History Fridge / NewTalesFromTheBorderlands

* Throughout the series, Tediore had been advertised as “Guns for the common man.”, Yet in this game its very CEO is openly classist and belittles the likes of Fran. Not to mention Tediore’s military is shown harassing the lower slums of Prometha, who would normally consist of Tediore’s customer base. To some this may come off as the writers overlooking a basic quality of the company in favor of making them more villainous. However, it may also be another factor for Tediore’s unpopularity in-universe. As any basic business common sense can attest to, being openly hostile to your intended customer base is a quick way for any company to gain a sour reputation, but it’s made worse by Tediore’s aforementioned marketing campaign, which makes them come off as hypocritical and self-righteous.

* Throughout the series, Tediore had been advertised as “Guns for the common man.”, Yet in this game its very CEO is openly classist and belittles the likes of Fran. Not to mention Tediore’s military is shown harassing the lower slums of Prometha, who would normally consist of Tediore’s customer base. To some this may come off as the writers overlooking a basic quality of the company in favor of making them more villainous. However, it may also be another factor for Tediore’s unpopularity in-universe. As any basic business common sense can attest to, being openly hostile to your intended customer base is a good way for any company and thereby their products to have a sour reputation.

* Throughout the series, Tediore had been advertised as “Guns for the common man.”, Yet in this game its very CEO is openly classist and belittles the likes of Fran. Not to mention Tediore’s military is shown harassing the lower slums of Prometha, who would normally consist of Tediore’s customer base. To some this may come off as the writers overlooking a basic quality of the company in favor of making the company more villainous. However, it may also be another factor for Tediore’s unpopularity in-universe. As any basic business common sense can attest to, being openly hostile to your intended customer base is a good way for any company and thereby their products to have a sour reputation.

* Throughout the series, Tediore had been advertised as “Guns for the common man.”, Yet in this game its very CEO is openly classist and belittles the likes of Fran. Not to mention Tediore’s military is shown harassing the lower slums of Prometha, who would normally consist of Tediore’s customer base. To some this may come off as the writers overlooking a basic quality of the company in favor of making the company more villainous. However, it may also be another factor for Tediore’s unpopularity in-universe. As any basic business class can attest to, being openly hostile to your advertised customer base is not a good business move as it can highly affect the reputation your company and products. So for Tediore to try to advertise themselves as better than other companies while in truth being just as bad as most of them naturally makes them come off a self-righteous hypocrites.

* Despite being the main antagonist this time around, the game actually shows why Tediore is seen as a laughing stock In-Universe. Although every company had its quirks, the previous corporate militias shown throughout the series (such as [[VideoGame/Borderlands1 Atlas's Crimson Lance]] and [[VideoGame/BorderlandsThePreSequel Dahl's Lost Legion]]) were composed by disciplined and seasoned soldiers that posed a hard enough challenge for the different games' Vault Hunters. However, Tediore soldiers here are shown to be quite incompetent goons that [[ImperialStormtrooperMarksmanshipAcademy can't even shoot properly]] and just have enough discipline to be above bandits, but not by much. Couple that with the Tediore weaponry's own quirks, and it's honestly [[ForegoneConclusion not that much of a surprise]] that the more disciplined Vladof army was able to slaughter an entire continent of these guys.

* Despite being the main antagonist this time around, the game actually shows why Tediore is seen as a laughing stock In-Universe. Although every company had its quirks, the previous corporate militias shown throughout the series (such as [[VideoGame/Borderlands1 Atlas's Crimson Lance]] and [[VideoGame/BorderlandsThePreSequel Dahl's Lost Legion]]) were composed by disciplined and seasoned soldiers that posed a hard enough challenge for the different games' Vault Hunters. However, Tediore soldiers here are shown to be quite incompetent goons that can't even shoot properly and just have enough discipline to be above bandits, but not by much. It's honestly not that much of a surprise that Vladof was able to slaughter an entire continent of these guys.

* Despite being the main antagonist this time around, the game actually shows why Tediore is seen as a laughing stock In-Universe. Although every company had its quirks, the previous corporate militias throughout the series (such as [[VideoGame/Borderlands1 Atlas's Crimson Lance]] and [[VideoGame/BorderlandsThePreSequel Dahl's Lost Legion]]) were shown to be efficient enough soldiers that posed a hard enough challenge for the different Vault Hunters. However, Tediore soldiers here are shown to be quite incompetent goons that can't even shoot properly and just have enough discipline to be above bandits, but not by much. It's honestly not that much of a surprise that Vladof was able to slaughter an entire continent of these guys.

* In ''VideoGame/Borderlands3'', Tediore was established as being looked down on by the other major corporations and had several jokes made at their expense. So it might seem odd that in the beginning of the game Rhys shows notable fear of Coldwell during their first meeting. But given that Atlas was still recovering from their previous war with Maliwan, it makes sense that the last thing Rhys would want is start another corporate war.