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* In ''Series/TheMuppets2015'', Scooter considers "good grief" to be "swearing like a sailor".
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** [[RuleOfFunny Invoked for humor]] by Characters/{{Deadpool|WadeWilson}} in his match against Characters/{{Deathstroke}}. "Now where is that son of a gun, I'm going to show him what-for, I swea-- ''*gets shot in the head*'' --OW!" ''Death Battle'' (and Deadpool) generally have no problems swearing elsewhere in the video.
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** [[RuleOfFunny Invoked for humor]] by Characters/{{Deadpool|WadeWilson}} [[Characters/MarvelComicsDeadpool Deadpool]] in his match against Characters/{{Deathstroke}}. "Now where is that son of a gun, I'm going to show him what-for, I swea-- ''*gets shot in the head*'' --OW!" ''Death Battle'' (and Deadpool) generally have no problems swearing elsewhere in the video.
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** In a 1996 strip, Dogbert tells the PointyHairedBoss just how unqualified he to evaluate Dilbert's engineering proposal, and concludes by yelling at him: "NEVER QUESTION AN ENGINEER'S OPINION, YOU THUNDERING MORON!" Dilbert reacts in the following panel: "Nicely done, but I wouldn't have said 'thundering.'"
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** In a 1996 strip, Dogbert tells the PointyHairedBoss just how unqualified he to evaluate Dilbert's engineering proposal, and concludes by yelling at him: "NEVER QUESTION AN ENGINEER'S OPINION, YOU THUNDERING MORON!" Dilbert reacts in the following panel: "Nicely done, but I wouldn't have said 'thundering.'"'" Whether this means Dilbert would have preferred milder or stronger language is ambiguous here.
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* [[https://www.youtube.com/watch?v=NrSECcj5V7w This]] infomercial for the UK's Independent Television Commission about time-appropriate language on TV lampshades with gems like "these nasty handcuffs are really chafing you know!"
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* [[https://www.youtube.com/watch?v=NrSECcj5V7w This]] infomercial for the UK's Independent Television Commission about time-appropriate language on TV lampshades spoofs this trope, with gems like "Take ''that'', Mr. Policeman!" and "these nasty handcuffs are really chafing chafing, you know!"
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* Saiai Kinuhata from ''LightNovel/ACertainMagicalIndex''. [[JustifiedTrope Justified]] in that while she was undergoing esper training, her mind was coded with Accelerator's thought patterns, who has a penchant for swearing. In her case, her mind automatically censors each swear, so instead of always cursing, she uses "super" or "ultra" as her default adjective.
to:
* Saiai Kinuhata from ''LightNovel/ACertainMagicalIndex''.''Literature/ACertainMagicalIndex''. [[JustifiedTrope Justified]] in that while she was undergoing esper training, her mind was coded with Accelerator's thought patterns, who has a penchant for swearing. In her case, her mind automatically censors each swear, so instead of always cursing, she uses "super" or "ultra" as her default adjective.
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* ''LightNovel/{{Slayers}}'':
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* ''LightNovel/{{Slayers}}'':''Literature/{{Slayers}}'':
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** In a 1996 strip, Dogbert tells the PointyHairedBoss just how unqualified he to evaluate Dilbert's engineering proposal, and concludes by yelling at him: "NEVER QUESTION AN ENGINEER'S OPINION, YOU THUNDERING MORON!" Dilbert reacts in the following panel: "Nicely done, but I wouldn't have said 'thundering.'"
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[[foldercontrol]]
[[folder:Advertising]]
* Orbit gum has had a few:
** [[https://www.youtube.com/watch?v=WEJJUGJZxpU This commercial]] for Orbit gum, guaranteeing clean mouths. The slogan "It cleans a dirty mouth!" applies to a scenario where a wife and her husband's mistress argue passionately using such insults as "you cootie queen" and "lint licker".
** There was an even older Orbit Commercial that used [[https://youtu.be/zPY9xptNnsk "Shut the front door!"]]. Orbit commercials in general are known for their {{Unusual Euphemism}}s, including [[https://youtu.be/Nfh92hKLO6c "Who are you calling a cootie queen? You LINT LICKER!", "What the French toast?"]], [[https://youtu.be/IK36TgbUSLQ "Well, kiss my- ASHTON!"]], and of course, [[https://youtu.be/psO4uKNSa0Y "I will pineapple slap your ASCOTS!"]] The whole purpose is to show that Orbit gum makes your mouth so clean that you won't say any dirty words.
** Speaking of Orbit, there's [[https://www.youtube.com/watch?v=4SVyGTSXGsY this ad with Sarah Silverman]]. "I've got your lipstick all over my rim" is quite the thing to hear in a business meeting.
* Travel site Booking.com loves copiously using "booking" as a sub for the F-bomb in their ads.
* The father turtle from one of the Comcast commercials says "fast" as a curse word, something his kid picked up. Stuff includes "Aw fast!", "What the fast?!", and "You're fasting kidding me!"
* [[https://www.youtube.com/watch?v=NrSECcj5V7w This]] infomercial for the UK's Independent Television Commission about time-appropriate language on TV lampshades with gems like "these nasty handcuffs are really chafing you know!"
* Nutra Nail Gel started airing [[http://www.ispot.tv/ad/7YZG/nutra-nail-gel-perfect-chipped-nail this spot]] on American television in fall 2013. It promotes the quick-drying nature of the product by depicting the ptifalls of standard nail polish. A woman looks down and disappointedly says "Oh, smudge"[[note]]Rhymes with "fudge", a common thing to say when you catch yourself about to say "fuck" in situations where you shouldn't[[/note]]. The last woman wakes up, looks down at her bed and says "Oh, sheet."
* Fresh And Easy grocery chain had a commercial that stated "Get your food the F and Easy way." However how it was said clearly sounds like it was saying "Get your food the Effing Easy way". The posters made it even more specific: "It's so F'in Easy!" Maybe that's why they closed down in 2015.
[[/folder]]
[[folder:Anime & Manga]]
* ''Manga/The100GirlfriendsWhoReallyReallyReallyReallyReallyLoveYou'': Mimimi never uses any profanity, no matter how mild.
