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* RightForTheWrongReasons: In one commercial where Wilkins would be justified in shooting Wontkins, Wilkins is a bank teller and Wontkins is a bank robber. But Wilkins didn't shoot Wontkins for trying to rob the bank, he did it because the robbery disrupted his coffee break.
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Changed line(s) 68 (click to see context) from:
* ExactWords: "Wilkins decaffeinated coffee lets you sleep!" Wontkins, who doesn't drink the stuff, gets hit on the head with a container, knocking him unconscious. "It lets ''everybody'' sleep!"
to:
* ExactWords: ExactWords:
** "Wilkins decaffeinated coffee lets you sleep!" Wontkins, who doesn't drink the stuff, gets hit on the head with a container, knocking him unconscious. "It lets ''everybody''sleep!"sleep!"
** In one commercial, Wontkins asks for Brand X instead of Wilkins Coffee, so Wilkins pulls an X-shaped brand out of the fire and brands an X on him.
** "Wilkins decaffeinated coffee lets you sleep!" Wontkins, who doesn't drink the stuff, gets hit on the head with a container, knocking him unconscious. "It lets ''everybody''
** In one commercial, Wontkins asks for Brand X instead of Wilkins Coffee, so Wilkins pulls an X-shaped brand out of the fire and brands an X on him.
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* {{Egging}}: In one commercial, Wontkins goes into a cafe and tells Wilkins to give him eggs without Wilkins Coffee. Wilkins then has his employees throw eggs at Wontkins, and says, "A meal without Wilkins is a mess!".
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* TarAndFeathers: In one commercial, Wilkins says that people who don't drink Wilkins Coffee should be tarred and feathered, and asks Wontkins if he agrees. Wontkins, who is covered in tar and feathers, appears and says, "Wrong!".
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* BaseballEpisode: One commercial has Wilkins and Wontkins at a baseball field, with the former as an umpire and the latter as a batter. When Wontkins asks Wilkins if he got a ball or a strike, Wilkins asks him if he drinks Wilkins coffee. When Wontkins tells him no, Wilkins tells him "Stee-rike three, you're out!"
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* EmergencyCargoDump: In one commercial, Wilkins and Wontkins are in a hot air balloon that is falling. Wontkins tells Wilkins to throw the Wilkins instant coffee out, but Wilkins throws Wontkins out instead and says, "Just me and Wilkins instant for 80 whole days!".
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* HighDiveHijinks: One commercial has Wontkins perform a high diving act at a carnival. Wilkins asks Wontkins if he wants some Wilkins coffee before he jumps, and Wontkins tells him, "No!". As Wontkins jumps, Wilkins moves the tank of water away and says, "You miss a lot when you don't drink Wilkins.", resulting in Wontkins hitting the ground.
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* ManOnFire: One commercial has Mr. Wilkins set fire to Wontkins when the latter tells him he's been hired by the former to sell Wilkins coffee.
-->'''Wontkins''': Old Man Wilkins just hired me to sell his crummy Wilkins coffee.\\
(''Mr. Wilkins lights Wontkins on fire.'')\\
'''Wilkins''': I think he just [[{{Pun}} fired]] you, too!
-->'''Wontkins''': Old Man Wilkins just hired me to sell his crummy Wilkins coffee.\\
(''Mr. Wilkins lights Wontkins on fire.'')\\
'''Wilkins''': I think he just [[{{Pun}} fired]] you, too!
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* ObsessiveSpokesperson:
** The main character of the ads is Wilkins, a vaguely lizard-ish puppet who regularly visits DisproportionateRetribution on [[WithFriendsLikeThese his friend]] Wontkins for the crime of disliking said coffee. This includes shooting Wontkins, stabbing him with a rapier, blasting him point-blank with a cannon, flattening him with a steamroller, and blowing up his house--and [[AbusiveAdvertising then Wilkins implies the same fate will befall the viewer as well]], if they don't drink Wilkins Coffee. When he isn't inflicting over-the-top violence in the name of coffee, Wilkins will gleefully soak his head in Wilkins Coffee (literally), and may even be willing to pay a million dollars for a single cup.
** Some of the ads imply that ''everyone in the world'' is similarly obsessed with Wilkins Coffee, and Wontkins is the only outlier. For example, in one ad Wilkins competes on a game show, and for the grand prize he gets his choice of either a new car, or Wilkins Coffee. Without hesitating, he chooses the coffee. The game show host laments, "We'll never get rid of that car."
