tend to work in teams and communities and are fairly open with the public, Spider-Man is usually a [[IWorkAlone lone wolf]] and frequently gets into fights with other superheroes before teaming up with them (though as Peter points out, this is very common for other Marvel superheroes). Furthermore, whenever Jameson made a false accusation against Spider-Man, the Wall-Crawler's response was never to reach out and set the record straight but rather to insult, antagonize and sometimes even threaten Jameson, [[NotHelpingYourCase which does not help his case at all]].
** In the ComicBook/{{Ultimate|SpiderMan}} line of Spider-Man comics, JJ initially only wanted to make headlines. This quickly changed, however. It came to a head after The Bugle publicly started to support Sam Bullit, who was running on an anti-vigilante (in other words, anti-superheroes) campaign. But later, after an attempt on his life by some of the Kingpin's goons, JJ went to Peter's house (after having fired Peter from his job at the Daily Bugle earlier) and revealed his deeper reasons. He'd launched a smear campaign against Spider-Man because he didn't like the fact that his own son, who had died in a space shuttle accident (a real hero in Jameson's eyes), wasn't thought of as one and didn't get the attention he deserved, while everyday people looked up to a guy swingin' in his underwear.
*** Finally inverted later on, though. After Jameson sees Spider-Man risking his life to save a woman during a flood, he does a total 180 and devotes the Bugle's energies to supporting him.
*** In fact, after the Ultimatum wave, Jameson becomes [[spoiler:one of Spider-Man's greatest advocates]]. For instance, [[spoiler: when he discovers Peter's identity, he uses the information to clear Spider-Man's name without revealing his secret identity. He then gives Peter his job back and offers to pay for his college tuition. Eventually, when Spider-Man dies, he attends the funeral and comforts Aunt May in her time of need]].
** Humorously, the alternate future of ''ComicBook/MarvelComics2'' sees JJJ as a big fan and major supporter of ComicBook/SpiderGirl, the daughter of the hero he had slandered.
** This is exaggerated in ''WesternAnimation/UltimateSpiderMan2012'' where Jameson's smear campaign is not only [[NeverAcceptedInHisHometown more effective]], but less deserved as he's become an agent of S.H.I.E.L.D. and has never egged-on JJ, thus giving less credence to it. The beginning of Season 3 finally averts this. Spidey joining and becoming a successful Avenger results in the general populace of New York loving him.
** Apparently, it comes with the webs, because across the Multiverse it's revealed that numerous Spider-Men/Women/Girls have this going for them. ComicBook/SpiderGwen is wanted for the murder of her Peter Parker and has drawn gunfire from police officers. The steampunk Lady Spider has been labelled a menace by J. Jonah Jameson in her world. ComicBook/SpiderManNoir isn't much loved where he comes from. And they're all [[ComicBook/SpiderVerse bouncing around]] [[ComicBook/WebWarriors the multiverse]] filling in where other Spider-Men were killed or lost and finding themselves not necessarily welcome. It's even revealed in one comic that they only reason they even ''became'' Spidermen in the first place was because of their bad reputations coupled with with an attitude ultimately willing to put up with it, being the ChosenOne by virtue of keeping their anger of the unfairness of society towards them in check; heroes who will do right for the world even if the entire world hates them for it.
** Subverted for ''ComicBook/{{Silk}}'', who is probably the only Spider-Hero other than the aforementioned alternate universe Spider-Girl to be liked by J. Jonah Jameson from the start. JJJ is a fan of Cindy Moon's alter ego and also acts as a bit of a ParentalSubstitute for her. Which makes things interesting once Cindy starts working as the TheMole and ''tries'' to actively ruin her reputation and be labeled a menace to strengthen the facade. Instead, Jonah begins coming up with a number of excuses for her villainous behavior, refusing to believe Silk has actually gone bad. Later on, Cindy ends up devastated when an ''actually'' evil version of her from Spider-Gwen's dimension shows up to commit a major crime spree, causing Jameson to finally lose faith in her.
** Lampshaded in Creator/SamRaimi's [[Film/SpiderMan1 the first movie]], where, after Spider-Man rescues numerous people from a burning building, several cops arrive and try to arrest him, in spite of him pointing out he had been rescuing people. Then a person inside the building starts screaming, and one of the officers demands Spider-Man rescue the woman and then come back down to be arrested.
* ''ComicBook/TheIncredibleHulk:'' The Hulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the Marvel Universe with ''worse'' publicity who could still be considered a hero. But you really can't blame anyone.
* Played literally in the 2006 ComicBook/MsMarvel series, where Carol Danvers hires a publicist after a D-list villain (Stilt-Man) doesn't recognize her.
* In the ''ComicBook/AllNewAllDifferentMarvel'' era, [[ComicBook/TheFalcon Sam Wilson]] ComicBook/CaptainAmerica has this problem: after a whistleblower revealed what ComicBook/{{SHIELD}} was doing using Cosmic Cubes, Sam decided to take a stand and no longer be bipartisan. This has lead to his popularity tanking and people calling him names like "Captain Socialism". This has also damaged his friendship with Steve Rogers, as Sam no longer trusts the US Government to do the right thing and only ''hopes'' that they can, compared to Steve, who unabashedly believes they ''will''.
** [[ComicBook/MsMarvel2014 Kamala Khan]] is following in those footsteps when [[spoiler:a plot by HYDRA]] ends up making Ms. Marvel look like a total sellout when her face is used to promote new and expensive apartments without her knowledge.
* ''ComicBook/NewAvengers2015:''
''ComicBook/NewAvengers2015'': The whole team has bad publicity, despite pretty much all of the line-up being some of the nicer people around. The American military and S.H.I.E.L.D. are just waiting for the team to step out of line and arrest them all. That they're supposedly run by A.I.M. has a lot to do with this.



