History Advertising / EnergizerBunny

* VirtualReality: E.B. takes part in a VR football game in one ad.

* AccessoryWearingCartoonAnimal: Always has his sunglasses and flip-flops. Occasionally will acquire something else to wear alongside, like a scarf for holiday commercials or a gas mask for an aerosol commercial.

* AmusingInjuries: Wile E.'s attempts always end this way, just like when trying to catch the Road Runner or Bugs Bunny.

* CommercialSwitcheroo: In one commercial, the bunny leaves his commercial set and keeps going into another commercial. This began a campaign: a commercial for another product (a video game, headache medicine, laundry detergent, etc.) would play, only for it to be interrupted by the bunny drumming through. This popularized the concept for other advertisers to follow suit. Later commercials would downplay this aspect, using other household-type products like deodorant as a lead-in to promote the brand's on battery tester.

** The Bunny also exists in the world of [[WesternAnimation/{{Cars}} Radiator Springs]] as its one non-car occupant.

* TheCameo: Of all places, [[https://youtu.be/bBAw_DsFyhM?t=464 in a behind the scenes documentary]] for ''Film/StarTrekIITheWrathOfKhan'' in the ILM model shop. Just barely out of camera likely for trademark reasons as the drum, which has the logo on it, is in frame.

* OffModel: No one can decide on whether E.B. animatronic's battery is located on his right thigh or between his shoulders. The CGI ads from 2016 onward stick with the thigh.
** E.B.'s appearance also differs between the American-produced commercials and Canadian-produced ones. With some of the former also featuring the model (or a facsimile thereof) of the latter.

* TheFaceless: As previously mentioned, the Bunny never has his eyes shown to the camera due to them being obscured by his sunglasses (or in the case of the commercial parodying ''The Lone Ranger'', the Ranger's mask). He also lacks a visible mouth, not that it stops him from eating carrots.

* StabThePicture: In the first part of a two-part commercial, the Supervolt Battery Company plots to destroy E.B. due to the declining sales of Supervolt batteries and a failed attempt to create their own mascot, the Supervolt Weasel(S.W.). The first assassin the company hires is [[Franchise/JamesBond Ernst Blofeld]], who walks into the building and fires a laser from his cane at a picture of E.B..

* VanInBlack: One commercial featured a MadScientist working for the Supervolt battery company using a van for "Ed's Diaper Service" as a cover for his laboratory. The scientist creates the Bombshell Bunny, a robotic female rabbit with a bomb planted inside her, to chase and blow up the E.B., and tracks them both with his van. Thanks to the short life of the Supervolt battery the Bombshell Bunny runs on, his van ends up in ruins.

* TheCameo: Of all places, [[https://www.youtube.com/watch?v=bBAw_DsFyhM in a behind the scenes documentary]][[labelnote:*]]at the 7:40 mark[[/labelnote]] for ''Film/StarTrekIITheWrathOfKhan'' in the ILM model shop. Just barely out of camera likely for trademark reasons as the drum, which has the logo on it, is in frame.
** Would also make appearances in commercials for ''Ride/StarTours'' when Energizer held the sponsorship.

* KingKongClimb: The second part of the two-part commercial featuring ''Film/KingKong'' has the titular ape climbing the Empire State Building in pursuit of the Bunny. Just as he's about to grab the Bunny, a Fay Wray Expy slams a window on his foot, causing him to fall.
* LieDetector: A series of ads feature (fictional) employees of the company hooked up to these. Failure to answer the questions right would get the bunny either dunked into a piranha tank, dropped into a woodchipper, or blown up by a laser. Thankfully, he survives these fates.

* MoodWhiplash: One 1992 commercial posits WhatIf questions about existence of batteries, delivered an a more solemn and serious light. The Bunny appears at the end as usual, silently drumming down a dusty road as the narration goes on.
* MurphysBed: One commercial features a lady demonstrating a reclining bed, which at one point, starts to close on her. She tries to stop it, but the Supervolt batteries in her remote die. She gets trapped in the bed, but fortunately for her, the Energizer Bunny comes to the rescue with a pair of Energizer batteries.
* NeverTrustAHairTonic: One ad has a man hawk [=GrowZan=], a fictional hair tonic that's way too effective: it causes hair to sprout not just on his head, but also on his back when the excess spills and even on the concrete pool surface when the Bunny knocks the bottle over.
* NewAndImproved: A 90s ad depicts the bunny's old battery being swapped out for for a different one promoting the brand's "Advanced Formula". The CGI ones also have the bunny occasionally swap out the traditional D-Cell for a pair of AA-sized lithiums to promote those instead.