* Saiai Kinuhata from ''LightNovel/ACertainMagicalIndex''. [[JustifiedTrope Justified]] in that while she was undergoing esper training, her mind was coded with Accelerator's thought patterns, who has a penchant for swearing. In her case, her mind automatically censors each swear, so instead of always cursing, she uses "super" or "ultra" as her default adjective.
* The ''Anime/MegaManNTWarrior'' manga in the Viz translation.
** Mega Man Hub Style is about to die unless he can pick himself up off the ground and can only mutter "dang blang!" Bass who is simply incensed will preach about experiencing "Hell itself".
** This translation also uses vocabulary like "Pablum," "wanton"...
** The later game translations also had some odd euphemisms such as "Pit Hockey". Even "heck" at least would've been alliterative. [[VideoGame/MegaManX Zero]]: Curses! Dang! [[VideoGame/MegaManZero Rats!]]
* ''Manga/FruitsBasket'': In certain Internet versions they took out the line "What the fuck?", which they said at least seven times in a row, and put in various other lines. Natsuki Takaya doesn't usually do this, but the translators apparently wanted to make it cleaner.
* ''LightNovel/{{Slayers}}'':
** In the anime, "damn," "bastard" and "hell" are thrown around semi-liberally (a given, because "hell" is a part of the name of one BigBad, Hellmaster Fibrizo), but they never go beyond. The biggest blurb is when the word "bitch" has the opportunity to pop up, but it doesn't, leaving many instances of awkward uses of ''"you son-of-a..."''. It ''is'' mentioned in an episode of ''NEXT,'' but only once and not in the aforementioned context. It's pretty clear that they go far beyond that in the Japanese version, if one knows the local profanity.
** Even though the translated LightNovels series had some censorship, they avert this trope and throw "shit" around frequently.
* ''Anime/DragonBallZ'': The Funimation dub and the Viz manga have used this trope.
** We hear a brutal tyrant like Frieza saying "Oh my gosh".
** Goku is watching something horrible happen and responds with "Guh...''Darn it!''" in Creator/SeanSchemmel's voice, no less.
** They even went so far as to change the writing on the T-shirts of demons in the afterlife so that instead of ''Hell'' (as in the place), they said ''HFIL'', stating it was an acronym for "Home For Infinite Losers."
** "Darn" is said in several places.
** The uncut dubs of ''DBZ'' and ''Anime/DragonBallZKai'' use both this trope and uncensored swears, often within the same episode. The dub of ''Anime/DragonBallSuper'' then turns this trope on its head by almost ''only'' using actual swears, with neutered neologisms ("darn", "heck", etc.) being very rare if used at all.
** All of the English Dubs of ''Manga/DragonBall'' omit any swearing whatsoever for the neologisms. It’s especially notable in the Funimation dub [=DVDs=] that themselves as Uncut and Unedited.
* ''Manga/{{Eyeshield 21}}'': Hiruma's [[ClusterFBomb charming nicknames]] for people and things get this treatment in the Viz editions.
* ''Manga/SoulEater'' averts in the Hungarian dub. The teen heroes use a rich vocabulary of swears and profanity that would make even the creators themselves hide under the table, whenever they're seriously pissed. The fact that it's airing after ten PM may have something to do with it.
* In ''Manga/FullmetalAlchemist'', after Al and Ed's [[spoiler:battle at the 5th Laboratory]], Winry comes to visit Ed at the hospital and tries to force him to drink his milk (which he hates). Al then tells Ed to "Shut up and drink the dumb milk." Entirely in-character, seeing as Al is a very polite young boy trapped inside a giant suit of AnimatedArmor.
* ''Webcomic/HetaliaAxisPowers'': Canada instead of swearing, squeaks "Maple hockey!"
* In the ClusterFBomb fest that is the dub of ''Anime/PantyAndStockingWithGarterbelt'', the Daemon sisters' dialogue is far more refined in comparison. Notably, Kneesocks is the only major character that doesn't swear. (Scanty normally doesn't, either, but seeing the Mayor go OneWingedAngel was a bit too much for her to bare.)
* ''Manga/OnePiece'': In a scene from the 4Kids Dub, we have Dracule Mihawk cut down Zoro in a very broad diagonal stroke to his chest. Then we cut to Luffy who, in turn, screams "DARN YOOOOOOOOOOOU!!!" at Mihawk.
* ''Manga/MolesterMan'': Downplayed, but Molester notices that Loli actually says "gosh", one of the only times he's heard a girl say that IRL.
[[/folder]]
[[folder:Comic Strips]]
* [[http://www.doonesbury.com/strip/archive/2010/07/27 This]] ''Comicstrip/{{Doonesbury}}'' strip:
-->'''Sarah Palin Doll:''' After all, we're not just the party of "No" - we're the party of "Hell, No!"\\
'''Franchise/MyLittlePony:''' <Gasp!> What did you say?\\
'''Sarah Palin Doll:''' Oops... Sorry, My Little Pony - I meant "Heck, No!"\\
'''My Little Pony:''' Shouldn't that be "Heavens, No"?\\
'''Mister Potato Head:''' Who the hell cares?
* ''ComicStrip/{{Dilbert}}'': [[PlayingWithATrope Playing with the trope]] through exaggeration, it features a demonic character, Phil, who is the "Prince of Insufficient Light" and "Supreme Ruler of Heck." Armed with a giant pitch-spoon, he is empowered not to damn people for eternity, but to "darn" them, usually for 15 minutes, or with an annoying, sometimes ironically appropriate, fate. Scott Adams claims he came up with the concept when the syndicate didn't allow him to use {{Satan}} as a character in the strip and that he is more pleased with the end result.
** Also, [[http://dilbert.com/fast/2012-04-06/ this]] strip.
** From Scott Adams' dilbertnewsletter: "I received an emotional letter of complaint after a strip in which Dilbert used the expression "jeepers cripes." The writer chastised me for using the Lord's name in vain. I can only pray that the almighty Gosh will not darn me to heck for offending his son, Jeepers."
* ''ComicStrip/CalvinAndHobbes'':
** Calvin uses minced oaths, like "by golly" or "darn". He states that this is because he doesn't know any swear words.
** In a Christmas comic strip, Calvin's dad stubs his toe and yells, "Slippin'-rippin'-dang-fang-rotten-zarg-barg-a-ding-dong!"
