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->'''Played By''': Trevor Einhorn
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->'''Played By''': Trevor EinhornCreator/TrevorEinhorn
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->'''Played By''': Beth Hall
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->'''Played By''': Beth Hall
Creator/BethHall
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->'''Played By''': Jessica Paré
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->'''Played By''': Jessica Paré
Creator/JessicaPare;
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** In the office, he seems totally indiscriminate (and pretty obvious) about currying favor with the higher-ups, but during the hospital scene in "Man with a Plan", Bob shows he can actually put his self-effacing charms to good use, tactfully maneuvering the nurse into sending in an agonized Joan right away.
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** In the office, he seems totally indiscriminate (and pretty obvious) about currying favor with the higher-ups, but during the hospital scene in "Man with a Plan", Bob shows he can actually put his self-effacing charms to good use, tactfully maneuvering manoeuvering the nurse into sending in an agonized Joan right away.
* KarmicJackpot: Uses his manipulative powers for good when he takes Joan to the hospital and persuades the nurse get her seen by a doctor ASAP. Later, when his name comes up in a list of employees to be let go, Joan requests that he be allowed to keep his job.
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* BoringButPractical: Why he got hired, more or less. His entire philosophy is basically "does it make the client happy? Good, then we're done," which is death to most of the other creatives at SC&P, but to business-oriented people like Cutler and Bert makes him the perfect hire.
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* BoringButPractical: Why he got hired, more or less. His entire philosophy is basically "does it make the client happy? Good, then we're done," done", which is death to most of the other creatives at SC&P, but to business-oriented people like Cutler and Bert makes him the perfect hire.
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* {{Foil}}: He's the anti-Don Draper in quite a few ways; Lou is uncreative, completely straightforward, and guileless at nearly all times and a teetotaler. He's a hack and a jerk, but he's not prone to the drama and implosions of someone like Don.
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* {{Foil}}: He's the anti-Don Draper in quite a few ways; Lou is uncreative, completely straightforward, and guileless at nearly all times and a teetotaler. teetotaller. He's a hack and a jerk, but he's not prone to the drama and implosions of someone like Don.Don.
* HiddenDepths: Although he's something of an unimaginative martinet in the office, he is also the creator of the "Scout's Honor" cartoon strip.
* HiddenDepths: Although he's something of an unimaginative martinet in the office, he is also the creator of the "Scout's Honor" cartoon strip.
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** Lou finally manages to become a legitimate threat to Don when [[spoiler:Lou starts to pursue Phillip Morris as a client. Since Phillip Morris is still upset about Don's anti-cigarette editorial, the only way the company will agree to hire SC&P is if they fire Don. The plan only fails because Harry accidentally tips off Don.]]
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** Lou finally manages to become a legitimate threat to Don when [[spoiler:Lou [[spoiler: he starts to pursue Phillip Morris as a client. Since Phillip Morris is still upset about Don's anti-cigarette editorial, the only way the company will agree to hire SC&P is if they fire Don. The plan only fails because Harry accidentally tips off Don.]]
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* GoodGirlsAvoidAbortion: She discusses this with Sylvia after she has a miscarriage, as they were both RaisedCatholic.
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* GoodGirlsAvoidAbortion: She discusses this with Sylvia after she has a miscarriage, as they were both RaisedCatholic.raised Catholic.
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* RaisedCatholic: She is from Quebec, after all. She has a miscarriage and feels guilt about wanting to have an abortion before the decision was taken from her.
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Badass Mustache and Badass Beard are being merged into Manly Facial Hair. Examples that don't fit or are zero-context are removed. To qualify for Manly Facial Hair, the facial hair must be associated with masculinity in some way. Please read the trope description before readding to make sure the example qualifies.
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* BadassBeard: Literally and figuratively grows the beard in Season 6, underscoring his maturation into a senior creative member of SCDP.
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No longer a trope.
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* TokenMinority: Roger ordered Peggy to hire him against her better judgment simply because Roger believed that [[YouHaveToHaveJews every ad agency needs a Jew.]]
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* TokenMinority: Roger ordered Peggy to hire him against her better judgment simply because Roger believed that [[YouHaveToHaveJews every ad agency needs a Jew.]]
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The new artistic director at Sterling Cooper Draper Pryce. Seen at first as a ReplacementScrappy for Sal Romano, his cocky mannerisms and political grandstanding dies down as the firm nears disaster. Much of his obnoxious behavior is tolerated because he's quite good at his job.
to:
The new artistic director at Sterling Cooper Draper Pryce. Seen at first as a ReplacementScrappy SuckSessor for Sal Romano, his cocky mannerisms and political grandstanding dies down as the firm nears disaster. Much of his obnoxious behavior is tolerated because he's quite good at his job.
job.
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* HarsherInHindsight: He tells Peggy that he's a Martian child waiting for further instructions. At the time it's unclear how serious he's being, in hindsight doubly so.
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* NiceGirl: Meredith is an incredibly friendly, sweet-natured and overall likable person.
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[[/folder]]
[[folder: John Mathis]]
Copywriter in Seasons 6 and 7.
->'''Played By''': Trevor Einhorn
* EpicFail: His two pitches for Peter Pan peanut butter in "The Forecast"; especially the second where he tries to take a leaf out of Don's book.
* NeverMyFault: Blames Don for the above, and gets fired -- for not owning his mistakes as much for screwing up the pitch not once but twice.
* SirSwearsalot: And in front of clients, too.
[[folder: John Mathis]]
Copywriter in Seasons 6 and 7.
->'''Played By''': Trevor Einhorn
* EpicFail: His two pitches for Peter Pan peanut butter in "The Forecast"; especially the second where he tries to take a leaf out of Don's book.
* NeverMyFault: Blames Don for the above, and gets fired -- for not owning his mistakes as much for screwing up the pitch not once but twice.
* SirSwearsalot: And in front of clients, too.
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* HaveIMentionedIAmHeterosexualToday: Does this twice in "The Strategy", once with the Chevy exec he's bailed out from police custody, and once when he's trying to convince Joan to marry him.
** In "In Care Of", he easily uses Pete's very poor driving skills to humiliate him in front of the Chevy execs, causing Pete to be taken off the account, which is re-assigned to Bob.
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* ProfessionalButtKisser: Good lord, he even offered to pay for Pete's visit to a brothel. Subverted, since it's strongly implied in "Favors" that [[spoiler:he is in love with Pete.]]
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* ProfessionalButtKisser: Good lord, he even offered to pay for Pete's visit to a brothel. Subverted, since it's strongly it's implied in "Favors" that [[spoiler:he is in love with Pete.]]]] It also seems to work with the Chevy execs, who fix it for him to get a position with GM stable-mates Buick when they get rid of SC&P.
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->'''Played By''': Jay Ferguson
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->'''Played By''': Jay Ferguson
Creator/JayRFerguson
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->'''Played By''': Cara Buono
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->'''Played By''': Cara Buono
Creator/CaraBuono
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->'''Played By''': Teyonah Parris
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->'''Played By''': Teyonah Parris
Creator/TeyonahParris
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->'''Played By''': James Wolk
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->'''Played By''': James Wolk
Creator/JamesWolk
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* ZettaiRyouiki: Wears very short skirts.
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* ZettaiRyouiki: She rather sticks out in the office during Season 6, as she goes to work in go-go boots and miniskirts.
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* SixtiesHair: He starts the series with a crewcut, until he starts growing it out in Season 6.
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* SixtiesHair: Pageboys, flips, elaborate buns, her hair runs the gamut of hairstyles popular with modern working women of the era.
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* SixtiesHair: She starts the series with a set flip. After she gets married, her hair gets more elaborate (or sometimes she wears it in a comparatively simple looking pageboy). She also grows her hair out which can be worn straight and down or up in a bouffant of elaborate curls.
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* SixtiesHair: She wears a curly bouffant hairdo, later her hair looks a bit more relaxed.
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* SixtiesHair: Wears his hair in the popular short and conservative, but natural looking, "Dry Look" cut.
* SixtiesHair: Wears his hair in the popular short and conservative, but natural looking, "Dry Look" cut.
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* SixtiesHair: Her blonde hair is long, bouffant styled (whether down or as a updo), with a flip, sometimes elaborate curls. She wears this well into 1970, when most young women are past that look.
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* SixtiesHair: She wears a long, helmet-like pageboy that brushes her shoulders.
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* SixtiesHair: Flippy bouffants with blunt bangs, a stacked bun, shoulder length hair that brushes her shoulders, she has worn them all.
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* SixtiesHair: She wears her hair in elaborate updos (high buns, beehives, stacked curls) in a similar manner to Joan.
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* HiddenDepths: Towards the end of Season 7, she is revealed when helping Don find a new apartment to be quite talented at interior design, which she attributes to growing up as an army brat and having to move constantly.
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->'''Played By''': Sadie Alexandru
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* SnarkBait: Living, breathing, and walking in-universe and by viewers.
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* AmbiguousDisorder: Something's undeniably wrong with him, given his excessive paranoia and neurotic behavior which culminated in him being carted off. But it's never explicitly mentioned what's wrong.
