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When ''ComicBook/ActionComics'' was rebooted for the ComicBook/{{New 52}} in 2011, ''ComicBook/AllStarSuperman'' writer Creator/GrantMorrison took the reins for the first 19 issues (#1-18 and the prequel issue #0), with back-up stories written by Sholly Fisch. Morrison's run was set in the early days of Franchise/{{Superman}}'s super-career, and established the character's origin story in the New 52 continuity.
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When ''ComicBook/ActionComics'' was rebooted for the ComicBook/{{New 52}} in 2011, ''ComicBook/AllStarSuperman'' writer Creator/GrantMorrison took the reins for the first 19 issues (#1-18 and the prequel issue #0), with back-up stories written by Sholly Fisch. Morrison's run was set in the early days of Franchise/{{Superman}}'s ComicBook/{{Superman}}'s super-career, and established the character's origin story in the New 52 continuity.
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* MerchandisingTheMonster: Played with in the form of "Superdoom", an alternate-universe version of Franchise/{{Superman}}, which was an artificially-created and [[{{Tulpa}} thought-powered]] hero designed by the corporation that owned it to be as marketable as possible -- which manifested as making it a brutal, violent anti-hero. Even when it went on a murderous, multiversal rampage, Overcorp kept selling its image to make people feel like they were "part of something bigger".
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* MerchandisingTheMonster: Played with in the form of "Superdoom", an alternate-universe version of Franchise/{{Superman}}, ComicBook/{{Superman}}, which was an artificially-created and [[{{Tulpa}} thought-powered]] hero designed by the corporation that owned it to be as marketable as possible -- which manifested as making it a brutal, violent anti-hero. Even when it went on a murderous, multiversal rampage, Overcorp kept selling its image to make people feel like they were "part of something bigger".