* ''ComicBook/ROMSpaceknight'''s a KnightInShiningArmor by any standard, but he's very bad at explaining things. Things like "my gun doesn't kill people, it sends them to a PhantomZone", "this gadget I pulled out lets me detect shapeshifting aliens planning to conquer Earth", and "those people I shot were shapeshifting aliens hiding among you." Combine that with his faceless red-eyed design and silver full-body armor, and you have him looking an awful lot like a KillerRobot descending from the sky, waving around mystery devices, and vaporizing random humans for no reason. It's really no shock that people are scared of him.

to:

* ''ComicBook/ROMSpaceknight'''s ''ComicBook/ROMSpaceknight'': Rom's a KnightInShiningArmor by any standard, but he's very bad at explaining things. Things like "my gun doesn't kill people, it sends them to a PhantomZone", "this gadget I pulled out lets me detect shapeshifting aliens planning to conquer Earth", and "those people I shot were shapeshifting aliens hiding among you." Combine that with his faceless red-eyed design and silver full-body armor, and you have him looking an awful lot like a KillerRobot descending from the sky, waving around mystery devices, and vaporizing random humans for no reason. It's really no shock that people are scared of him.him.
* ''ComicBook/SquadronSupreme'': The team starts off the story as these, thanks to the Overmind brainwashing them into conquering the world for him, and their knowing "trust us, it was an alien godlike being who brainwashed us" would, understandably, never fly with anyone. Rebuilding that reputation and fixing the damage is the impetus for Hyperion's big idea...



* ComicBook/KidColt was branded an outlaw for killing his father's killers in a fair gunfight. (Some more recent retellings have had Colt admit that he is not sure if it was a fair fight or not, as he doesn't remember if he gave them a chance to draw.) Wherever he travels in the WildWest, he is a still a wanted man and has to keep looking over his shoulder for lawmen and {{Bounty Hunter}}s.
* [[ComicBook/Warlock1967 Adam Warlock]] is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.
* Even ComicBook/CaptainAmerica himself is not entirely immune to this one:
** The original "Secret Empire" storyline has Cap framed for the murder of a supervillain, at which point everyone in America turns on him.
** After the modern "Secret Empire" crossover, Steve's reputation has tanked thanks to the alternate Steve running HYDRA trying to conquer the world.
* ''ComicBook/SquadronSupreme:'' The team starts off the story as these, thanks to the Overmind brainwashing them into conquering the world for him, and their knowing "trust us, it was an alien godlike being who brainwashed us" would, understandably, never fly with anyone. Rebuilding that reputation and fixing the damage is the impetus for Hyperion's big idea...

to:

* ComicBook/KidColt was branded an outlaw for killing his father's killers in a fair gunfight. (Some more recent retellings have had Colt admit that he is not sure if it was a fair fight or not, as he doesn't remember if he gave them a chance to draw.) Wherever he travels in the WildWest, he is a still a wanted man and has to keep looking over his shoulder for lawmen and {{Bounty Hunter}}s.
* [[ComicBook/Warlock1967
''ComicBook/Warlock1967'': Adam Warlock]] Warlock is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.
* Even ComicBook/CaptainAmerica himself is not entirely immune to ''ComicBook/XMen'': The anti-mutant prejudice in the ''X-Men'' labels probably qualifies, although this one:
** The
can also be seen as a case of FantasticRacism. Anti-mutant sentiment is so strong that the original "Secret Empire" storyline has Cap framed for the murder of a supervillain, at which point everyone in America turns on him.
** After the modern "Secret Empire" crossover, Steve's reputation has tanked thanks
''ComicBook/XFactor'' masqueraded as anti-mutant crusaders to endear themselves to the alternate Steve running HYDRA trying to conquer the world.
* ''ComicBook/SquadronSupreme:'' The team starts off the story as these, thanks to the Overmind brainwashing them into conquering the world for him, and their knowing "trust us, it was an alien godlike being who brainwashed us" would, understandably, never fly with anyone. Rebuilding that reputation and fixing the damage is the impetus for Hyperion's big idea...
public.
----
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Added example(s)

