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History Advertising / RaidInsecticideCampaign

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* RougesGallery: Usually, the pests featured consist of flies, ants, mosquitoes, and cockroaches. Sometimes spiders and moths show up.

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* RougesGallery: RoguesGallery: Usually, the pests featured consist of flies, ants, mosquitoes, and cockroaches. Sometimes spiders and moths show up.
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* RougesGallery: Usually, the pests featured consist of flies, ants, mosquitoes, and cockroaches. Sometimes spiders and moths show up.



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As the company started exporting its products internationally, the ads have been translated to other languages, such as Spanish.

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As the company started exporting its products internationally, the ads have been translated to into other languages, such as Spanish.


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* BrandNameTakeover: Raid has become synonymous with insecticide.

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* HomogenousMultinationalAdCampaign: Most international raid commercials use the original graphics with local voice actors translating the lines to each country's language. The {{Talking Pests}} don't vary nor does the basic shtick of the ad.

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* HomogenousMultinationalAdCampaign: Most international raid commercials use the original graphics with local voice actors translating the lines to each country's language. The {{Talking Pests}} Pest}}s don't vary nor does the basic shtick of the ad.


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* SideBySideDemonstration: In some ads, the homeowner first tries to kill the bugs with a blank spray insecticide. It doesn't even make the pests sneeze. Then, the same sequence is repeated with a Raid can, which easily erases the vermin from existence.
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Added DiffLines:

* HomogenousMultinationalAdCampaign: Most international raid commercials use the original graphics with local voice actors translating the lines to each country's language. The {{Talking Pests}} don't vary nor does the basic shtick of the ad.
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* DeathCryEcho: The most iconic part of the ads is the pests screaming "RRRAAAAAAAIIIDDD!!!" before dying. As it's several vermin doing it, it has an echo effect.

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* DeathCryEcho: PlayedForLaughs. The most iconic part of the ads is the pests screaming "RRRAAAAAAAIIIDDD!!!" before dying. As it's several vermin doing it, it has an echo effect.
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* FamousLastWords: The most iconic part of the ads is the pests screaming "RRRAAAAAAAIIIDDD!!!" before dying.

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* FamousLastWords: DeathCryEcho: The most iconic part of the ads is the pests screaming "RRRAAAAAAAIIIDDD!!!" before dying.dying. As it's several vermin doing it, it has an echo effect.
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A long-running AdvertisingCampaign that ran from 1956 to 2016 for the Raid insecticide line.

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A long-running AdvertisingCampaign {{Advertising Campaign|s}} that ran from 1956 to 2016 for the Raid insecticide line.
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A long-running AdvertisingCampaign that ran from 1956 to 2016 for the Raid insecticide line.

The shtick is simple--a few insects or other vermin enter a household, planning to live off of its members parasitically. Then, an invisible hand sprays them with Raid insecticide until they no longer exist. Cue the campaign's tagline.

As the company started exporting its products internationally, the ads have been translated to other languages, such as Spanish.
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!!Tropes:

* FamousLastWords: The most iconic part of the ads is the pests screaming "RRRAAAAAAAIIIDDD!!!" before dying.
* OhCrap: The commercials for Raid pest killers have been doing this for years, with whatever TalkingPest in the commercial shouting "RAAAAAAAAAAID!" before dying.
* {{Tagline}}: From 1956 to 2016, "Raid Kills Bugs Dead" and "It smells good, but it really, kills them dead".
* TalkingPest: Ads for the campaign tend to start with a TerribleTrio of cockroaches, mosquitoes, or other insects infiltrating a house or revealing themselves from the cracks or under the furniture. They then have some dialogue lines about how they are going to [[{{Pun}} pester]] the humans or what great life is to live off of them. Then a Raid tin appears out of nowhere, sprays its contents onto them, and kills 'em dead.

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