* ObscuredSpecialEffects: Done a few times in the recent CGI ads. "Powersuit" has a camera pan down towards the Bunny's head, only for the glasses to fall down and land just as the camera catches up, and "Carrots" has the Bunny take a bite out of one, and quickly turn around only to have his cheeks move while he's chewing. This is to hide the fact that the CGI model lacks either eyes or a proper mouth much like the animatronic prop.
* OffModel: No one can decide on whether the bunny animatronic's battery is located on his right thigh or between his shoulders. The CGI ads from 2016 onward stick with the thigh.
** The bunny's appearance also differs between the American-produced commercials and Canadian-produced ones. With some of the former also featuring the model (or a facsimile thereof) of the latter.
* PaintedTunnelRealTrain: One ad features Wile E. Coyote painting a tunnel on a wall to try to catch the Bunny. Just like the Road Runner, the Bunny goes through the tunnel, but Wile E. slams into the wall when he tries to chase after him.
* ParodyCommercial: What the bunny started off as before invading other ones. Including [[ParodyAssistance parody commercials featuring real-life products like Pepsi and Purina Cat Chow]].
* PlotArmor: No matter what for he goes up against, whether its King King, Darth Vader or Dracula, the Bunny is guaranteed to ''always'' come out on top by some convenient turn of events, which are usually a result of [[HoistByHisOwnPetard faulty battery usage on the villains part]].
* PunnyName: A lot of the fictional products in the commercials the Bunny interrupts have punny names, such as Sitagin hemmorhoid ointment, Ligamint back medicine, and Darnitol headache medicine with Easamigraine.
* RealTrailerFakeMovie: A trailer for a fictional movie called ''Dance With Your Feet'' has the Bunny show up at the end. It was reportedly shown in real movie theaters at the time as part of Energizer's ad campaign.
* RoadRunnerVsCoyote: From 1993 to 1995, the fictional Supervolt battery company would hire several famous villains ([[Franchise/StarWars Darth Vader]], Film/KingKong, [[{{Dracula}} Count Dracula]], etc.) to destroy the Bunny, with either the batteries in their weapons running out of power, or other circumstances allowing the Bunny's escape. A few of these commercials even had [[WesternAnimation/WileECoyoteAndTheRoadRunner Wile E. Coyote himself]] as one of the Bunny's assassins.

** During the "villains" ad campaign, two of the worlds the Energizer Bunny (who at the time was a live-action robotic model) wandered into were the animated worlds of ''WesternAnimation/LooneyTunes'' and ''WesternAnimation/RockyAndBullwinkle''. In these commercials, the Bunny faced off against Wile E. Coyote and Boris and Natasha, respectively.
** Another commercial featured a live-action animator drawing cartoon rabbits, including the Energizer Bunny, which came to life, until he erased them out of disapproval (with the obvious exception of the Energizer Bunny, as the battery in his mechanical eraser ran out at the time). Like the other two rabbits, the Energizer Bunny himself was animated for this commercial.

** One commercial has [[RogerRabbitEffect a live-action animator drawing three cartoon rabbits that come to life]]; [[SickeninglySweet an overly-cutesy baby rabbit]], a goofy-looking clumsy rabbit that trips over his own ears, and the Energizer Bunny himself. The animator doesn't like any of the three rabbits, and while the first two get erased by a mechanical eraser, the Energizer Bunny doesn't, as the Supervolt battery in the mechanical eraser runs out of power at that point.
* SavingChristmas: In a 1995 holiday ad, when none of the trees have any presents under them, the Energizer Bunny travels to the North Pole to wake up Santa with his loud drumming so he can deliver the presents, since Santa’s alarm clock is powered by the ever-unreliable Supervolt battery.
* ShoddyKnockoffProduct: The Supervolt brand is depicted as this. Even its mascot, a guitar-playing weasel, is an obviously cheap knockoff of the bunny.
* ShowWithinAShow: The bunny interrupts commercials for the TV series ''H.I.P.S.'', a documentary for "The Adventure Channel", and the movie ''Dance With Your Feet''. He also traverses through the intro of {{Creator/ABC}}'s ''Wide World of Sports'' at one point.
* ShoutOut: One ad is a tribute to ''Series/TheLoneRanger'', complete with the bunny wearing the Ranger's signature mask.

* SideBySideDemonstration: The first commercial parodies this, with a 10-pin setup of snare drum-strumming bunnies winding down until the one in front remains. Only for the Energizer Bunny to barge in and one-up the other bunny.
* SmellyFeetGag: One ad features a lady using a fictional air freshener called Airdale to eliminate the odors in her house. When she gets to her husband's smelly feet, the Bunny is revealed to be wearing a gas mask when he interrupts the commercial, much to the bewilderment of the husband.
* SnowballFight: The Bunny partakes in one in a Holiday 2021 commercial. When the girl who receives him as her present tosses a snowball at his face, he uses his ears like a pair of windshield wipers to wipe the snow off of his sunglasses. The Bunny then [[CameraAbuse tosses a snowball at the camera]]. A short version of the ad has the Bunny throw a snowball at the pack of batteries instead.