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** In ''ComicBook/MsMarvelMutantMenace'', anti-mutant sentiment has become so bad that even Ms. Marvel, a universally-beloved hometown hero in New Jersey, has become hated after it comes out that she's a mutant.
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* Franchise/SpiderMan:

to:

* Franchise/SpiderMan:ComicBook/SpiderMan:
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Updating Link


** Perhaps one of the biggest reason why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadToWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/ permanently incarcerate villains is totally Spidey's fault.]].
** During [[ComicBook/TheAmazingSpiderManNickSpencer Nick Spencer's run]], J. Jonah Jameson [[JerkassHasAPoint makes the argument]] that Spider-Man's bad public image is, at least in part, his own damn fault; while most other superheroes tend to work in teams and communities and are fairly open with the public, Spider-Man is usually a [[IWorkAlone lone wolf]] and frequently gets into fights with other superheroes before teaming up with them (though as Peter points out, this is very common for other Marvel superheroes). Furthermore, whenever Jameson made a false accusation against Spider-Man, the Wall-Crawler's response was never to reach out and set the record straight but rather to insult, antagonize and sometimes even threaten Jameson, [[NotHelpingYourCase which does not help his case at all]].

to:

** Perhaps one of the biggest reason reasons why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadToWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/ permanently incarcerate villains is totally Spidey's fault.]].
** During [[ComicBook/TheAmazingSpiderManNickSpencer Nick Spencer's run]], ''ComicBook/TheAmazingSpiderMan2018'', J. Jonah Jameson [[JerkassHasAPoint makes the argument]] that Spider-Man's bad public image is, at least in part, his own damn fault; while most other superheroes tend to work in teams and communities and are fairly open with the public, Spider-Man is usually a [[IWorkAlone lone wolf]] and frequently gets into fights with other superheroes before teaming up with them (though as Peter points out, this is very common for other Marvel superheroes). Furthermore, whenever Jameson made a false accusation against Spider-Man, the Wall-Crawler's response was never to reach out and set the record straight but rather to insult, antagonize and sometimes even threaten Jameson, [[NotHelpingYourCase which does not help his case at all]].
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None


* The instigation for the events in Creator/MarvelComics' ''ComicBook/CivilWar'' [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a villain with the power of blowing himself up. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.

to:

* The instigation for the events in Creator/MarvelComics' ''ComicBook/CivilWar'' ''ComicBook/{{Civil War|2006}}'' [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a villain with the power of blowing himself up. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.
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** Interestingly, while the public and the police are quick to believe the worst about Spider-Man, and his "friends" in the superhero community ''rarely if ever stick up for him at all'', it has been shown on several occasions that most of the villains in his Rogue's Gallery know he is a decent man and innocent of just about everything he's accused of. This was highlighted in an early issue of ComicBook/{{Thunderbolts}}, when Spider-Man was accused of a crime and the team of villains-pretending-to-be-heroes was trying to develop a plan to capture him in order to get good publicity. Mach-One, who was really the Beetle in disguise and had fought Spider-Man many times, told the team that the best thing to do was to go to the scene of the crime and wait for Spider-Man to show up and start investigating himself. When asked why he was so sure Spider-Man would do that, Mach-One responded with: "Because he's innocent. He'd never do anything like this. He'll be looking for the person who did." During this same issue, Mach-One fought alongside Spider-Man and was so impressed that this event was the beginning of him trying to turn his life around and become a real hero, which also spread to several other members of the team.

to:

** Interestingly, while the public and the police are quick to believe the worst about Spider-Man, and his "friends" in the superhero community ''rarely if ever stick up for him at all'', it has been shown on several occasions that most of the villains in his Rogue's Gallery know he is a decent man and innocent of just about everything he's accused of. This was highlighted in an early issue of ComicBook/{{Thunderbolts}}, ''ComicBook/{{Thunderbolts}}'', when Spider-Man was accused of a crime and the team of villains-pretending-to-be-heroes was trying to develop a plan to capture him in order to get good publicity. Mach-One, who was really the Beetle in disguise and had fought Spider-Man many times, told the team that the best thing to do was to go to the scene of the crime and wait for Spider-Man to show up and start investigating himself. When asked why he was so sure Spider-Man would do that, Mach-One responded with: "Because he's innocent. He'd never do anything like this. He'll be looking for the person who did." During this same issue, Mach-One fought alongside Spider-Man and was so impressed that this event was the beginning of him trying to turn his life around and become a real hero, which also spread to several other members of the team.
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Fixed a typo