* ''ComicStrip/TheFarSide'':
** One cartoon has Satan declaring to his minions, "To heck with you! To heck with all of you!" {{Justified|Trope}}, they are presumably already ''in'' hell. The "joke" of that cartoon was, he had overheard them calling him a wimp. Since he wasn't willing to say "hell", he kind of proved them right.
** Subverted in another comic, where a jungle explorer cursing out his colleague manages "curse you to hell" and seems pleased with himself for it.
* ''ComicStrip/TheWizardOfId'' once had the King tell Sir Rodney to "go to heck."
* In ''Queen of the Universe'', Spaniel Man can't even do [[http://www.eyebeam.com/Queen1991/index.php?num=120 punctuation swearing.]]
* ''ComicStrip/DanDare'' and his friends liked to employ alliterative space-themed curses like "Jumpin' Jets" and "Great Galaxies".
[[/folder]]
[[folder:Eastern Animation]]
* In ''Animation/KapitanBomba'', Torpedo sounds like this, especially in comparison to the titular character. This is yet another reason for Bomba to accuse him of being homosexual.
[[/folder]]
[[folder:Professional Wrestling]]
* A [[CharacterTics tell tell sign]] that Wrestling/{{Sting}} is talking, even if you can't see him, is that he doesn't cuss. The closest he comes are "hell" and "pissed off". This persisted even when "Asshole" became a common CrowdChant.
* Due to being on Creator/{{TBS}} in prime time on [[UsefulNotes/ThanksgivingDay Thanksgiving Night]], the worst threat Wrestling/RicFlair could throw at Wrestling/NikitaKoloff during their ''[=Starrcade=] '86'' match was "I'll kick your butt you son of a gun!"
* Wrestling/KurtAngle during his initial pro wrestling debut for the [[Wrestling/{{WWE}} World Wrestling Federation]], during its "Attitude Era" no less, though it would later be averted in [[Wrestling/ImpactWrestling TNA]].
* [[Wrestling/EvanBourne Matt Sydal]] was known for his tirades of G-rated cursing, even in the explicitly "Adults F-N Only" shows of Gateway Championship Wrestling, where profanity otherwise flowed freely. His reasoning was he wanted to do as little as possible to offend anyone who might otherwise [[MerchandiseDriven buy his products]].
* Wrestling/StevieRichards wanted to enforce this and other forms of censorship during his "Wrestling/RightToCensor" run and succeed when he recruited former porn star Val Venis and former pimp The Godfather, who starting going by "The Good Father". Wrestling/{{Ivory}} had already talked in such a manner before and after Right To Censor though, while Venis and Godfather quickly reverted to their former ways after it was done.
* At the Wrestling/{{Chikara}} event ''From Zero to Hero (& Castagnoli)'', November 12, 2006, [[Wrestling/HunterJohnston Delirious]] ended Incoherence (himself and Wrestling/{{Hallowicked}})'s promo by parodying Wrestling/BookerT's infamous botched promo from ''Wrestling/{{WCW}} Spring Stampede 97'', saying, "Wrestling/ChrisHero, Wrestling/ClaudioCastagnoli, we coming for you, n-word!". That is, Delirious actually ''said'' "n-word," not the actual word Booker T had mistakenly said nine years earlier.
** CHIKARA's commentators would call Delirious' top rope splash to his opponent's back, which was normally called Shadows Over Hell, "Shadows Over Heck" or "Shadows Over Hades."
* Mary Elizabeth Monroe (Wrestling/RingOfHonor's Wrestling/KellyKlein) was very reluctant to use any words considered swears and would never initiate them in conversation, in an effort to maintain a "rated G" image.
* The Peacock Party Boy Wrestling/DaltonCastle swears with long outdated swears like "deuce" and "dickens".
* A trait displayed by those who joined Drew Gulak's Campaign For A Better [[Wrestling/{{CZW}} Combat Zone]], including Wrestling/KimberLee, who around the same time was dropping {{cluster f bomb}}s in Wrestling/{{WSU}} (ItMakesSenseInContext, sort of).
* [[Wrestling/RubyRiott Heidi Lovelace]] almost always stops her cussing at the word's first letter, even in front of what are supposed to be adult audiences because children could still be watching, d-word! Most commonly with the b-word, which when asked she insists is "broad". So you know it was a big deal when she started cussing at the referee to end a match in Absolute Intense Wrestling as Wrestling/ShaynaBaszler destroyed Annie Social.
* Similar goes for Lovelace's Buddy System TagTeam partner Wrestling/SoloDarling. "Cheese And Rice!"
* Pretty much enforced in Wrestling/{{CHIKARA}}, since the fans will actually ''boo'' wrestlers who curse, as Wrestling/TommyDreamer found out at ''King of Trios 2010 Night III'', April 25, 2010. He cut a promo where he praised the CHIKARA wrestlers and said that he wanted to face Dragon Dragon since "that shit was awesome!" The crowd booed him for this and Dreamer apologized, saying, "that ''stuff'' was awesome!" The event was held at the former Wrestling/{{ECW}} Arena in Philadelphia, where Dreamer made his name, and which had seen its share of ClusterFBomb promos.
[[/folder]]
[[folder:Puppet Shows]]
* Notably averted in ''Series/TheNoddyShop'' music video [[https://www.youtube.com/watch?v=w4ZYGCsgKrQ "Special"]], where Johnny Crawfish sings the line "You don't give me heaven, and I'll give you hell". This is downplayed a bit, as the song never appears in the actual show. [[note]] "Special" was made for a foreign investor in the show and was never meant to be shown to the public until someone who worked on the video uploaded it to [=YouTube=]. This explains the appearance of several Enid Blyton books in the video. Also, according to the video's description, it was written by someone other than Dennis Scott, who normally wrote the songs on the show.[[/note]]
[[/folder]]
[[folder:Radio]]
* The very title of ''Radio/ThatGoshDarnHippieShow''. It came from an incident where a friend of the host called jokingly called her "the goddamn hippie", which was subsequently {{bowdlerise}}d for radio suitability before it was adopted as the title of the show.
[[/folder]]
[[folder:Stand-Up Comedy]]
* Tim Hawkins' routine on [[https://www.youtube.com/watch?v=Iltm9-aXC2Y "Christian Cuss Words"]] combines a crowd-sourced list of family-friendly swears with a bit of MotorMouth for extra chuckles.
