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Ghibli has been rated as the top brand in UsefulNotes/{{Japan}}, and is a household name even among non-{{otaku}}. New Ghibli films are consistently the top grossers for the year in Japanese cinemas, the Miyazaki films are well known and revered in France (they were by and large unaffected by a local backlash to UsefulNotes/TheJapaneseInvasion in TheNineties) and some films such as ''Anime/SpiritedAway'' and ''Anime/{{Ponyo|On The Cliff By The Sea}}'' have gained a mainstream following in North America (in part thanks to a distribution deal with Creator/{{Disney}}; more on that below). The studio tends to focus on films rather than television series, but it is frequently the "[[GatewaySeries gateway drug]]" for new {{anime}} fans. Ghibli is also like Disney in that Ghibli maintains their animation staff as full-time employees instead of the typical Japanese practice of employing freelance artists paid on a piecework basis, and Miyazaki has stated that this was intended to improve his animators' standard of living as much as the quality and consistency of their work. [[EpicMovie Their movies also tend to be much longer than the typical animated film as well]]: while most in the industry don't even crack 90 minutes due to the expense involved with making them, Ghibli's can go well over the 100-minute mark, and their films are among the longest in the history of animation, with six of them having a runtime of over two hours.

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Ghibli has been rated as the top brand in UsefulNotes/{{Japan}}, and is a household name even among non-{{otaku}}. New Ghibli films are consistently the top grossers for the year in Japanese cinemas, the Miyazaki films are well known and revered in France (they were by and large unaffected by a local backlash to UsefulNotes/TheJapaneseInvasion MediaNotes/TheJapaneseInvasion in TheNineties) and some films such as ''Anime/SpiritedAway'' and ''Anime/{{Ponyo|On The Cliff By The Sea}}'' have gained a mainstream following in North America (in part thanks to a distribution deal with Creator/{{Disney}}; more on that below). The studio tends to focus on films rather than television series, but it is frequently the "[[GatewaySeries gateway drug]]" for new {{anime}} fans. Ghibli is also like Disney in that Ghibli maintains their animation staff as full-time employees instead of the typical Japanese practice of employing freelance artists paid on a piecework basis, and Miyazaki has stated that this was intended to improve his animators' standard of living as much as the quality and consistency of their work. [[EpicMovie Their movies also tend to be much longer than the typical animated film as well]]: while most in the industry don't even crack 90 minutes due to the expense involved with making them, Ghibli's can go well over the 100-minute mark, and their films are among the longest in the history of animation, with six of them having a runtime of over two hours.



* {{Retraux}}: When ''Anime/PonyoOnTheCliffByTheSea'' was released on UsefulNotes/BluRay, Studio Ghibli added PostProcessingVideoEffects to simulate film grain, gate weave, and a slight softness to replicate the look of analogue 35mm film and vintage cel animation while working with digital ink and paint. Their previous all-digital films (starting with ''Anime/MyNeighborsTheYamadas'') had this filter retroactively applied for the UsefulNotes/BluRay remasters to simulate how the films looked when they were originally released in cinemas via. 35mm prints. All future films from Studio Ghibli (and successor Creator/StudioPonoc) would later have this filter on home video releases and digital theatrical prints[[note]]The rare 35mm theatrical prints have not been digitally filtered, however, as the process of printing the digital files to 35mm film already renders the filter effects unnecessary and even detrimental to the quality of the prints.[[/note]], even in the AllCGICartoon ''Anime/EarwigAndTheWitch''.

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* {{Retraux}}: When ''Anime/PonyoOnTheCliffByTheSea'' was released on UsefulNotes/BluRay, Platform/BluRay, Studio Ghibli added PostProcessingVideoEffects to simulate film grain, gate weave, and a slight softness to replicate the look of analogue 35mm film and vintage cel animation while working with digital ink and paint. Their previous all-digital films (starting with ''Anime/MyNeighborsTheYamadas'') had this filter retroactively applied for the UsefulNotes/BluRay Platform/BluRay remasters to simulate how the films looked when they were originally released in cinemas via. 35mm prints. All future films from Studio Ghibli (and successor Creator/StudioPonoc) would later have this filter on home video releases and digital theatrical prints[[note]]The rare 35mm theatrical prints have not been digitally filtered, however, as the process of printing the digital files to 35mm film already renders the filter effects unnecessary and even detrimental to the quality of the prints.[[/note]], even in the AllCGICartoon ''Anime/EarwigAndTheWitch''.

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* PaintedCGI: In most of their films, [[TwoDVisualsThreeDEffects 3D assets]] are given hand-painted textures to blend in with the 2D hand-painted backgrounds. Said textures are painted on paper like standard backgrounds, and then mapped to the 3D models.

