History Creator / Sega

Eventually, the Sammy Corporation, best known for its pachinko machines, purchased a controlling share of Sega during 2003 (after a planned merger between both parties got canned earlier that year), eventually buying Sega outright on August 1, 2004, becoming subsidiaries of their new parent company, Creator/SegaSammyHoldings, as a result Sammy's non-gambling assets (including its video game businesses) were transferred to Sega. In 2005, Sega purchased [[Creator/CreativeAssembly The Creative Assembly]] while that same year, Creator/TakeTwoInteractive purchased Visual Concepts (which included its Kush Games subsidiary, the 2K series and its license agreements) from Sega which led to the creation of the 2K brand.

They are also the owners of animation studio Creator/TMSEntertainment (and by extension, Creator/KokoEnterprises/Dong Yang Animation, Creator/SeoulMovie and Creator/MizoPlanning) since 1995. From 2002 to 2005, they also owned Creator/RedEntertainment.

* Creator/{{Atlus}} (2013-present)
* Creator/CreativeAssembly
* Creator/RovioEntertainment (2023-present)

* Creator/SegaFave (1994-present; formerly known as Sega-Yonezawa and Sega Toys)

* Relic Entertainment (2013-2024)

They are also the owners of animation studio Creator/TMSEntertainment (and by extension, Creator/KokoEnterprises/Dong Yang Animation, Creator/SeoulMovie and Creator/MizoPlanning) since 1995. From 2002 to 2005, they also owned Creator/RedEntertainment. In January 2013, [[http://www.eurogamer.net/articles/2013-01-25-sega-and-relic-and-the-whereabouts-of-the-warhammer-40-000-ip they purchased Relic Entertainment]] from the Creator/{{THQ}} liquidation auction, and as of the end of that month [[http://www.pcauthority.com.au/News/330680,confirmed-sega-now-owns-all-the-warhammer-licenses.aspx it is confirmed]] that with it came an exclusive license to produce titles based on Creator/GamesWorkshop [=IPs=], starting with ''VideoGame/TotalWarWarhammer''.

In September 2013, Sega purchased Index Corporation, which owned Creator/{{Atlus}}, Index's other assets were sold two years later. As of September 2016, they are the new owners of all the [=IPs=] made by Technosoft.

As of 2023, the company now hosts their own VirtualYouTuber, Popona. Originally created to promote ''VideoGame/IdolaPhantasyStarSaga'' in 2018 and later ''VideoGame/PhantasyStarOnline2NewGenesis'', the character was promoted to the status of "SEGA Official [=VTuber=]" and now covers the company as a whole. Her channel can be found [[https://www.youtube.com/@popona_ch here]].

* Creator/{{Atlus}}

[[https://sega.com Sega Corporation]] (stylized as SEGA) is a UsefulNotes/{{Tokyo}}-based multinational video gaming and entertainment company. It is famous for its history of video games, arcade games, and game consoles, and it was one the "[[RuleOfThree big three]]" console developers from the third to the sixth [[MediaNotes/ConsoleWars console generations]], competing with Creator/{{Nintendo}} and Creator/SonyInteractiveEntertainment. The company is currently a subsidiary of Creator/SegaSammyHoldings, with it and its group companies forming one half of Sega Sammy's operations.

In 2023, Sega acquired mobile game company Creator/RovioEntertainment who created the ''Franchise/AngryBirds'' series, on August 18th. That same year, the company announced one of its largest ever projects, the ''POWER SURGE'' initiative. The project aims to revitalize several of the company's most famous and time-tested franchises with new entries, including ''VideoGame/JetSetRadio'', ''VideoGame/GoldenAxe'', ''VideoGame/StreetsOfRage'', ''{{VideoGame/Shinobi}}'', and ''VideoGame/CrazyTaxi''.

On March 28th, 2024, Sega sold Relic Entertainment to an external investor.

* Creator/RovioEntertainment

!!Consoles:

* Platform/SG1000
* [[Platform/SegaMasterSystem Master System/Mark III]]
* [[Platform/SegaGenesis Genesis/Mega Drive]]
** Platform/SegaCD (also known as the Mega-CD)
** Platform/Sega32X (also known as the Mega Drive [=32X=] and Super [=32X=] in Europe and Japan respectively)
* Platform/GameGear
* Platform/SegaSaturn
* Platform/{{Dreamcast}}
* Platform/OtherSegaSystems

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!!Subsidiaries

!!!Current

!!!Former

!! Sega Enterprises (1971-1979, Japan) Pinball machines

* Creator/SegaFave (1994-present; known as Sega Toys from 1994-2004)

In 2024, Sega announced the transfer of its amusement machine business (including development of arcade titles) to Sega Toys, which would become Sega Fave Corporation in the process. The changes took effect by April of that year. On March 28th of that year, Sega later sold Relic Entertainment to an external investor.

See also Creator/SonicTeam, one of their best-known subsidiaries.

