History Advertising / MAndMs

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M&M's (named for Forrest Mars Sr. and Bruce Murrie of Hershey's) have been a staple of chocolate candies since their introduction in 1941. They were known by the slogan of how they would "Melt in your mouth, and not in your hand" (which has since been disproven). In addition to creating a chocolate product loved across the world, M&M's is also known for its extensive advertising campaign featuring "spokescandies". Among the first were the sardonic Red and the dim-witted but sweet Yellow. This cast was later extended to the prideful Blue, the alluring Ms. Green, and the paranoid Orange (originally Crispy). In 2012, they were joined by another M&M named Ms. Brown, a no-nonsense M&M who has been overseeing operations since the beginning. All the spokescandies were redesigned in 2022 with their flesh-colored skintones changed to an off-white tinted to match their shell color, all prefixes are removed and Green's go-go boots were traded in for sneakers. Their personalities were also changed; Red is not as sardonic as he once was, while Green and Brown are now friendlier with each other. In September 2022, another M&M, Purple, was introduced.

In January 2023, however, M&M's official Twitter account announced that they were taking an "indefinite pause" on using the spokescandies in the United States after polarizing responses to the recent changes to them. They also announced that Creator/MayaRudolph would be the candy's spokesperson moving forward.

M&M's (named for Forrest Mars Sr. and Bruce Murrie of Hershey's) have been a staple of chocolate candies since their introduction in 1941. They were known by the slogan of how they would "Melt in your mouth, and not in your hand" (which has since been disproven). In addition to creating a chocolate product loved across the world, M&M's is also known for its extensive advertising campaign featuring "spokescandies". Among the first were the sardonic Red and the dim-witted but sweet Yellow. This cast was later extended to the prideful Blue, the alluring Ms. Green, and the paranoid Orange (originally Crispy). In 2012, they were joined by another M&M named Ms. Brown, a no-nonsense M&M who has been overseeing operations since the beginning. All the spokescandies were redesigned in 2022 with their flesh-colored skintones changed to an off-white tinted to match their shell color, all prefixes are removed and Green's go-go boots were traded in for sneakers. Their personalities were also changed; Red is not as sardonic as he once was, while Green and Brown are now friendlier with each other.

-->'''Red''': AAH! He does exist!
-->'''Santa''': They do exist... [''Both of them faint.'']

* NiceShoes: Orange's shoes are modeled after Converse sneakers.

* BigDamnMovie: Spoofed with an ad often seen in theaters which appears to depict the M&M's characters in a movie trailer for a Big Damn Movie involving espionage, acrobatics, and bomb diffusion. Then someone's cell phone goes off, revealing the trailer to actually be a NoTalkingOrPhonesWarning. Red storms away in disgust exclaiming "This is why we don't make movies".

* FaintInShock: PlayedForComedy in a Christmastime television commercial for Advertising/MAndMs candies. While Red and Yellow discuss Santa Claus in someone's living room, they suddenly come upon the man himself. Red exclaims, "He does exist!" and faints from shock. Santa Claus also burbles, "They do exist!" and topples over supine. Poor Yellow is left to inquire "Santa?" uncomfortably.

* MsFanservice: Ms. Green, taken UpToEleven in the sensually charged M&M's Premiums adverts. She also appeared several times of the back cover of the ''Sports Illustrated'' swimsuit issue taking off her shell.

* {{Meganekko}}: Ms. Brown and her rectangular corporate glasses.

* IgnoringBySinging: Orange does this [https://www.youtube.com/watch?v=PYattLFzSRg&t=182s at one point in the M&M's Break-Up Registers] when the other spokescandies start arguing with each other.

* IgnoringBySinging: Orange does this [https://www.youtube.com/watch?v=PYattLFzSRg&t=182s at one point in the M&M's Break-Up Registers] when the other M&M's start arguing with each other.

*** One of the first commercials that had Red and Yellow hijacking Blue's commercial gave him a Blue plain sidekick who never shows up in any other ads.

-->Yellow: Our numbers indicate that sales are way up in Lake Titicaca.

* ItsNotYouItsMe: Referenced in at least two commercials:

* LeavingFoodForSanta: The Christmas ad starts with Red and Yellow leaving out Christmas colored M&M's

** When Yellow can't correctly guess Creator/DonaldTrump's CatchPhrase in ''Series/TheApprentice''[[note]]"You're fired"[[/note]], this is one of his incorrect guesses that he comes up with.

--->'''Ms. Green:''' Way to go, Cassanova.

M&M's (named for Forrest Mars Sr. and Bruce Murrie of Hershey's) have been a staple of chocolate candies since their introduction in 1941. They were known by the slogan of how they would "Melt in your mouth, and not in your hand" (which has since been disproven). In addition to creating a chocolate product loved across the world, M&M's is also known for its extensive advertising campaign featuring "spokescandies". Among the first were the sardonic Red and the dim-witted but sweet Yellow. This cast was later extended to the prideful Blue, the alluring Ms. Green, and the paranoid Orange (originally Crispy). In 2012, they were joined by another M&M named Ms. Brown, a no-nonsense M&M who has been overseeing operations since the beginning.

* FiveManBand: The spokescandies are a parody of such a group.
** TheLeader / TheHero: Red, so he likes to think.
** TheLancer: Yellow alternates between this and TheBigGuy (except in ''The Lost Formulas'' where he's TheHero)
** TheSmartGuy: Crispy/Orange and later Ms. Brown.
** TheBigGuy: Blue, when Yellow isn't in this role.
** TheChick: Ms. Green

* SantaClaus: He appears in two commercials.

* HumanityEnsues: [[https://www.youtube.com/watch?v=qfZcxeqa1g4 An ad]] for the 2018 Super Bowl features Red, tired of people always wanting to eat him, wishing on a lucky penny that he were human and turning into Creator/DannyDeVito in a red M&M suit. Red rejoices in the fact that no one wants to eat him before getting hit by a truck. He later [[https://www.youtube.com/watch?v=Ocq_0Yl1EEk decides to go back to normal]] by wishing on the penny to be an M&M again. [[spoiler: And he becomes an M&M again...[[BeCarefulWhatYouWishFor a normal sized, seemingly non-sentient M&M candy that sits motionless on the ground and gets stepped on]]. "Ow" indeed.]]

* HeterosexualLifePartners: Red and Yellow