* StabThePicture: In the first part of a two-part commercial, the Supervolt Battery Company plots to destroy the Energizer Bunny due to the declining sales of Supervolt batteries and a failed attempt to create their own mascot, the Supervolt Weasel. The first assassin the company hires is [[Franchise/JamesBond Ernst Blofeld]], who walks into the building and fires a laser from his cane at a picture of the Energizer Bunny.

* TrademarkFavoriteFood: Despite being a battery-operated rabbit, both [[AllThereInTheManual his official profile on the Energizer website]] and a 2017 ad show that the Bunny's favorite food is carrots.
* VampireEpisode: One 1993 ad featured Count Dracula being hired by the Supervolt battery company to steal the Energizer Bunny's battery. Dracula chases the Bunny to the outside of his castle, but gets locked out as a result. Dracula attempts to get back into his castle, but the morning sun rises and vanquishes him.

* VanInBlack: One commercial featured a MadScientist working for the Supervolt battery company using a van for "Ed's Diaper Service" as a cover for his laboratory. The scientist creates the Bombshell Bunny, a robotic female rabbit with a bomb planted inside her, to chase and blow up the Energizer Bunny, and tracks them both with his van. Thanks to the short life of the Supervolt battery the Bombshell Bunny runs on, his van ends up in ruins.
* VirtualReality: The bunny takes part in a VR football game in one ad.

* TheVoiceless: The bunny never speaks, usually preferring more physical means to emote. More evident in the newer commercials due to the above-mentioned SpecialEffectsEvolution.

* WiltingOdor: In one commercial, a man and a woman are at a table at a fancy restaurant. When the man says, "I hope you're enjoying your evening", the stench of his halitosis causes the flowers on the table to wilt. The announcer then announces Halo, the fictional breath spray being advertised as his recommended choice for chronic halitosis before the Energizer Bunny (who is wearing a clothespin on his nose) [[CommercialSwitcheroo interrupts the commercial]].

** The then new on-battery tester commercials advertised this to the point of hogging the spotlight. Cue the Bunny trying several attention-grabbing gimmicks to draw attention back onto him.

** For the French-Canadian market, the origin hits similar beats, but is different at the same time. This time, the bunny is being demonstrated by a man advertising the battery, only to go amok during filming before escaping the set.

* TheFaceless: His eyes are never shown to the camera due to his sunglasses (or in one case, a mask). Poked fun at in this [[https://www.youtube.com/watch?v=ecctpF0Nf8c commercial]] where the Bunny takes them off to reveal [[TheUnreveal another pair underneath]]. He also lacks a visible mouth, not that it stops him from eating carrots.

* TheGrimReaper: Shows up in one commercial to try and take the bunny while the latter's hosting a party at his house. This being a bunny who's whole gimmick is to promote long-lasting batteries, it ends with the Reaper just giving up.

* CommercialSwitcheroo: In one commercial, the bunny leaves his commercial set and keeps going into another commercial. This began a campaign: a commercial for another product (a video game, headache medicine, laundry detergent, etc.) would play, only for it to be interrupted by the bunny drumming through. This popularized the concept for other advertisers to follow suit.

** One commercial has [[RogerRabbitEffect a live-action animator drawing three cartoon rabbits that come to life]]; [[TastesLikeDiabetes an overly-cutesy baby rabbit]], a goofy-looking clumsy rabbit that trips over his own ears, and the Energizer Bunny himself. The animator doesn't like any of the three rabbits, and while the first two get erased by a mechanical eraser, the Energizer Bunny doesn't, as the Supervolt battery in the mechanical eraser runs out of power at that point.

* KillItWithWater: ...Only to be done in through a sprinkler system in the halls of Oz's castle.

----

* MoodWiplash: One 1992 commercial posits WhatIf questions about existence of batteries, delivered an a more solemn and serious light. The Bunny appears at the end as usual, silently drumming down a dusty road as the narration goes on.

* LongRunner: 30 years and still going.

* SnowballFight: The Bunny partakes in one in a Holiday 2021 commercial. When the girl who receives him as her present tosses a snowball at his face, he uses his ears like a pair of windshield wipers to wipe the snow off of his sunglasses. The Bunny then [[CameraAbuse tosses a snowball at the camera]].

* WeaselMascot: Supervolt's attempt at a mascot resulted in one, but it [[EpicFail shorted out just as it was shown off to the executive board]].

* The Bunny also exists in the world of [[WesternAnimation/{{Cars}} Radiator Springs]] as its one non-car occupant.