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* {{Jerkass}}: Almost all of his time on the show is spent being an obnoxious, arrogant, condescending asshole to everyone.
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* {{Jerkass}}: Almost all of his time on the show is spent being an obnoxious, arrogant, condescending asshole to everyone.asshole.
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* {{Jerkass}}: One of the biggest in the series. Alongside being racist and sexist, he's also incredibly selfish and egotistical, as noted with the CLIO and with anything related to his comic Scout's Honor. It's no wonder that he was sent to California.
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* {{Jerkass}}: One Almost all of his time on the biggest in the series. Alongside show is spent being racist and sexist, he's also incredibly selfish and egotistical, as noted with the CLIO and with anything related an obnoxious, arrogant, condescending asshole to his comic Scout's Honor. It's no wonder that he was sent to California.everyone.
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenTheMainCharacters The Main Characters]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] |
[[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
[[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenTheMainCharacters The Main Characters]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] |
| [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters |[[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character Index]]|
[[Characters/MadMenTheMainCharacters The Main Characters]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] |
[[Characters/MadMenTheMainCharacters The Main Characters]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] |
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->[[center:[[Characters/MadMen Main Character Index]]|
Index]] | [[Characters/MadMenTheMainCharacters The Main Characters]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] |
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->[[center:[[Characters/MadMen Main Character Index]]| [[Characters/MadMenTheMainCharacters The Main Characters]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] | [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character Index]]| Index]]|
[[Characters/MadMenTheMainCharacters The Main Characters]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]]| |
[[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
[[Characters/MadMenTheMainCharacters The Main Characters]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]]
[[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] | [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | [[Characters/MadMenSterlingCooperDraperPryce Sterling Cooper Draper Pryce]]|'''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] | [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | [[Characters/MadMenSterlingCooperDraperPryce Sterling Cooper Draper Pryce]]|'''Sterling '''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] | [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | [[Characters/MadMenSterlingCooperDraperPryce Sterling Cooper Draper Pryce]] |'''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] | [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | [[Characters/MadMenSterlingCooperDraperPryce Sterling Cooper Draper Pryce]] |'''Sterling Pryce]]|'''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] | [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | [[Characters/MadMenSterlingCooperDraperPryce Sterling Cooper Draper Pryce]] |'''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] | [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
The new additions to Sterling Cooper Draper Pryce (Seasons 4-7) in ''Series/MadMen''. Beware of spoilers.
----
[[foldercontrol]]
[[folder:Stan Rizzo]]
[[quoteright:184:https://static.tvtropes.org/pmwiki/pub/images/Stan-Rizzo-001_3356.png]]
[[quoteright:349:https://static.tvtropes.org/pmwiki/pub/images/57b367f5cd424e796885d80d71d0d7fa.png]]
->'''Played By''': Jay Ferguson
The new artistic director at Sterling Cooper Draper Pryce. Seen at first as a ReplacementScrappy for Sal Romano, his cocky mannerisms and political grandstanding dies down as the firm nears disaster. Much of his obnoxious behavior is tolerated because he's quite good at his job.
----
* SeventiesHair: By the end of the series he grew from a crewcut to a fuller mane and beard.
* AmbiguouslyJewish: He has a large poster of a man who appears to be [[http://en.wikipedia.org/wiki/Moshe_Dayan Moshe Dayan]] hanging over his bed. On the other hand, his name is stereotypically Italian.
* BadassBeard: Literally and figuratively grows the beard in Season 6, underscoring his maturation into a senior creative member of SCDP.
* BigBeautifulMan: He's always been tall and built, but later put on some weight with a visible belly along with facial hair; nobody complains and he's found sexy.
* BigBrotherInstinct: Revealed to have this for his late cousin Robbie, when the latter died in Vietnam, Stan really took it hard.
* BigThinShortTrio: The Big to Michael's Thin and Peggy's Short.
* BunnyEarsLawyer
* CasanovaWannabe
* CharacterDevelopment: He goes from being chauvinistic and rather full of himself, to being understanding and caring towards his co-workers, especially Peggy.
* DeadpanSnarker
* [[HugeGuyTinyGirl Huge Guy]]: Portrayed by the 5'11" Ferguson, and as of "Person to Person" [[spoiler:gets together with the more petite Peggy]].
* IWantMyBelovedToBeHappy: Given the events of ''Person To Person'', one can see Stan encouraging Peggy to go to Paris with Mathis's brother-in-law in ''Severance'' just for her to loosen up, as this trope.
* InferioritySuperiorityComplex: Peggy would be the first to say he does have an ego and ''New Business'' reveals him to wrestle with that and a crippling insecurity about his work, one that a client is able to use for getting the upper hand on him.
* {{Jerkass}}: At first, but not so much in later seasons.
* JerkJock: At least in appearance.
* LadykillerInLove: Is a CasanovaWannabe and had some one night stands, yet is revealed to be in love with [[spoiler:Peggy]].
* MajorInjuryUnderreaction: While high on the energy booster given to him by Cutler's doctor, he has the others try to hit a piece of paper with a picture of an apple on it that's above his head with their pens. Michael tries and ends up hitting his arm with a craft razor that was in the pen-cup. Stan responds with an "Aw Crap" that sounds more like he spilled water on himself.
* OddCouple: His officemate is Peggy. They even keep in touch after Peggy hops over to Ted Chaough's firm; later after the merger and a few breakups between them, [[spoiler:they can arguably be called an [[OfficialCouple Official Odd Couple]]]].
* OnlySaneMan: Is a Creative with co-workers like the irreverent and unprofessional Mathis, a few other immature copywriter guys, a stressed out Peggy who lives for work, a few bosses who've been here and there, and {{Cloudcuckoolander}} Michael Ginsberg.
* RagingStiffie: In his introductory episode, when Peggy challenges him to put his money where his mouth is and work, alongside her, in the nude.
* TheStoner: In season six, he's constantly seen smoking marijuana in the SCDP offices. He gets away with it because he claims to do better work when stoned.
* TeamDad: Became this; Michael calls him "a Mother Hen" and pretty much keeps his own wits together in the face of an alcoholic boss, a boss with a SmallNameBigEgo, a {{Cloudcuckoolander}} colleague, and a copy chief [[spoiler: he's in love with]] who tends to get nervous and is MarriedToTheJob.
* TookALevelInKindness: While he still has some very brash moments, Stan is unquestionably much more kind-hearted and noble than the loud obnoxious fratboy he started as. (Discovering pot seems to have helped.)
* UnderstandingBoyfriend: Been the platonic and non-fantasy sort for Peggy and finally [[spoiler: officially her romantic partner at the end of the series]].
* VitriolicBestBuds: Stan and Peggy settle into this relationship [[spoiler:until they declare their love for each other in the series finale]].
[[/folder]]
[[folder:Faye Miller]]
[[quoteright:191:https://static.tvtropes.org/pmwiki/pub/images/Faye-Miller-001_7760.png]]
->'''Played By''': Cara Buono
A marketing researcher hired by SCDP, and probably the healthiest of Don's post-divorce relationships, until he screws it up.
----
* CareerVersusMan: She is strictly a business woman. She has no real interest in raising a family, and is absolutely terrible at understanding and talking to children, which, given her career, is something that she's deeply self-conscious about.
* ConflictingLoyalty: She has to build the proverbial Chinese wall to insulate her clients and remain professional, but Don's irresistible charms manage to tear it down.
* DroppedABridgeOnHer: Don dumps her over the phone, because she refuses his invitation to discuss bad news face to face.
* {{Foil}}: To both of Don's wives Betty and Megan. While Betty was a traditional housewife who was very harsh with her children and judgemental of others, Faye is awkward yet patient with Sally and encourages Don to perform the hardwork of self-improvement. Faye also accepts Don for all his flaws and encourages that work while Megan sees Don the way he wants to be seen.
* InformedJudaism
* NiceGirl: She's quite kind and understanding, and believes in the value of kindness and understanding in dealing with people as opposed to force.
* SchiffOneLiner: Her last line is a spot-on definition of Don.
-->I hope she knows you only like the beginning of things.
[[/folder]]
[[folder:Megan Calvet Draper]]
[[quoteright:173:https://static.tvtropes.org/pmwiki/pub/images/Megan-Calvet-001_7078.png]]
->'''Played By''': Jessica Paré
Don's latest secretary, to whom he takes a shine quite suddenly. He cheats on Faye with her, he asks her to accompany him to California to help watch his kids... and then ''he proposes to her''. She later joins the SCDP Creative team as a copywriter... only to leave to pursue her dream of becoming an actress.
----
* SeventiesHair: Her hair is looser and longer by the end of the series, she is even compared to Creator/BrigitteBardot and [[Film/LoveStory Ali Mac Graw]].
* AmazinglyEmbarrassingParents: Her father is a Marxist university professor who disapproves of capitalism in general and the advertising industry in particular. Her ''Maman'' seems much nicer and more supportive, but [[spoiler:after overhearing her husband having a suspicious phone conversation with one of his students, she accuses him of cheating on her in front of Don and at the American Cancer Society reception, she cheats on him with Roger.]]
