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-->'''''Wilkns:''' Care for a cup of Wilkins coffee?''
-->'''''Wontkins:''' No, I don't like coffee.''
-->''(a gun reaches into the frame and shoots Wontkins dead at point-blank range)''
-->'''''Wilkns:''' This has been a public service!''
-->-- Typical scenario for Wilkins coffee
-->'''''Wontkins:''' No, I don't like coffee.''
-->''(a gun reaches into the frame and shoots Wontkins dead at point-blank range)''
-->'''''Wilkns:''' This has been a public service!''
-->-- Typical scenario for Wilkins coffee
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* RealLifeWritesThePlot / SelfDeprecation: Ironically, it was actually quite easy for Jim Henson to come up with the many ridiculous ways to punish Wontkins, because like Wontkins, Henson himself really didn't like Wilkins coffee, either -- or coffee at all, for that matter. Thus, these commercials became a playful way for Henson to think of what it would take for him to drink coffee, and the answer was: a lot.
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* TakeThat: Played with: Henson used these commercial to make fun of advertising itself in a mock-heavy-handed approach.
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* FortuneTeller: In one commercial, Wilkins dresses as a swami named [[SdrawkcabName Snikliw]]:
-->'''Wilkins:''' ''(to Wontkins, looking into a CrystalBall)'' I see you don't drink Wilkins Coffee.\\
'''Wontkins:''' What about my future?\\
'''Wilkins:''' I hate to tell you, but... ''(discreetly shoots Wontkins dead with a gun under the table)'' you don't have a future!
-->'''Wilkins:''' ''(to Wontkins, looking into a CrystalBall)'' I see you don't drink Wilkins Coffee.\\
'''Wontkins:''' What about my future?\\
'''Wilkins:''' I hate to tell you, but... ''(discreetly shoots Wontkins dead with a gun under the table)'' you don't have a future!
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* ReachingBetweenTheLines: In one commercial, Wilkins is on the phone to a grocery store to ask for some Wilkins Instant Coffee -- which is immediately sprayed out of the phone's mouthpiece and into his mouth.
-->'''Wilkins:''' How instant can you get?
-->'''Wilkins:''' How instant can you get?
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* ElectricTorture: Implied in one commercial, in which Wilkins has gotten Wontkins strapped to an electric chair and about to be executed:
-->'''Wilkins:''' Any last requests, like for a cup of Wilkins coffee?\\
'''Wontkins:''' No.\\
'''Wilkins:''' You don't drink Wilkins?\\
'''Wontkins:''' No.\\
'''Wilkins:''' ''(flipping the switch to activate the chair)'' How shocking.
-->'''Wilkins:''' Any last requests, like for a cup of Wilkins coffee?\\
'''Wontkins:''' No.\\
'''Wilkins:''' You don't drink Wilkins?\\
'''Wontkins:''' No.\\
'''Wilkins:''' ''(flipping the switch to activate the chair)'' How shocking.
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* * WilliamTelling: [[GoryDiscretionShot Evidently, he missed his target]] in the relevant episode.
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-->'''Wilkins:'''''We can still use the apple again!''
to:
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--->'''Wilkins:'''''We can still use the apple again!''
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William Telling
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* TheyKilledKennyAgain: A recurring theme in the ads.
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* TheyKilledKennyAgain: A recurring theme in the ads.ads.
* * WilliamTelling: [[GoryDiscretionShot Evidently, he missed his target]] in the relevant episode.
--->'''Wilkins:'''''We can still use the apple again!''
* * WilliamTelling: [[GoryDiscretionShot Evidently, he missed his target]] in the relevant episode.
--->'''Wilkins:'''''We can still use the apple again!''
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* GameShowAppearance: The setting of one commercial:
-->'''Wontkins:''' ''(to Wilkins)'' You win a new car or a case of Wilkins Instant Coffee.\\
'''Wilkins:''' I'll take the Wilkins Coffee!\\
'''Wontkins:''' ''(to the audience)'' We'll never get rid of that car.
