History Advertising / ItsThinking

* IncrediblyLamePun: In the ''VideoGame/SpaceChannel5'' ad, Ulala zaps an alien who gets on stage. She then remarks, "Bad dancing. It's a killer!"

After the marketing failure of the Platform/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamWorksAnimation Pacific Data Images]] for the Platform/SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as {{Franchise/Sonic|TheHedgehog}} being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

After the marketing failure of the UsefulNotes/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamWorksAnimation Pacific Data Images]] for the Platform/SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as {{Franchise/Sonic|TheHedgehog}} being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

After the marketing failure of the UsefulNotes/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamWorksAnimation Pacific Data Images]] for the {{VideoGame/Dreamcast}} which focused around video game characters and their lives inside of the console. They included events such as {{Franchise/Sonic|TheHedgehog}} being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

After the marketing failure of the UsefulNotes/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamWorksAnimation Pacific Data Images]] for the UsefulNotes/SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as {{Franchise/Sonic|TheHedgehog}} being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

* FreezeFrameBonus: Quite a few, such as [[VideoGame/JetSetRadio Beat]] holding a microphone in the [=SegaNet=] commercial, [[VideoGame/SonicTheHedgehog Eggman]] at one of the tables in the NFL 2K commercial, [[NumberOfTheBeast a certain number appearing on the DMV]] in the ''VideoGame/CrazyTaxi'' commercial, etc.

[[caption-width-right:448:The inner workings of a Dreamcast - a giant brain and LoadsAndLoadsOfCharacters.]]

After the marketing failure of the UsefulNotes/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamWorksAnimation Pacific Data Images]] for the UsefulNotes/SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as {{VideoGame/Sonic|TheHedgehog}} being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

* TheVoiceless: Rayman in the NFL 2K commercial. {{Justified|Trope}} since he can only speak gibberish in the Dreamcast version of ''VideoGame/Rayman2TheGreatEscape''.

* OffModel: [[VideoGame/JetSetRadio Beat]] in the [=SegaNet=] commercial looks a tad bit off from his in-game appearance (his goggle lenses are closer together, his skin tone is lighter, and he has bright red hair like he does in JSRF and the ''VideoGame/SegaSuperstars'' series). This is because they made a different model exclusively for that ad; [[CelShading if they used his in-game model, he would've stuck out like a sore thumb]].

* ArtShift: As the models (with one exception, see below) are lifted straight from the original games, they all have different styles and more noticeably, vary in terms of poly count. Making some characters look blockier than others.
* TheCameo: Way too many to list.

* DistractedByTheSexy: The football player in the 90-sec version of ''The Thief''.
* DriveInTheater: In the ''VideoGame/SoulCalibur'' ad.

* OffModel: [[VideoGame/JetSetRadio Beat]] in the [=SegaNet=] commercial looks a tad bit off from his in-game appearance (his goggle lenses are closer together, his skin tone is lighter, and he has bright red hair like he does in JSRF and the ''VideoGame/SegaSuperstars'' series). This is because they made a different model exclusively for that ad, [[CelShading if they used his in-game model, he would've stuck out like a sore thumb]].

* TheVoiceless: Rayman in the NFL 2K commercial. {{Justified|Trope}} since he can only speak gibberish in the Dreamcast version of ''VideoGame/{{Rayman 2}}''.

--> '''Basketball player''': Man, stay off the lightspeed!

* TheVoiceless: Rayman in the NFL 2K commercial. {{Justified|Trope}} since he can only speak gibberish in the Dreamcast version of ''VideoGame/{{Rayman 2}}''.

After the marketing failure of the UsefulNotes/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamWorksAnimation Pacific Data Images]] for the UsefulNotes/SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as [[Franchise/SonicTheHedgehog Sonic]] being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

* FreezeFrameBonus: Quite a few, such as [[VideoGame/JetSetRadio Beat]] holding a microphone in the [=SegaNet=] commercial, [[Franchise/SonicTheHedgehog Eggman]] at one of the tables in the NFL 2K commercial, [[NumberOfTheBeast a certain number appearing on the DMV]] in the ''VideoGame/CrazyTaxi'' commercial, etc.

* EyeScream: In the launch ad (the one with "Steve Hackensack"), Sonic runs by and jumps on a ''VideoGame/HouseOfTheDead'' zombie, causing its eye to fall out.

After the marketing failure of the UsefulNotes/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign animated by [[Creator/DreamworksAnimation Pacific Data Images]] for the UsefulNotes/SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as [[Franchise/SonicTheHedgehog Sonic]] being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

After the marketing failure of the UsefulNotes/SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign for the UsefulNotes/SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as [[Franchise/SonicTheHedgehog Sonic]] being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

* PowerpuffGirlHands: Sonic has mitten hands just like in ''VideoGame/SonicAdventure''.
--> '''Basketball player''': Man, stay off the lightspeed!
--> '''Sonic''': My bad. [holds up his hands, he has no fingers except for thumbs]

* TheVoiceless: Rayman in the NFL 2K commercial. {{Justified|Trope}} since he can only speak gibberish in the Dreamcast version of ''VideoGame/Rayman2TheGreatEscape''.

After the marketing failure of the SegaSaturn in America, Creator/{{Sega}} decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign for the SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as [[Franchise/SonicTheHedgehog Sonic]] being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

After the marketing failure of the SegaSaturn in America, Sega decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign for the SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as [[Franchise/SonicTheHedgehog Sonic]] being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[VideoGame/Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

After the marketing failure of the SegaSaturn in America, Sega decided that they should go with a different approach to advertising. ''It's Thinking'' is an American ad campaign for the SegaDreamcast which focused around video game characters and their lives inside of the console. They included events such as [[Franchise/SonicTheHedgehog Sonic]] being a DJ, football players hanging out at a Mexican restaurant, [[VideoGame/CrazyTaxi B.D. Joe]] being scolded by [[Ready2RumbleBoxing Selene Strike]] for his reckless driving, and more. The ad campaign ran from 1999 to 2000.

* RunningGag: In ''The Thief'', a football player starts flirting with Sarah from ''VideoGame/VirtuaFighter'' instead of catching Sonic. In the launch ad, [[Ready2RumbleBoxing Afro Thunder]] tries hitting on Sarah.

* TheVoiceless: Rayman in the NFL 2K commercial. {{Justified}} since he can only speak gibberish in the Dreamcast version of ''VideoGame/Rayman2TheGreatEscape''.