* Lenny Bruce, while at a show where he was being watched by cops waiting to arrest him for obscenity, replaced the word "cocksucker" with "blahblah." He then proceeded to do the entire routine using this euphemism, somehow making his bowdlerisation seem even ruder (and funnier) than the thing it replaced. This included asking the entire audience "including you cops at the back... have you ever had your blah blahed?"
[[/folder]]
[[folder:Theatre]]
* In ''Theatre/PaintYourWagon'', "They Call The Wind Maria" includes the line, "And now I'm lost, so goldurn lost." The same character (followed by others) sings "who gives a damn" in another number with less potential to become a song hit.
* ''Theatre/TheOddCouple'': Spoofed in the play and the movie version when Oscar complains about a cryptic note that Felix left for him, which was signed "F-U". "'F-U' meant 'Felix Ungar.'"
* Played for laughs in ''Theatre/TheBookOfMormon''. Being Mormons, the missionaries can't swear at all; in [[IAmSong I Believe]], Elder Price belts "And dang it!" and "By Gosh!". (The Ugandans, by contrast, swear copiously.) Then at the end we have the payoff. Price announces "You know what, guys? ''[[PrecisionFStrike Fuck him]]''!"
* From ''Theatre/WestSideStory'', one gol-darned tough street gang:
-->''Here come the Jets, yeah, and we're gonna beat\\
Every last buggin' gang on the whole buggin' street,\\
On the whole ever-mother-lovin' street!''
* In "Without You" from ''Theatre/MyFairLady'', Eliza tells Henry to "go to Hartford, Hereford and Hampshire!" (This is actually a CallBack to Henry's diction exercise about pronouncing aitches.)
* In the play ''Rain'', Sadie Thompson calls the Reverend a "psalm-singing son of a--", ending her sentence in an {{Angrish}} scream.
* In ''Theatre/ManOfLaMancha'', Aldonza tells the leering Muleteers, "I spit in the milk of your 'little bird.'" This is a minced rendering of a common Spanish insult for which "spit" is not the correct translation.
* In ''Theatre/TheMusicMan'', Tommy Djilas frequently says "Jeely Kly." The movie version makes it "Great honk!"
* In ''Theatre/TheMikado'', Ko-Ko's sarcastic echo of Nanki-Poo's "The flowers that bloom in the spring" features the line: "Oh, bother the flowers that bloom in the spring." (The Captain's IAmSong in ''Theatre/HMSPinafore'' mentions "Bother it" as an acceptably mild form of cursing, in contrast to the "big, big D" which he does later use explicitly.)
* ''Theatre/AltarBoyz'': Matthew replaces the word hell with H-E double hockey sticks. It's important to note that Mark DOES use the word hell in Rhythm in Me, and the word hell is used many times during Number 918.
[[/folder]]
[[folder:Theme Parks]]
* In ''Ride/BackToTheFutureTheRide'' at Ride/UniversalStudios, Doc's "Damn. Damn damn!" is changed to "Darn. Darn darn!" in the queue video when Biff cuts the power.
[[/folder]]
[[folder:Web Animation]]
* In the ''WebAnimation/CartoonHooligans'' episode "What If Superman Got Sick?!", when the Justice League starts beating Superman up for peeking into the women's locker room of the JLA headquarters, Green Lantern says "What the frog, Superman!"
* ''WebAnimation/HomestarRunner'': The Chapman Brothers purposefully avoid harsh language in because they think "cute flash cartoons shouting obscenities" are a [[DeadHorseTrope tired cliché]]. However, they still make hidden references to profanities in some of their work:
** They attribute Strong Bad's [[EnsembleDarkhorse popularity]] to his trademark overuse of the word "crap". "Crap" was almost the site's trademark word for awhile before they got sick of it and stepped it down.
** There is liberal use of "freaking" and "hella" when appropriate.
** Strong Sad said "damn" in one Halloween episode, but it was used in the religious sense ("... and if you answer wrong, you get eternal damnation, but if you answer right you get a Twizzler?").
** One they forgot to remove is in [[http://www.homestarrunner.com/sbemail53.html the SBEmail "comic"]]. In the Used 45's box is a copy of Mudhoney's "You Stupid Asshole", which got censored in the DVD release. This is the strongest swear word to appear on the site proper.
** At one point in the DVD commentary of the sbemail "Winter Pool", Strong Bad talks about liking a story about a woman who had a student named "Shithead".
** PlayedForLaughs in "[[https://www.youtube.com/watch?v=30UqUT_LQb8 Cheat Commandos - Commandos in the Classroom]]": The WebAnimation/CheatCommandos are getting ready to watch "Pony Fights 2", but Gunhaver is concerned that all the swearing will be too much for Reynold to handle. Reynold attempts to prove him wrong, and utterly fails:
---> '''Reynold:''' Oh, I can handle it. Why, I can even swear a cuss myself! Ahem. Diaper biscuits!
** The Brothers Chaps have been getting increasingly creative with this, inventing expressions like "Sweet genius!", "What the sense-make?" and Peacey P [[CatchPhrase habitually]] calling people "biscuitheads".
* [[Creator/BenCroshaw Yahtzee]] is PlayingWithATrope in his ''WebAnimation/ZeroPunctuation'' reviews. What he says is much dirtier than what appears on the screen. His comment on ''Franchise/{{Halo}} Wars'''s mission timers was written as "What arbitrary silliness", contrasting with "Bull fucking shit." A rebuttal to MoralGuardians decrying videogames is captioned "No, and I consider your argument misinformed," but he says "No, and go fuck yourself, you ignorant scaremongering cockbags."
** This is used to make a point in his review of [[http://www.escapistmagazine.com/videos/view/zero-punctuation/9866-Bayonetta-2-Review Bayonetta 2]]: "I like my swearing, but in the wrong place it brings down the whole gosh-darn tone. You cunt."
* ''WebAnimation/PimpLando'' has its title character's catchphrase, "What the foo?!?"
