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* LetsDuet: When Maurice finally confronts Alexandr:
-->'''Maurice''': We need to talk. And by talk I mean ... [[http://www.comparethemarket.com/meerkat/duet/ do a piano duet]]!
-->'''Maurice''': We need to talk. And by talk I mean ... [[http://www.comparethemarket.com/meerkat/duet/ do a piano duet]]!
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* CharacterBlog: Both Aleksandr and Sergei are on Twitter.
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*** The latest twist is that Maurice (Aleksandr's opposite number at comparethemarket) ''hates'' the meerkat toys and want them stopped.
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Meerkat infestation on Coronation Street - ring Rentokil?
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* CelebrityParadox: Nobody in CoronationStreet seems to have noticed a sudden infestation of meerkats, a species native to South Africa and not Manchester, and nobody is asking whether this merits intervention by the zoo, the RSPCA, or Rentokil (''Compare The Meerkat'' is "sponsoring" the show, with commercials at the start and finish of each segment. These feature the lovable animals drinking in the Rovers, dining in Roy's café, and doing other cute meerkat-ish things. But in plain view in one of the most close-knit, nosy, streets in [[OopNorth the north of England]]).
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** "The Battle Of Fearlessness" is about how his grandfather led the meerkats to victory over Mongis Khan's hordes (and get wounded in the process, receiving a purple claw)
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** "The Battle Of Fearlessness" is about how his grandfather great-grandfather led the meerkats to victory over Mongis Khan's hordes (and get wounded in the process, receiving a purple claw)
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* [[OnlyAFleshWound Only A Fur Wound]]: During "Battle Of Fearlessness", Alexandr's grandfather is wounded and Sergei's grandfather holds him and screams to the sky. Alexandr's grandfather sits up and says:
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* [[OnlyAFleshWound Only A Fur Wound]]: During "Battle Of Fearlessness", Alexandr's grandfather great-grandfather is wounded and Sergei's grandfather great-grandfather holds him and screams to the sky. Alexandr's grandfather great-grandfather sits up and says:
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* PietaPlagiarism: After it looks like Alexandr's grandpappy died in battle.
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* PietaPlagiarism: After it looks like Alexandr's grandpappy great-grandpappy died in battle.
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* SkywardScream: Sergei's grandfather screams when he believes Alexandr's grandfather has been killed in battle.
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* SkywardScream: Sergei's grandfather great-grandfather screams when he believes Alexandr's grandfather great-grandfather has been killed in battle.
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** However, Aleksandr ''does'' come to visit him in hospital in the latest advert. Granted, it's only to tell him he's 4 days late for work, but considering he actually bothered to go - and even brought flowers - it's actually kinda sweet.
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** However, Aleksandr ''does'' come to visit him in hospital in the latest one advert. Granted, it's only to tell him he's 4 days late for work, but considering he actually bothered to go - and even brought flowers - it's actually kinda sweet.
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** The twist is, of course, that meerkats *are* a kind of mongoose.
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* SimilarSquad: Recent adverts have revealed that Comparethemarket.com is run by a burgandy-dressing-gown-wearing loon called Maurice and his put-upon sidekick Spencer.
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** Aleksandr is also pretty contemptuous about muskrats when talking about his father's sideline, Compare the Muskrat.
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* WhatWereTheySellingAgain: The advertisements are far more recognisable than the website they advertise.
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* SeldomSeenSpecies: Seriously, how often did you see meerkats before this?
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*** Didn't Sergei say it was thanks for going to the right website?
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** That part of the ad campaign probably came about when they realized the FridgeLogic of a meercat with a [[MisplacedAccent Russian accent.]]
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* {{Retcon}}: Of a sort. After years of trying to get car insurance customers off his website and out of his life, Alekandr releases a new advert which... offers a free meerkat toy to anyone buying from comparethemarket.com. There's no set-up and no explanation; he's just suddenly working with his greatest adversary.
** Makes perfect sense in real life, of course. As comparethemarket.com watches their entire marketbase choose meerkat pictures over their fairly lousy quote comparison site, they pretty much had to take this route to drag them back again.
** Makes perfect sense in real life, of course. As comparethemarket.com watches their entire marketbase choose meerkat pictures over their fairly lousy quote comparison site, they pretty much had to take this route to drag them back again.
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* NoSenseOfDirection: Postkat, Meerkova's only postal official. He wanders across Europe with cuddly meerkats destined for the UK (the video clip that starts his journey even has Alexandr hissing to him "UK is ''that'' way!", when he wanders off.
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* NoSenseOfDirection: Postkat, Meerkova's only postal official. He wanders across Europe with cuddly meerkats destined for the UK (the UK. The video clip that starts his journey even has Alexandr hissing to him "UK is ''that'' way!", when he wanders off.
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* [[OnlyAFleshWound Only A Fur Wound]]
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* [[OnlyAFleshWound Only A Fur Wound]]Wound]]: During "Battle Of Fearlessness", Alexandr's grandfather is wounded and Sergei's grandfather holds him and screams to the sky. Alexandr's grandfather sits up and says:
--> "Quiet down! It's just a fur wound."
