History Advertising / TrixRabbit

* BaitAndSwitch: One famous commercial has a human (played by Harland Williams) [[https://www.youtube.com/watch?v=N54rfkksxBo go out and buy a box of Trix]], but he gets home and [[LatexPerfection removes his costume to reveal the rabbit]] - [[spoiler: [[YankTheDogsChain only to run out of milk]], revealing it as a "Advertising/GotMilk" ad instead of Trix]].
* BarefootCartoonAnimal: Some of the Rabbit's disguises fall into this category.
* ButtMonkey: Butt Rabbit, undeniably. He never achieves his goal, and he has many misadventures in the process.
* CatchPhrase[=/=]PhraseCatcher: "Silly rabbit, Trix are for kids."
** "Raspberry red, lemony yellow, orangey orange!" (In former days, "Raspberry red, lemon yellow, [[DepartmentOfRedundancyDepartment orange orange!]]")
* CerealViceReward: One of the most well-known examples of this trope. It even provides the page image and is the main focus of the page quote.
* CommercialSwitcheroo: See BaitAndSwitch, above.

* FullBodyDisguise: In the infamous 1995 Got Milk? commercial, he wears a very convincing male human body suit. Even more amazing when you know that he is a cartoon rabbit disguised as a live-action guy.

* SpecialGuest: One two-part commercial has WesternAnimation/BugsBunny show up to help him; he is upset that the cereal has no carrot-flavor. Unfortunately, Bugs' plan is as flawed as all the others, in contrast to his usually well-engineered plans against his adversaries.

* JerkassToOne: Of course, the kids are this to the Trix Rabbit, which is the reason why people despise them with a burning passion

* JerkassToOne: Of course, the kids are this to the Trix Rabbit, which is the reason why people [[TheScrappy despise them with a burning passion]].
* JerkWithAHeartOfGold: Averted. In the tour de trix commercial, real kids voted to see if the Trix rabbit should eat the cereal. They voted yes meanwhile the kids in the commercials steal treat him like trash.https://youtu.be/LBs_JuXGxCw

* YankTheDogsChain: He guest starred in one commercial where he used what is perhaps his best disguise to finally get a box of Trix and retreated to his apartment. Unfortunately, before he could chow down, he discovered to his dismay he was out of milk.

* SpecialGuest: One two-part commercial has WesternAnimation/BugsBunny show up to help him; he's upset that the cereal has no carrot-flavor. Unfortunately, Bugs' plan is as flawed as all the others, in contrast to his usually well-engineered plans against his adversaries.

** Most notably, a commercial depicted the rabbit participating in a bicycle race with a bowl of Trix as the prize. He managed to win by using his floppy ears as wind sails to gain more speed. The cartoon judges of the race then are split. One judge says the Trix rabbit won, so he should get the cereal because it's only fair. The other judge says "Trix are for kids," supersedes all other considerations and he should be denied the Trix. A vote was held where kids could send in a cereal boxtop with "yes, give the rabbit the Trix" or "no, don't give the rabbit the Trix" as their choice for how the dilemma would be resolved in a future commercial (supposedly). The eventual follow up commercial didn't include actual numbers for each vote, but it was reported the "yes" vote won. The rabbit got the Trix, but it was specified that it was only for one time.

** They also used to hold an 'election' in the same years as the US presidential election (1976, 1980, 1984, and 1988), but since the Rabbit won in every election, they stopped doing it. Real kids aren't as cruel as the ones in the commercial, [[ThrowTheDogABone and were more than happy to give the rabbit his Trix]].

** The ''WebVideo/SuperMarioLogan'' episode "Fountain of Youth!" reveals that "Trix are for kids" isn't just a tagline, it's a very strict law that the police waste no time in enforcing. Not even adults can legally eat Trix in this world.
** ''WesternAnimation/ThePowerpuffGirls'' comic book story "Steal a Meal" had Him using three cartoon cereal mascots to steal all the cereal in Townsville. One of them was a brown ragged rabbit named Dumb Bunny.
* ProtagonistCenteredMorality: The rabbit is shown to be in the wrong for trying to steal or beg for Trix from the kids, but one commercial had him legally buy his own Trix only for a group of mean children to steal it from him. Apparently it's okay for kids to steal from the rabbit but not vice versa.