-->'''Wontkins:''' ''(to Wilkins)'' You win a new car or a case of Wilkins Instant Coffee.\\
'''Wilkins:''' I'll take the Wilkins Coffee!\\
'''Wontkins:''' ''(to the audience)'' We'll never get rid of that car.
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*{{Pun}}: A regular feature of the commercials. Example:
-->'''Wilkins:''' ''(to Wontkins)'' I have Wilkins Coffee and another kind of coffee.\\
'''Wontkins:''' I want the cheap stuff.\\
''(baby birds pop out of the can labeled "CHEAP COFFEE")''\\
'''Baby birds:''' CHEEP! CHEEP! CHEEP!\\
'''Wilkins:''' Sorry, but that other coffee's for the birds!
-->'''Wilkins:''' ''(to Wontkins)'' I have Wilkins Coffee and another kind of coffee.\\
'''Wontkins:''' I want the cheap stuff.\\
''(baby birds pop out of the can labeled "CHEAP COFFEE")''\\
'''Baby birds:''' CHEEP! CHEEP! CHEEP!\\
'''Wilkins:''' Sorry, but that other coffee's for the birds!
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* ReversePsycho: Wilkins ''and'' Wontkins.
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Deleted line(s) 28 (click to see context) :
* IronButtMonkey: Wontkins takes so much physical abuse, yet always manages to return for the next commercial.
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* MeaningfulName: The frog who loves Wilkins coffee is named [[NamesTheSame Wilkins]], while the red creature who hates Wilkins coffee and whom the frog keeps torturing is named Wontkins.
to:
* MeaningfulName: The frog creature who loves Wilkins coffee is named [[NamesTheSame Wilkins]], while the red creature who hates Wilkins coffee and whom the frog other creature keeps torturing is named Wontkins.
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In [[TheFifties 1957]], Creator/JimHenson created a series of commercials for Wilkins Coffee, featuring two early [[Franchise/TheMuppets Muppet characters]], a frog named Wilkins and a blob-looking creature named Wontkins. These commercials were made for local television stations, which only had ten seconds for station identification. As such the Muppet commercials had to be lightning-fast -- essentially, eight seconds for the commercial pitch and a two-second shot of the product. From 1957 to 1961, Henson made 179 commercials for Wilkins Coffee and other Wilkins products, including Community Coffee and Wilkins Tea.
These ads starred the cheerful Wilkins, who loved Wilkins Coffee, and the grumpy Wontkins, who hated it. Wilkins would often do serious harm to Wontkins in the ads -- blowing him up, stabbing him with a knife, and smashing him with a club, among many other acts of FamilyUnfriendlyViolence.
These ads starred the cheerful Wilkins, who loved Wilkins Coffee, and the grumpy Wontkins, who hated it. Wilkins would often do serious harm to Wontkins in the ads -- blowing him up, stabbing him with a knife, and smashing him with a club, among many other acts of FamilyUnfriendlyViolence.
to:
In [[TheFifties 1957]], Creator/JimHenson created a series of commercials for Wilkins Coffee, featuring two early [[Franchise/TheMuppets Muppet characters]], a frog characters]]--a frog-like creature named Wilkins and a blob-looking creature named Wontkins. These commercials were made for local television stations, which only had ten seconds for station identification. As such such, the Muppet commercials had to be lightning-fast -- essentially, eight seconds for the commercial pitch and a two-second shot of the product. From 1957 to 1961, Henson made 179 commercials for Wilkins Coffee and other Wilkins products, including Community Coffee and Wilkins Tea.
These ads starred the cheerful Wilkins, who loved Wilkins Coffee, and the grumpy Wontkins, who hated it. Wilkins would often do serious harm to Wontkins in the ads -- blowing him up, stabbing him with aknife, knife and smashing him with a club, among many other acts of FamilyUnfriendlyViolence.
