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* CatchPhrase: "Sega Saturn Shiro!" (literally "Play Sega Saturn!")
** Meanwhile, his son Sega Shiro has, "Sega dayo!"

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* CatchPhrase: CharacterCatchphrase: "Sega Saturn Shiro!" (literally which he uses after rapid in-commercial gameplay ends. Its literal meaning is, in fact, "Play Sega Saturn!")
** Meanwhile, his son Sega Shiro has, "Sega dayo!"
Saturn!"



* DoubleMeaning: His CatchPhrase "Sega Saturn Shiro" could both mean "Play the Sega Saturn" or "Sega Saturn White"[[note]][[ProductFacelift The new model that was out in Japan]] when the Segata Sanshiro ads began[[/note]].

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* DoubleMeaning: His CatchPhrase CharacterCatchphrase "Sega Saturn Shiro" could both mean "Play the Sega Saturn" or "Sega Saturn White"[[note]][[ProductFacelift The new model that was out in Japan]] when the Segata Sanshiro ads began[[/note]].



* UnflinchingWalk: [[VideoGame/{{Bomberman}} "BOMBAAMAN!"]] [''walks away from explosion''] [[{{Catchphrase}} "Sega Saturn..."]]

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* UnflinchingWalk: [[VideoGame/{{Bomberman}} "BOMBAAMAN!"]] [''walks away from explosion''] [[{{Catchphrase}} "Sega Sega Saturn..."]]"
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In the 1990s, Creator/HiroshiFujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Creator/{{Sega}}'s [[UsefulNotes/SegaSaturn Saturn]] console -- a crazed martial artist who beat the living crap out of people for not playing Sega Saturn and singing his own theme song, which was later released as a CD and record that sold over 100,000 copies. It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (up to the {{Platform/Dreamcast}}).

to:

In the 1990s, Creator/HiroshiFujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Creator/{{Sega}}'s [[UsefulNotes/SegaSaturn [[Platform/SegaSaturn Saturn]] console -- a crazed martial artist who beat the living crap out of people for not playing Sega Saturn and singing his own theme song, which was later released as a CD and record that sold over 100,000 copies. It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (up to the {{Platform/Dreamcast}}).
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In the 1990s, Creator/HiroshiFujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Creator/{{Sega}}'s [[UsefulNotes/SegaSaturn Saturn]] console -- a crazed martial artist who beat the living crap out of people for not playing Sega Saturn and singing his own theme song, which was later released as a CD and record that sold over 100,000 copies. It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (up to the UsefulNotes/SegaDreamcast).

to:

In the 1990s, Creator/HiroshiFujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Creator/{{Sega}}'s [[UsefulNotes/SegaSaturn Saturn]] console -- a crazed martial artist who beat the living crap out of people for not playing Sega Saturn and singing his own theme song, which was later released as a CD and record that sold over 100,000 copies. It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (up to the UsefulNotes/SegaDreamcast).
{{Platform/Dreamcast}}).
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In the 1990s, Creator/HiroshiFujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Sega's [[UsefulNotes/SegaSaturn Saturn]] console -- a crazed martial artist who beat the living crap out of people for not playing Sega Saturn and singing his own theme song, which was later released as a CD and record that sold over 100,000 copies. It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (up to the UsefulNotes/SegaDreamcast).

to:

In the 1990s, Creator/HiroshiFujioka played the eponymous Segata Sanshiro (pictured), the Japanese spokesman for Sega's Creator/{{Sega}}'s [[UsefulNotes/SegaSaturn Saturn]] console -- a crazed martial artist who beat the living crap out of people for not playing Sega Saturn and singing his own theme song, which was later released as a CD and record that sold over 100,000 copies. It can be argued that his presence in Sega's Japanese commercials was singlehandedly responsible for the continued existence of Sega in the console market (up to the UsefulNotes/SegaDreamcast).
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* CompleteImmortality: He can survive in the vacuum of space, and ''[[VideoGame/SegaSuperstars Sonic & All-Stars Racing Transformed]]'' shows [[spoiler:he survived his seeming HeroicSacrifice and has been riding the same missile to keep it from crashing into Sega HQ for 14 years, presumably without taking a break to eat, drink or sleep]]. One issue of ''ComicBook/SonicTheHedgehogArchieComics'' shows Segata living on Mobius, which is/was Earth 3000 years in the future, after a bunch of aliens attacked and left the planet a wasteland ''and'' it imploded from the aftermath of ''ComicBook/SonicTheHedgehogMegaManWorldsCollide''[='=]s CosmicRetcon, making him effectively unkillable.

