History Advertising / FrontRowJoe

While Joe no longer appears in Cinemark policy trailers, he IS still seen on some of their print advertising, and as a mascot at promotional events as seen [[https://www.chron.com/neighborhood/east-montgomery/news/article/Valley-Ranch-Town-Center-creating-20-000-jobs-12547476.php#photo-14983428 here]]. Additionally, the character does apparently still serve as the mascot of Cinemark in Spain.

* HalfDressedCartoonAnimal: Joe usually only wears a purple jacket. He originally wore a necklace with the then Cinemark logo on it, but ditched it in 1990, at which time he also started buttoning his jacket. He also has a scarf in the holiday trailer, wears sunglasses for a brief moment in the "Hottest Ticket In Town" trailer, and in "Late For Showtime" wears a bathing suit and sunglasses before changing into a red shirt. Of the CGI Front Row Joe trailers, the 20th Anniversary one has him wearing the top half of a tuxedo and "The Best Seat in Town" actually has him wearing a full outfit. The theater ushers always wear only the shirts and hats of their usher uniforms, Clyde only wears an open blue jacket, Elton is always naked, and Popcorn Penny actually has a full outfit.

* AlliterativeName: Front Row Joe's girlfriend, '''P'''opcorn '''P'''enny. Later averted when her name was changed to Starstruck Penny.

* DisruptingTheTheater: Clyde frequently does this and suffers punishment in the form of AmusingInjuries for doing so.

* DisruptingTheTheater: As previously mentioned, Clyde frequently does this and suffers punishment in the form of AmusingInjuries and/or being kicked out.

* AgeLift: Joe was originally an adult but the current design of him wears the purple lanyard worn by under-18 Cinemark employees in the U.S., implying that this version of him is in his mid-teens at most.
* AlliterativeName: Front Row Joe's girlfriend, '''P'''opcorn '''P'''enny.

* AgeLift: Joe was originally an adult but the most recent design of him wears the purple lanyard worn by under-18 Cinemark employees in the U.S., implying that this version of him is in his mid-teens at most.

* AgeLift: Joe was originally an adult but the most recent design of him wears the purple lanyard worn by under-18 Cinemark employees in the U.S., implying that this version of him is in his late teens at most.

* WorldOfFunnyAnimals: The earlier trailers take place in a world mostly consisting cats, although there's also a bulldog, and a FunnyAnimal cat.

* EarlyInstallmentWeirdness: The initial advertisement doesn't refer to Front Row Joe by that name, referring to him as "Joe the front row fanatic", and doesn't name Clyde or Elton.

* NonStandardCharacterDesign: While most of the characters are [[BeatMan cats with near-humanlike proportions]], Elton is a FunnyAnimal cat with a much more short, chubby, and exaggerated design.

* NonStandardCharacterDesign: While most of the characters are PettingZooPeople cats with near-humanlike proportions, Elton is a FunnyAnimal cat with a much more short, chubby, and exaggerated design.

* WorldOfFunnyAnimals: The earlier trailers take place in a world mostly consisting of PettingZooPeople cats, although there's also a bulldog, and a FunnyAnimal cat.

''"We're gonna party, we're gonna rock!''\\

* CoolCat: Front Row Joe is a hip, dancing tabby cat who is beloved by all the movie theater staff.

* FurryLens: The characters are anthropomorphic animals, but all of them [[NonStandardCharacterDesign except Elton]] have humanlike proportions, and they all act like humans.

* CatFolk: Nearly all the characters are anthropomophic cats.

* HeelFaceTurn: At some point, Elton stops mainly hanging out with Clyde and becomes closer to Joe. The transition probably happened in the "[[https://www.youtube.com/watch?v=IUoH5kUIVfg&t=1s Let's Party, Let's Rock!]]" trailer, where Joe successfully gets Elton to toss his trash away after Clyde gets a hole sawed beneath his seat and plummets for failing to toss his- though even the trailers before implied that Elton wasn't really as bad as Clyde- the worst thing he ever actually did was try to sneak into another movie while his was showing. He might have only been hanging around Clyde because he was the only one who can drive him to the movies or something.

* WorldOfFunnyAnimals: The trailers take place in a world mostly consisting of PettingZooPeople cats, although there's also a bulldog, and a FunnyAnimal cat.

* AbsurdlyLongLimo: Parodied in one trailer. Joe pulls up to the theater in a limo with an ''extremely'' long front... but a very small cab, and the limo ends after that.

* BullyBulldog: Downplayed. A scary-looking bulldog appears as an usher in one trailer, but all he does is punish the bad guy, Clyde.

* TwoDVisualsThreeDEffects: Starting in 1992, a lot of the trailers featured this. Notable examples include the video game cabinet and popcorn tub in "You've Got A Date," the machine and ball in "Pinball," and pretty much everything except the characters in "Starstruck"

* YoungerAndHipper: Seems to be the purpose behind Joe's [[https://twitter.com/SarahcatFursuit/status/1216421539836571648 2019 redesign]].

* OfficialFanSubmittedContent: According to a commenter on Website/YouTube, Popcorn Penny didn't originally have a name, and got it from a contest held by Cinemark in the early 90s.
* TheOtherDarrin: In "Let's Party, Let's Rock!" the voice of the main theater usher was changed due to the original not being considered "peppy" enough. Amusingly, his new voice would wind up being the voice of Front Row Joe in the subsequent trailers.

* YouLookFamiliar: Front Row Joe started having dialogue in his trailers staring with "We're Gonna Party." Once he did, his voice was done by the same person who did the voice of the theater usher in "Let's Party, Let's Rock!"

* NonStandardCharacterDesign: While most of the characters are PettingZooPeople cats with near-humanlike proportions, Elton is a FunnyAnimal cat with a much more short, chubby, and exaggerated design.