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* AndImTheQueenOfSheba: When Betty first mentions that she wants Cyrus, a co-worker sarcastically replies that in that event, she's going to marry the Prince of Wales. Coincidentally, the Prince of Wales at that time was the future Edward VIII, who would indeed marry an American woman.


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* CasanovaWannabe: At the start of the film, Monty thinks he has "it," but he really, really doesn't.
* CelebrityParadox: Not only does the book that the film was loosely based on exist in its universe, but author Elinor Glyn actually stops by to discuss it.


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* HaveAGayOldTime: The very heterosexual Monty calls himself, "old fruit."


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* ScrewTheRulesImBeautiful: Being able to pull this off is cited as one of the things that characterize having "it."

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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/db9ceebaa7329bb666a21ad08463fdde.jpg]]
[[caption-width-right:350:Clara Bow, everybody.]]

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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/db9ceebaa7329bb666a21ad08463fdde.org/pmwiki/pub/images/it_1927_2.jpg]]
[[caption-width-right:350:Clara Bow, everybody.]]
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* InNameOnly: The film's plot has nothing to do with that of the novel. The producers were less interested in adapting the ''story'' so much as they were in adapting Elinor Glyn's tantalizing concept of "it"; Glyn considered them to have succeeded.
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Not to be confused with ''Film/ItTheTerrorFromBeyondSpace'', nor with the Creator/StephenKing [[Literature/{{It}} horror novel]].

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Not to be confused with ''Film/ItTheTerrorFromBeyondSpace'', nor with the Creator/StephenKing [[Literature/{{It}} horror novel]].
novel]] or its adaptations.
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''It'' is a 1927 silent romantic comedy film directed by Clarence Badger, starring Creator/ClaraBow.

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''It'' is a A 1927 silent romantic comedy film directed by Clarence Badger, Badger[[note]]with an uncredited Creator/JosefVonSternberg helming a few scenes after Badger took ill during production[[/note]] and starring Creator/ClaraBow.
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''It'' is a 1927 silent romantic comedy film directed by Clarence Badger, starring Clara Bow.

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''It'' is a 1927 silent romantic comedy film directed by Clarence Badger, starring Clara Bow.Creator/ClaraBow.
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A young Creator/GaryCooper can be seen about the 40 minute mark as a reporter.

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A young Creator/GaryCooper can be seen about around the 40 minute mark as a reporter.
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A young Creator/GaryCooper can be seen about the 40 minute mark as a reporter.
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* TheLittleBlackDress: Bow transforming from [[http://image.glamourdaze.com/2016/03/Clara-Bow-It-wearing-little-black-dress-by-Travis-Banton.jpg her work clothes]] into [[http://image.glamourdaze.com/2016/03/screen-debut-of-the-little-black-dress-1927-clara-bow.jpg a stunning evening dress]]. While Chanel created the LBD, [[http://glamourdaze.com/2016/03/screen-debut-of-the-little-black-dress-1927.html Bow popularized it]].

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* TheLittleBlackDress: LittleBlackDress: Bow transforming from [[http://image.glamourdaze.com/2016/03/Clara-Bow-It-wearing-little-black-dress-by-Travis-Banton.jpg her work clothes]] into [[http://image.glamourdaze.com/2016/03/screen-debut-of-the-little-black-dress-1927-clara-bow.jpg a stunning evening dress]]. While Chanel created the LBD, [[http://glamourdaze.com/2016/03/screen-debut-of-the-little-black-dress-1927.html Bow popularized it]].
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Moving to distinguish from works of the same name

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[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/db9ceebaa7329bb666a21ad08463fdde.jpg]]
[[caption-width-right:350:Clara Bow, everybody.]]

''It'' is a 1927 silent romantic comedy film directed by Clarence Badger, starring Clara Bow.

Bow plays Betty Lou Spence, a shopgirl at Waltham's, "the world's largest store", in New York City. Like many of the shopgirls at Waltham's, she's attracted to the handsome young heir to the business, Cyrus Waltham Jr. Betty gets a break when Cyrus's dimwitted friend Monty notices her and asks her out. Betty isn't interested in Monty but she uses him to get introduced to Cyrus, and soon Cyrus and Betty are in love. In the meantime, Betty is providing a place to stay for her sickly friend Molly and Molly's out-of-wedlock baby. Monty gets the mistaken impression that the baby is Betty's, leading Cyrus and Betty to break up. When Betty finds out that Cyrus broke up with her because he thought she was an unwed mother, she decides to make him fall in love with her again in order to break his heart.