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* CompleteImmortality: He can survive in the vacuum of space, and ''[[VideoGame/SegaSuperstars Sonic & All-Stars Racing Transformed]]'' shows [[spoiler:he survived his seeming HeroicSacrifice and has been riding the same missile to keep it from crashing into Sega HQ for 14 years, presumably without taking a break to eat, drink or sleep]]. One issue of ''ComicBook/SonicTheHedgehogArchieComics'' shows Segata living on Mobius, which is/was Earth 3000 tens of thousands of years in the future, after a bunch of aliens attacked and left the planet a wasteland wasteland, after the numerous other cataclysms that followed, ''and'' it after '''the entire Sonic comic multiverse''' imploded from the aftermath of ''ComicBook/SonicTheHedgehogMegaManWorldsCollide''[='=]s CosmicRetcon, making him effectively unkillable.
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--> ''[[GratuitousEnglish "Nice save!"]]''
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* MovingTheGoalposts: Segata literally does this in [[https://www.youtube.com/watch?v=J3cVQPSTEyA this commercial]] while as a goalie in a football match to prevent the opposing team from scoring. [[SurprisinglyRealisticOutcome He gets a red card for this.]]
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* HeroicSacrifice: When Sega cancelled the Saturn and launched the Dreamcast, they gave Segata [[https://www.youtube.com/watch?v=yhrLrBT2hp0 an honorable sendoff]] by having him sacrifice himself to save the Dreamcast.

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* HeroicSacrifice: When Sega cancelled the Saturn and launched the Dreamcast, they gave Segata [[https://www.youtube.com/watch?v=yhrLrBT2hp0 an honorable sendoff]] by having him sacrifice himself to save the Dreamcast. [[spoiler:This sacrifice would eventually be retconned by the time ''[[VideoGame/SegaSuperstars Sonic & All-Stars Racing Transformed]]'' released 14 years later, revealing he was still ''somehow'' able to still hang onto the missile that presumably killed him with no ill effects whatsoever.]]
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* MartialArtistsAreAlwaysBarefoot: He is always barefoot, in keeping with his appearance of a martial arts master who'll kick your ass if you don't play UsefulNotes/SegaSaturn. This is {{deconstructed|Trope}} in his advertisement for ''Winter Heat'', wherein he races across an ice rink against an ice skater, but is later found desperately warming his feet up.
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Does Not Like Shoes has been renamed and redefined to focus on characters that explicitly or implicitly state a preference for going barefoot. Removing misuse


* DoesNotLikeShoes: In keeping with his general appearance as a martial arts master. This is highlighted in the advertisement for ''[[https://www.youtube.com/watch?v=rd9cWvAOZ8A Winter Heat]]'', wherein he races across an ice rink against a skater. While barefoot. ''And wins''. ([[DeconstructedTrope Although he's shown trying to warm his feet up afterward, at the end of the commercial.]])
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* CompleteImmortality: He can survive in the vacuum of space, and ''[[VideoGame/SegaSuperstars Sonic & All-Stars Racing Transformed]]'' shows [[spoiler:he survived his seeming HeroicSacrifice and has been riding the same missile to keep it from crashing into Sega HQ for 14 years, presumably without taking a break to eat, drink or sleep]]. One issue of ''ComicBook/SonicTheHedgehogArchieComics'' shows Segata living on Mobius, which is/was Earth 3000 years in the future, after a bunch of aliens attacked and left the planet a wasteland ''and'' reality imploded from a CosmicRetcon during ''ComicBook/SonicTheHedgehogMegaManWorldsCollide'', making him effectively unkillable.
* CovertPervert: In his ad for Burning Rangers, he insisted on applying mouth-to-mouth resuscitation to an unconscious woman, despite being in a burning building and the woman's younger sister pulling his shirt to get him off her.

to:

* CompleteImmortality: He can survive in the vacuum of space, and ''[[VideoGame/SegaSuperstars Sonic & All-Stars Racing Transformed]]'' shows [[spoiler:he survived his seeming HeroicSacrifice and has been riding the same missile to keep it from crashing into Sega HQ for 14 years, presumably without taking a break to eat, drink or sleep]]. One issue of ''ComicBook/SonicTheHedgehogArchieComics'' shows Segata living on Mobius, which is/was Earth 3000 years in the future, after a bunch of aliens attacked and left the planet a wasteland ''and'' reality it imploded from a CosmicRetcon during ''ComicBook/SonicTheHedgehogMegaManWorldsCollide'', the aftermath of ''ComicBook/SonicTheHedgehogMegaManWorldsCollide''[='=]s CosmicRetcon, making him effectively unkillable.
* CovertPervert: In his ad for Burning Rangers, ''Burning Rangers'', he insisted on applying mouth-to-mouth resuscitation to an unconscious woman, despite being in a burning building and the woman's younger sister pulling his shirt to get him off her.

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