** The main character of the ads is Wilkins, a vaguely lizard-ish puppet who regularly visits DisproportionateRetribution on [[WithFriendsLikeThese his friend]] Wontkins for the crime of disliking said coffee. This includes shooting Wontkins, stabbing him with a rapier, blasting him point-blank with a cannon, flattening him with a steamroller, and blowing up his house--and [[AbusiveAdvertising then Wilkins implies the same fate will befall the viewer as well]], if they don't drink Wilkins Coffee. When he isn't inflicting over-the-top violence in the name of coffee, Wilkins will gleefully soak his head in Wilkins Coffee (literally), and may even be willing to pay a million dollars for a single cup.
** Some of the ads imply that ''everyone in the world'' is similarly obsessed with Wilkins Coffee, and Wontkins is the only outlier. For example, in one ad Wilkins competes on a game show, and for the grand prize he gets his choice of either a new car, or Wilkins Coffee. Without hesitating, he chooses the coffee. The game show host laments, "We'll never get rid of that car."
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Changed line(s) 117 (click to see context) from:
--->'''Wilkins:''' Some learn, and some don't.
to:
--->'''Wilkins:''' Some learn, and some don't.don't!
Changed line(s) 167 (click to see context) from:
'''Baby Birds:''' CHEEP! CHEEP! CHEEP!\\
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'''Baby Birds:''' CHEEP! CHEEP! CHEEP!\\''Cheep! Cheep! Cheep!''\\
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Changed line(s) 30 (click to see context) from:
--> '''Wilkins:''' It's even better if you mix it with boiling water!
to:
--> '''Wilkins:''' It's And it's even better if you mix it when it's mixed with boiling water!
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Changed line(s) 170 (click to see context) from:
-->'''Wilkins:''' How instant can you get?
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-->'''Wilkins:''' Man! How instant can you get?
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Changed line(s) 13,14 (click to see context) from:
After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins were used for other brands, such as Nash’s Coffee, Kraml Dairy, Taystee Bread and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years (as of 2021), they remain an important part of Muppet history, as they represent Jim Henson's early success in the advertising industry, and with the advent of video-sharing sites like [=YouTube=], and the unearthing of previously lost content from channels on the site, the Wilkins and Wontkins commercials are perhaps more popular than ever.
to:
After the Wilkins Coffee advertisement campaign, Wilkins and Wontkins [[RecycledScript were used for other brands, brands]], such as Nash’s Coffee, Kraml Dairy, Taystee Bread and Faygo. The last ads featuring Wilkins & Wontkins were produced in 1969 for Community Coffee, just around the time Henson started work on ''Series/SesameStreet''. Though the characters have not reappeared in over 50 years (as of 2021), they remain an important part of Muppet history, as they represent Jim Henson's early success in the advertising industry, and with the advent of video-sharing sites like [=YouTube=], and the unearthing of previously lost content from channels on the site, the Wilkins and Wontkins commercials are perhaps more popular than ever.
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* BizarreTasteInFood: In one commercial, Wontkins ''does'' think Wilkins coffee is delicious... as he eats the powder out of a bowl.
--> '''Wilkins:''' It's even better if you mix it with boiling water!
--> '''Wilkins:''' It's even better if you mix it with boiling water!
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Changed line(s) 76 (click to see context) from:
-->'''Wilkins:''' ''(pointing cannon at Wontkins)'' OK, buddy, whaddaya think of Wilkins Coffee?\\
to:
-->'''Wilkins:''' ''(pointing cannon at Wontkins)'' OK, Okay, buddy, whaddaya think of Wilkins Coffee?\\
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* UnwittingInstigatorOfDoom: Wilkins' psychiatrist appears to be the one who caused him to become zealously addicted to Wilkins Coffee.
-->'''Wilkins:''' I love my Wilkins Coffee!\\
'''Wontkins:''' You oughta see a psychiatrist!\\
'''Wilkins:''' I did; that's who ''told'' me about Wilkins! I used to love my raincoat...
-->'''Wilkins:''' I love my Wilkins Coffee!\\
'''Wontkins:''' You oughta see a psychiatrist!\\
'''Wilkins:''' I did; that's who ''told'' me about Wilkins! I used to love my raincoat...
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* FauxAffablyEvil: Wilkins always comes off as cheerful and cordial, even when he's inflicting grievous harm on Wontkins.
* GleefulAndGrumpyPairing: Played with; the Gleeful character, Wilkins, is also a trigger-happy guy who's obsessed with the nominal product and will hurt anyone who says otherwise. On the other hand, the Grumpy one, Wontkins, can't stand the product, but he's mostly all bark and no bite.
* GloriousMotherRussia: The setting of one commercial:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(whispering)'' Send two pounds through the back door.