* ''ComicBook/TheIncredibleHulk: The Hulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the Marvel Universe with ''worse'' publicity who could still be considered a hero. But you really can't blame anyone.

to:

* ''ComicBook/TheIncredibleHulk: ''ComicBook/TheIncredibleHulk:'' The Hulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the Marvel Universe with ''worse'' publicity who could still be considered a hero. But you really can't blame anyone.
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Crosswicking


* The ComicBook/IncredibleHulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the Marvel Universe with ''worse'' publicity who could still be considered a hero.

to:

* ''ComicBook/TheIncredibleHulk: The ComicBook/IncredibleHulk.Hulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the Marvel Universe with ''worse'' publicity who could still be considered a hero. But you really can't blame anyone.
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* [[ComicBook/{{Warlock}} Adam Warlock]] is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.

to:

* [[ComicBook/{{Warlock}} [[ComicBook/Warlock1967 Adam Warlock]] is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.
Is there an issue? Send a MessageReason:
Updating Link


* ComicBook/AdamWarlock is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.

to:

* ComicBook/AdamWarlock [[ComicBook/{{Warlock}} Adam Warlock]] is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.
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None


** Apparently, it comes with the webs, because across the Multiverse it's revealed that numerous Spider-Men/Women/Girls have this going for them. ComicBook/SpiderGwen is wanted for the murder of her Peter Parker and has drawn gunfire from police officers. The steampunk Lady Spider has been labelled a menace by J. Jonah Jameson in her world. ComicBook/SpiderManNoir isn't much loved where he comes from. And they're all [[ComicBook/SpiderVerse bouncing around]] [[ComicBook/WebWarriors the multiverse]] filling in where other Spider-Men were killed or lost and finding themselves not necessarily welcome. It's even revealed in one comic that they only reason they even ''became'' Spidermen in the first place was because of their bad reputations coupled with with an attitude ultimately willing to put up with it, being the ChosenOne by virtue of keeping their anger of the unfairness of society towards them in check.

to:

** Apparently, it comes with the webs, because across the Multiverse it's revealed that numerous Spider-Men/Women/Girls have this going for them. ComicBook/SpiderGwen is wanted for the murder of her Peter Parker and has drawn gunfire from police officers. The steampunk Lady Spider has been labelled a menace by J. Jonah Jameson in her world. ComicBook/SpiderManNoir isn't much loved where he comes from. And they're all [[ComicBook/SpiderVerse bouncing around]] [[ComicBook/WebWarriors the multiverse]] filling in where other Spider-Men were killed or lost and finding themselves not necessarily welcome. It's even revealed in one comic that they only reason they even ''became'' Spidermen in the first place was because of their bad reputations coupled with with an attitude ultimately willing to put up with it, being the ChosenOne by virtue of keeping their anger of the unfairness of society towards them in check.check; heroes who will do right for the world even if the entire world hates them for it.
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None


** Apparently, it comes with the webs, because across the Multiverse it's revealed that numerous Spider-Men/Women/Girls have this going for them. ComicBook/SpiderGwen is wanted for the murder of her Peter Parker and has drawn gunfire from police officers. The steampunk Lady Spider has been labelled a menace by J. Jonah Jameson in her world. ComicBook/SpiderManNoir isn't much loved where he comes from. And they're all [[ComicBook/SpiderVerse bouncing around]] [[ComicBook/WebWarriors the multiverse]] filling in where other Spider-Men were killed or lost and finding themselves not necessarily welcome.

to:

** Apparently, it comes with the webs, because across the Multiverse it's revealed that numerous Spider-Men/Women/Girls have this going for them. ComicBook/SpiderGwen is wanted for the murder of her Peter Parker and has drawn gunfire from police officers. The steampunk Lady Spider has been labelled a menace by J. Jonah Jameson in her world. ComicBook/SpiderManNoir isn't much loved where he comes from. And they're all [[ComicBook/SpiderVerse bouncing around]] [[ComicBook/WebWarriors the multiverse]] filling in where other Spider-Men were killed or lost and finding themselves not necessarily welcome. It's even revealed in one comic that they only reason they even ''became'' Spidermen in the first place was because of their bad reputations coupled with with an attitude ultimately willing to put up with it, being the ChosenOne by virtue of keeping their anger of the unfairness of society towards them in check.
Is there an issue? Send a MessageReason:
None


* The instigation for the events in Creator/MarvelComics' ''Comicbook/CivilWar'' [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a villain with the power of blowing himself up. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.

to:

* The instigation for the events in Creator/MarvelComics' ''Comicbook/CivilWar'' ''ComicBook/CivilWar'' [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a villain with the power of blowing himself up. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.