* ''WebAnimation/DeathBattle'':
** [[RuleOfFunny Invoked for humor]] by Characters/{{Deadpool|WadeWilson}} in his match against Characters/{{Deathstroke}}. "Now where is that son of a gun, I'm going to show him what-for, I swea-- ''*gets shot in the head*'' --OW!" ''Death Battle'' (and Deadpool) generally have no problems swearing elsewhere in the video.
** And again by Deadpool in his match against [[WesternAnimation/MyLittlePonyFriendshipIsMagic Pinkie Pie]]. When he notices a ''army'' of Pinkie Pie clones rushing towards him, goes "Oh, what the—", [[BreakingTheFourthWall then notices]] [[ThinkOfTheCensors the TV-Y7 logo]], before finishing off with "-heck".
* ''WebAnimation/GridironHeights'' has Philip Rivers constantly doing this while trying to act tough. He averts this with a PrecisionFStrike when attacking a vision of Eli Manning from 2004.
* ''WebAnimation/IfTheEmperorHadATextToSpeechDevice'': While the Emperor is certainly not shy about [[SirSwearsALot cursing up a storm under normal circumstances]], the vox-hailer equipment used for podcasts has a built-in censor that bleeps out anything rude with an [[SensoryAbuse excessively loud truck horn]]. Thus, to keep up his swearing streak and vent his anger he needs to resort to this instead, which amuses both his Custodians and [[spoiler:Rogal Dorn]].
* ''WebAnimation/SomethingAbout'': Parodied in "Something About Donkey Kong Country", where King K. Rool attempts to say "[[Film/PlanetOfTheApes1968 you damned dirty ape!]]", only for his "damned" to be replaced by a "darn" said by a text-to-speech device that doesn't match the voice from the rest of the sentence. A picture of Kirby shows up on the bottom with the text "Kirbo Says; There will be no swears in [[ReligiousBruiser my Christian channel]]!"
[[/folder]]
----
[[folder:Advertising]]
* Orbit gum has had a few:
** [[https://www.youtube.com/watch?v=WEJJUGJZxpU This commercial]] for Orbit gum, guaranteeing clean mouths. The slogan "It cleans a dirty mouth!" applies to a scenario where a wife and her husband's mistress argue passionately using such insults as "you cootie queen" and "lint licker".
** There was an even older Orbit Commercial that used [[https://youtu.be/zPY9xptNnsk "Shut the front door!"]]. Orbit commercials in general are known for their {{Unusual Euphemism}}s, including [[https://youtu.be/Nfh92hKLO6c "Who are you calling a cootie queen? You LINT LICKER!", "What the French toast?"]], [[https://youtu.be/IK36TgbUSLQ "Well, kiss my- ASHTON!"]], and of course, [[https://youtu.be/psO4uKNSa0Y "I will pineapple slap your ASCOTS!"]] The whole purpose is to show that Orbit gum makes your mouth so clean that you won't say any dirty words.
** Speaking of Orbit, there's [[https://www.youtube.com/watch?v=4SVyGTSXGsY this ad with Sarah Silverman]]. "I've got your lipstick all over my rim" is quite the thing to hear in a business meeting.
* Travel site Booking.com loves copiously using "booking" as a sub for the F-bomb in their ads.
* The father turtle from one of the Comcast commercials says "fast" as a curse word, something his kid picked up. Stuff includes "Aw fast!", "What the fast?!", and "You're fasting kidding me!"
* [[https://www.youtube.com/watch?v=NrSECcj5V7w This]] infomercial for the UK's Independent Television Commission about time-appropriate language on TV lampshades with gems like "these nasty handcuffs are really chafing you know!"
* Nutra Nail Gel started airing [[http://www.ispot.tv/ad/7YZG/nutra-nail-gel-perfect-chipped-nail this spot]] on American television in fall 2013. It promotes the quick-drying nature of the product by depicting the ptifalls of standard nail polish. A woman looks down and disappointedly says "Oh, smudge"[[note]]Rhymes with "fudge", a common thing to say when you catch yourself about to say "fuck" in situations where you shouldn't[[/note]]. The last woman wakes up, looks down at her bed and says "Oh, sheet."
* Fresh And Easy grocery chain had a commercial that stated "Get your food the F and Easy way." However how it was said clearly sounds like it was saying "Get your food the Effing Easy way". The posters made it even more specific: "It's so F'in Easy!" Maybe that's why they closed down in 2015.
[[/folder]]
[[folder:Anime & Manga]]
* ''Manga/The100GirlfriendsWhoReallyReallyReallyReallyReallyLoveYou'': Mimimi never uses any profanity, no matter how mild.
* Saiai Kinuhata from ''LightNovel/ACertainMagicalIndex''. [[JustifiedTrope Justified]] in that while she was undergoing esper training, her mind was coded with Accelerator's thought patterns, who has a penchant for swearing. In her case, her mind automatically censors each swear, so instead of always cursing, she uses "super" or "ultra" as her default adjective.
* The ''Anime/MegaManNTWarrior'' manga in the Viz translation.
** Mega Man Hub Style is about to die unless he can pick himself up off the ground and can only mutter "dang blang!" Bass who is simply incensed will preach about experiencing "Hell itself".
** This translation also uses vocabulary like "Pablum," "wanton"...
** The later game translations also had some odd euphemisms such as "Pit Hockey". Even "heck" at least would've been alliterative. [[VideoGame/MegaManX Zero]]: Curses! Dang! [[VideoGame/MegaManZero Rats!]]
* ''Manga/FruitsBasket'': In certain Internet versions they took out the line "What the fuck?", which they said at least seven times in a row, and put in various other lines. Natsuki Takaya doesn't usually do this, but the translators apparently wanted to make it cleaner.
* ''LightNovel/{{Slayers}}'':
** In the anime, "damn," "bastard" and "hell" are thrown around semi-liberally (a given, because "hell" is a part of the name of one BigBad, Hellmaster Fibrizo), but they never go beyond. The biggest blurb is when the word "bitch" has the opportunity to pop up, but it doesn't, leaving many instances of awkward uses of ''"you son-of-a..."''. It ''is'' mentioned in an episode of ''NEXT,'' but only once and not in the aforementioned context. It's pretty clear that they go far beyond that in the Japanese version, if one knows the local profanity.
** Even though the translated LightNovels series had some censorship, they avert this trope and throw "shit" around frequently.
* ''Anime/DragonBallZ'': The Funimation dub and the Viz manga have used this trope.