* AmbiguouslyBi: She's definitely attracted to men and it's been implied that she's attracted to women as well. When her female boss propositions her, Megan's only objection appears to be that she does not want to cheat on Don. [[spoiler:In Season 7, she has a threesome with Don and a female friend while high.]]
* BitchInSheepsClothing: She has a tendency to turn into this when she's upset, which became very clear in "The Phantom:" After rudely dismissing her mother's advice, she pretends to help a friend and fellow actress get a part in a commercial by one of Don's clients but goes to him wanting the job for herself.
* BrainyBrunette: ''Don'' thinks so at least, as he said that she reminds him of Peggy, the resident Brainy Brunette in-chief. How true this is remains to be seen, although her idea for Heinz does seem to have worked out quite well.
* CanadaEh: She's French-Canadian from Montreal. Her nationality is alluded to/joked about a few times, though language lessons have hidden her accent.
* CharacterShilling: People constantly remark how beautiful and talented Megan is.
* ChekhovsGunman: She's introduced early in season 4, and although she doesn't play any important role in the plot, she is repeatedly included in scenes and mentioned by name. Viewers may wonder why this is, right up to the point that Don falls in love with her and asks her to marry him.
* TheCoverChangesTheMeaning: How ''will'' people who've heard [[Series/{{Degrassi}} Zig Novak's]] [[CringeComedy rendition]] [[HotForTeacher of]] Zou Bisou Bisou before hers react to her version...
* EverythingSoundsSexierInFrench: She's French-Canadian, and we hear her speak it once or twice, plus she teaches the Draper kids a French song. In the opening of season 5, she throws a surprise party for Don and sings [[https://www.youtube.com/watch?v=2vFOzG3GYqo "Zou Bisou Bisou"]] to him.
* TheFashionista: Especially in later seasons, Megan is one of the most fashion-forward characters, always impeccably dressed and keeps up with the trends.
* FootDraggingDivorcee: She drags her feet regarding the divorce, until she gets a million dollars.
* FourthDateMarriage: And four is pushing it. The defining moment happens during a trip to California when Sally drops a milkshake and Megan is incredibly nice and cool about it, instead of being a DramaQueen as the Drapers had come to expect after being accustomed to Betty. Deconstructed in that it gradually becomes evident that she's not really compatible with Don, but then again, who is.
* GoodGirlsAvoidAbortion: She discusses this with Sylvia after she has a miscarriage, as they were both RaisedCatholic.
* MagicalNanny: She's really good with kids. Don even calls her [[Film/TheSoundOfMusic Maria Von Trapp]].
* ManicPixieDreamGirl: Deconstructed. Reinvigorates Don for a while, but it doesn't last too long, as he only likes beginnings; it turns out that no matter how fun and sweet she is, that Don will always be an unhappy adulterer.
* MistakenForGay: Megan invites one of her (female) bosses over to her apartment for dinner while Don is away and discusses the problems she and Don are having with their marriage. Her boss takes this as a cue to kiss her on the lips. Megan takes it in stride after her boss assures her that turning her down won't get her fired.
* MsFanservice: She shows the most flesh of any of the female cast, frequently wearing miniskirt outfits to just about any occasion, including the workplace.
* {{Nepotism}}: Several of her coworkers are convinced that the only reason that she was made a copywriter was as a reward for marrying Don. She subverts this by actually being competent. In "The Phantom" [[spoiler:this is played straight, when Don uses his influence to get her cast in a commercial.]]
* PutOnABus: [[spoiler:She exits the series after she finalizes her divorce with Don in "New Business".]]
* ThePollyanna: She doesn't seem to understand that she can't do everything she wants to do.
* RaisedCatholic: She is from Quebec, after all. She has a miscarriage and feels guilt about wanting to have an abortion before the decision was taken from her.
* SecretKeeper: [[spoiler:In between seasons, Don told her he's really Dick Whitman.]]
* SexySecretary: A coquettish form, one that is more youthful than say Joan, she did wear bright-colored, tight clothes that show off her legs; she loses the secretary part after marrying Don and becoming a copywriter.
* ShesGotLegs: Long slender legs that she shows off as hemlines start getting higher.
* SiblingYinYang: She's a modern, liberated aspiring actress, but her sister is a repressed, devout Catholic.
* ThatMakesMeFeelAngry: Megan has a habit of doing this. (Though given the repression of the times and the unhappiness this leads to for so many characters, maybe that just makes her the smart one.)
** This also helps to differentiate her from Betty, who often bottled up her feelings when she was married to Don.
* TrophyWife: A borderline example. The age difference between her and Don, while referenced in the show, is only 14 years (slightly larger than the real nine year age gap between Jon Hamm and Jessica Pare), and Megan wants to work with Don in advertising rather than merely look pretty on his arm. When she decides she wants to go back to acting rather than continue as a copywriter, Don is upset — not just because he likes having his wife at work with him (though he does, and he also thinks that having her around all the time will help him keep his impulses under control), but because he thinks she has a better future in advertising than acting.
* TookALevelInBadass: [[spoiler:When she divorces Don, tells him off, walks away with a lot of money and then tells off her whiny sister for blaming her for the ending of their parents' dysfunctional marriage.]]
* WaitingForABreak: She gets one at the start of Season 6, being cast on a SoapOpera called "To Have and To Hold".
[[/folder]]
[[folder:Michael Ginsberg]]
[[quoteright:163:https://static.tvtropes.org/pmwiki/pub/images/Michael-Ginsberg-001_726.png]]
[[quoteright:163:https://static.tvtropes.org/pmwiki/pub/images/mad-men-ginsberg-s6-e1_3721.jpg]]
->'''Played By''': Creator/BenFeldman
->'''Michael:''' ''"LookOnMyWorksYeMightyAndDespair!"''
->'''Stan:''' ''"Should read the rest of that poem, ya boob."''
A Jewish copywriter hired in Season 5. He's good at his job, but rather eccentric.
----
* AmbiguouslyGay: He has never been in an on-screen relationship, has repeatedly turned down women (even bluntly telling them that he's not interested) and has been questioned multiple times by other characters about whether or not he likes girls. He also admits to Peggy that the office computer's data waves were making him "excited" looking at Stan's shoulders.
* BigThinShortTrio: The Thin to Stan's Big and Peggy's Short.
* BitchInSheepsClothing: Despite generally being polite to people's faces, he has a habit of insulting them behind their backs.
* BunnyEarsLawyer: Subverted. His eccentricity initially made Peggy refuse to hire him.
* CelibateHero: Still a virgin by choice.
* {{Cloudcuckoolander}}: Although he can turn it off. [[spoiler:He ultimately turns out to be a deconstruction when he cuts off his nipple to prove his love for Peggy and gets carted off, most likely to an institution.]]
* ConspiracyTheorist: He becomes convinced that the IBM computer is turning everyone gay.
* DarkAndTroubledPast: [[spoiler:He was born in a concentration camp.]]
* DeadpanSnarker
* TheFriendNobodyLikes: [[InvertedTrope Inverted]], Stan and Peggy care for him, but he tends to insult them to their faces or act like he doesn't like them.
* GeniusDitz: Don realizes most of SCDP's recent campaigns came from Ginsberg. Ted calls him "lightning in a bottle."
* MenCantKeepHouse: The apartment he keeps with his father is a mess.
---> '''Morris Ginsberg:''' You can't sew... Cook... Clean. You don't think there's a reason you have all these flaws? You need a girl.
* MotorMouth: He never shuts up.
* NewTechnologyIsEvil: He's convinced that the IBM machine is plotting to replace all the humans at SC&P.
* NoSocialSkills
* SanitySlippage: Ginsberg's neurotic tics and paranoia are mostly played for laughs, but in hindsight were clearly the early symptoms of very serious mental illness. He ends the series being dragged away to be institutionalized.
* TokenMinority: Roger ordered Peggy to hire him against her better judgment simply because Roger believed that [[YouHaveToHaveJews every ad agency needs a Jew.]]
[[/folder]]
[[folder:Dawn Chambers]]
->'''Played By''': Teyonah Parris
An African-American secretary hired in Season 5. So far seems to be doing just fine in the world of SCDP. Worked for Don, which for awhile led to some jokes. Then after Don was (temporarily) on leave, she worked for Lou and became Office Manager after Joan left for Accounts
----
* BrainyBrunette: Has dark hair and is a very competent, observant, and intelligent character who knows how to navigate the office politics of SC&P.
* FunWithHomophones: Dawn sounds just like Don, her boss. The RunningGag about their names [[NeverHeardThatOneBefore gets old really fast]] to Don.
-->'''Harry Crane:''' I don't know how I'll be able to tell you apart.
-->'''Dawn:''' Everybody keeps saying that, but it really hasn't been a problem.
* GenerationXerox: Can be seen as this for Peggy (despite being around the same age): both come from working class backgrounds with a mother and sibling, both dress rather simply with rarely any frills, and both are observant participants that started working for Don and grew more of a backbone.
* KickedUpstairs: While Dawn is competent enough, the real reason why she is promoted to office manager is because Joan has nowhere else to put her and will not fire Dawn for something that is other people's fault. The promotion is also Joan's way of getting back at Avery and Cooper for making her job difficult for petty reasons. [[{{Squee}} Dawn does not mind]].