** Perhaps one of the biggest reason why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadtoWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/ permanently incarcerate villains is totally Spidey's fault.]].
** During [[ComicBook/NickSpencersSpiderMan Nick Spencer's run]], J. Jonah Jameson [[JerkassHasAPoint makes the argument]] that Spider-Man's bad public image is, at least in part, his own damn fault; while most other superheroes tend to work in teams and communities and are fairly open with the public, Spider-Man is usually a [[IWorkAlone lone wolf]] and frequently gets into fights with other superheroes before teaming up with them (though as Peter points out, this is very common for other Marvel superheroes). Furthermore, whenever Jameson made a false accusation against Spider-Man, the Wall-Crawler's response was never to reach out and set the record straight but rather to insult, antagonize and sometimes even threaten Jameson, [[NotHelpingYourCase which does not help his case at all]].

to:

** Perhaps one of the biggest reason why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadtoWorse [[FromBadToWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/ permanently incarcerate villains is totally Spidey's fault.]].
** During [[ComicBook/NickSpencersSpiderMan [[ComicBook/TheAmazingSpiderManNickSpencer Nick Spencer's run]], J. Jonah Jameson [[JerkassHasAPoint makes the argument]] that Spider-Man's bad public image is, at least in part, his own damn fault; while most other superheroes tend to work in teams and communities and are fairly open with the public, Spider-Man is usually a [[IWorkAlone lone wolf]] and frequently gets into fights with other superheroes before teaming up with them (though as Peter points out, this is very common for other Marvel superheroes). Furthermore, whenever Jameson made a false accusation against Spider-Man, the Wall-Crawler's response was never to reach out and set the record straight but rather to insult, antagonize and sometimes even threaten Jameson, [[NotHelpingYourCase which does not help his case at all]].



** This is exaggerated in ''WesternAnimation/UltimateSpiderMan'' where Jameson's smear campaign is not only [[NeverAcceptedInHisHometown more effective]], but less deserved as he's become an agent of S.H.I.E.L.D. and has never egged-on JJ, thus giving less credence to it. The beginning of Season 3 finally averts this. Spidey joining and becoming a successful Avenger results in the general populace of New York loving him.

to:

** This is exaggerated in ''WesternAnimation/UltimateSpiderMan'' ''WesternAnimation/UltimateSpiderMan2012'' where Jameson's smear campaign is not only [[NeverAcceptedInHisHometown more effective]], but less deserved as he's become an agent of S.H.I.E.L.D. and has never egged-on JJ, thus giving less credence to it. The beginning of Season 3 finally averts this. Spidey joining and becoming a successful Avenger results in the general populace of New York loving him.
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* ComicBook/MoonKnight is hated amongst the local superhero community, though it's mostly justified. He's garnered a reputation of being a complete psychopath who is just as crazed as the villains he fights or ''kills'', if not more so.

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Changed: 57

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* The instigation for the events in Creator/MarvelComics' ''Comicbook/CivilWar'' [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a TakingYouWithMe villain. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.

to:

* The instigation for the events in Creator/MarvelComics' ''Comicbook/CivilWar'' [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a TakingYouWithMe villain.villain with the power of blowing himself up. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.



* ''ComicBook/AdamWarlock'' is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.

to:

* ''ComicBook/AdamWarlock'' ComicBook/AdamWarlock is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.general.
* Even ComicBook/CaptainAmerica himself is not entirely immune to this one:
** The original "Secret Empire" storyline has Cap framed for the murder of a supervillain, at which point everyone in America turns on him.
** After the modern "Secret Empire" crossover, Steve's reputation has tanked thanks to the alternate Steve running HYDRA trying to conquer the world.
* ''ComicBook/SquadronSupreme:'' The team starts off the story as these, thanks to the Overmind brainwashing them into conquering the world for him, and their knowing "trust us, it was an alien godlike being who brainwashed us" would, understandably, never fly with anyone. Rebuilding that reputation and fixing the damage is the impetus for Hyperion's big idea...
Is there an issue? Send a MessageReason:
None


** Perhaps one of the biggest reason why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadtoWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/permanently incarcerate villains is totally Spidey's fault.]].

to:

** Perhaps one of the biggest reason why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadtoWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/permanently execute/ permanently incarcerate villains is totally Spidey's fault.]].
Is there an issue? Send a MessageReason:
None


* ''ComicBook/AdamWarlock'' is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts also didn't do much for his reputation among humanity in general.

to:

* ''ComicBook/AdamWarlock'' is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts and offering protection to the known terrorist in return also didn't do much for his reputation among humanity in general.
Is there an issue? Send a MessageReason:
None


* ''ComicBook/AdamWarlock'' is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGuantlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Guantlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts also didn't do much for his reputation among humanity in general.

to:

* ''ComicBook/AdamWarlock'' is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGuantlet''.''ComicBook/TheInfinityGauntlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Guantlet Gauntlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts also didn't do much for his reputation among humanity in general.
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* ComicBook/KidColt was branded an outlaw for killing his father's killers in a fair gunfight. (Some more recent retellings have had Colt admit that he is not sure if it was a fair fight or not, as he doesn't remember if he gave them a chance to draw.) Wherever he travels in the WildWest, he is a still a wanted man and has to keep looking over his shoulder for lawmen and {{Bounty Hunter}}s.

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* ComicBook/KidColt was branded an outlaw for killing his father's killers in a fair gunfight. (Some more recent retellings have had Colt admit that he is not sure if it was a fair fight or not, as he doesn't remember if he gave them a chance to draw.) Wherever he travels in the WildWest, he is a still a wanted man and has to keep looking over his shoulder for lawmen and {{Bounty Hunter}}s.Hunter}}s.
* ''ComicBook/AdamWarlock'' is one of the universe's most powerful and cunning heroes who famously serves as an arch enemy to ''Thanos'' and whose leadership helped the universe survive the events of ''ComicBook/TheInfinityGuantlet''. He's also very secretive and enigmatic and has a habit of teaming up with his Arch-Enemy almost as often as he opposes him. This has lead to a majority of Earth's heroes distrusting him at best after the events of Infinity Guantlet and were actively hostile towards him during ''Infinity War'' even after he helped save the universe once again. Him keeping a secret base for his Infinity Watch on one of Mole Man's hideouts also didn't do much for his reputation among humanity in general.
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!!Franchise/MarvelUniverse
Seriously, what hero in the Marvel Universe (besides ComicBook/CaptainAmerica) DOESN'T have bad publicity?
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* The instigation for the events in Creator/MarvelComics' ''Comicbook/CivilWar'' [[CrisisCrossover crossover]] is a large amount of collateral damage (including a few hundred dead children) due to a TakingYouWithMe villain. For a brief time, ''all'' the heroes have bad publicity -- [[GoodVictimsBadVictims especially the few surviving New Warriors]]. The government's idea of damage control is, of course, a SuperRegistrationAct that promptly pits hero against hero. Public opinion then gives all the non-compliers bad publicity. When the new 'government-sponsored heroes' turn out to have overlooked a massive planet-wide [[ComicBook/SecretInvasion infiltration by aliens]], ComicBook/IronMan and ComicBook/SpiderWoman wind up with bad publicity. At this point the government decides to put noted psychotic and multiple-murderer ComicBook/NormanOsborn in charge, due to his brief moment of VillainsDoTheDirtyWork. This works out about as well as you'd expect, thus leaving the reader to wonder if the ''US government'' isn't being depicted as a VillainWithGoodPublicity.
* The anti-mutant prejudice in the ''ComicBook/XMen'' labels probably qualifies, although this can also be seen as a case of FantasticRacism. Anti-mutant sentiment is so strong that the original ''ComicBook/XFactor'' masqueraded as anti-mutant crusaders to endear themselves to the public.
* Even ComicBook/IronMan falls prey for this. In the ComicBook/ArmorWars storyline, Iron Man’s fighting against S.H.I.E.L.D, he’s kicked out of the West Coast Avengers, nearly causes an international incident in the U.S.S.R and gets into a fight with Captain America.
* Franchise/SpiderMan:
** Spider-Man gets a lot of undeserved flak, mostly due to the negative PR campaign by his employer, J. Jonah Jameson. Probably the first superhero to have this as his status quo.
** Within the first twenty issues it was revealed JJ felt jealous of Spidey's successes. Later revelations included [[FreudianExcuse being beaten by his stepfather]], [[AllOfTheOtherReindeer a mistrust of superheroes]], and JJ's own failure to live up to the high standards he sets for himself. In ''WesternAnimation/SpiderManTheAnimatedSeries'', JJ hates Spider-Man because he wears a mask, and his wife was killed by a masked man.
** Though he is always the first to accuse Spider-Man of crimes, JJ is also usually the first to retract his statement when he is proven wrong, at one point remarking that he believes that ''claiming'' Spidey to be a menace prevents him from actually ''becoming'' one. Furthermore, regardless of the Daily Bugle's libel, there is enough evidence to suggest that the New Yorkers are not so easily manipulated anymore and ''will'' rally behind Spider-Man.