** We hear a brutal tyrant like Frieza saying "Oh my gosh".
** Goku is watching something horrible happen and responds with "Guh...''Darn it!''" in Creator/SeanSchemmel's voice, no less.
** They even went so far as to change the writing on the T-shirts of demons in the afterlife so that instead of ''Hell'' (as in the place), they said ''HFIL'', stating it was an acronym for "Home For Infinite Losers."
** "Darn" is said in several places.
** The uncut dubs of ''DBZ'' and ''Anime/DragonBallZKai'' use both this trope and uncensored swears, often within the same episode. The dub of ''Anime/DragonBallSuper'' then turns this trope on its head by almost ''only'' using actual swears, with neutered neologisms ("darn", "heck", etc.) being very rare if used at all.
** All of the English Dubs of ''Manga/DragonBall'' omit any swearing whatsoever for the neologisms. It’s especially notable in the Funimation dub [=DVDs=] that themselves as Uncut and Unedited.
* ''Manga/{{Eyeshield 21}}'': Hiruma's [[ClusterFBomb charming nicknames]] for people and things get this treatment in the Viz editions.
* ''Manga/SoulEater'' averts in the Hungarian dub. The teen heroes use a rich vocabulary of swears and profanity that would make even the creators themselves hide under the table, whenever they're seriously pissed. The fact that it's airing after ten PM may have something to do with it.
* In ''Manga/FullmetalAlchemist'', after Al and Ed's [[spoiler:battle at the 5th Laboratory]], Winry comes to visit Ed at the hospital and tries to force him to drink his milk (which he hates). Al then tells Ed to "Shut up and drink the dumb milk." Entirely in-character, seeing as Al is a very polite young boy trapped inside a giant suit of AnimatedArmor.
* ''Webcomic/HetaliaAxisPowers'': Canada instead of swearing, squeaks "Maple hockey!"
* In the ClusterFBomb fest that is the dub of ''Anime/PantyAndStockingWithGarterbelt'', the Daemon sisters' dialogue is far more refined in comparison. Notably, Kneesocks is the only major character that doesn't swear. (Scanty normally doesn't, either, but seeing the Mayor go OneWingedAngel was a bit too much for her to bare.)
* ''Manga/OnePiece'': In a scene from the 4Kids Dub, we have Dracule Mihawk cut down Zoro in a very broad diagonal stroke to his chest. Then we cut to Luffy who, in turn, screams "DARN YOOOOOOOOOOOU!!!" at Mihawk.
* ''Manga/MolesterMan'': Downplayed, but Molester notices that Loli actually says "gosh", one of the only times he's heard a girl say that IRL.
[[/folder]]
[[folder:Comic Strips]]
* [[http://www.doonesbury.com/strip/archive/2010/07/27 This]] ''Comicstrip/{{Doonesbury}}'' strip:
-->'''Sarah Palin Doll:''' After all, we're not just the party of "No" - we're the party of "Hell, No!"\\
'''Franchise/MyLittlePony:''' <Gasp!> What did you say?\\
'''Sarah Palin Doll:''' Oops... Sorry, My Little Pony - I meant "Heck, No!"\\
'''My Little Pony:''' Shouldn't that be "Heavens, No"?\\
'''Mister Potato Head:''' Who the hell cares?
* ''ComicStrip/{{Dilbert}}'': [[PlayingWithATrope Playing with the trope]] through exaggeration, it features a demonic character, Phil, who is the "Prince of Insufficient Light" and "Supreme Ruler of Heck." Armed with a giant pitch-spoon, he is empowered not to damn people for eternity, but to "darn" them, usually for 15 minutes, or with an annoying, sometimes ironically appropriate, fate. Scott Adams claims he came up with the concept when the syndicate didn't allow him to use {{Satan}} as a character in the strip and that he is more pleased with the end result.
** Also, [[http://dilbert.com/fast/2012-04-06/ this]] strip.
** From Scott Adams' dilbertnewsletter: "I received an emotional letter of complaint after a strip in which Dilbert used the expression "jeepers cripes." The writer chastised me for using the Lord's name in vain. I can only pray that the almighty Gosh will not darn me to heck for offending his son, Jeepers."
* ''ComicStrip/CalvinAndHobbes'':
** Calvin uses minced oaths, like "by golly" or "darn". He states that this is because he doesn't know any swear words.
** In a Christmas comic strip, Calvin's dad stubs his toe and yells, "Slippin'-rippin'-dang-fang-rotten-zarg-barg-a-ding-dong!"
* ''ComicStrip/TheFarSide'':
** One cartoon has Satan declaring to his minions, "To heck with you! To heck with all of you!" {{Justified|Trope}}, they are presumably already ''in'' hell. The "joke" of that cartoon was, he had overheard them calling him a wimp. Since he wasn't willing to say "hell", he kind of proved them right.
** Subverted in another comic, where a jungle explorer cursing out his colleague manages "curse you to hell" and seems pleased with himself for it.
* ''ComicStrip/TheWizardOfId'' once had the King tell Sir Rodney to "go to heck."
* In ''Queen of the Universe'', Spaniel Man can't even do [[http://www.eyebeam.com/Queen1991/index.php?num=120 punctuation swearing.]]
* ''ComicStrip/DanDare'' and his friends liked to employ alliterative space-themed curses like "Jumpin' Jets" and "Great Galaxies".
[[/folder]]
[[folder:Eastern Animation]]
* In ''Animation/KapitanBomba'', Torpedo sounds like this, especially in comparison to the titular character. This is yet another reason for Bomba to accuse him of being homosexual.
[[/folder]]
[[folder:Professional Wrestling]]
* A [[CharacterTics tell tell sign]] that Wrestling/{{Sting}} is talking, even if you can't see him, is that he doesn't cuss. The closest he comes are "hell" and "pissed off". This persisted even when "Asshole" became a common CrowdChant.
* Due to being on Creator/{{TBS}} in prime time on [[UsefulNotes/ThanksgivingDay Thanksgiving Night]], the worst threat Wrestling/RicFlair could throw at Wrestling/NikitaKoloff during their ''[=Starrcade=] '86'' match was "I'll kick your butt you son of a gun!"