* NonPromotion: After reluctantly helping to instigate some office drama in "To Have and to Hold", Dawn is nominally punished by Joan with some new responsibilities: Joan places her in charge of the stockroom and time cards. Dawn, however, seems to take this in a more positive light. In season seven, this comes back to help her, as it gives her the qualifications to be promoted to Joan's old role as office manager after Joan switches to being an account executive.
* OnlySaneEmployee: Notes in "Mystery Date" that everyone at SCDP drinks a lot. Later in "To Have and to Hold" she tells a friend:
-->"Everyone's scared there. Women crying in the ladies’ room. Men crying in the elevator. It’s like New Year’s Eve when they empty the garbage there. There’s so many bottles!"
* PluckyOfficeGirl: Peggy was thrown off guard upon hearing that Dawn has no intention of trying to become a copy writer, and is happy with being a secretary. As of "To Have And To Hold", she is put in charge of the keys and a season later, she becomes the Office Manager after Joan moves to Accounts.
* PutOnABus: The last we see of her was when she walked off with her co-workers after the agency has been absorbed.
* SourPrude: Not pronounced, she tends to be very friendly with flashier co-workers and enjoys a deep bond with sexy Shirley, but one episode had her lamenting her dating life since it's hard to stand out with all the "harlots" at her church.
* TokenMinority: One of ''four'' African-Americans to even have a speaking role on the show.
** Discussed in an episode which pointed a bit of spotlight onto her, where she tells her other black friends that she is terrified of taking any sort of risks at the office because she is the only black person there, and feels like she is at risk of being fired any moment.
* TookALevelInBadass: Starts off as a unfailingly polite and obedient secretary that's afraid to rock the boat at work; Season 7 shows her telling off Lou for his sexist, rude, and racist behavior and getting promoted to Office Manager and telling off Roger for attempting to fire her, Shirley, and Caroline over an oversight. [[spoiler:She then, along with the rest of the staff, turn their backs on the partners and walk off after they make the announcement that the agency has been "absorbed" into [=McCann=] Erickson.]]
[[/folder]]
[[folder:Bob Benson]]
->'''Played By''': James Wolk
An accounts man hired in season 6, and the show's biggest brown-noser since Pete in the first season.
* AbortedArc: The story arc about him [[spoiler:being an impostor like Don]] is never mentioned after Season 6.
* TheBusCameBack: He returns from Detroit in "The Strategy" [[spoiler:and leaves the agency the same episode.]]
* HiddenDepths:
** In the office, he seems totally indiscriminate (and pretty obvious) about currying favor with the higher-ups, but during the hospital scene in "Man with a Plan", Bob shows he can actually put his self-effacing charms to good use, tactfully maneuvering the nurse into sending in an agonized Joan right away.
** "The Quality of Mercy" reveals that he can speak Spanish.
** [[spoiler:He seems to be genuinely horrified to learn that Manolo killed Pete's mother. Not that it stops him from taking petty revenge against Pete for accusing him of being an accomplice to murder.]]
* ManipulativeBastard:
** In "The Quality of Mercy", [[spoiler:Pete learns that Benson's references are all lies. He relies on his charm to deter anyone from investigating his past so he can have jobs he is completely unqualified for. In other words, he's a younger Don Draper.]]
** In "The Strategy", it's implied that the reason he's always been so friendly with Joan -- though he genuinely does like her as a person -- is because he was setting her up to eventually become TheBeard for him. [[spoiler:Unfortunately for him, she immediately sees through this when he tries to propose, and becomes extremely pissed off when it turns out that the reason he made his move when he did was to help him secure an exec's job at General Motors.]]
* NiceGuy: To all appearances. [[spoiler:Subverted when it turns out he's a conman.]]
* ProfessionalButtKisser: Good lord, he even offered to pay for Pete's visit to a brothel. Subverted, since it's strongly implied in "Favors" that [[spoiler:he is in love with Pete.]]
* PutOnABus: He moves to Detroit to handle [=SC&P=]'s accounts there in between Seasons 6 and 7.
* StraightGay: Like Sal before him, Bob avoids gay stereotypes at all costs because of the institutionalized homophobia of the 60s.
[[/folder]]
[[folder:Lou Avery]]
->'''Played By''': Allan Havey
The new head of Creative in season 7, replacing Don after his suspension.
----
* BoringButPractical: Why he got hired, more or less. His entire philosophy is basically "does it make the client happy? Good, then we're done," which is death to most of the other creatives at SC&P, but to business-oriented people like Cutler and Bert makes him the perfect hire.
* TheDragon: Essentially becomes one for Jim Cutler during the final season, as they both want to force Don out of the agency.
* EnemyMine: Despite having a mutual dislike of each other, Lou and Jim Cutler are willing to collaborate to undermine Don's place in the company.
* {{Foil}}: He's the anti-Don Draper in quite a few ways; Lou is uncreative, completely straightforward, and guileless at nearly all times and a teetotaler. He's a hack and a jerk, but he's not prone to the drama and implosions of someone like Don.
* ItsAllAboutMe: He refuses to nominate anyone else's work for the CLIO awards. Also insists that Dawn be reassigned because he wants one that he's not "sharing" due to her still taking messages for Don, though that's a reasonable complaint.
* {{Jerkass}}: One of the biggest in the series. Alongside being racist and sexist, he's also incredibly selfish and egotistical, as noted with the CLIO and with anything related to his comic Scout's Honor. It's no wonder that he was sent to California.
* KickTheDog: After Sally Draper appears in his office looking for her father, he condescendingly shoos her away and blames Dawn (because she wasn't there; he'd sent her to do a personal errand for him) and demands that Joan move her to another desk. [[spoiler:Joan ends up appointing Dawn as the new office manager out of spite.]]
* NotSoHarmlessVillain:
** Lou finally manages to become a legitimate threat to Don when [[spoiler:Lou starts to pursue Phillip Morris as a client. Since Phillip Morris is still upset about Don's anti-cigarette editorial, the only way the company will agree to hire SC&P is if they fire Don. The plan only fails because Harry accidentally tips off Don.]]
** He also very, very nearly gets Don to implode and lose his job immediately after his return by forcing him to work on Burger Chef with Peggy Olson as his superior, after having given Peggy a raise in order to get her on his side instead of Don's.
* PutOnABus: [[spoiler:In Season [=7B=], he convinces a Japanese studio to adapt "Scout's Honor" and moves to Tokyo.]]
* PointyHairedBoss: Lou is an incompetent hack and a sexist, racist asshole.
* ReassignedToAntarctica: After the events of the season 7 midseason finale, Lou has been sent off to run SCP's west coast office, presumably so the rest of them no longer have to share an office with him.
[[/folder]]
[[folder:Meredith]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mad_men_meredith.jpg]]
->'''Played By''': Stephanie Drake
The receptionist at SCDP, temporarily Lou Avery's secretary until replaced by Shirley. Seems sweet and a bit clumsy at her job.
----
* BewareTheSillyOnes: She's usually very dense about when people insult her, but she isn't afraid to tell Joan off for talking rudely to her and throwing the model plane at her; in Season 7, she tells Don off for withholding information and joins her co-workers in their walk out.
* ButtMonkey: Tends to be the butt of jokes in the show due to her childlike demeanor and subject to rudeness by others.
* TheDitz: Pretty much everything she says comes out sounding like she heard it somewhere else and is hoping it fits the situation she's in at that moment.
* DumbBlonde: She has blond hair and is not very bright.
* DumbassHasAPoint: In "The Christmas Waltz", she may have needed to pick up the pace, but as she points out, Joan can't just throw a model airplane at her and later points out that [=McCann=] is an awful place to work at.
* DumbassNoMore: "Severance" shows her more competent and efficient than ever; she is still naive and childish, though.
* EatingTheEyecandy: She develops a crush on Don in Season 7 and spends most of their scenes together staring at him lecherously.
* HairOfGoldHeartOfGold: Blonde and a cheerful sweetheart that proves helpful to Don.
* IdiotHoudini: Somehow, even after several mistakes, she never got fired.
** What's more, in season 7, she becomes Lou Avery's secretary temporarily after he decides that Dawn needs to be punished for her loyalty to Don Draper. The next episode, she's Peggy's secretary, and when Don returns to SC&P, becomes '''his''' secretary.
* {{Kawaiiko}}
* MilitaryBrat: She tells Don in "Lost Horizon" that she's an army brat, after helping put together a mood board for decorating ideas for a new apartment.
* OneOfTheKids: Peggy tells Joan that Meredith has the mind of a child. Pointed out so brilliantly by [[http://www.tomandlorenzo.com/2012/05/mad-style-christmas-waltz Tom and Lorenzo at their blog]] in comparison to the more womanly Joan.
* PluckyGirl: Not as brainy and quick on the draw as Peggy and Dawn, yet she's cheerfully optimistic and proves competent at her job overtime. Then later [[spoiler:when Roger had to fire her, as he can't support two secretaries and assures her she'll land on her feet, she replies "I always do"]].
* SnarkBait: Living, breathing, and walking in-universe and by viewers.
