History Film / Air2023

** Phil's final lines have him believe the Air Jordan will not be especially successful, claiming the most they've ever made off a single shoe was three million. The title card then reveals that the Air Jordan made $162 million for Nike in it's first year and now brings in four billion dollars for the company annually.

* TheEighties: The opening of the film sets the stage in 1984 with a montage showing number of events that happened during that year and around it.

* MrSandmanSequence: As the film is set in 1984, it begins with a montage of clips of news and pop culture from that year set to "Money for Nothing" by Music/DireStraits (which is a bit anachronistic as the song was released in 1985, but the filmmakers thought it worked so well that they had to use it).

* BriefImitationAccent: Sonny puts on a [[PoliticallyIncorrectHero shitty faux-Nazi accent]] when telling Mrs. Jordan what the Adidas execs will do. Mrs. Jordan understandably tells him to drop the accent.

* DoesNotLikeShoes: Ironically, despite running a shoe company, Phil Knight likes to go barefoot in his office.

** David Falk’s rant to Sonny for visiting the Jordan household is……[[Understatement noticeably less restrained.]]

* WhatTheHellHero: Rob gives a restrained one to Sonny where he calmly points out how risky Sonny's plan is and that Sonny has not seriously consider how if it doesn't work out, a lot of people including Robby will be out of a job.

* AnswerCut: After Phil wonders how much money the Air Jordan shoes could really make, a caption shows up on screen saying that they went on to make $162 million in sales that year.

* {{Bookends}}: When we first see Sonny meet up with Phil, Phil asks Sonny if he runs, with Sonny saying he doesn't. [[spoiler:In one of the film's final scenes, Sonny attempts to jog at a running track only for him to stop after a short while.]]

* DoesNotLikeShoes: Ironically despite running a shoe company, Phil Knight likes to go barefoot in his office.

** Likewise the real Phil Knight doesn't exactly have the same good looks like Creator/BenAffleck

** One executive shoots down the idea of endorsing Charles Barkley, saying that no one will want to see him on their [=TVs=][[note]]Barkley had a rep of being a trash talker, even early in his career[[/note]] Barkley went on to be a superstar, and later, an extremely successful TV sportscaster.

* StatingTheSimpleSolution: When faced with how limiting the NBA's rules for shoe colors are — 51% of the shoe must be white or black, else they player is fined $5000 per game— and how difficult they make designing an individual-inspired shoe, Sonny suggests making the shoes how they want and just paying Jordan’s fines.

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'''Previews:''' [[https://youtu.be/Euy4Yu6B3nU Trailer]]

* ArtisticLicenseHistory: The movie actually skips the last round of negotiations between Nike and Michael Jordan's camp where Falk was more involved, as Adidas actually doubled their bid to $500,000. [[note]] Nike matched it but with a considerably smaller percentage of the net profits than they had originally offered. The key for Nike, as explained by Falk, was that Adidas refused to give any percentage of the profits whatsoever. [[/note]]

* BookEnds: When we first see Sonny meet up with Phil, Phil asks Sonny if he runs, with Sonny saying he doesn't. [[spoiler:In one of the film's final scenes, Sonny attempts to jog at a running track only for him to stop after a short while.]]
* BrickJoke:

* NothingButHits: Unsurprisingly for a period piece movie. On top of having an assortment of [=1980s=] hits, Music/TangerineDream's Paul Haslinger provides a few original musical cues throughout the film. (Tangerine Dream's own hit [[Film/RiskyBusiness "Love on a Real Train"]] also plays in the film.)

** Phil's final lines have him believe the Air Jordan will not be especially successful, claiming the most they've ever made off a single shoe was three million. The title card then reveals that the Air Jordan made 162 million for Nike in it's first year and now brings in four billion dollars for the company annually.

* HistoricalBeautyUpgrade: The real Sonny Vaccaro was an [[https://i.imgur.com/qzaqkoz.png averege-sized man with a receeding hairline and exaggerated features (like his nose and ears)]]. The movie tries to downplay it, but Matt Damon, even with a fat suit, is unusually attractive looking to some extent.

* ArtisticLicenseHistory: The movie actually skips the last round of negotiations between Nike and Michael Jordan's camp where Falk was more involved, as Adidas actually doubled they bid to $500,000. [[note]] Nike matched it but with a considerably smaller percentage of the net profits than they originally offered. The key for Nike, as explained by Falk, was that Adidas refused to give any percentage of the profits whatsoever. [[/note]]

* BasedOnATrueStory: The story is a dramatization of Sonny Vaccaro's negotiations with Michael Jordan's camp in 1984 for Jordan to become the spokesperson of a new shoe line which eventually become the first ''Air Jordan'' shoes.

* HistoricalBeautyUpgrade: The real Sonny Vaccaro was an [[https://i.imgur.com/qzaqkoz.png averege-sized man with a receeding hairline and exaggerated features (like his nose and ears)]]. The movie tries to downplay it, but Matt Damon is unusually attractive looking to some extent.

* BasedOnATrueStory: The story is a dramatization of Sonny Vaccaro's negotiations with Michael Jordan's camp in 1984 for Jordan to become the spokesperson of a new shoe line which eventually become the first ''Air Jordan'' shoe.

* StatingTheSimpleSolution: When faced with how limiting the NBAs rules for shoe colors are — 51% of the shoe must be white or black, else they player is fined $5000 per game— and how difficult they make designing an individual-inspired shoe, Sonny suggests making the shoes how they want and just paying Jordan’s fines.