* Wrestling/KurtAngle during his initial pro wrestling debut for the [[Wrestling/{{WWE}} World Wrestling Federation]], during its "Attitude Era" no less, though it would later be averted in [[Wrestling/ImpactWrestling TNA]].
* [[Wrestling/EvanBourne Matt Sydal]] was known for his tirades of G-rated cursing, even in the explicitly "Adults F-N Only" shows of Gateway Championship Wrestling, where profanity otherwise flowed freely. His reasoning was he wanted to do as little as possible to offend anyone who might otherwise [[MerchandiseDriven buy his products]].
* Wrestling/StevieRichards wanted to enforce this and other forms of censorship during his "Wrestling/RightToCensor" run and succeed when he recruited former porn star Val Venis and former pimp The Godfather, who starting going by "The Good Father". Wrestling/{{Ivory}} had already talked in such a manner before and after Right To Censor though, while Venis and Godfather quickly reverted to their former ways after it was done.
* At the Wrestling/{{Chikara}} event ''From Zero to Hero (& Castagnoli)'', November 12, 2006, [[Wrestling/HunterJohnston Delirious]] ended Incoherence (himself and Wrestling/{{Hallowicked}})'s promo by parodying Wrestling/BookerT's infamous botched promo from ''Wrestling/{{WCW}} Spring Stampede 97'', saying, "Wrestling/ChrisHero, Wrestling/ClaudioCastagnoli, we coming for you, n-word!". That is, Delirious actually ''said'' "n-word," not the actual word Booker T had mistakenly said nine years earlier.
** CHIKARA's commentators would call Delirious' top rope splash to his opponent's back, which was normally called Shadows Over Hell, "Shadows Over Heck" or "Shadows Over Hades."
* Mary Elizabeth Monroe (Wrestling/RingOfHonor's Wrestling/KellyKlein) was very reluctant to use any words considered swears and would never initiate them in conversation, in an effort to maintain a "rated G" image.
* The Peacock Party Boy Wrestling/DaltonCastle swears with long outdated swears like "deuce" and "dickens".
* A trait displayed by those who joined Drew Gulak's Campaign For A Better [[Wrestling/{{CZW}} Combat Zone]], including Wrestling/KimberLee, who around the same time was dropping {{cluster f bomb}}s in Wrestling/{{WSU}} (ItMakesSenseInContext, sort of).
* [[Wrestling/RubyRiott Heidi Lovelace]] almost always stops her cussing at the word's first letter, even in front of what are supposed to be adult audiences because children could still be watching, d-word! Most commonly with the b-word, which when asked she insists is "broad". So you know it was a big deal when she started cussing at the referee to end a match in Absolute Intense Wrestling as Wrestling/ShaynaBaszler destroyed Annie Social.
* Similar goes for Lovelace's Buddy System TagTeam partner Wrestling/SoloDarling. "Cheese And Rice!"
* Pretty much enforced in Wrestling/{{CHIKARA}}, since the fans will actually ''boo'' wrestlers who curse, as Wrestling/TommyDreamer found out at ''King of Trios 2010 Night III'', April 25, 2010. He cut a promo where he praised the CHIKARA wrestlers and said that he wanted to face Dragon Dragon since "that shit was awesome!" The crowd booed him for this and Dreamer apologized, saying, "that ''stuff'' was awesome!" The event was held at the former Wrestling/{{ECW}} Arena in Philadelphia, where Dreamer made his name, and which had seen its share of ClusterFBomb promos.
[[/folder]]
[[folder:Puppet Shows]]
* Notably averted in ''Series/TheNoddyShop'' music video [[https://www.youtube.com/watch?v=w4ZYGCsgKrQ "Special"]], where Johnny Crawfish sings the line "You don't give me heaven, and I'll give you hell". This is downplayed a bit, as the song never appears in the actual show. [[note]] "Special" was made for a foreign investor in the show and was never meant to be shown to the public until someone who worked on the video uploaded it to [=YouTube=]. This explains the appearance of several Enid Blyton books in the video. Also, according to the video's description, it was written by someone other than Dennis Scott, who normally wrote the songs on the show.[[/note]]
[[/folder]]
[[folder:Radio]]
* The very title of ''Radio/ThatGoshDarnHippieShow''. It came from an incident where a friend of the host called jokingly called her "the goddamn hippie", which was subsequently {{bowdlerise}}d for radio suitability before it was adopted as the title of the show.
[[/folder]]
[[folder:Stand-Up Comedy]]
* Tim Hawkins' routine on [[https://www.youtube.com/watch?v=Iltm9-aXC2Y "Christian Cuss Words"]] combines a crowd-sourced list of family-friendly swears with a bit of MotorMouth for extra chuckles.
* Lenny Bruce, while at a show where he was being watched by cops waiting to arrest him for obscenity, replaced the word "cocksucker" with "blahblah." He then proceeded to do the entire routine using this euphemism, somehow making his bowdlerisation seem even ruder (and funnier) than the thing it replaced. This included asking the entire audience "including you cops at the back... have you ever had your blah blahed?"
[[/folder]]
[[folder:Theatre]]
* In ''Theatre/PaintYourWagon'', "They Call The Wind Maria" includes the line, "And now I'm lost, so goldurn lost." The same character (followed by others) sings "who gives a damn" in another number with less potential to become a song hit.
* ''Theatre/TheOddCouple'': Spoofed in the play and the movie version when Oscar complains about a cryptic note that Felix left for him, which was signed "F-U". "'F-U' meant 'Felix Ungar.'"
* Played for laughs in ''Theatre/TheBookOfMormon''. Being Mormons, the missionaries can't swear at all; in [[IAmSong I Believe]], Elder Price belts "And dang it!" and "By Gosh!". (The Ugandans, by contrast, swear copiously.) Then at the end we have the payoff. Price announces "You know what, guys? ''[[PrecisionFStrike Fuck him]]''!"
* From ''Theatre/WestSideStory'', one gol-darned tough street gang:
-->''Here come the Jets, yeah, and we're gonna beat\\
Every last buggin' gang on the whole buggin' street,\\
On the whole ever-mother-lovin' street!''
* In "Without You" from ''Theatre/MyFairLady'', Eliza tells Henry to "go to Hartford, Hereford and Hampshire!" (This is actually a CallBack to Henry's diction exercise about pronouncing aitches.)