* TookALevelInBadass: By Season 7B, she's more competent at her job and tells Don that he can't be withholding important information from her regarding her employment.
[[/folder]]
[[folder:Caroline]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mad_men_caroline.jpg]]
->'''Played By''': Beth Hall
Roger Sterling's secretary, hired sometime around Season 4. Married and older than the other secretaries.
----
* AmbiguouslyJewish: Has a Brooklyn or Queens accent and was [[http://23ejn74ajhew3v6c2o3b0xx713lp.wpengine.netdna-cdn.com/wp-content/uploads/2014/05/Mad-Men-Mad-Style-Season-7-Episode-4-Tom-Loenzo-Site-TLO-13.jpg seen wearing a Star of David pin]].
* ButtMonkey: Only a few times, with some jokes pointing out how she isn't as gorgeous as the other women in the office.
* CoolOldLady: As pointed out by [[http://www.tomandlorenzo.com/2012/03/mad-style-a-little-kiss-part-2 Tom and Lorenzo]], she is very funny and she is also seen playing with Roger's grandson Ellery.
* {{Foil}}: To Shirley. She's more emotional, older, and not a stylish dresser.
** To Joan, who is also "old and married", Caroline is a image of what Joan doesn't want to become and while Caroline is frumpy and silly, she is very good-natured and doesn't take herself too seriously.
* TheFriendNobodyLikes: In ''Lost Horizon'', Roger remarks to Shirley that he doesn't care much for Caroline.
* GirlFriday: Goes beyond the calling of being a secretary due to her interest in the well-being of Roger and his family. She even wept when Roger's mother died and played around with Roger's grandson along with informing Joan that she's afraid Roger will have a very lonely Thanksgiving.
* NiceGirl: Friendly, warm, welcoming and enthusiastic of her co-workers and even cares for her employers' relatives.
* ProneToTears: While competent at her job, she is very sensitive to what's going on other peoples' lives (enlightening both Roger and Joan about what the other is dealing with in separate occasions) and tends to cry when grieving or stressed out.
[[/folder]]
[[folder:Clara]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/mad_men_clara.jpg]]
->'''Played By''': Alexandra Ella
A secretary hired sometime around Season 4, who works for Pete.
----
* TheCutie: Despite taking some of the most hostile venting of all the secretaries, she still seems to maintain a rather positive tune.
* TheFashionista: Later shown to be quite the clotheshorse, with several late 60s looks being paraded when she appears; even her maternity dress is fashionably short and bright colored and patterned.
* HiddenDepths: Apparently knows more about guns than Pete does, and points out to him that his little hunting rifle he's had since Season 1 is a squirrel-shooter at best.
* PutOnABus: In the Season 7B premiere, Ken mentions to Pete that Clara left after becoming "big as a house" after being pregnant out of wedlock by a co-worker.
* RealLifeWritesThePlot: The actress playing Clara became pregnant in Season 7A and it was written in.
* TheStoic: Doesn't let Pete's abuse or the ups and downs of the office get to her.
[[/folder]]
[[folder: Shirley]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mad_men_shirley.jpg]]
->'''Played By''': Sola Bamis
First Peggy Olson's secretary before becoming Lou Avery's (and then temporarily Ken's and then later Roger's second secretary). First appears in Season 7.
----
* SeventiesHair: In her first appearance (in 1969), she is the first main character with an Afro, that she maintains into the next year.
* BrainyBrunette: Dark-haired, sharp, and witty.
* CareerVersusMan: She lampshades that her fiancee wouldn't agree to her working after they get married.
* DeadpanSnarker: About Peggy:
---> '''Shirley:''' Who the hell is sending her flowers?
** And Meredith:
---> '''Shirley:''' My goodness, Meredith. We should put a bell on you.
* TheFashionista: Wears the latest in late 60s and early 70s styles and works them just as well.
* {{Foil}}: To Caroline. She's young, stylish, and more composed in her manner than the older woman.
* GenerationXerox: Could be seen as this to Joan (even dresses sexy with the sass to match) and Peggy in when with Dawn; however, both are friendlier to one another and Shirley is unsure about giving up her job for marriage to her soon-to-be husband.
* [[OnlySaneMan Only Sane Woman]]: Becomes this when she works as Roger's second secretary and with Caroline, being the more composed and mature of the three.
* PutOnABus: Or rather, she put herself on the track to a career in insurance, voicing that "advertising isn't for everyone".
* SassyBlackWoman: Compared to the more demure Dawn, yet doesn't behave that way towards her superiors.
* SassySecretary: Averted in that she doesn't act so with her bosses. In "Lost Horizon", she's a bit playful with Roger.
* SexySecretary: Oh yes! She may not flirt with guys in the office, but she has a very sassy demeanor and wears skirts revealing her legs.
* ShesGotLegs: And she isn't shy to showcase them.
* ZettaiRyouiki: Wears very short skirts.
[[/folder]]
[[folder: Scarlett]]
Harry Crane's secretary. First appears in Season 5.
----
* GenerationXerox: She was clad with hair done in a way that mirrored Joan's style, only with a more Mod flavor and she's likely about a decade younger; like Joan, she is having an affair with her boss who is not known for being quiet about it.
* SexySecretary: It's hinted that she and Harry are having an affair.
** In "A Day's Work", Joan comments that Scarlett and Harry might as well be married.
* ZettaiRyouiki: She rather sticks out in the office during Season 6, as she goes to work in go-go boots and miniskirts.
[[/folder]]
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->[[center:[[Characters/MadMen Main Character Index]] | [[Characters/MadMenSterlingCooper Sterling Cooper]] | [[Characters/MadMenSterlingCooperDraperPryce Sterling Cooper Draper Pryce]] |'''Sterling Cooper Draper Pryce''' | [[Characters/MadMenCutlerGleasonChaough Cutler Gleason Chaough]] | [[Characters/MadMenFamilies Families]] | [[Characters/MadMenOtherCharacters Other Characters]]]]
The new additions to Sterling Cooper Draper Pryce (Seasons 4-7) in ''Series/MadMen''. Beware of spoilers.
----
[[foldercontrol]]
[[folder:Stan Rizzo]]
[[quoteright:184:https://static.tvtropes.org/pmwiki/pub/images/Stan-Rizzo-001_3356.png]]
[[quoteright:349:https://static.tvtropes.org/pmwiki/pub/images/57b367f5cd424e796885d80d71d0d7fa.png]]
->'''Played By''': Jay Ferguson
The new artistic director at Sterling Cooper Draper Pryce. Seen at first as a ReplacementScrappy for Sal Romano, his cocky mannerisms and political grandstanding dies down as the firm nears disaster. Much of his obnoxious behavior is tolerated because he's quite good at his job.
----
* SeventiesHair: By the end of the series he grew from a crewcut to a fuller mane and beard.
* AmbiguouslyJewish: He has a large poster of a man who appears to be [[http://en.wikipedia.org/wiki/Moshe_Dayan Moshe Dayan]] hanging over his bed. On the other hand, his name is stereotypically Italian.
* BadassBeard: Literally and figuratively grows the beard in Season 6, underscoring his maturation into a senior creative member of SCDP.
* BigBeautifulMan: He's always been tall and built, but later put on some weight with a visible belly along with facial hair; nobody complains and he's found sexy.
* BigBrotherInstinct: Revealed to have this for his late cousin Robbie, when the latter died in Vietnam, Stan really took it hard.
* BigThinShortTrio: The Big to Michael's Thin and Peggy's Short.
* BunnyEarsLawyer
* CasanovaWannabe
* CharacterDevelopment: He goes from being chauvinistic and rather full of himself, to being understanding and caring towards his co-workers, especially Peggy.
* DeadpanSnarker
* [[HugeGuyTinyGirl Huge Guy]]: Portrayed by the 5'11" Ferguson, and as of "Person to Person" [[spoiler:gets together with the more petite Peggy]].
* IWantMyBelovedToBeHappy: Given the events of ''Person To Person'', one can see Stan encouraging Peggy to go to Paris with Mathis's brother-in-law in ''Severance'' just for her to loosen up, as this trope.
* InferioritySuperiorityComplex: Peggy would be the first to say he does have an ego and ''New Business'' reveals him to wrestle with that and a crippling insecurity about his work, one that a client is able to use for getting the upper hand on him.
* {{Jerkass}}: At first, but not so much in later seasons.
* JerkJock: At least in appearance.
* LadykillerInLove: Is a CasanovaWannabe and had some one night stands, yet is revealed to be in love with [[spoiler:Peggy]].
* MajorInjuryUnderreaction: While high on the energy booster given to him by Cutler's doctor, he has the others try to hit a piece of paper with a picture of an apple on it that's above his head with their pens. Michael tries and ends up hitting his arm with a craft razor that was in the pen-cup. Stan responds with an "Aw Crap" that sounds more like he spilled water on himself.
* OddCouple: His officemate is Peggy. They even keep in touch after Peggy hops over to Ted Chaough's firm; later after the merger and a few breakups between them, [[spoiler:they can arguably be called an [[OfficialCouple Official Odd Couple]]]].