--> "Quiet down! It's just a fur wound."
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* SkywardScream: Sergei's grandfather screams when he believes Alexandr's grandfather has been killed in battle.
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* ShownTheirWork: Alexandr's ancestors came from the Kalahari desert, which is one of the areas meerkats naturally live in.
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** In the installment where Sergei runs away to join the circus, at one point he's ''just about'' to throw one of the meerkat toys at Aleksandr's head when he turns around.
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* RidiculouslyCuteCritter: Ridiculously cute meerkats.
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* RidiculouslyCuteCritter: [[RidiculouslyCuteCritter Ridiculously cute meerkats.Cute Meerkats]]
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* {{Catchphrase}}
to:
* {{Catchphrase}}CatchPhrase: "Simples!"
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That looks like misuse
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--> "''[[FlatWhat Russia?!]]''"
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--> "''[[FlatWhat Russia?!]]''""''Russia?!''"
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** How Aleksandr's ancestors ended up in Russia after leaving the Kalahari Desert.
--> "''[[FlatWhat Russia?!]]''"
--> "''[[FlatWhat Russia?!]]''"
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* RidiculouslyCuteCritter: Ridiculously cute meerkats
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* RetiredBadass: Sergei.
* RidiculouslyCuteCritter: Ridiculously cutemeerkatsmeerkats.
* SovietSuperscience: Sergei is a former Cosmonaut, one of the first meerkats to walk on the Moon, was head of the Soviet Space Program during the 80's and even designed the [[PunnyName Mir(kat)]] space-station.
* RidiculouslyCuteCritter: Ridiculously cute
* SovietSuperscience: Sergei is a former Cosmonaut, one of the first meerkats to walk on the Moon, was head of the Soviet Space Program during the 80's and even designed the [[PunnyName Mir(kat)]] space-station.
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** However, Aleksandr ''does'' come to visit him in hospital in the latest advert. Granted, it's only to tell him he's 4 days late for work, but considering he actually bothered to go - and even brought flowers - it's actually kinda sweet.
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* TemptatingFate: During the "Journey Of Courageousness" advert.
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* TemptatingFate: TemptingFate: During the "Journey Of Courageousness" advert.
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* {{Flashback}}: three of the later adverts.
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** On the welcome sign of the town Meerkovo it says "mongooses not welcome".
* {{Flashback}}:three The trilogy about Alexandr's family. "Journey Of Courageousness", "Battle of the later adverts.Fearlessness" and "Streets of Ambitiousness".
* {{Flashback}}:
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** One of the newest adverts includes a story about how his grandfather led the meerkats to victory over Mongis Khan's hordes (and get wounded in the process, receiving a purple [[strike:heart]] claw)
*** This also includes a subverted PietaPlagiarism pose.
*** This also includes a subverted PietaPlagiarism pose.
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** One of the newest adverts includes a story "The Battle Of Fearlessness" is about how his grandfather led the meerkats to victory over Mongis Khan's hordes (and get wounded in the process, receiving a purple [[strike:heart]] claw)
*** This also includes a subverted PietaPlagiarism pose.claw)
*** This also includes a subverted PietaPlagiarism pose.
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[[quoteright:332:http://static.tvtropes.org/pmwiki/pub/images/cheapas_6162.jpg]]
[[caption-width-right:332:We didn't put up this image just so you could get ''cheap car insurance''!]]
[[caption-width-right:332:We didn't put up this image just so you could get ''cheap car insurance''!]]
* ChargeIntoCombatCut: During "Battle Of Fearlessness"
* FunnyBackgroundEvent: During the introduction of "The Battle Of Fearlessness" there are two meerkats having a sandball fight.
* PietaPlagiarism: After it looks like Alexandr's grandpappy died in battle.
* RealTrailerFakeMovie: The three adverts where Alexandr talks about his family's history are also trailers and film merchandise can be bought. None of the films exist.
* TemptatingFate: During the "Journey Of Courageousness" advert.
--> "Ours is a simples lives, what could possibles go wrong?" '''cut to sand storm'''
--> "Ours is a simples lives, what could possibles go wrong?" '''cut to sand storm'''
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* ViralMarketing
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* ViralMarketingViralMarketing
----
----
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* BadBoss: '''Aleksandr'''. Poor, poor Sergei.
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-->"[[MemeticMutation Simples!]]"
''[[http://www.comparethemeerkat.com/home Compare The Meerkat.Com]]'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Alexandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason they achieved massive popularity.
[[LargeHam Simples]].
!!This series provides examples of:
* BerserkButton: [[http://www.youtube.com/watch?v=7DGaFEWky0w You want MARKET!!!!!]]
* BeleagueredBureaucrat: Sergei
* {{Catchphrase}}
* {{Defictionalization}}: Aleksander has now written an autobiography. HilarityEnsues in [[BlindIdiotTranslation fantastically funny broken English]].