* In the play ''Rain'', Sadie Thompson calls the Reverend a "psalm-singing son of a--", ending her sentence in an {{Angrish}} scream.
* In ''Theatre/ManOfLaMancha'', Aldonza tells the leering Muleteers, "I spit in the milk of your 'little bird.'" This is a minced rendering of a common Spanish insult for which "spit" is not the correct translation.
* In ''Theatre/TheMusicMan'', Tommy Djilas frequently says "Jeely Kly." The movie version makes it "Great honk!"
* In ''Theatre/TheMikado'', Ko-Ko's sarcastic echo of Nanki-Poo's "The flowers that bloom in the spring" features the line: "Oh, bother the flowers that bloom in the spring." (The Captain's IAmSong in ''Theatre/HMSPinafore'' mentions "Bother it" as an acceptably mild form of cursing, in contrast to the "big, big D" which he does later use explicitly.)
* ''Theatre/AltarBoyz'': Matthew replaces the word hell with H-E double hockey sticks. It's important to note that Mark DOES use the word hell in Rhythm in Me, and the word hell is used many times during Number 918.
[[/folder]]
[[folder:Theme Parks]]
* In ''Ride/BackToTheFutureTheRide'' at Ride/UniversalStudios, Doc's "Damn. Damn damn!" is changed to "Darn. Darn darn!" in the queue video when Biff cuts the power.
[[/folder]]
[[folder:Web Animation]]
* In the ''WebAnimation/CartoonHooligans'' episode "What If Superman Got Sick?!", when the Justice League starts beating Superman up for peeking into the women's locker room of the JLA headquarters, Green Lantern says "What the frog, Superman!"
* ''WebAnimation/HomestarRunner'': The Chapman Brothers purposefully avoid harsh language in because they think "cute flash cartoons shouting obscenities" are a [[DeadHorseTrope tired cliché]]. However, they still make hidden references to profanities in some of their work:
** They attribute Strong Bad's [[EnsembleDarkhorse popularity]] to his trademark overuse of the word "crap". "Crap" was almost the site's trademark word for awhile before they got sick of it and stepped it down.
** There is liberal use of "freaking" and "hella" when appropriate.
** Strong Sad said "damn" in one Halloween episode, but it was used in the religious sense ("... and if you answer wrong, you get eternal damnation, but if you answer right you get a Twizzler?").
** One they forgot to remove is in [[http://www.homestarrunner.com/sbemail53.html the SBEmail "comic"]]. In the Used 45's box is a copy of Mudhoney's "You Stupid Asshole", which got censored in the DVD release. This is the strongest swear word to appear on the site proper.
** At one point in the DVD commentary of the sbemail "Winter Pool", Strong Bad talks about liking a story about a woman who had a student named "Shithead".
** PlayedForLaughs in "[[https://www.youtube.com/watch?v=30UqUT_LQb8 Cheat Commandos - Commandos in the Classroom]]": The WebAnimation/CheatCommandos are getting ready to watch "Pony Fights 2", but Gunhaver is concerned that all the swearing will be too much for Reynold to handle. Reynold attempts to prove him wrong, and utterly fails:
---> '''Reynold:''' Oh, I can handle it. Why, I can even swear a cuss myself! Ahem. Diaper biscuits!
** The Brothers Chaps have been getting increasingly creative with this, inventing expressions like "Sweet genius!", "What the sense-make?" and Peacey P [[CatchPhrase habitually]] calling people "biscuitheads".
* [[Creator/BenCroshaw Yahtzee]] is PlayingWithATrope in his ''WebAnimation/ZeroPunctuation'' reviews. What he says is much dirtier than what appears on the screen. His comment on ''Franchise/{{Halo}} Wars'''s mission timers was written as "What arbitrary silliness", contrasting with "Bull fucking shit." A rebuttal to MoralGuardians decrying videogames is captioned "No, and I consider your argument misinformed," but he says "No, and go fuck yourself, you ignorant scaremongering cockbags."
** This is used to make a point in his review of [[http://www.escapistmagazine.com/videos/view/zero-punctuation/9866-Bayonetta-2-Review Bayonetta 2]]: "I like my swearing, but in the wrong place it brings down the whole gosh-darn tone. You cunt."
* ''WebAnimation/PimpLando'' has its title character's catchphrase, "What the foo?!?"
* ''WebAnimation/DeathBattle'':
** [[RuleOfFunny Invoked for humor]] by Characters/{{Deadpool|WadeWilson}} in his match against Characters/{{Deathstroke}}. "Now where is that son of a gun, I'm going to show him what-for, I swea-- ''*gets shot in the head*'' --OW!" ''Death Battle'' (and Deadpool) generally have no problems swearing elsewhere in the video.
** And again by Deadpool in his match against [[WesternAnimation/MyLittlePonyFriendshipIsMagic Pinkie Pie]]. When he notices a ''army'' of Pinkie Pie clones rushing towards him, goes "Oh, what the—", [[BreakingTheFourthWall then notices]] [[ThinkOfTheCensors the TV-Y7 logo]], before finishing off with "-heck".
* ''WebAnimation/GridironHeights'' has Philip Rivers constantly doing this while trying to act tough. He averts this with a PrecisionFStrike when attacking a vision of Eli Manning from 2004.
* ''WebAnimation/IfTheEmperorHadATextToSpeechDevice'': While the Emperor is certainly not shy about [[SirSwearsALot cursing up a storm under normal circumstances]], the vox-hailer equipment used for podcasts has a built-in censor that bleeps out anything rude with an [[SensoryAbuse excessively loud truck horn]]. Thus, to keep up his swearing streak and vent his anger he needs to resort to this instead, which amuses both his Custodians and [[spoiler:Rogal Dorn]].
* ''WebAnimation/SomethingAbout'': Parodied in "Something About Donkey Kong Country", where King K. Rool attempts to say "[[Film/PlanetOfTheApes1968 you damned dirty ape!]]", only for his "damned" to be replaced by a "darn" said by a text-to-speech device that doesn't match the voice from the rest of the sentence. A picture of Kirby shows up on the bottom with the text "Kirbo Says; There will be no swears in [[ReligiousBruiser my Christian channel]]!"
[[/folder]]
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