History Advertising / EnergizerBunny

* WiltingOdor: In one commercial, a man and a woman are at a table at a fancy restaurant. When the man says, "I hope you're enjoying your evening", the stench of his halitosis causes the flowers on the table to wilt. The announcer then announces Halo, the fictional breath spray being advertised as his recommended choice for chronic halitosis before the Energizer Bunny (who is wearing a clothespin on his nose) [[CommercialSwitcheroo interrupts the commercial]].

** Some more recent ads have him dip into HalfDressedCartoonAnimal territory, giving him a shirt.

* AllDrummersAreAnimals: As part of his "inspiration", the Bunny bangs to the beat of a bass drum that hangs off his chest. Some of the more recent ads will occasionally depict him either without the drum or simply not using it.

* DoesNotKnowHisOwnStrength: A recent commercial has the bunny bust a hole through his drum due to the power of the new batteries being advertised making his banging arms stronger. The spot ending with him tossing it into a pile with a bunch of similarly trashed drums and soon [[HereWeGoAgain destroying another one the exact same way.]]

** Takes part in a football video game in a more recent commercial.

* NewAndImproved: A 90s ad depicts the bunny's old battery being swapped out for for a different one promoting the brand's "Advanced Formula". The recent CGI ones also have the bunny occasionally swap out the traditional D-Cell for a pair of AA-sized lithiums to promote those instead.

* SpecialEffectsEvolution: Due in part to advancing technology, this was bound to occur. The puppet goes through many changes, including a shift in makers from All Effects to Creator/IndustrialLightAndMagic, and even becomes more expressive (well, as expressive as a glorified RC vehicle can be) over the years, with the most recent commercials being in full CG animation.

* VirtualReality: The bunny takes part in a VR football game in a recent ad.

* CommercialSwitcheroo: The one that popularized the concept for decades to come.

* {{Crossover}}: The Supervolt campaign is full of this, from [[WesternAnimation/WileECoyoteAndTheRoadrunner Wile E. Coyote]] trying to chase him down, to Film/KingKong getting tricked into thinking his battery tastes like a banana. Perhaps the most (in)famous is [[Franchise/StarWars Darth Vader]] trying to kill him with a lightsaber, [[ForegoneConclusion only for that to fail once the batteries die]].

* AmusingInjuries: Wile E.'s attempts always end this way, just like when trying to catch the Road Runner.

* BeCarefulWhatYouWishFor: The subject of one commercial-- An explorer finds a genie, and wishes for three things (Wealth, women and long life), this being an Energizer commercial, the explorer is turned into the bunny with that last one.

** The bunny's appearance also differs between the American produced commercials and Canadian produced ones. With some of the former also featuring the model (or a facsimile thereof) of the latter's.

* ParodyCommercial: What the bunny started off as before invading other ones. Including [[ParodyAssistance parody commercials featuring real life products like Pepsi and Purina Cat Chow]].
* PlotArmor: No matter what for he goes up against, whether its King King, Darth Vader or Dracula, the Bunny is guaranteed to ''always'' come out on top by some convienient turn of events, which are usually a result of [[HoistByHisOwnPetard faulty battery usage on the villains part]].

* TheVoiceless: The bunny never speaks, usually preferring more physical means to emote. More evident in the newer commercials due to the above mentioned SpecialEffectsEvolution.

* ArtEvolution: The CGI bunny initially started off in the 2000s as liquid metal, ala [[Film/Terminator2JudgementDay the T-1000]], then moved over to a direct translation of the animatronic puppet when CGI returned before the 2016 redesign.

* ArtEvolution: The CGI bunny initially started off in the 2000s as liquid metal, ala [[Film/TerminatorIIJudgementDay the T-1000]], then moved over to a direct translation of the animatronic puppet when CGI returned before the 2016 redesign.

* ArtEvolution: The CGI bunny initially started off in the 2000s as liquid metal, ala [[Film/Terminator2JusdgementDay the T-1000]], then moved over to a direct translation of the animatronic puppet when CGI returned before the 2016 redesign.