* OnlySaneMan: Is a Creative with co-workers like the irreverent and unprofessional Mathis, a few other immature copywriter guys, a stressed out Peggy who lives for work, a few bosses who've been here and there, and {{Cloudcuckoolander}} Michael Ginsberg.
* RagingStiffie: In his introductory episode, when Peggy challenges him to put his money where his mouth is and work, alongside her, in the nude.
* TheStoner: In season six, he's constantly seen smoking marijuana in the SCDP offices. He gets away with it because he claims to do better work when stoned.
* TeamDad: Became this; Michael calls him "a Mother Hen" and pretty much keeps his own wits together in the face of an alcoholic boss, a boss with a SmallNameBigEgo, a {{Cloudcuckoolander}} colleague, and a copy chief [[spoiler: he's in love with]] who tends to get nervous and is MarriedToTheJob.
* TookALevelInKindness: While he still has some very brash moments, Stan is unquestionably much more kind-hearted and noble than the loud obnoxious fratboy he started as. (Discovering pot seems to have helped.)
* UnderstandingBoyfriend: Been the platonic and non-fantasy sort for Peggy and finally [[spoiler: officially her romantic partner at the end of the series]].
* VitriolicBestBuds: Stan and Peggy settle into this relationship [[spoiler:until they declare their love for each other in the series finale]].
[[/folder]]
[[folder:Faye Miller]]
[[quoteright:191:https://static.tvtropes.org/pmwiki/pub/images/Faye-Miller-001_7760.png]]
->'''Played By''': Cara Buono
A marketing researcher hired by SCDP, and probably the healthiest of Don's post-divorce relationships, until he screws it up.
----
* CareerVersusMan: She is strictly a business woman. She has no real interest in raising a family, and is absolutely terrible at understanding and talking to children, which, given her career, is something that she's deeply self-conscious about.
* ConflictingLoyalty: She has to build the proverbial Chinese wall to insulate her clients and remain professional, but Don's irresistible charms manage to tear it down.
* DroppedABridgeOnHer: Don dumps her over the phone, because she refuses his invitation to discuss bad news face to face.
* {{Foil}}: To both of Don's wives Betty and Megan. While Betty was a traditional housewife who was very harsh with her children and judgemental of others, Faye is awkward yet patient with Sally and encourages Don to perform the hardwork of self-improvement. Faye also accepts Don for all his flaws and encourages that work while Megan sees Don the way he wants to be seen.
* InformedJudaism
* NiceGirl: She's quite kind and understanding, and believes in the value of kindness and understanding in dealing with people as opposed to force.
* SchiffOneLiner: Her last line is a spot-on definition of Don.
-->I hope she knows you only like the beginning of things.
[[/folder]]
[[folder:Megan Calvet Draper]]
[[quoteright:173:https://static.tvtropes.org/pmwiki/pub/images/Megan-Calvet-001_7078.png]]
->'''Played By''': Jessica Paré
Don's latest secretary, to whom he takes a shine quite suddenly. He cheats on Faye with her, he asks her to accompany him to California to help watch his kids... and then ''he proposes to her''. She later joins the SCDP Creative team as a copywriter... only to leave to pursue her dream of becoming an actress.
----
* SeventiesHair: Her hair is looser and longer by the end of the series, she is even compared to Creator/BrigitteBardot and [[Film/LoveStory Ali Mac Graw]].
* AmazinglyEmbarrassingParents: Her father is a Marxist university professor who disapproves of capitalism in general and the advertising industry in particular. Her ''Maman'' seems much nicer and more supportive, but [[spoiler:after overhearing her husband having a suspicious phone conversation with one of his students, she accuses him of cheating on her in front of Don and at the American Cancer Society reception, she cheats on him with Roger.]]
* AmbiguouslyBi: She's definitely attracted to men and it's been implied that she's attracted to women as well. When her female boss propositions her, Megan's only objection appears to be that she does not want to cheat on Don. [[spoiler:In Season 7, she has a threesome with Don and a female friend while high.]]
* BitchInSheepsClothing: She has a tendency to turn into this when she's upset, which became very clear in "The Phantom:" After rudely dismissing her mother's advice, she pretends to help a friend and fellow actress get a part in a commercial by one of Don's clients but goes to him wanting the job for herself.
* BrainyBrunette: ''Don'' thinks so at least, as he said that she reminds him of Peggy, the resident Brainy Brunette in-chief. How true this is remains to be seen, although her idea for Heinz does seem to have worked out quite well.
* CanadaEh: She's French-Canadian from Montreal. Her nationality is alluded to/joked about a few times, though language lessons have hidden her accent.
* CharacterShilling: People constantly remark how beautiful and talented Megan is.
* ChekhovsGunman: She's introduced early in season 4, and although she doesn't play any important role in the plot, she is repeatedly included in scenes and mentioned by name. Viewers may wonder why this is, right up to the point that Don falls in love with her and asks her to marry him.
* TheCoverChangesTheMeaning: How ''will'' people who've heard [[Series/{{Degrassi}} Zig Novak's]] [[CringeComedy rendition]] [[HotForTeacher of]] Zou Bisou Bisou before hers react to her version...
* EverythingSoundsSexierInFrench: She's French-Canadian, and we hear her speak it once or twice, plus she teaches the Draper kids a French song. In the opening of season 5, she throws a surprise party for Don and sings [[https://www.youtube.com/watch?v=2vFOzG3GYqo "Zou Bisou Bisou"]] to him.
* TheFashionista: Especially in later seasons, Megan is one of the most fashion-forward characters, always impeccably dressed and keeps up with the trends.
* FootDraggingDivorcee: She drags her feet regarding the divorce, until she gets a million dollars.
* FourthDateMarriage: And four is pushing it. The defining moment happens during a trip to California when Sally drops a milkshake and Megan is incredibly nice and cool about it, instead of being a DramaQueen as the Drapers had come to expect after being accustomed to Betty. Deconstructed in that it gradually becomes evident that she's not really compatible with Don, but then again, who is.
* GoodGirlsAvoidAbortion: She discusses this with Sylvia after she has a miscarriage, as they were both RaisedCatholic.
* MagicalNanny: She's really good with kids. Don even calls her [[Film/TheSoundOfMusic Maria Von Trapp]].
* ManicPixieDreamGirl: Deconstructed. Reinvigorates Don for a while, but it doesn't last too long, as he only likes beginnings; it turns out that no matter how fun and sweet she is, that Don will always be an unhappy adulterer.
* MistakenForGay: Megan invites one of her (female) bosses over to her apartment for dinner while Don is away and discusses the problems she and Don are having with their marriage. Her boss takes this as a cue to kiss her on the lips. Megan takes it in stride after her boss assures her that turning her down won't get her fired.
* MsFanservice: She shows the most flesh of any of the female cast, frequently wearing miniskirt outfits to just about any occasion, including the workplace.
* {{Nepotism}}: Several of her coworkers are convinced that the only reason that she was made a copywriter was as a reward for marrying Don. She subverts this by actually being competent. In "The Phantom" [[spoiler:this is played straight, when Don uses his influence to get her cast in a commercial.]]
* PutOnABus: [[spoiler:She exits the series after she finalizes her divorce with Don in "New Business".]]
* ThePollyanna: She doesn't seem to understand that she can't do everything she wants to do.
* RaisedCatholic: She is from Quebec, after all. She has a miscarriage and feels guilt about wanting to have an abortion before the decision was taken from her.
* SecretKeeper: [[spoiler:In between seasons, Don told her he's really Dick Whitman.]]
* SexySecretary: A coquettish form, one that is more youthful than say Joan, she did wear bright-colored, tight clothes that show off her legs; she loses the secretary part after marrying Don and becoming a copywriter.
* ShesGotLegs: Long slender legs that she shows off as hemlines start getting higher.
* SiblingYinYang: She's a modern, liberated aspiring actress, but her sister is a repressed, devout Catholic.
* ThatMakesMeFeelAngry: Megan has a habit of doing this. (Though given the repression of the times and the unhappiness this leads to for so many characters, maybe that just makes her the smart one.)
** This also helps to differentiate her from Betty, who often bottled up her feelings when she was married to Don.
* TrophyWife: A borderline example. The age difference between her and Don, while referenced in the show, is only 14 years (slightly larger than the real nine year age gap between Jon Hamm and Jessica Pare), and Megan wants to work with Don in advertising rather than merely look pretty on his arm. When she decides she wants to go back to acting rather than continue as a copywriter, Don is upset — not just because he likes having his wife at work with him (though he does, and he also thinks that having her around all the time will help him keep his impulses under control), but because he thinks she has a better future in advertising than acting.
* TookALevelInBadass: [[spoiler:When she divorces Don, tells him off, walks away with a lot of money and then tells off her whiny sister for blaming her for the ending of their parents' dysfunctional marriage.]]
* WaitingForABreak: She gets one at the start of Season 6, being cast on a SoapOpera called "To Have and To Hold".
[[/folder]]
[[folder:Michael Ginsberg]]
[[quoteright:163:https://static.tvtropes.org/pmwiki/pub/images/Michael-Ginsberg-001_726.png]]
[[quoteright:163:https://static.tvtropes.org/pmwiki/pub/images/mad-men-ginsberg-s6-e1_3721.jpg]]
->'''Played By''': Creator/BenFeldman
->'''Michael:''' ''"LookOnMyWorksYeMightyAndDespair!"''