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* PaintedCGI: In most of their films, [[TwoDVisualsThreeDEffects 3D assets]] are given hand-painted textures to blend in with the 2D hand-painted backgrounds. Said textures are painted on paper like standard backgrounds, and then mapped to the 3D models. Even more impressive as they have been doing this since [[OlderThanTheyThink 1997's]] ''Anime/PrincessMononoke''.
** ''Anime/EarwigAndTheWitch'' still invokes PaintedCGI even with a StopFauxtion style, instead using hand-drawn effects for magic particle effects.


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** ''Anime/EarwigAndTheWitch'', instead of trying to look like a more modern hyper-realistic AllCGICartoon like those from Creator/{{Pixar}}, instead going for a StopFauxtion style inspired by Creator/TimBurton, Creator/AardmanAnimations, and Creator/{{LAIKA}}, with some [[PaintedCGI hand-drawn visual effects]].
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* ''Anime/TheBoyAndTheHeron'',[[note]]''[[CompletelyDifferentTitle How Do You Live?]]'' in Japanese[[/note]] directed by Hayao Miyazaki (2023) [[note]]Loosely inspired by the [[Literature/HowDoYouLive 1937 novel]] by Genzaburo Yoshino[[/note]]

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* ''Anime/TheBoyAndTheHeron'',[[note]]''[[CompletelyDifferentTitle ''Anime/TheBoyAndTheHeron''[[note]]''[[CompletelyDifferentTitle How Do You Live?]]'' in Japanese[[/note]] Japanese[[/note]], directed by Hayao Miyazaki (2023) [[note]]Loosely inspired by the [[Literature/HowDoYouLive 1937 novel]] by Genzaburo Yoshino[[/note]]

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*** Disney negotiated with Tokuma in 1996 to acquire the rights all of their films and dub them with an AllStarCast for future distribution of their works; their divisions Miramax and Touchstone distributed ''Princess Mononoke'' and ''The Wind Rises'', respectively. In 2011, GKIDS took control of the theatrical rights to the Ghibli films and would later go on to license ''From Up on Poppy Hill'', ''The Tale of the Princess Kaguya'', ''When Marnie Was There'', ''Only Yesterday'', and ''Ocean Waves''; ''Poppy Hill'' was distributed by Cinedigm and when their contract expired in late 2013, the latter films were distributed through Creator/{{Universal}}. Six years later, GKIDS took control of the remaining rights to the films outright and distributed them through Creator/ShoutFactory, except for the aforementioned ''Grave of the Fireflies'' and ''The Wind Rises'', as it was still licensed to Disney at the time. Then, in December 2019, GKIDS bought the digital video rights to the films, including ''The Wind Rises''. Thus, GKIDS owns the theatrical, television, home video and digital video rights to every Ghibli film except for ''Grave of the Fireflies''.

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*** Similarly, ''WesternAnimation/TheRedTurtle'' is licensed by Creator/SonyPicturesClassics instead of Disney or GKIDS.
*** Disney negotiated with Tokuma in 1996 to acquire the rights all of their films and dub them with an AllStarCast for future distribution of their works; their divisions Miramax and Touchstone distributed ''Princess Mononoke'' and ''The Wind Rises'', respectively. In 2011, GKIDS took control of the theatrical rights to the Ghibli films and would later go on to license ''From Up on Poppy Hill'', ''The Tale of the Princess Kaguya'', ''When Marnie Was There'', ''Only Yesterday'', and ''Ocean Waves''; ''Poppy Hill'' was distributed by Cinedigm and when their contract expired in late 2013, the latter films were distributed through Creator/{{Universal}}. Six years later, GKIDS took control of the remaining rights to the films outright and distributed them through Creator/ShoutFactory, except for the aforementioned ''Grave of the Fireflies'' and ''The Wind Rises'', as it was still licensed to Disney at the time. Then, in December 2019, GKIDS bought the digital video rights to the films, including ''The Wind Rises''. Thus, GKIDS owns the theatrical, television, home video and digital video rights to every Ghibli film except for ''Grave of the Fireflies''.Fireflies'' and ''The Red Turtle''.
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** ''Castle in the Sky'' was distributed by Creator/ToeiCompany and ''Totoro'' was distributed by Creator/{{Toho}}. When ''Kiki's Delivery Service'' was released, Toei distributed the film once again. By 1991, most of Ghibli's films would be distributed by Toho[[note]]The only exceptions were ''Anime/MyNeighborsTheYamadas'' and the pro-shot of the kabuki stage adaptation of ''Manga/NausicaaOfTheValleyOfTheWind'', both of which were distributed by Creator/{{Shochiku}}, which also co-produced the latter.[[/note]], which has been a member of Ghibli's production commitees since 2002. So, all of the Ghibli films in Japan have been distributed by Toho in their theatrical releases. Toho also re-released ''Manga/NausicaaOfTheValleyOfTheWind'' in Japanese cinemas in 2020, after being distributed by Toei in 1984.