* GloriousMotherRussia: The setting of one commercial:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(whispering)'' Send two pounds through the back door.
Deleted line(s) 112,116 (click to see context) :
* GleefulAndGrumpyPairing: Played with; the Gleeful character, Wilkins, is also a trigger-happy guy who's obsessed with the nominal product and will hurt anyone who says otherwise. On the other hand, the Grumpy one, Wontkins, can't stand the product, but he's mostly all bark and no bite.
* GloriousMotherRussia: The setting of one commercial:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(whispering)'' Send two pounds through the back door.
* GloriousMotherRussia: The setting of one commercial:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(whispering)'' Send two pounds through the back door.
Changed line(s) 200 (click to see context) from:
* ATasteOfDefeat: A handful of commercials ended with Wilkins on the receiving end of abuse instead of, or at least alongside Wontkins. Apparently he's not the only one who's SeriousBusiness about pitching the coffee.
to:
* ATasteOfDefeat: A handful of commercials ended with Wilkins on the receiving end of abuse instead of, or at least alongside Wontkins. Apparently Apparently, he's not the only one who's SeriousBusiness about pitching the coffee.
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Changed line(s) 22 (click to see context) from:
* ArtifactTitle: The characters are still mostly referred to as Wilkins and Wontkins by fans, even when they're advertising different products, including other coffee brands. Even the Jim Henson Company's official YouTube channel refers to them by those names.
to:
* ArtifactTitle: The characters are still mostly referred to as Wilkins and Wontkins by fans, even when they're advertising different products, including other coffee brands. Even the Jim Henson Company's official YouTube Youtube channel refers to them by those names.
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Changed line(s) 22 (click to see context) from:
* ArtifactTitle: The characters are still mostly referred to as Wilkins and Wontkins by fans, even when they're advertising different products, including other coffee brands. Even Muppet Wiki refers to them by those names.
to:
* ArtifactTitle: The characters are still mostly referred to as Wilkins and Wontkins by fans, even when they're advertising different products, including other coffee brands. Even Muppet Wiki the Jim Henson Company's official YouTube channel refers to them by those names.
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Changed line(s) 22 (click to see context) from:
* ArtifactTitle: The characters are still mostly referred to as Wilkins and Wontkins by fans, even when they advertised different products, including other coffee brands. Even Muppet Wiki refers to them by those names.
to:
* ArtifactTitle: The characters are still mostly referred to as Wilkins and Wontkins by fans, even when they advertised they're advertising different products, including other coffee brands. Even Muppet Wiki refers to them by those names.
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Changed line(s) 22 (click to see context) from:
* ArtifactTitle: The character is still mostly referred to as Wilkins by fans, even when they transitioned to color and advertised a lot of other coffee brands. Even Muppet Wiki refers to him by that name.
to:
* ArtifactTitle: The character is characters are still mostly referred to as Wilkins and Wontkins by fans, even when they transitioned to color and advertised a lot of different products, including other coffee brands. Even Muppet Wiki refers to him them by that name.those names.
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Changed line(s) 205 (click to see context) from:
'''Wontkins:''' [[BluntNo No!]]\\
to:
'''Wontkins:''' [[BluntNo No!]]\\No!\\
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Changed line(s) 11,12 (click to see context) from:
The cheerful Wilkins loved Wilkins Coffee, while the grumpy Wontkins hated it. As punishment for refusing to drink the coffee, Wilkins would often do serious harm to Wontkins in the ads -- blowing him up, stabbing him with a knife, and smashing him with a club, among many other acts of FamilyUnfriendlyViolence.
to:
The cheerful Wilkins loved Wilkins Coffee, while the grumpy Wontkins hated it. As punishment for refusing to drink the coffee, Wilkins would often do serious harm to Wontkins in the ads -- blowing him up, shooting him, stabbing him with a knife, and smashing him with a club, among many other acts of FamilyUnfriendlyViolence.
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Changed line(s) 131 (click to see context) from:
** Between a brand new car or a single case of Wilkins Instant Coffee, what does Wilkins pick as his game show prize? ...Wilkins Instant, of course.
to:
** Between a brand new car or a single case of Wilkins Instant Coffee, guess what does Wilkins pick picks as his game show prize? ...Wilkins Instant, of course.prize?