->'''Stan:''' ''"Should read the rest of that poem, ya boob."''
A Jewish copywriter hired in Season 5. He's good at his job, but rather eccentric.
----
* AmbiguouslyGay: He has never been in an on-screen relationship, has repeatedly turned down women (even bluntly telling them that he's not interested) and has been questioned multiple times by other characters about whether or not he likes girls. He also admits to Peggy that the office computer's data waves were making him "excited" looking at Stan's shoulders.
* BigThinShortTrio: The Thin to Stan's Big and Peggy's Short.
* BitchInSheepsClothing: Despite generally being polite to people's faces, he has a habit of insulting them behind their backs.
* BunnyEarsLawyer: Subverted. His eccentricity initially made Peggy refuse to hire him.
* CelibateHero: Still a virgin by choice.
* {{Cloudcuckoolander}}: Although he can turn it off. [[spoiler:He ultimately turns out to be a deconstruction when he cuts off his nipple to prove his love for Peggy and gets carted off, most likely to an institution.]]
* ConspiracyTheorist: He becomes convinced that the IBM computer is turning everyone gay.
* DarkAndTroubledPast: [[spoiler:He was born in a concentration camp.]]
* DeadpanSnarker
* TheFriendNobodyLikes: [[InvertedTrope Inverted]], Stan and Peggy care for him, but he tends to insult them to their faces or act like he doesn't like them.
* GeniusDitz: Don realizes most of SCDP's recent campaigns came from Ginsberg. Ted calls him "lightning in a bottle."
* MenCantKeepHouse: The apartment he keeps with his father is a mess.
---> '''Morris Ginsberg:''' You can't sew... Cook... Clean. You don't think there's a reason you have all these flaws? You need a girl.
* MotorMouth: He never shuts up.
* NewTechnologyIsEvil: He's convinced that the IBM machine is plotting to replace all the humans at SC&P.
* NoSocialSkills
* SanitySlippage: Ginsberg's neurotic tics and paranoia are mostly played for laughs, but in hindsight were clearly the early symptoms of very serious mental illness. He ends the series being dragged away to be institutionalized.
* TokenMinority: Roger ordered Peggy to hire him against her better judgment simply because Roger believed that [[YouHaveToHaveJews every ad agency needs a Jew.]]
[[/folder]]
[[folder:Dawn Chambers]]
->'''Played By''': Teyonah Parris
An African-American secretary hired in Season 5. So far seems to be doing just fine in the world of SCDP. Worked for Don, which for awhile led to some jokes. Then after Don was (temporarily) on leave, she worked for Lou and became Office Manager after Joan left for Accounts
----
* BrainyBrunette: Has dark hair and is a very competent, observant, and intelligent character who knows how to navigate the office politics of SC&P.
* FunWithHomophones: Dawn sounds just like Don, her boss. The RunningGag about their names [[NeverHeardThatOneBefore gets old really fast]] to Don.
-->'''Harry Crane:''' I don't know how I'll be able to tell you apart.
-->'''Dawn:''' Everybody keeps saying that, but it really hasn't been a problem.
* GenerationXerox: Can be seen as this for Peggy (despite being around the same age): both come from working class backgrounds with a mother and sibling, both dress rather simply with rarely any frills, and both are observant participants that started working for Don and grew more of a backbone.
* KickedUpstairs: While Dawn is competent enough, the real reason why she is promoted to office manager is because Joan has nowhere else to put her and will not fire Dawn for something that is other people's fault. The promotion is also Joan's way of getting back at Avery and Cooper for making her job difficult for petty reasons. [[{{Squee}} Dawn does not mind]].
* NonPromotion: After reluctantly helping to instigate some office drama in "To Have and to Hold", Dawn is nominally punished by Joan with some new responsibilities: Joan places her in charge of the stockroom and time cards. Dawn, however, seems to take this in a more positive light. In season seven, this comes back to help her, as it gives her the qualifications to be promoted to Joan's old role as office manager after Joan switches to being an account executive.
* OnlySaneEmployee: Notes in "Mystery Date" that everyone at SCDP drinks a lot. Later in "To Have and to Hold" she tells a friend:
-->"Everyone's scared there. Women crying in the ladies’ room. Men crying in the elevator. It’s like New Year’s Eve when they empty the garbage there. There’s so many bottles!"
* PluckyOfficeGirl: Peggy was thrown off guard upon hearing that Dawn has no intention of trying to become a copy writer, and is happy with being a secretary. As of "To Have And To Hold", she is put in charge of the keys and a season later, she becomes the Office Manager after Joan moves to Accounts.
* PutOnABus: The last we see of her was when she walked off with her co-workers after the agency has been absorbed.
* SourPrude: Not pronounced, she tends to be very friendly with flashier co-workers and enjoys a deep bond with sexy Shirley, but one episode had her lamenting her dating life since it's hard to stand out with all the "harlots" at her church.
* TokenMinority: One of ''four'' African-Americans to even have a speaking role on the show.
** Discussed in an episode which pointed a bit of spotlight onto her, where she tells her other black friends that she is terrified of taking any sort of risks at the office because she is the only black person there, and feels like she is at risk of being fired any moment.
* TookALevelInBadass: Starts off as a unfailingly polite and obedient secretary that's afraid to rock the boat at work; Season 7 shows her telling off Lou for his sexist, rude, and racist behavior and getting promoted to Office Manager and telling off Roger for attempting to fire her, Shirley, and Caroline over an oversight. [[spoiler:She then, along with the rest of the staff, turn their backs on the partners and walk off after they make the announcement that the agency has been "absorbed" into [=McCann=] Erickson.]]
[[/folder]]
[[folder:Bob Benson]]
->'''Played By''': James Wolk
An accounts man hired in season 6, and the show's biggest brown-noser since Pete in the first season.
* AbortedArc: The story arc about him [[spoiler:being an impostor like Don]] is never mentioned after Season 6.
* TheBusCameBack: He returns from Detroit in "The Strategy" [[spoiler:and leaves the agency the same episode.]]
* HiddenDepths:
** In the office, he seems totally indiscriminate (and pretty obvious) about currying favor with the higher-ups, but during the hospital scene in "Man with a Plan", Bob shows he can actually put his self-effacing charms to good use, tactfully maneuvering the nurse into sending in an agonized Joan right away.
** "The Quality of Mercy" reveals that he can speak Spanish.
** [[spoiler:He seems to be genuinely horrified to learn that Manolo killed Pete's mother. Not that it stops him from taking petty revenge against Pete for accusing him of being an accomplice to murder.]]
* ManipulativeBastard:
** In "The Quality of Mercy", [[spoiler:Pete learns that Benson's references are all lies. He relies on his charm to deter anyone from investigating his past so he can have jobs he is completely unqualified for. In other words, he's a younger Don Draper.]]
** In "The Strategy", it's implied that the reason he's always been so friendly with Joan -- though he genuinely does like her as a person -- is because he was setting her up to eventually become TheBeard for him. [[spoiler:Unfortunately for him, she immediately sees through this when he tries to propose, and becomes extremely pissed off when it turns out that the reason he made his move when he did was to help him secure an exec's job at General Motors.]]
* NiceGuy: To all appearances. [[spoiler:Subverted when it turns out he's a conman.]]
* ProfessionalButtKisser: Good lord, he even offered to pay for Pete's visit to a brothel. Subverted, since it's strongly implied in "Favors" that [[spoiler:he is in love with Pete.]]
* PutOnABus: He moves to Detroit to handle [=SC&P=]'s accounts there in between Seasons 6 and 7.
* StraightGay: Like Sal before him, Bob avoids gay stereotypes at all costs because of the institutionalized homophobia of the 60s.
[[/folder]]
[[folder:Lou Avery]]
->'''Played By''': Allan Havey
The new head of Creative in season 7, replacing Don after his suspension.
----
* BoringButPractical: Why he got hired, more or less. His entire philosophy is basically "does it make the client happy? Good, then we're done," which is death to most of the other creatives at SC&P, but to business-oriented people like Cutler and Bert makes him the perfect hire.
* TheDragon: Essentially becomes one for Jim Cutler during the final season, as they both want to force Don out of the agency.
* EnemyMine: Despite having a mutual dislike of each other, Lou and Jim Cutler are willing to collaborate to undermine Don's place in the company.
* {{Foil}}: He's the anti-Don Draper in quite a few ways; Lou is uncreative, completely straightforward, and guileless at nearly all times and a teetotaler. He's a hack and a jerk, but he's not prone to the drama and implosions of someone like Don.
* ItsAllAboutMe: He refuses to nominate anyone else's work for the CLIO awards. Also insists that Dawn be reassigned because he wants one that he's not "sharing" due to her still taking messages for Don, though that's a reasonable complaint.
* {{Jerkass}}: One of the biggest in the series. Alongside being racist and sexist, he's also incredibly selfish and egotistical, as noted with the CLIO and with anything related to his comic Scout's Honor. It's no wonder that he was sent to California.