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** ''Castle in the Sky'' was distributed by Creator/ToeiCompany and ''Totoro'' was distributed by Creator/{{Toho}}. When ''Kiki's Delivery Service'' was released, Toei distributed the film once again. By 1991, most of Ghibli's films would be distributed by Toho[[note]]The only exceptions were ''Anime/MyNeighborsTheYamadas'' and the pro-shot of the kabuki stage adaptation of ''Manga/NausicaaOfTheValleyOfTheWind'', both of which were distributed by Creator/{{Shochiku}}, which also co-produced the latter.[[/note]], which has been a member of Ghibli's production commitees since 2002. So, all of the Ghibli films in Japan have been distributed by Toho in their theatrical releases. Toho also re-released ''Manga/NausicaaOfTheValleyOfTheWind'' in Japanese cinemas in 2020, after being distributed by Toei in 1984. ''Manga/NausicaaOfTheValleyOfTheWind'', ''Anime/CastleInTheSky'', ''Anime/MyNeighborTotoro'', and ''Anime/GraveOfTheFireflies'' were also codistributed by Creator/{{Daiei}}.
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* EpicMovie: Studio Ghibli's films are often much grander in scope and longer in length than most animated films, even in Japan. Even their slice-of-life films are much longer than most animated films.

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* EpicMovie: Studio Ghibli's films are often much grander in scope and longer in length than most animated films, even in Japan. Even their more mundane slice-of-life films and kid-oriented films are much longer than most animated films.
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Added DiffLines:

* PaintedCGI: In most of their films, [[TwoDVisualsThreeDEffects 3D assets]] are given hand-painted textures to blend in with the 2D hand-painted backgrounds. Said textures are painted on paper like standard backgrounds, and then mapped to the 3D models.
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Added DiffLines:

* EpicMovie: Studio Ghibli's films are often much grander in scope and longer in length than most animated films, even in Japan. Even their slice-of-life films are much longer than most animated films.
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* ''Anime/TransformersHeadmasters'' (Finish Animation)
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* ''Anime/TheBoyAndTheHeron''[[note]]''[[CompletelyDifferentTitle How Do You Live?]]'' in Japanese[[/note]], directed by Hayao Miyazaki (2023) [[note]]Loosely inspired by the [[Literature/HowDoYouLive 1937 novel]] by Genzaburo Yoshino[[/note]]

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* ''Anime/TheBoyAndTheHeron''[[note]]''[[CompletelyDifferentTitle ''Anime/TheBoyAndTheHeron'',[[note]]''[[CompletelyDifferentTitle How Do You Live?]]'' in Japanese[[/note]], Japanese[[/note]] directed by Hayao Miyazaki (2023) [[note]]Loosely inspired by the [[Literature/HowDoYouLive 1937 novel]] by Genzaburo Yoshino[[/note]]

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* ''WebAnimation/OnYourMark'', directed by Hayao Miyazaki (1995) - An animated music video made for the eponymous song by Chage & Aska. [[note]]Despite the film's short length of 6 minutes and 48 seconds and being included in a short film collection Blu-ray, it is still considered a mainline feature film by Ghibli in Japan due to releasing theatrically. Originally released as a double feature with ''Anime/WhisperOfTheHeart''.[[/note]]



* ''Ghiblies: episode2'', directed by Yoshiyuki Momose (2002) [[note]]Sequel to a 2000 TV short called ''Ghiblies''. Considered a main feature by Ghibli despite its 25-minute length. Originally released as a double feature with ''Anime/TheCatReturns''[[/note]]

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* ''Ghiblies: ''The GHIBLIES episode2'', directed by Yoshiyuki Momose (2002) [[note]]Sequel to a 2000 TV short called ''Ghiblies''. Considered a main mainline feature film by Ghibli in Japan despite its 25-minute length. Originally released as a double feature with ''Anime/TheCatReturns''[[/note]]



* ''WebAnimation/OnYourMark'', directed by Hayao Miyazaki (1995) - An animated music video made for the eponymous song by Chage & Aska. Premiered in cinemas alongside ''Anime/WhisperOfTheHeart''.
* ''Ghiblies'', directed by Yoshiyuki Momose (2000) - A SelfParody short film of Studio Ghibli and its staff. Premiered on TV. Would later get a sequel with a theatrical release in 2002.

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* ''WebAnimation/OnYourMark'', directed by Hayao Miyazaki (1995) - An animated music video made for the eponymous song by Chage & Aska. Premiered in cinemas alongside ''Anime/WhisperOfTheHeart''.
* ''Ghiblies'',
''The GHIBLIES'', directed by Yoshiyuki Momose (2000) - A SelfParody short film of Studio Ghibli and its staff. Premiered on TV. Would later get a sequel with a theatrical release in 2002.

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