!Toy franchises produced by Sega Fave:
* ''Toys/IDog''
* ''Toys/{{Jewelpet}}''[[note]]In co-operation with Creator/{{Sanrio}}.

[[https://sega.com Sega Corporation]] (stylized as SEGA) is a UsefulNotes/{{Tokyo}}-based multinational video gaming and entertainment company. It is famous for its history of video games, arcade games, and game consoles, and it was one the "[[RuleOfThree big three]]" console developers from the third to the sixth [[MediaNotes/ConsoleWars console generations]], competing with Creator/{{Nintendo}} and Creator/SonyInteractiveEntertainment.

Sega was also formerly a major player in the pinball industry. Sega Enterprises of Japan produced [[PhysicalPinballTables arcade pinball games]] from 1971-1973 and 1976-1979, Sega S.A. Sonic[[note]]Surprisingly ''not'' named after [[Franchise/SonicTheHedgehog the blue hedgehog]], they predated him by a good 15 years.[[/note]] (a.k.a. "Segasa") of Spain imported and produced pinball tables in Europe from 1974 through 1986, and Creator/SegaPinball of America was a major pinball producer from 1994-1999.

Once upon a time, [[https://sega.com Sega Corporation]] (stylized as SEGA), a big arcade video game company based in UsefulNotes/{{Tokyo}}, was part of the "[[RuleOfThree big three]]" console developers, its main competition being Creator/{{Nintendo}}, and later Creator/SonyInteractiveEntertainment (with the introduction of the Platform/PlayStation in 1994/1995). The company was founded in 1940 by Martin Bromley, Irving Bromberg and James Humpert in UsefulNotes/{{Hawaii}} as Standard Games. Following World War II, the company was renamed to "'''Se'''rvice '''Ga'''mes," before relocating to UsefulNotes/{{Japan}} in the [[TheFifties 1950s]], when it became a creator and distributor of redemption games designed for overseas markets. As a result of these origins, many of their games are often designed for an international market (and as a side result, this is also why many of their games contain a lot of Engrish and spotty English voice work across different versions.) Sega moved into arcade game development in the 1960s, as U.S. governmental crackdowns on gambling machines and {{pinball}}, along with increased competition worldwide, made it difficult to turn a profit solely from redemption and slot games. At about this time, Sega was purchased by Gulf and Western, the owners of Creator/{{Paramount}} until 1989 (G+W technically still owned the studio until 1994, but during the last five years of this, they were known as Paramount Communications), and they would own Sega until 1984.

In Japan, Sega Enterprises produced [[PhysicalPinballTables arcade pinball games]] from 1971-1973 and 1976-1979. Previously, most pinballs in Japan were made in the United States; these came with high prices due to import and shipping costs and cost 50 yen per game. In response, Sega Japan produced its own pinballs locally, lowering the price and appealing to Japanese gamers as a result. Unfortunately, Sega's poor field support eventually led to dissatisfaction from arcade operators, and they closed the pinball division in 1979.

At around the same time, Sega S.A. Sonic[[note]]Surprisingly ''not'' named after [[Franchise/SonicTheHedgehog the blue hedgehog]], they predated him by a good 15 years.[[/note]] (''a.k.a.'' "Segasa"), the Spanish subsidiary, was introducing arcade games to Europe. Although they imported games from Creator/WilliamsElectronics and Sega Enterprises, Segasa also made their own pinball tables, becoming the only coin-op equipment legally produced in Spain at the time. Their pinball division lasted from 1974 through 1986.

Sega briefly returned to the world of [[PhysicalPinballTables arcade pinball]] in 1994 when they took over Creator/DataEast's pinball division. They produced machines under the Sega Pinball name before leaving the market again in 1999, selling their pinball assets to Gary Stern, president of the division, who then founded Creator/SternPinball.

!!Pinball machines produced by Sega Pinball (1995-1999) include:
* ''Pinball/Apollo13''
* ''Pinball/BatmanForever''
* ''Pinball/{{Baywatch}}''
* ''Pinball/GoldenEye''
* ''Pinball/{{Godzilla|Sega}}''
* ''Pinball/HarleyDavidson''
* ''Independence Day''
* ''Pinball/TheLostWorldJurassicPark''
* ''Pinball/MaverickTheMovie'' (inherited from Creator/DataEast)
* ''Pinball/MaryShelleysFrankenstein''
* ''Pinball/SouthPark'' (the last game published by Sega Pinball)
* ''Pinball/SpaceJam''
* ''Pinball/StarWarsTrilogy''
* ''Pinball/StarshipTroopers''
* ''Viper Night Drivin'''
* ''Pinball/TheXFiles''

!!Subsidiaries:

!!!Current:

* Creator/{{Atlus}} - ''Franchise/ShinMegamiTensei'' / ''Franchise/{{Persona}}''
* Creator/CreativeAssembly - ''VideoGame/TotalWar''
* Creator/RovioEntertainment - ''Franchise/AngryBirds''
* Creator/RyuGaGotokuStudio (AKA Sega [=CS1=]) - ''VideoGame/LikeADragon'' / ''VideoGame/SuperMonkeyBall''
* Sega Sapporo Studio - ''VideoGame/PhantasyStarOnline2'' / ''VideoGame/PhantasyStarOnline2NewGenesis''
* Creator/SonicTeam (AKA Sega [=CS2=]) - ''Franchise/SonicTheHedgehog''
* Sports Interactive - ''VideoGame/FootballManager''
* Two Point Studios - ''VideoGame/TwoPointHospital''

!!!Former:
* Sega, S.A. SONIC (1968 to 2006, dissolved)
* Creator/SIMSCoLtd (1991 to 2004, became independent)
* Sega Pinball Inc. (1994 to 1999, assets sold to Gary Stern to become Stern Pinball)
* Creator/SegaSoft (1995 to 2000, staff moved to Sega.com)
* Sega.com, Inc (2000 to 2003, assets acquired by Nokia)
* Sega Amusements International (until 2021, became independent)
* Relic Entertainment (acquired from THQ in 2013 after their bankruptcy, later sold to another company on March 28th, 2024) - ''VideoGame/CompanyOfHeroes''

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!!Pinball machines produced by Sega Enterprises of Japan (1971-1979) include:
* ''Ali Baba[=/=]Arabian Night''
* ''Big Together''
* ''Carnival''
* ''Cha-Cha-Cha''
* ''Crazy Clock''
* ''Mikoshi''
* ''Monte Rosa''

* ''Sky Lover''
* ''Temptation''
* ''Woman-Lib''

!!Original pinball machines produced by Sega S.A. of Europe (1974-1986) include:
* ''Astro-Flite''
* ''Casbah''
* ''Faces''
* ''Pinball/{{Gamatron}}''
* ''Hang-On''
* ''Monaco''
* ''Odin Deluxe''
* ''Pole Position''
* ''Pinball/StarWars1987''
* ''Triple Action''

! Sega games that were [[WhatCouldHaveBeen cancelled]]:
* ''Aftershock''
* ''B-Bomb''
* ''Burning Fist''
* ''Darkside (aka Dark Ride or Darkride)''[[note]]Sega Enterprises developed the game with Rocket Science Games.[[/note]]
* ''Devil Buster'' (developed by SIMS)
* ''Ecco the Dolphin 2: Sentinels Of The Universe''
* ''Farnation''
* ''Hammer Away''
* ''VideoGame/{{Hyenas}}''
* ''Jester''
* ''Megalopolice: Tokyo City Battle''
* ''Moon Dancer''
* ''Ninja Gaiden'' (Sega Genesis only. Developed, but never released. ROM image dumped online.)
* ''Ringman''
* ''RPG Densetsu Hepoi''
* ''Shadow of Atlantis'' (aka Nautilus)
* ''Sonic's Edusoft'' (licensed to US Gold)
* ''Sonic Mars''
* ''Sonic X-treme''
* ''Skies''
* ''Spinny and Spike''
* ''Take the Bullet''
* ''Type X: Spiral Nightmare''
* ''Ushiwakamaru Saburota Monogatari: 24-Jikan Tatakaemasu Ka?''
* ''Vectorman Ultra''
* ''Yohoden Hisuimaru: Bonten no Ken''
* ''X-Men: Mind Games''

[[caption-width-right:300:[[AC:[[CatchPhrase SE-GA!]]]]]]

* Sega, S.A. SONIC (1968 to 2006), dissolved)

* DepartmentOfRedundancyDepartment: "Sega" derives from Service Games. Before the rename to Sega Corporation, Sega was known as Sega Games Corporation, or "Service Games Games Corporation" (similar to [[Creator/DCComics Detective Comics Comics]]).

* DepartmentOfRedundancyDepartment: "Sega" derives from Service Games, their official name is Sega Corporation. So the company's current name iteration in full is "Service Games Corporation, similar to [[Creator/DCComics Detective Comics Comics]].

* ''VideoGame/GHOSTSquad''

* ''VideoGame/{{Commando}}'' (Published via Sega, S.A. SONIC)

!Toy franchises produced by Sega:

* DepartmentOfRedundancyDepartment: "Sega" derives from Service Games, their official name is Sega Games Co., Ltd. So the company's current name iteration in full is "Service Games Games Co., Ltd." similar to [[Creator/DCComics Detective Comics Comics]].

** Subverted now with their arcade division, as they are not only the most prolific arcade manufacturer in the world, but the most profitable arcade company in Japan. Whereas ventures like Sega World London at the Trocadero proved to be too much of a financial commitment to maintain abroad, Sega still has the largest assortment of large-scale arcades throughout Japan and Asia as a whole.

* Creator/RovioEntertainment - ''Franchise/AngryBirds''

* ''VideoGame/SuperRobotWarsXOmega'' (developed, but published by Banpresto)

* ''Batman Returns'' (For Sega Genesis/Game Gear/CD/Master System[[note]]Only for European territories[[/note]])