** Jameson eventually became the Mayor of New York City -- and as you might expect he constantly leveraged his expanded sphere of influence against Spider-Man.
** There is the fact that Peter began his superhero career as a teenager with no guidance and tended to be a wisecracking jerk who often screwed up and lost, and also tried more than once to draw a paycheck for it (nobody knows he needs the money to take care of his aunt). A bad first impression is hard to shake. Plus, being immature, he tended to egg on JJ or get angry at him (which could be interpreted as threatening).
** Interestingly, while the public and the police are quick to believe the worst about Spider-Man, and his "friends" in the superhero community ''rarely if ever stick up for him at all'', it has been shown on several occasions that most of the villains in his Rogue's Gallery know he is a decent man and innocent of just about everything he's accused of. This was highlighted in an early issue of ComicBook/{{Thunderbolts}}, when Spider-Man was accused of a crime and the team of villains-pretending-to-be-heroes was trying to develop a plan to capture him in order to get good publicity. Mach-One, who was really the Beetle in disguise and had fought Spider-Man many times, told the team that the best thing to do was to go to the scene of the crime and wait for Spider-Man to show up and start investigating himself. When asked why he was so sure Spider-Man would do that, Mach-One responded with: "Because he's innocent. He'd never do anything like this. He'll be looking for the person who did." During this same issue, Mach-One fought alongside Spider-Man and was so impressed that this event was the beginning of him trying to turn his life around and become a real hero, which also spread to several other members of the team.
** In ''ComicBook/SupermanVsTheAmazingSpiderMan'', Superman initially thinks Spidey may be connected with a phony Superman because of Jameson's smear. Supes realizes his mistake right away, though.
** Perhaps one of the biggest reason why Spider-Man gets a lot of publicity (particularly the police force) is his [[ThouShaltNotKill total unwillingness to kill the supervillains that he fights against]]. In fact, in ''ComicBook/SuperiorSpiderMan'', [[spoiler:Otto Octavius inside Peter Parker's body, manages to ''win'' public support by killing Massacre. Something that Peter Parker himself is unwilling to do because [[IfYouKillHimYouWillBeJustLikeHim he's aware of the moral hazards]]. Apparently, the public isn't really happy about Spidey fighting a supervillain, sending the villain to [[CardboardPrison jail]], only to escape again and commit crimes that are [[FromBadtoWorse worse]] ([[WhatTheHellHero something that Otto himself pointed out]] to Ghost Peter). Because apparently, the governments inability to execute/permanently incarcerate villains is totally Spidey's fault.]].
** During [[ComicBook/NickSpencersSpiderMan Nick Spencer's run]], J. Jonah Jameson [[JerkassHasAPoint makes the argument]] that Spider-Man's bad public image is, at least in part, his own damn fault; while most other superheroes tend to work in teams and communities and are fairly open with the public, Spider-Man is usually a [[IWorkAlone lone wolf]] and frequently gets into fights with other superheroes before teaming up with them (though as Peter points out, this is very common for other Marvel superheroes). Furthermore, whenever Jameson made a false accusation against Spider-Man, the Wall-Crawler's response was never to reach out and set the record straight but rather to insult, antagonize and sometimes even threaten Jameson, [[NotHelpingYourCase which does not help his case at all]].
** In the ComicBook/{{Ultimate|SpiderMan}} line of Spider-Man comics, JJ initially only wanted to make headlines. This quickly changed, however. It came to a head after The Bugle publicly started to support Sam Bullit, who was running on an anti-vigilante (in other words, anti-superheroes) campaign. But later, after an attempt on his life by some of the Kingpin's goons, JJ went to Peter's house (after having fired Peter from his job at the Daily Bugle earlier) and revealed his deeper reasons. He'd launched a smear campaign against Spider-Man because he didn't like the fact that his own son, who had died in a space shuttle accident (a real hero in Jameson's eyes), wasn't thought of as one and didn't get the attention he deserved, while everyday people looked up to a guy swingin' in his underwear.
*** Finally inverted later on, though. After Jameson sees Spider-Man risking his life to save a woman during a flood, he does a total 180 and devotes the Bugle's energies to supporting him.
*** In fact, after the Ultimatum wave, Jameson becomes [[spoiler:one of Spider-Man's greatest advocates]]. For instance, [[spoiler: when he discovers Peter's identity, he uses the information to clear Spider-Man's name without revealing his secret identity. He then gives Peter his job back and offers to pay for his college tuition. Eventually, when Spider-Man dies, he attends the funeral and comforts Aunt May in her time of need]].