''It'' was loosely inspired by an article by romance novelist Elinor Glyn, who rather vaguely defined the concept of "it" as self-confidence and magnetism that attracts other people. The movie was a big hit for Paramount and made Clara Bow a big star, who was actually called the "[[HollywoodHypeMachine It Girl]]". It was selected for the UsefulNotes/NationalFilmRegistry.

Not to be confused with ''Film/ItTheTerrorFromBeyondSpace'', nor with the Creator/StephenKing [[Literature/{{It}} horror novel]].

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!!Tropes:

* AmusementPark: Cyrus takes Betty to one, probably Coney Island, and they ride the rides.
* AndStarring: Despite only having a brief cameo, Glyn gets an elaborate "And Madame Elinor Glyn" credit at the bottom of the cast list.
* BasedOnAnAdviceBook: The idea of "it" as a slang term for sex appeal, charisma, magnetism, etc, was popularized by Glyn in a 1927 feature in ''Cosmopolitan'', in which she wrote about how people can supposedly attract others to them.
* TheCameo: Elinor Glyn, who popularized the idea of "it", makes an appearance.
* DepartmentOfChildDisservices / MoralGuardians: A couple of old biddies get the idea to take away Molly's baby, supposedly because Molly is in poor health and jobless but probably because she's an unwed mother. Betty then insists that she's the mother in order to get the old biddies to get lost. Unfortunately, Monty is there, and relays to Cyrus the news that Betty has a kid.
* TheLittleBlackDress: Bow transforming from [[http://image.glamourdaze.com/2016/03/Clara-Bow-It-wearing-little-black-dress-by-Travis-Banton.jpg her work clothes]] into [[http://image.glamourdaze.com/2016/03/screen-debut-of-the-little-black-dress-1927-clara-bow.jpg a stunning evening dress]]. While Chanel created the LBD, [[http://glamourdaze.com/2016/03/screen-debut-of-the-little-black-dress-1927.html Bow popularized it]].
* LongingLook: Bow gave a famous "triple take" when Betty sees Cyrus for the first time--lovesick longing, transitioning to a lustful gaze, transitioning again to innocent wholesomeness.
* MarilynManeuver: Some three decades before the TropeNamer, Bow has her skirt blown up by a gust of air at the amusement park.
* PetTheDog: A couple major plot points actually revolve around this.
** First Betty, who up until that point has spent the film walking over others and shallowly obsessing over her boss, rises to her friends' rescue and viciously defends Molly and her baby from the social workers. This leads to the misunderstanding that Betty is the "unwed mother"...
** ...and then Cyrus, a wealthy man of high social standing in the 1920s, responding to the news that his new girlfriend has a baby out of wedlock by offering to fully support her. Unfortunately, she misunderstands the meaning of the offer. See below.
* PoorCommunicationKills: Betty claims that the baby is hers to fend off the MoralGuardians. She has to tell Monty that the baby is hers because the Guardians are lingering on the stairs. Monty blabs to Cyrus that Betty has a baby. Cyrus, who still wants Betty, then makes an offer for her to be his mistress, without bothering to mention the alleged baby he just found out about. Betty, who has no idea what's going on, indignantly breaks up with Cyrus and quits her job at Waltham's.
* RipTailoring: After cajoling Monty into inviting her out to the Ritz, Betty takes a pair of scissors and slices up her conservative work dress into a cocktail dress.
* UpperClassTwit: Monty is quite dense--managing against all evidence to convince himself that he has "it", cluelessly letting Betty manipulate him into an introduction to Cyrus, stupidly breaking up Cyrus and Betty, and topping it all off by not paying attention and ''ramming another boat'' when placed behind the wheel of Cyrus's yacht.
* TheVamp: Betty sexes it up in order to extract a marriage proposal from Cyrus on the yacht.

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