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Changed line(s) 121,123 (click to see context) from:
-->'''Wilkins:''' Elect me, and we'll all drink Wilkins coffee! ''(the crowd cheers and applauds)''\\
'''Wontkins:''' I don't like Wilkins!\\
'''Wilkins:''' Elect me, and you'll ''learn'' to like Wilkins! ''(the crowd cheers and applauds again, while Wontkins slumps in his seat)''
'''Wontkins:''' I don't like Wilkins!\\
'''Wilkins:''' Elect me, and you'll ''learn'' to like Wilkins! ''(the crowd cheers and applauds again, while Wontkins slumps in his seat)''
to:
-->'''Wilkins:''' Elect Vote for me, and we'll all drink Wilkins coffee! ''(the crowd cheers and applauds)''\\
'''Wontkins:''' But I don't like Wilkins!\\
'''Wilkins:''' Elect to me, and you'll ''learn'' to like Wilkins! ''(the crowd cheers and applauds again, while Wontkins slumps in his seat)''
'''Wontkins:''' But I don't like Wilkins!\\
'''Wilkins:''' Elect to me, and you'll ''learn'' to like Wilkins! ''(the crowd cheers and applauds again, while Wontkins slumps in his seat)''
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Changed line(s) 143 (click to see context) from:
* LampshadeHanging: Wilkins occasionally pokes fun at Wontkins' [[GenreBlind inability to realize how their interactions usually end]].
to:
* LampshadeHanging: Wilkins occasionally pokes fun at Wontkins' [[GenreBlind [[GenreBlindness inability to realize how their interactions usually end]].
Changed line(s) 147,148 (click to see context) from:
* MortonsFork: On a few occasions, Wontkins claims to enjoy Wilkins Coffee, solely to avoid being punished. Wilkins sees through the deception and punishes him anyway--or punishes him for not liking Wilkins Coffee enough.
-->''(Wontkins appears next to Wilkins, who is brandishing a large club.)''\\
-->''(Wontkins appears next to Wilkins, who is brandishing a large club.)''\\
to:
* MortonsFork: On a few occasions, Wontkins claims to enjoy Wilkins Coffee, solely to avoid being punished. Wilkins sees through the deception and punishes him anyway--or anyway -- or punishes him for not liking Wilkins Coffee enough.
-->''(Wontkins appears next to Wilkins, who is brandishing a largeclub.)''\\club)''\\
-->''(Wontkins appears next to Wilkins, who is brandishing a large
Changed line(s) 150 (click to see context) from:
''(Wilkins smacks Wontkins with the club.)''\\
to:
''(Wilkins smacks Wontkins with the club.)''\\club)''\\
Changed line(s) 152,153 (click to see context) from:
''(Wilkins hits Wontkins again with the club.)''\\
'''Wontkins:''' Wilkins makes the BEST coffee!!\\
'''Wontkins:''' Wilkins makes the BEST coffee!!\\
to:
''(Wilkins hits Wontkins again with the club.)''\\
club)''\\
'''Wontkins:''' Wilkins makes theBEST coffee!!\\''best'' coffee!\\
'''Wontkins:''' Wilkins makes the
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Changed line(s) 53 (click to see context) from:
'''Wilkins:''' That's $1 even! ''(charges Wontkins 25¢ more on his meal)'' It pays to drink Wilkins!
to:
'''Wilkins:''' That's $1 $1.00 even! ''(charges Wontkins 25¢ more on his meal)'' It pays to drink Wilkins!
Deleted line(s) 130,133 (click to see context) :
* InsultBackfire:
-->'''Wilkins:''' This is Wilkins Coffee, the finest--\\
'''Wontkins:''' Ah, go soak your head!\\
'''Wilkins:''' In Wilkins Coffee? A pleasure. ''(literally soaks his head in a giant coffee cup)''
-->'''Wilkins:''' This is Wilkins Coffee, the finest--\\
'''Wontkins:''' Ah, go soak your head!\\
'''Wilkins:''' In Wilkins Coffee? A pleasure. ''(literally soaks his head in a giant coffee cup)''
Changed line(s) 136 (click to see context) from:
--->'''Wontkins:''' We'll never get rid of that car.
to:
--->'''Wontkins:''' We'll never get rid of that car.car...