These ads starred the cheerful Wilkins, who loved Wilkins Coffee, and the grumpy Wontkins, who hated it. Wilkins would often do serious harm to Wontkins in the ads -- blowing him up, stabbing him with a
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* TheChewToy: Wontkins.
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* TheChewToy: Wontkins.
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* SeriousBusiness: One can get the impression that this is how Wilkins feels about trying to sell his namesake's coffee. In spite of all the abuse he takes, even Wontkins gets in on the deal in one commercial:
-->'''Wontkins:''' When is Mr. Wilkins going to pay us for all this foolishness?\\
'''Wilkins:''' When we sell more Wilkins Coffee.\\
'''Wontkins:''' ''(to the camera)'' Buy Wilkins, will ya?
-->'''Wontkins:''' When is Mr. Wilkins going to pay us for all this foolishness?\\
'''Wilkins:''' When we sell more Wilkins Coffee.\\
'''Wontkins:''' ''(to the camera)'' Buy Wilkins, will ya?
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This is not the kind of reversal that the Russian Reversal trope is about.
* GloriousMotherRussia: The setting of one commercial:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(softly)'' Send two pounds through the back door.
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(softly)'' Send two pounds through the back door.
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* RussianReversal: One commercial, which has a [[GloriousMotherRussia Russian]] theme, plays with -- and then subverts -- this trope in the roles of the two characters:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(softly)'' Send two pounds through the back door.
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(softly)'' Send two pounds through the back door.
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* RussianReversal: One commercial, which has [[GloriousMotherRussia Russian]] theme, plays with -- and then subverts -- this trope in the roles of the two characters:
to:
* RussianReversal: One commercial, which has a [[GloriousMotherRussia Russian]] theme, plays with -- and then subverts -- this trope in the roles of the two characters:
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* DangerouslyCloseShave: Implied in one commercial: Wontkins asks Wilkins, who is a barber, to give him a close shave. Wilkins asks Wontkins if he drinks Wilkins Coffee, and when Wontkins says no, Wilkins replies, "I'm going to give you the closest shave you've ''ever'' had!"
to:
* DangerouslyCloseShave: Implied in one commercial: Wontkins asks Wilkins, who is a barber, to give him a close shave. Wilkins asks Wontkins if he drinks Wilkins Coffee, and when Wontkins says no, Wilkins replies, "I'm "This is going to give you be the closest shave you've ''ever'' had!"
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* TalkingToHimself: Wilkins and Wontkins are both voiced by Jim Henson.
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* TheyKilledKennyAgain
* TheWoobie: Poor, poor Wontkins.
* TheWoobie: Poor, poor Wontkins.
to:
* TheyKilledKennyAgain
* TheWoobie: Poor, poor Wontkins.TheyKilledKennyAgain: A recurring theme in the ads.
* TheWoobie: Poor, poor Wontkins.
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-->'''Wilkins:''' ''(as Wontkins moves toward the saw blade)'' He always was a cut-up.
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-->'''Wilkins:''' ''(as Wontkins moves toward the saw blade)'' He always was a cut-up.cutup.
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* DangerouslyCloseShave: Implied in one commercial: Wontkins asks Wilkins, who is a barber, to give him a close shave. Wilkins asks Wontkins if he drinks Wilkins Coffee, and when Wontkins says no, Wilkins replies, "I'm going to give you the closest shave you've ''ever'' had!"
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* BeCarefulWhatYouWishFor: The theme of one commercial, where Wilkins wishes for and gets a cup of Wilkins coffee. The trope is used here because of this exchange:
to:
* BeCarefulWhatYouWishFor: The theme of one commercial, where Wilkins wishes for and gets a cup of Wilkins coffee. The trope is used here because of this exchange:commercial:
Deleted line(s) 23,26 (click to see context) :
* GloriousMotherRussia: Allegedly the setting for one commercial that has a Communist theme to it (and features the hammer and sickle symbol), in which Wilkins and Wontkins, whose roles are reversed, are allegedly DirtyCommunists, which is ultimately subverted:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(softly)'' Send two pounds through the back door.