* KickTheDog: After Sally Draper appears in his office looking for her father, he condescendingly shoos her away and blames Dawn (because she wasn't there; he'd sent her to do a personal errand for him) and demands that Joan move her to another desk. [[spoiler:Joan ends up appointing Dawn as the new office manager out of spite.]]
* NotSoHarmlessVillain:
** Lou finally manages to become a legitimate threat to Don when [[spoiler:Lou starts to pursue Phillip Morris as a client. Since Phillip Morris is still upset about Don's anti-cigarette editorial, the only way the company will agree to hire SC&P is if they fire Don. The plan only fails because Harry accidentally tips off Don.]]
** He also very, very nearly gets Don to implode and lose his job immediately after his return by forcing him to work on Burger Chef with Peggy Olson as his superior, after having given Peggy a raise in order to get her on his side instead of Don's.
* PutOnABus: [[spoiler:In Season [=7B=], he convinces a Japanese studio to adapt "Scout's Honor" and moves to Tokyo.]]
* PointyHairedBoss: Lou is an incompetent hack and a sexist, racist asshole.
* ReassignedToAntarctica: After the events of the season 7 midseason finale, Lou has been sent off to run SCP's west coast office, presumably so the rest of them no longer have to share an office with him.
[[/folder]]
[[folder:Meredith]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mad_men_meredith.jpg]]
->'''Played By''': Stephanie Drake
The receptionist at SCDP, temporarily Lou Avery's secretary until replaced by Shirley. Seems sweet and a bit clumsy at her job.
----
* BewareTheSillyOnes: She's usually very dense about when people insult her, but she isn't afraid to tell Joan off for talking rudely to her and throwing the model plane at her; in Season 7, she tells Don off for withholding information and joins her co-workers in their walk out.
* ButtMonkey: Tends to be the butt of jokes in the show due to her childlike demeanor and subject to rudeness by others.
* TheDitz: Pretty much everything she says comes out sounding like she heard it somewhere else and is hoping it fits the situation she's in at that moment.
* DumbBlonde: She has blond hair and is not very bright.
* DumbassHasAPoint: In "The Christmas Waltz", she may have needed to pick up the pace, but as she points out, Joan can't just throw a model airplane at her and later points out that [=McCann=] is an awful place to work at.
* DumbassNoMore: "Severance" shows her more competent and efficient than ever; she is still naive and childish, though.
* EatingTheEyecandy: She develops a crush on Don in Season 7 and spends most of their scenes together staring at him lecherously.
* HairOfGoldHeartOfGold: Blonde and a cheerful sweetheart that proves helpful to Don.
* IdiotHoudini: Somehow, even after several mistakes, she never got fired.
** What's more, in season 7, she becomes Lou Avery's secretary temporarily after he decides that Dawn needs to be punished for her loyalty to Don Draper. The next episode, she's Peggy's secretary, and when Don returns to SC&P, becomes '''his''' secretary.
* {{Kawaiiko}}
* MilitaryBrat: She tells Don in "Lost Horizon" that she's an army brat, after helping put together a mood board for decorating ideas for a new apartment.
* OneOfTheKids: Peggy tells Joan that Meredith has the mind of a child. Pointed out so brilliantly by [[http://www.tomandlorenzo.com/2012/05/mad-style-christmas-waltz Tom and Lorenzo at their blog]] in comparison to the more womanly Joan.
* PluckyGirl: Not as brainy and quick on the draw as Peggy and Dawn, yet she's cheerfully optimistic and proves competent at her job overtime. Then later [[spoiler:when Roger had to fire her, as he can't support two secretaries and assures her she'll land on her feet, she replies "I always do"]].
* SnarkBait: Living, breathing, and walking in-universe and by viewers.
* TookALevelInBadass: By Season 7B, she's more competent at her job and tells Don that he can't be withholding important information from her regarding her employment.
[[/folder]]
[[folder:Caroline]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mad_men_caroline.jpg]]
->'''Played By''': Beth Hall
Roger Sterling's secretary, hired sometime around Season 4. Married and older than the other secretaries.
----
* AmbiguouslyJewish: Has a Brooklyn or Queens accent and was [[http://23ejn74ajhew3v6c2o3b0xx713lp.wpengine.netdna-cdn.com/wp-content/uploads/2014/05/Mad-Men-Mad-Style-Season-7-Episode-4-Tom-Loenzo-Site-TLO-13.jpg seen wearing a Star of David pin]].
* ButtMonkey: Only a few times, with some jokes pointing out how she isn't as gorgeous as the other women in the office.
* CoolOldLady: As pointed out by [[http://www.tomandlorenzo.com/2012/03/mad-style-a-little-kiss-part-2 Tom and Lorenzo]], she is very funny and she is also seen playing with Roger's grandson Ellery.
* {{Foil}}: To Shirley. She's more emotional, older, and not a stylish dresser.
** To Joan, who is also "old and married", Caroline is a image of what Joan doesn't want to become and while Caroline is frumpy and silly, she is very good-natured and doesn't take herself too seriously.
* TheFriendNobodyLikes: In ''Lost Horizon'', Roger remarks to Shirley that he doesn't care much for Caroline.
* GirlFriday: Goes beyond the calling of being a secretary due to her interest in the well-being of Roger and his family. She even wept when Roger's mother died and played around with Roger's grandson along with informing Joan that she's afraid Roger will have a very lonely Thanksgiving.
* NiceGirl: Friendly, warm, welcoming and enthusiastic of her co-workers and even cares for her employers' relatives.
* ProneToTears: While competent at her job, she is very sensitive to what's going on other peoples' lives (enlightening both Roger and Joan about what the other is dealing with in separate occasions) and tends to cry when grieving or stressed out.
[[/folder]]
[[folder:Clara]]
[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/mad_men_clara.jpg]]
->'''Played By''': Alexandra Ella
A secretary hired sometime around Season 4, who works for Pete.
----
* TheCutie: Despite taking some of the most hostile venting of all the secretaries, she still seems to maintain a rather positive tune.
* TheFashionista: Later shown to be quite the clotheshorse, with several late 60s looks being paraded when she appears; even her maternity dress is fashionably short and bright colored and patterned.
* HiddenDepths: Apparently knows more about guns than Pete does, and points out to him that his little hunting rifle he's had since Season 1 is a squirrel-shooter at best.
* PutOnABus: In the Season 7B premiere, Ken mentions to Pete that Clara left after becoming "big as a house" after being pregnant out of wedlock by a co-worker.
* RealLifeWritesThePlot: The actress playing Clara became pregnant in Season 7A and it was written in.
* TheStoic: Doesn't let Pete's abuse or the ups and downs of the office get to her.
[[/folder]]
[[folder: Shirley]]
[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/mad_men_shirley.jpg]]
->'''Played By''': Sola Bamis
First Peggy Olson's secretary before becoming Lou Avery's (and then temporarily Ken's and then later Roger's second secretary). First appears in Season 7.
----
* SeventiesHair: In her first appearance (in 1969), she is the first main character with an Afro, that she maintains into the next year.
* BrainyBrunette: Dark-haired, sharp, and witty.
* CareerVersusMan: She lampshades that her fiancee wouldn't agree to her working after they get married.
* DeadpanSnarker: About Peggy:
---> '''Shirley:''' Who the hell is sending her flowers?
** And Meredith:
---> '''Shirley:''' My goodness, Meredith. We should put a bell on you.
* TheFashionista: Wears the latest in late 60s and early 70s styles and works them just as well.
* {{Foil}}: To Caroline. She's young, stylish, and more composed in her manner than the older woman.
* GenerationXerox: Could be seen as this to Joan (even dresses sexy with the sass to match) and Peggy in when with Dawn; however, both are friendlier to one another and Shirley is unsure about giving up her job for marriage to her soon-to-be husband.
* [[OnlySaneMan Only Sane Woman]]: Becomes this when she works as Roger's second secretary and with Caroline, being the more composed and mature of the three.
* PutOnABus: Or rather, she put herself on the track to a career in insurance, voicing that "advertising isn't for everyone".
* SassyBlackWoman: Compared to the more demure Dawn, yet doesn't behave that way towards her superiors.
* SassySecretary: Averted in that she doesn't act so with her bosses. In "Lost Horizon", she's a bit playful with Roger.
* SexySecretary: Oh yes! She may not flirt with guys in the office, but she has a very sassy demeanor and wears skirts revealing her legs.
* ShesGotLegs: And she isn't shy to showcase them.
* ZettaiRyouiki: Wears very short skirts.
[[/folder]]
[[folder: Scarlett]]
Harry Crane's secretary. First appears in Season 5.
----
* GenerationXerox: She was clad with hair done in a way that mirrored Joan's style, only with a more Mod flavor and she's likely about a decade younger; like Joan, she is having an affair with her boss who is not known for being quiet about it.
* SexySecretary: It's hinted that she and Harry are having an affair.
** In "A Day's Work", Joan comments that Scarlett and Harry might as well be married.
* ZettaiRyouiki: She rather sticks out in the office during Season 6, as she goes to work in go-go boots and miniskirts.
[[/folder]]