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* InsultBackfire:
-->'''Wilkins:''' This is Wilkins Coffee, the finest--\\
'''Wontkins:''' Ah, go soak your head!\\
'''Wilkins:''' In Wilkins Coffee? A pleasure. ''(literally soaks his head in a giant coffee cup)''
-->'''Wilkins:''' This is Wilkins Coffee, the finest--\\
'''Wontkins:''' Ah, go soak your head!\\
'''Wilkins:''' In Wilkins Coffee? A pleasure. ''(literally soaks his head in a giant coffee cup)''
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Changed line(s) 87,88 (click to see context) from:
* GameShowAppearance: The setting of one commercial:
-->'''Wontkins:''' ''(to Wilkins)'' You win a new car or a case of Wilkins Instant Coffee.\\
-->'''Wontkins:''' ''(to Wilkins)'' You win a new car or a case of Wilkins Instant Coffee.\\
to:
* GameShowAppearance: GameShowAppearance:
** The setting of one commercial:
-->'''Wontkins:''' --->'''Wontkins:''' ''(to Wilkins)'' You win a new car car, or a case of Wilkins Instant Coffee.\\Coffee!\\
** The setting of one commercial:
Changed line(s) 90 (click to see context) from:
'''Wontkins:''' ''(to the audience)'' We'll never get rid of that car.
to:
'''Wontkins:''' ''(to the audience)'' We'll never get rid of that car.car...
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Changed line(s) 53 (click to see context) from:
'''Wilkins:''' That's $1 even! ''(charges Wontkins twenty-five cents more on his meal)'' It pays to drink Wilkins!
to:
'''Wilkins:''' That's $1 even! ''(charges Wontkins twenty-five cents 25¢ more on his meal)'' It pays to drink Wilkins!
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Changed line(s) 51 (click to see context) from:
-->'''Wilkins:''' Lunch and Wilkins Coffee, seventy-five cents.\\
to:
-->'''Wilkins:''' Lunch and Wilkins Coffee, seventy-five cents.75¢.\\
Changed line(s) 53 (click to see context) from:
'''Wilkins:''' That's one dollar even! ''(charges Wontkins twenty-five cents more on his meal)'' It pays to drink Wilkins!
to:
'''Wilkins:''' That's one dollar $1 even! ''(charges Wontkins twenty-five cents more on his meal)'' It pays to drink Wilkins!
Changed line(s) 105,106 (click to see context) from:
* GoryDiscretionShot: One commercial has Wilkins and Wontkins fencing. As usual, Wontkins refuses a cup of Wilkins coffee. The next shot shows Wilkins wiping blood off his blade.
--> '''Wilkins:''' Some learn, some don't.
--> '''Wilkins:''' Some learn, some don't.
to:
* GoryDiscretionShot: GoryDiscretionShot:
** One commercial has Wilkins and Wontkins fencing. As usual, Wontkins refuses a cup of Wilkins coffee. The next shot shows Wilkins wiping blood off his blade.
--> '''Wilkins:''' --->'''Wilkins:''' Some learn, and some don't.
** One commercial has Wilkins and Wontkins fencing. As usual, Wontkins refuses a cup of Wilkins coffee. The next shot shows Wilkins wiping blood off his blade.
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Deleted line(s) 3 (click to see context) :
Changed line(s) 7 (click to see context) from:
'''Wilkins:''' Now, what do ''you'' think of Wilkins?
to:
'''Wilkins:''' Now, what do ''you'' ''[[TheFourthWallWillNotProtectYou you]]'' think of Wilkins?
Changed line(s) 117 (click to see context) from:
'''Wontkins:''' No, give me a bottle of ginger ale.\\
to:
'''Wontkins:''' No, Naw, give me a bottle of ginger ale.\\
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Changed line(s) 188 (click to see context) from:
-->'''Wilkins:''' ''(manning a detonator)'' You know, people who don't drink Wilkins coffee just blow up sometimes.\\
to:
-->'''Wilkins:''' ''(manning a detonator)'' You Ya' know, people who don't drink Wilkins coffee just blow up sometimes.\\sometimes!\\
Changed line(s) 194,196 (click to see context) from:
'''Wontkins:''' I never touch the stuff.\\
''(A passing whale opens its mouth and catches Wontkins in it, swallowing him whole)''\\
'''Wilkins:''' You should -- it's a whale of a coffee!
''(A passing whale opens its mouth and catches Wontkins in it, swallowing him whole)''\\
'''Wilkins:''' You should -- it's a whale of a coffee!
to:
'''Wontkins:''' I never touch touched the stuff.\\
''(A ''(a passing whale opens its mouth and catches Wontkins in it, swallowing him whole)''\\
'''Wilkins:''' Youshould -- should; it's a whale of a coffee!
'''Wilkins:''' You
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* ThinkOfTheCensors: In one ad, Wontkins is carrying a [[WavingSignsAround picket sign]] reading "TV Anti-Violence League", and says that he's not gonna drink any more Wilkins Coffee [[MoralGuardians in protest of the violent commercials]]. Wilkins responds by [[RelaxOVision dropping a curtain]], and [[IgnoredEpiphany killing Wontkins anyway]].