While incredibly popular during the 1990s, the campaign would see a brief halt by the year 2000. Only to return in 2003, this time focusing more on people who challenged the odds (like postmen and mothers) before branching off into all sorts of territory, such as being chased by killer drones and reviving dinosaurs in a kid's garage. But was retired again in the first half of TheNewTens.

In 2016, Camp+King would become Energizer's new advertising agents and together with Creator/TheMill, would put a new spin on the aging mascot. Making him more expressive and moving him over to full CGI, but with the original animatronic inspiration still intact.

The Energizer Bunny (E.B. for short) is the creation of battery company Energizer, with advertising agency DDB Needham and special effects company All Effects (best known for their work on ''Film/ShortCircuit'', ''Film/TheBlob1988'' and infamously, ''Film/TeenageMutantNinjaTurtlesIII''). Originally intended as a [[https://www.youtube.com/watch?v=5ivuHpOYCyA one off commercial]] in late 1988 against market rival Duracell, the commercial proved popular enough to eventually become its own [[AdvertisingCampaigns campaign]], replacing the one they had with Australian Mark "Jacko" Jackson[[labelnote:*]]for North America anyway, Australia would hold onto him for a few more years[[/labelnote]]. Over time, the Bunny would go on to encounter not only other products, but various celebrities and fictional characters of all kinds, usually hired by the megalomaniacs of fictional rival Supervolt.

** A couple later commercials feature the bunny traversing across the [[WesternAnimation/ShrekTheThird The Poison Apple]] and [[WesternAnimation/KungFuPanda Shifu's dojo]], complete with characters appearing from those films trying to stop him.

* RuleOfThree: One commercial has [[RogerRabbitEffect a live-action animator drawing three cartoon rabbits that come to life]]; [[TastesLikeDiabetes an overly-cutesy baby rabbit]], a goofy-looking clumsy rabbit that trips over his own ears, and the Energizer Bunny himself. The animator doesn't like any of the three rabbits, and while the first two get erased by a mechanical eraser, the Energizer Bunny doesn't, as the Supervolt battery in the mechanical eraser runs out of power at that point.

* EpicFail: Supervolt's attempt to come up with their own mascot, the Supervolt Weasel. strumming its guitar only once before shorting out and collapsing face first on the conference table.

* FanDisservice: A commercial "advertising" [=InMyUnderwear=].com, featuring a man shopping for underwear ''in'' his tighties. Another pair of underwear also winds up on the bunny's ears at the end as he marches across the homepage.

* DoesNotKnowHisOwnStrength: A recent commercial has the bunny bust a hole through his drum due to the power of the new batteries being advertised making his banging arms stronger. The spot ending with him tossing it into a pile with a bunch of similarly trashed drums and soon [[hereWeGoAgain destroying another one the exact same way.]]

** One of the King Kong commercials is done in Black and White like the original movie, with Kong himself being presented this way in the first part, otherwise filmed in color.

* TheFaceless: His eyes are never shown to the camera due to his sunglasses (or in one case, a mask). Poked fun at in this [[https://www.youtube.com/watch?v=ecctpF0Nf8c commercial]] where the Bunny takes them off to reveal [[TheUnreveal another pair underneath]].

* WeaselMascot: Supervolt's attempt at a mascot resulted in one, but it [[EpicFail shorted out just as it was shown off to the executive board]].

* TheCameo: Of all places, [[https://www.youtube.com/watch?v=bBAw_DsFyhM in a behind the scenes documentary]][[labelnote:*]]at the 7:40 mark[[/labelnote]] for ''Film/StarTrekIITheWrathOfKhan'' in the ILM model shop. Just barely out of camera likely for trademark reasons due to the drum being in frame.

* HeliCritter: A 2016 ad has the Bunny using his ears as a pair of propeller blades to slowly descend as he jumps off a building.

In 2016, Camp+King would become Energizer's new advertising agents and together with Creator/TheMill, would put a new spin on the aging mascot. Making him more expressive and moving him over to full CGI, though with the original animatronic inspiration still intact.

In 2016, Camp+King would become Energizer's new advertising agents and together with Creator/TheMill, would put a new spin on the aging mascot, making him more expressive and moving him over to full CGI, though with the original animatronic inspiration still intact.