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(softly)'' Send two pounds through the back door.
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* PieInTheFace: Happens at least twice, once with a regular pie and once with a strawberry shortcake, which is thrown in Wontkins' face by Wilkins. Here's the pie exchange:
-->'''Wilkins:''' Want some Wilkins coffee with your pie?\\
'''Wontkins:''' Nah, just give me the pie.\\
''(splat!)''\\
'''Wilkins:''' Sure you wouldn't like a cup of Wilkins to wash it down?
** And here's the strawberry shortcake exchange:
--->'''Wilkins:''' Want some Wilkins coffee with your strawberry shortcake?\\
'''Wontkins:''' Can't say that I do.\\
''(Wilkins throws the cake in Wontkins' face and then pours Wilkins coffee all over it)''\\
'''Wilkins:''' You can't say that you ''don't'', either.
-->'''Wilkins:''' Want some Wilkins coffee with your pie?\\
'''Wontkins:''' Nah, just give me the pie.\\
''(splat!)''\\
'''Wilkins:''' Sure you wouldn't like a cup of Wilkins to wash it down?
** And here's the strawberry shortcake exchange:
--->'''Wilkins:''' Want some Wilkins coffee with your strawberry shortcake?\\
'''Wontkins:''' Can't say that I do.\\
''(Wilkins throws the cake in Wontkins' face and then pours Wilkins coffee all over it)''\\
'''Wilkins:''' You can't say that you ''don't'', either.
to:
* PieInTheFace: Happens at least twice, once with a regular pie and once with a strawberry shortcake, which is thrown in Wontkins' face by Wilkins. Here's Wilkins for refusing Wilkins coffee to go with the pie exchange:
dessert in question.
* RussianReversal: One commercial, which has [[GloriousMotherRussia Russian]] theme, plays with -- and then subverts -- this trope in the roles of the two characters:
-->'''Wilkins:'''Want ''(to Wontkins)'' Give me some Wilkins coffee with your pie?\\
'''Wontkins:''' Nah, just give me the pie.party line coffee.\\
''(splat!)''\\
'''Wilkins:''' Sure you wouldn't like a cup of Wilkins to wash it down?
** And here's the strawberry shortcake exchange:
--->'''Wilkins:''' Want some Wilkins coffee with your strawberry shortcake?\\
'''Wontkins:''' Can't say that I do.\\
''(Wilkins throws the cake in Wontkins' face and then pours Wilkins coffee all over it)''\\
How about some Wilkins, comrade?\\
'''Wilkins:'''You can't say that That's capitalist coffee, you ''don't'', either.traitor! ''(softly)'' Send two pounds through the back door.
* RussianReversal: One commercial, which has [[GloriousMotherRussia Russian]] theme, plays with -- and then subverts -- this trope in the roles of the two characters:
-->'''Wilkins:'''
'''Wontkins:''' Nah, just give me the pie.
'''Wilkins:''' Sure you wouldn't like a cup of Wilkins to wash it down?
** And here's the strawberry shortcake exchange:
--->'''Wilkins:''' Want some Wilkins coffee with your strawberry shortcake?\\
''(Wilkins throws the cake in Wontkins' face and then pours Wilkins coffee all over it)''\\
'''Wilkins:'''
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Many of adverts have been cobbled together on [[https://www.youtube.com/watch?v=8RqfSLMg-2M various videos]] [[https://www.youtube.com/watch?v=HVewx3-9x24 on YouTube]].
to:
Many of these adverts have been cobbled together on [[https://www.youtube.com/watch?v=8RqfSLMg-2M various videos]] [[https://www.youtube.com/watch?v=HVewx3-9x24 on YouTube]].