** [[https://www.youtube.com/watch?v=VDrW7sc52Ck This video]] depicting the Rabbit failing as usual. It starts to deviate from the norm when one of the kids elbows the Rabbit in the stomach, finally causing the Rabbit to call them out. [[Main/SanitySlippage His mental state deteriorates from there]], until he [[spoiler:murders both kids and declares Trix to be for rabbits]]. It's ''incredibly'' satisfying.

** Averted in [[https://www.youtube.com/watch?v=N54rfkksxBo this]] commercial where his disguise is so great that nobody knows it's him recognizes him until TheReveal.

** Averted in [[https://www.youtube.com/watch?v=N54rfkksxBo this]] commercial where his disguise is so great that nobody knows it's him until TheReveal.

* LeavingFoodForSanta: One Trix cereal commercial in the 90s features kids leaving a bowl of Trix for Santa. After they go to bed, the Trix Rabbit, disguised as Santa, comes in and is about to eat the cereal himself, but then the real Santa shows up and the Rabbit gives him the bowl without hesitation.

* NeverRecycleYourSchemes: The rabbit never tries to simply reuse a tactic and alter it to avoid whatever went wrong the last time. A notable example is the ''Got Milk?'' commercial. The only reason his plan in that scenario didn't work was because he didn't have milk for his Trix. He could simply do the same thing a second time and just be sure to buy milk the second time, yet he never tries this again.

* InexplicablyIdenticalIndividuals: One commercial had multiple disguised rabbits aboard a train, one of them who is the rabbit, who steals all the Trix aboard. A second commercial reveals it's the rabbit disguised as the ticket lady, but then who were all the other rabbits that look just like him?

* FullBodyDisguise: In the infamous 1995 Got Milk? commercial, he wears a very convincing male human body suit. Even more amazing when you know he's a cartoon rabbit disguised as a live-action guy.

* FantasticRacism: An unintentional example: the whole reason the kids give for not letting the rabbit have any Trix is simply because he's a rabbit and "Trix are for kids", which comes across as a pretty lame reason (imagine if someone in real life said "(some food here) is only for white people.")

* FriendlyEnemy: In one commercial made to promote new Trix friendship bracelets, the kids tell the rabbit that even though he can't have Trix, they can still be friends, giving him one of the bracelets.

* DisembodiedEyebrows: More obviously noticeable at some times than others, depending on which angle he's shown from.
* FailureIsTheOnlyOption: For the rabbit (Double subverted in one commercial. He [[LatexPerfection disgused himself as a human]] to buy some cereal, brought it back home... and then found out he had no milk. It was, naturally, a Advertising/GotMilk commercial).

* ButtMonkey: Butt Rabbit, undeniably.

* AdjacentToThisCompleteBreakfast: Because it's a cereal commercial, of course this trope pops up in some of them.
* AllThereInTheScript: Two of the kids (Gabby and Brad) featured in the mid-2010's iteration of the ads only had their names mentioned in the closed captioning.

UsefulNotes/GeneralMills' cereal Trix is known for its fruity taste. It is also known for its commercial campaigns, which involve the cereal mascot, the Trix Rabbit, in his myriad schemes to get his hands on the titular Trix cereal from a couple of kids. He [[FailureIsTheOnlyOption mostly fails]], because "Trix are for kids!" It's become sort of a RunningGag.

* JerkWithAHeartOfGold: Averted. In the tour de trix commercial, real kids voted to see if the Triz rabbit should eat the cereal. They voted yes meanwhile the kids in the commercials steal treat him like trash.

* JerkWithAHeartOfGold: The selfish kids who normally refuse to let the rabbit have his Trix [[https://www.youtube.com/watch?v=LBs_JuXGxCw decide to let him have it after he wins the Tour de Trix bicycle race]], just to make him very happy.

* BaitAndSwitch: One famous commercial has a human (played by Harland Williams) [[https://www.youtube.com/watch?v=N54rfkksxBo go out and buy a box of Trix]], but he gets home and [[LatexPerfection removes his costume to reveal the rabbit]] - [[spoiler: [[YankTheDogsChain only to run out of milk]], revealing it as a "Got Milk?" ad instead of Trix]].

* WhiteBunny

* JerkassToOne: Of course, the kids are this to the Trix Rabbit.

* MindControlEyes: The rabbit had these in the commercial where he asked to be hypnotized.