** It sold more copies than TonyBlair's autobiography.
* ExplosiveInstrumentation: The new IT department computer
* FantasticRacism: Confusing Meerkats with Mongooses
-->'''Q''': ''Isn't a meerkat a type of mongoose?''
-->'''A''': ''NO! This great insult! Mongoose not good enough to lick dropping from my shoe! I am meerkat and I live in mansion filthy mongoose could only dream about in wildest dreams.''
** One of the newest adverts includes a story about how his grandfather led the meerkats to victory over Mongis Khan's hordes (and get wounded in the process, receiving a purple [[strike:heart]] claw)
*** This also includes a subverted PietaPlagiarism pose.
* {{Flashback}}: three of the later adverts.
* FunnyAnimal
* {{Jerkass}}: Alexandr can be this at times, more so in the book.
* {{Lzherusskie}}: Alexandr and Sergei
* MorePopularSpinOff: Compare the Meerkat is far more recognised than the website it promotes.
* {{Nerd}}: Sergei
* NoSenseOfDirection: Postkat, Meerkova's only postal official. He wanders across Europe with cuddly meerkats destined for the UK (the video clip that starts his journey even has Alexandr hissing to him "UK is ''that'' way!", when he wanders off.
* [[OnlyAFleshWound Only A Fur Wound]]
* ProductPlacement: The whole raison d'etre of the series
* PurelyAestheticGlasses: Worn by Sergei
* TheRedStapler: Meerkat-related, well, ''anything'' has become popular in the UK as a result of these adverts. Especially anthropomorphised meerkats.
* RidiculouslyCuteCritter: Ridiculously cute meerkats
* TastesLikePurple: The tie-in book mentions that Sergei was fired from the Russian space programme, but still has a mug with a picture of the Mir space station on it. "That is why his tea tastes of sadness".
* ThinkOfTheChildren: One advert implores you to go to "compare the market.com" because all the extra traffic is crashing the meerkat's elementary school's server.
* UnclePennyBags: Alexandr is presented as an example of this trope
* ViralMarketing
''[[http://www.comparethemeerkat.com/home Compare The Meerkat.Com]]'' is a series of adverts and a website designed as nothing more than ViralMarketing for an insurance website (comparethemarket.com). The adverts all take a similar format, Alexandr Orlov the Meerkat will remind viewers that his website is for comparing meerkats, and not for comparing markets and urge viewers to check they have the correct URL. Then deliver his {{catchphrase}}. For some reason they achieved massive popularity.
[[LargeHam Simples]].
!!This series provides examples of:
* BerserkButton: [[http://www.youtube.com/watch?v=7DGaFEWky0w You want MARKET!!!!!]]
* BeleagueredBureaucrat: Sergei
* {{Catchphrase}}
* {{Defictionalization}}: Aleksander has now written an autobiography. HilarityEnsues in [[BlindIdiotTranslation fantastically funny broken English]].
** It sold more copies than TonyBlair's autobiography.
* ExplosiveInstrumentation: The new IT department computer
* FantasticRacism: Confusing Meerkats with Mongooses
-->'''Q''': ''Isn't a meerkat a type of mongoose?''
-->'''A''': ''NO! This great insult! Mongoose not good enough to lick dropping from my shoe! I am meerkat and I live in mansion filthy mongoose could only dream about in wildest dreams.''
** One of the newest adverts includes a story about how his grandfather led the meerkats to victory over Mongis Khan's hordes (and get wounded in the process, receiving a purple [[strike:heart]] claw)
*** This also includes a subverted PietaPlagiarism pose.
* {{Flashback}}: three of the later adverts.
* FunnyAnimal
* {{Jerkass}}: Alexandr can be this at times, more so in the book.
* {{Lzherusskie}}: Alexandr and Sergei
* MorePopularSpinOff: Compare the Meerkat is far more recognised than the website it promotes.
* {{Nerd}}: Sergei
* NoSenseOfDirection: Postkat, Meerkova's only postal official. He wanders across Europe with cuddly meerkats destined for the UK (the video clip that starts his journey even has Alexandr hissing to him "UK is ''that'' way!", when he wanders off.
* [[OnlyAFleshWound Only A Fur Wound]]
* ProductPlacement: The whole raison d'etre of the series
* PurelyAestheticGlasses: Worn by Sergei
* TheRedStapler: Meerkat-related, well, ''anything'' has become popular in the UK as a result of these adverts. Especially anthropomorphised meerkats.
* RidiculouslyCuteCritter: Ridiculously cute meerkats
* TastesLikePurple: The tie-in book mentions that Sergei was fired from the Russian space programme, but still has a mug with a picture of the Mir space station on it. "That is why his tea tastes of sadness".
* ThinkOfTheChildren: One advert implores you to go to "compare the market.com" because all the extra traffic is crashing the meerkat's elementary school's server.
* UnclePennyBags: Alexandr is presented as an example of this trope
* ViralMarketing