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* BeCarefulWhatYouWishFor: The theme of one commercial, where Wilkins wishes for and gets a cup of Wilkins coffee. The trope is used here because of this exchange:
-->'''Wilkins:''' Boy, I'd give a million bucks for a cup of Wilkins coffee.\\
''(a cup of coffee appears in his lap)''\\
'''Wontkins:''' ''(appearing beside him)'' Okay, buster, pay up!
-->'''Wilkins:''' Boy, I'd give a million bucks for a cup of Wilkins coffee.\\
''(a cup of coffee appears in his lap)''\\
'''Wontkins:''' ''(appearing beside him)'' Okay, buster, pay up!
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* ConveyorBeltODoom: Of the rotary saw blade kind in one commercial, which Wilkins places Wontkins on for not drinking Wilkins coffee.
-->'''Wilkins:''' ''(as Wontkins moves toward the saw blade)'' He always was a cut-up.
-->'''Wilkins:''' ''(as Wontkins moves toward the saw blade)'' He always was a cut-up.
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* GloriousMotherRussia: Allegedly the setting for one commercial that has a Communist theme to it (and features the hammer and sickle symbol), in which Wilkins and Wontkins, whose roles are reversed, are allegedly DirtyCommunists, which is ultimately subverted:
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(softly)'' Send two pounds through the back door.
-->'''Wilkins:''' ''(to Wontkins)'' Give me some party line coffee.\\
'''Wontkins:''' How about some Wilkins, comrade?\\
'''Wilkins:''' That's capitalist coffee, you traitor! ''(softly)'' Send two pounds through the back door.
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* IronButtMonkey: Wontkins.
to:
* IronButtMonkey: Wontkins.Wontkins takes so much physical abuse, yet always manages to return for the next commercial.
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* PieInTheFace: Happens at least twice, once with a regular pie and once with a strawberry shortcake, which is thrown in Wontkins' face by Wilkins. Here's the pie exchange:
-->'''Wilkins:''' Want some Wilkins coffee with your pie?\\
'''Wontkins:''' Nah, just give me the pie.\\
''(splat!)''\\
'''Wilkins:''' Sure you wouldn't like a cup of Wilkins to wash it down?
** And here's the strawberry shortcake exchange:
--->'''Wilkins:''' Want some Wilkins coffee with your strawberry shortcake?\\
'''Wontkins:''' Can't say that I do.\\
''(Wilkins throws the cake in Wontkins' face and then pours Wilkins coffee all over it)''\\
'''Wilkins:''' You can't say that you ''don't'', either.
-->'''Wilkins:''' Want some Wilkins coffee with your pie?\\
'''Wontkins:''' Nah, just give me the pie.\\
''(splat!)''\\
'''Wilkins:''' Sure you wouldn't like a cup of Wilkins to wash it down?
** And here's the strawberry shortcake exchange:
--->'''Wilkins:''' Want some Wilkins coffee with your strawberry shortcake?\\
'''Wontkins:''' Can't say that I do.\\
''(Wilkins throws the cake in Wontkins' face and then pours Wilkins coffee all over it)''\\
'''Wilkins:''' You can't say that you ''don't'', either.
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* {{Jerkass}}: Wilkins.
to:
* {{Jerkass}}: Wilkins.Wilkins just loves his namesake's coffee -- and woe to anyone who doesn't.
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* TheChewToy: Wontkins.
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* IronButtMonkey: Wontkins.
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* TheyKilledKennyAgain
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[[quoteright:300:http://static.tvtropes.org/pmwiki/pub/images/300px-wontkins_shot_in_the_head_wiki_1909.jpg]]
[[caption-width-right:300:"Things just seem to happen to people who don't drink Wilkins."]]
[[caption-width-right:300:"Things just seem to happen to people who don't drink Wilkins."]]
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* TheComplainerIsAlwaysWrong: More like, the complainer must ''die''! In one ad, Wilkins ''erased Wontkins from existence'' before cryptically saying to the camera, "If you don't like Wilkins, you don't go anywhere!"
* {{Jerkass}}: Wilkins.
