History Advertising / GotMilk

* BandageMummy: In one well-known commercial, some guys in a hospital share a cookie with a guy like this, but then can't hear him when he can't swallow for lack of milk.

*BaitAndSwitch: the GotMilk commercial starring the TrixRabbit

* JackBauerInterrogationTechnique: Parodied in one commercial where two cops are trying to get a tough suspect to spill. One of them gives him a cookie, and ''then'' puts a carton of milk well out of his reach.

'''Got Milk?''' (or '''[[AllLowercaseLetters got milk?]]''' as it's normally rendered) was an advertising campaign by the California Milk Processor Board, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including WesternAnimation/{{Shrek}}, Franchise/{{Batman}}, and even Creator/WhoopiGoldberg.[[note]]Who's lactose-intolerant and initially did not sign on to the campaign until lactose-free milk became available[[/note]] It lasted from October 24, 1993 to February 24, 2014, when it was replaced with a new slogan called "Milk Life". However, its chocolate milk-focused variant ([[SarcasmMode creatively titled]] [[CaptainObvious Got Chocolate Milk?]]) is still in active promotion.

* PerspectiveFlip: Many commercials, have a CruelTwistEnding because there's no milk; in one commercial, however, Salma Hayek puts herself through hell to get it, and ''succeeds'', but the trouble now is, she's out of cereal.

* AccidentalDiscovery: [[https://www.youtube.com/watch?v=i-SxCCQfdrk In this commercial]], and executive with his mouth full for lack of milk accidentally gives Oreos their name!

* ProductAsSuperheor: WesternAnimation/ThePowerpuffGirls appear in [[https://www.youtube.com/watch?v=LMCGADFNDiQ this one]] as a tie in for their movie.

* PapaWolf: In one commercial, action star [[Wrestling/DwayneJohnson Dwayne "The Rock" Johnson]] delays handling any problems around him, including a cat up a tree, bank robbers, and an AlienInvasion so he can get milk for his kids. (The phrase he uses after he does, [[PreAsskickingOneLiner "Gotta go to work"]] would [[CallBack appear later]] in the movie ''[[Film/TheFastAndTheFurious Furious 7]]''.)

* PapaWolf: In one commercial, action star Dwayne "The Rock" Johnson delays handling any problems around him, including a cat up a tree, bank robbers, and an AlienInvasion so he can get milk for his kids. (The phrase he uses after he does, "Gotta go to work" would [[CallBack appear later]] in the movie ''[[Film/TheFastAndTheFurious Furious 7]]''.)

* AesopCollateralDamage: One commercial features a young boy who doesn't want to drink milk, saying it's "for babies", then points to his elderly neighbor who never drinks it, saying he does just fine. Then said neighbor's arms fall off as he tries to lift something heavy. Cue the boy and his sister gulping their milk.

* SomeAnvilsMustBeDropped:

* PapaWolf: In one commercial, action star Dwayne "The Rock" Johnson delays handling any problems around him, including a cat up a tree, bank robbers, and an AlienInvasion so he can get milk for his kids. (The phrase he uses after he does, "Gotta go to work" would [[CallBack appear later]] in the movie ''Film/Furious7''.)

* PowerUpFood: In one commercial, two kids are playing ''VideoGame/SuperMario64'' and trying unsuccessfully to get Mario up a steep wall. After they give up and leave, Mario leaps out of the television, goes to their refrigerator, and drinks a carton of milk, growing to giant size. Then he returns to the game and scales the wall with ease.

* BandageWrap: In one well-known commercial, some guys in a hospital share a cookie with a guy like this, but then can't hear him when he can't swallow for lack of milk.

* {{Snowclones}}: Oh man, did this campaign garner a ''lot'' of them. One guy in the State of Washington even had a "GOTMILF" license plate approved until it was canceled because of complaints. If you want to see the CMPB's favorites, [[http://adweek.blogs.com/photos/uncategorized/gotmilk_big2.jpg have look at this poster.]]

!!Tropes that apply to Got Milk?

* IconicLogo: The "Got Milk?" text and font (Phenix American) has become infamous, spurring many parodies.

Got Milk? Is an advertising campaign, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including WesternAnimation/{{Shrek}}, {{Batman}}, and even WhoopiGoldberg.

Needs WikiMagic

* IconicLogo: The "Got Milk?" text and font has become infamous, spurring many parodies.
* TakeThat: PETA's rather uninformed article on milk's effects on autism. [[http://www.peta.org/features/got-autism-learn-link-dairy-products-disease/ Yes, it exists.]]

Got Milk? Is an advertising campaign, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been "endorsed" by some pretty odd characters and figures, including {{Shrek}}, {{Batman}}, and even WhoopiGoldberg.

* BlackComedy: Many of the commercials have a recurring joke where the audience has to laugh at a poor schmuck's misfortune simply because he couldn't drink his milk.

* IconicLogo: The "Got Milk?" text and font has become infamous, spurring many parodies.