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* In an instance of a later franchise installment retroactively doing this for a previous installment is Tokka (Toph/Sokka). When Toph's daughter Lin was revealed, with no father mentioned, a lot of people wanted it to be Sokka; however, when it came out that Lin used to date Tenzin ([[KissingCousins Sokka's nephew]]), most fans abandoned the idea. However, when it turned out that Toph had ''another'' daughter with a ''different'' unknown father, the idea picked up again, though others rejected the implication that Sokka would become a DisappearedDad (since he's known to have lived into Korra's lifetime). It doesn't help that Suyin ''does'' bear some semblance to Sokka, though either her or Lin seem to know anything about their fathers.

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* In an instance of a later franchise installment retroactively doing this for a previous installment is Tokka (Toph/Sokka). When Toph's daughter Lin was revealed, with no father mentioned, a lot of people wanted it to be Sokka; however, when it came out that Lin used to date Tenzin ([[KissingCousins Sokka's nephew]]), most fans abandoned the idea. However, when it turned out that Toph had ''another'' daughter with a ''different'' unknown father, (Toph does revealed that Lin's father is a random guy she once dated named Kanto) the idea picked up again, though others rejected the implication that Sokka would become a DisappearedDad (since he's known to have lived into Korra's lifetime). It doesn't help that Suyin ''does'' bear some semblance to Sokka, though either her or Lin seem to know anything about their fathers.
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* The series might have set a record for turnaround time for a ship being created, then abandoned, and this was PreemptiveShipping before the first episode even aired no less. A promotional [[http://ohnotheydidnt.livejournal.com/61387742.html poster]] for the show distributed at San Diego [=ComicCon=] 2011 featured Korra with an Earthbender boy and a Firebender boy. Naturally, some fans started HoYay shipping them right away. Later, during the panel for the show, it was revealed that the boys (Bolin and Mako) are brothers, and everyone not into IncestYayShipping jumped ship.

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* The series might have set a record for turnaround time for a ship being created, then abandoned, and this was PreemptiveShipping before the first episode even aired no less. A promotional [[http://ohnotheydidnt.livejournal.com/61387742.html poster]] for the show distributed at San Diego [=ComicCon=] 2011 featured Korra with an Earthbender boy and a Firebender boy. Naturally, some fans started HoYay shipping them the two boys right away. Later, during the panel for the show, it was revealed that the boys (Bolin and Mako) are brothers, and everyone not into IncestYayShipping jumped ship.
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* * While the canonical Mai/Zuko was already far from the most popular Zuko ship, in part thanks to the popular Zutara (Zuko/Katara) ship -- as well as the Zukka (Zuko/Sokka) ship that emerged in the wake of the franchise's 2010s NewbieBoom -- and because the character herself is somewhat divisive, it still had a big fanbase. However, some that were fond of it began to ditch it following the ''[[ComicBook/AvatarTheLastAirbenderSmokeAndShadow Smoke And Shadow]]'' graphic novel. Continuing on from the series and previous comics, the duo's relationship remained incredibly unstable, with the two [[PoorCommunicationKills failing to communicate]], having [[TheMasochismTango endless fights]], and [[RelationshipRevolvingDoor constantly breaking up]], turning them into a truly [[DestructiveRomance toxic relationship]]. Mai even delivers a TheReasonYouSuckSpeech at one point, telling Zuko how miserable he makes her feel, something that some fans saw as Mai being a {{hypocrite}} who contributed just as much, if not more, to the failure of their relationship. While it still has fans, it lost a lot of them due to the comics.

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* * While the canonical Mai/Zuko was already far from the most popular Zuko ship, in part thanks to the popular Zutara (Zuko/Katara) ship -- as well as the Zukka (Zuko/Sokka) ship that emerged in the wake of the franchise's 2010s NewbieBoom -- and because the character herself is somewhat divisive, it still had a big fanbase. However, some that were fond of it began to ditch it following the ''[[ComicBook/AvatarTheLastAirbenderSmokeAndShadow Smoke And Shadow]]'' graphic novel. Continuing on from the series and previous comics, the duo's relationship remained incredibly unstable, with the two [[PoorCommunicationKills failing to communicate]], having [[TheMasochismTango endless fights]], and [[RelationshipRevolvingDoor constantly breaking up]], turning them into a truly [[DestructiveRomance toxic relationship]]. Mai even delivers a TheReasonYouSuckSpeech at one point, telling Zuko how miserable he makes her feel, something that some fans saw as Mai being a {{hypocrite}} who contributed just as much, if not more, to the failure of their relationship. While it still has fans, it lost a lot of them due to the comics.

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