* SpaceWhaleAesop: These commercials were approaching this with obvious irony long before irony in advertising even existed.
* StuffBlowingUp: Lots and ''lots'' of stuff. Even ''Wontkins himself''.
-->'''Wilkins:''' ''(manning a detonator)'' You know, people who don't drink Wilkins coffee just blow up sometimes.\\
'''Wontkins:''' Aw, that's a lot of--\\
''(Wilkins presses down on the detonator, causing Wontkins to somehow explode)''\\
'''Wilkins:''' See what I mean?
* StuffBlowingUp: Lots and ''lots'' of stuff. Even ''Wontkins himself''.
-->'''Wilkins:''' ''(manning a detonator)'' You know, people who don't drink Wilkins coffee just blow up sometimes.\\
'''Wontkins:''' Aw, that's a lot of--\\
''(Wilkins presses down on the detonator, causing Wontkins to somehow explode)''\\
'''Wilkins:''' See what I mean?
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* TemptingFate: Poor Wontkins does this ''a lot''.
to:
* TemptingFate: Poor Wontkins does this ''a lot''.lot'' when he refuses to believe anything bad will happen to him.
* TheWoobie: Poor, poor Wontkins.
* TheWoobie: Poor, poor Wontkins.
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In [[TheFifties 1957]], Creator/JimHenson created a series of commercials for Wilkins Coffee, featuring two early [[Franchise/TheMuppets Muppet characters]], a frog named Wilkins and a blob-looking creature named Wontkins. These commercials were made for local television stations, which only had ten seconds for station identification. As such the Muppet commercials had to be lightning-fast -- essentially, eight seconds for the commercial pitch and a two-second shot of the product. From 1957 to 1961, Henson made 179 commercials for Wilkins Coffee and other Wilkins products, including Community Coffee and Wilkins Tea.
These ads starred the cheerful Wilkins, who loved Wilkins Coffee, and the grumpy Wontkins, who hated it. Wilkins would often do serious harm to Wontkins in the ads -- blowing him up, stabbing him with a knife, and smashing him with a club, among many other acts of FamilyUnfriendlyViolence.
Many of adverts have been cobbled together on [[https://www.youtube.com/watch?v=8RqfSLMg-2M various videos]] [[https://www.youtube.com/watch?v=HVewx3-9x24 on YouTube]].
!Advertisements for Wilkins Coffee contain examples of:
*AmusingInjuries
*CorruptCorporateExecutive: Mr. Wilkins, the company owner.
*FamilyUnfriendlyViolence
*MeaningfulName: The frog who loves Wilkins coffee is named [[NamesTheSame Wilkins]], while the red creature who hates Wilkins coffee and whom the frog keeps torturing is named Wontkins.
*TalkingToHimself: Wilkins and Wontkins are both voiced by Jim Henson.
*TemptingFate: Poor Wontkins does this ''a lot''.
These ads starred the cheerful Wilkins, who loved Wilkins Coffee, and the grumpy Wontkins, who hated it. Wilkins would often do serious harm to Wontkins in the ads -- blowing him up, stabbing him with a knife, and smashing him with a club, among many other acts of FamilyUnfriendlyViolence.
Many of adverts have been cobbled together on [[https://www.youtube.com/watch?v=8RqfSLMg-2M various videos]] [[https://www.youtube.com/watch?v=HVewx3-9x24 on YouTube]].
!Advertisements for Wilkins Coffee contain examples of:
*AmusingInjuries
*CorruptCorporateExecutive: Mr. Wilkins, the company owner.
*FamilyUnfriendlyViolence
*MeaningfulName: The frog who loves Wilkins coffee is named [[NamesTheSame Wilkins]], while the red creature who hates Wilkins coffee and whom the frog keeps torturing is named Wontkins.
*TalkingToHimself: Wilkins and Wontkins are both voiced by Jim Henson.
*TemptingFate: Poor Wontkins does this ''a lot''.
