History Advertising / CompareTheMeerkat

* ShoutOut: One advert has Alexandr and Sergei recreate the famous "I'm flying, Jack!" moment from [[Film/{{Titanic}}]].

** Aleksandr's FantasticRacism concerning mongeese might not have sounded ''quite'' so funny if delivered in an authentic [[TheApartheidEra South African accent]].

* HeterosexualLifePartners: Alexsandr and Sergei - they live and work together, appear to have no other friends, and are now raising a child together. The villagers will talk...

* CelebrityParadox: Nobody in CoronationStreet seems to have noticed a sudden infestation of meerkats, a species native to South Africa and not Manchester, and nobody is asking whether this merits intervention by the zoo, the RSPCA, or Rentokil. (''Compare The Meerkat'' is "sponsoring" the show, with commercials at the start and finish of each segment. These feature the lovable animals drinking in the Rovers, dining in Roy's café, and doing other cute meerkat-ish things. But in plain view in one of the most close-knit, nosy, streets in [[OopNorth the north of England]]).

* TheMerch: For a limited time, Compare the Market customers got a Baby Oleg stuffed toy for joining.

* [[OnlyAFleshWound Only A Fur Wound]]: During "Battle Of Fearlessness", Aleksandr's great-grandfather is wounded and Sergei's great-grandfather holds him and screams to the sky. Aleksandr's great-grandfather sits up and says:

''Compare The Meerkat.Com'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Aleksandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason they achieved massive popularity.

** Aleksandr's FantasticRacism concerning mongeese might not have sounded ''quite'' so funny if delivered in an authentic[[TheApartheidEra South African accent]].

* BeleagueredBureaucrat: Sergei

* CelebrityParadox: Nobody in CoronationStreet seems to have noticed a sudden infestation of meerkats, a species native to South Africa and not Manchester, and nobody is asking whether this merits intervention by the zoo, the RSPCA, or Rentokil (''Compare The Meerkat'' is "sponsoring" the show, with commercials at the start and finish of each segment. These feature the lovable animals drinking in the Rovers, dining in Roy's café, and doing other cute meerkat-ish things. But in plain view in one of the most close-knit, nosy, streets in [[OopNorth the north of England]]).

* FunnyAnimal

-->'''Maurice''': We need to talk. And by talk I mean ... [[http://www.comparethemarket.com/meerkat/duet/ do a piano duet!]]

* StylisticSuck: Sergei's [[http://www.comparethemarket.com/meerkat/caravan-club/ Caravan Club page]], a masterpiece of multi-coloured Comic Sans.

''[[http://www.comparethemeerkat.com/home Compare The Meerkat.Com]]'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Aleksandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason they achieved massive popularity.

* HeterosexualLifePartners: Alexsandr and Sergei - they live and work together.

* ThemeInitials: In the book, Sergei's ancestors are named as Seri ("Courageousness"), Serge ("Fearlessness") and Stanislav ("Ambitiousness"). Aleksandr's father was Anton, but his other ancestors have different initials.

** It sold more copies than TonyBlair's autobiography.

* InitialThemeNaming: Aleksandr's father was Anton, and all Sergei's ancestors have names beginning with S.

* {{Defictionalization}}: Aleksander has now written an autobiography. HilarityEnsues in [[BlindIdiotTranslation fantastically funny broken English]].

* TheRedStapler: Meerkat-related, well, ''anything'' has become popular in the UK as a result of these adverts. Especially anthropomorphised meerkats.

* ViralMarketing

''[[http://www.comparethemeerkat.com/home Compare The Meerkat.Com]]'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Alexandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason they achieved massive popularity.

* {{Flashback}}: The trilogy about Alexandr's family. "Journey Of Courageousness", "Battle of Fearlessness" and "Streets of Ambitiousness".

* {{Jerkass}}: Alexandr can be this at times, more so in the book.
* LetsDuet: When Maurice finally confronts Alexandr:

* {{Lzherusskie}}: Alexandr and Sergei

* NoSenseOfDirection: Postkat, Meerkova's only postal official. He wanders across Europe with cuddly meerkats destined for the UK. The video clip that starts his journey even has Alexandr hissing to him "UK is ''that'' way!", when he wanders off.

* [[OnlyAFleshWound Only A Fur Wound]]: During "Battle Of Fearlessness", Alexandr's great-grandfather is wounded and Sergei's great-grandfather holds him and screams to the sky. Alexandr's great-grandfather sits up and says:

* PietaPlagiarism: After it looks like Alexandr's great-grandpappy died in battle.

* PuppyDogEyes: Oleg the meerpup. This convinces Alexandr to keep him.
* RealTrailerFakeMovie: The three adverts where Alexandr talks about his family's history are also trailers and film merchandise can be bought. None of the films exist.

* {{Retcon}}: Of a sort. After years of trying to get car insurance customers off his website and out of his life, Alekandr releases a new advert which... offers a free meerkat toy to anyone buying from comparethemarket.com. There's no set-up and no explanation; he's just suddenly working with his greatest adversary.

* ShownTheirWork: Alexandr's ancestors came from the Kalahari desert, which is one of the areas meerkats naturally live in.

* SkywardScream: Sergei's great-grandfather screams when he believes Alexandr's great-grandfather has been killed in battle.

* UnclePennyBags: Alexandr is presented as an example of this trope

* RetiredBadass: Sergei.

** Well, there was Timon from the LionKing.

* SuspiciouslySimilarSong: The tune of "Gingery and Furry" isn't ''quite'' "Ebony and Ivory".

** Well, there was the LionKing.

-->'''Maurice''': We need to talk. And by talk I mean ... [[http://www.comparethemarket.com/meerkat/duet/ do a piano duet]]!