** Humorously, the alternate future of ''ComicBook/MarvelComics2'' sees JJJ as a big fan and major supporter of ComicBook/SpiderGirl, the daughter of the hero he had slandered.
** This is exaggerated in ''WesternAnimation/UltimateSpiderMan'' where Jameson's smear campaign is not only [[NeverAcceptedInHisHometown more effective]], but less deserved as he's become an agent of S.H.I.E.L.D. and has never egged-on JJ, thus giving less credence to it. The beginning of Season 3 finally averts this. Spidey joining and becoming a successful Avenger results in the general populace of New York loving him.
** Apparently, it comes with the webs, because across the Multiverse it's revealed that numerous Spider-Men/Women/Girls have this going for them. ComicBook/SpiderGwen is wanted for the murder of her Peter Parker and has drawn gunfire from police officers. The steampunk Lady Spider has been labelled a menace by J. Jonah Jameson in her world. ComicBook/SpiderManNoir isn't much loved where he comes from. And they're all [[ComicBook/SpiderVerse bouncing around]] [[ComicBook/WebWarriors the multiverse]] filling in where other Spider-Men were killed or lost and finding themselves not necessarily welcome.
** Subverted for ''ComicBook/{{Silk}}'', who is probably the only Spider-Hero other than the aforementioned alternate universe Spider-Girl to be liked by J. Jonah Jameson from the start. JJJ is a fan of Cindy Moon's alter ego and also acts as a bit of a ParentalSubstitute for her. Which makes things interesting once Cindy starts working as the TheMole and ''tries'' to actively ruin her reputation and be labeled a menace to strengthen the facade. Instead, Jonah begins coming up with a number of excuses for her villainous behavior, refusing to believe Silk has actually gone bad. Later on, Cindy ends up devastated when an ''actually'' evil version of her from Spider-Gwen's dimension shows up to commit a major crime spree, causing Jameson to finally lose faith in her.
** Lampshaded in Creator/SamRaimi's [[Film/SpiderMan1 the first movie]], where, after Spider-Man rescues numerous people from a burning building, several cops arrive and try to arrest him, in spite of him pointing out he had been rescuing people. Then a person inside the building starts screaming, and one of the officers demands Spider-Man rescue the woman and then come back down to be arrested.
* The ComicBook/IncredibleHulk. In fact, due to the damage he's caused in his career, it would be very hard to find someone in the Marvel Universe with ''worse'' publicity who could still be considered a hero.
* Played literally in the 2006 ComicBook/MsMarvel series, where Carol Danvers hires a publicist after a D-list villain (Stilt-Man) doesn't recognize her.
* In the ''ComicBook/AllNewAllDifferentMarvel'' era, [[ComicBook/TheFalcon Sam Wilson]] ComicBook/CaptainAmerica has this problem: after a whistleblower revealed what ComicBook/{{SHIELD}} was doing using Cosmic Cubes, Sam decided to take a stand and no longer be bipartisan. This has lead to his popularity tanking and people calling him names like "Captain Socialism". This has also damaged his friendship with Steve Rogers, as Sam no longer trusts the US Government to do the right thing and only ''hopes'' that they can, compared to Steve, who unabashedly believes they ''will''.
** [[ComicBook/MsMarvel2014 Kamala Khan]] is following in those footsteps when [[spoiler:a plot by HYDRA]] ends up making Ms. Marvel look like a total sellout when her face is used to promote new and expensive apartments without her knowledge.
* ''ComicBook/NewAvengers2015:'' The whole team has bad publicity, despite pretty much all of the line-up being some of the nicer people around. The American military and S.H.I.E.L.D. are just waiting for the team to step out of line and arrest them all. That they're supposedly run by A.I.M. has a lot to do with this.
** For an added bonus, the team includes Hawkeye and Songbird, who have both been heroes with bad publicity themselves.
* ''ComicBook/ROMSpaceknight'''s a KnightInShiningArmor by any standard, but he's very bad at explaining things. Things like "my gun doesn't kill people, it sends them to a PhantomZone", "this gadget I pulled out lets me detect shapeshifting aliens planning to conquer Earth", and "those people I shot were shapeshifting aliens hiding among you." Combine that with his faceless red-eyed design and silver full-body armor, and you have him looking an awful lot like a KillerRobot descending from the sky, waving around mystery devices, and vaporizing random humans for no reason. It's really no shock that people are scared of him.
* ''ComicBook/TheUltimates'': Loki manages to make Thor look like an out-of-control maniac when he stops some police brutality with excessive force of his own.
* ComicBook/KidColt was branded an outlaw for killing his father's killers in a fair gunfight. (Some more recent retellings have had Colt admit that he is not sure if it was a fair fight or not, as he doesn't remember if he gave them a chance to draw.) Wherever he travels in the WildWest, he is a still a wanted man and has to keep looking over his shoulder for lawmen and {{Bounty Hunter}}s.

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