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* AscendedExtra: Al Rossi is a minor character in the film, but plays a major role here with his part in masterminding a smear campaign against Harvey Dent.



* AscendedExtra: Al Rossi is a minor character in the film, but plays a major role here with his part in masterminding a smear campaign against Harvey Dent.


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* EarlyInstallmentWeirdness: Very early in the ARG after one of the big events a police report is released, detailing the events of the day. In it Dent is referred to as a DA. He isn't elected as a DA until two-thirds of the way through the ARG.
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The ARG is officially offline, but that website is an excellent resource.


The ARG was highly immersive, consisting of various websites, news articles, police reports, and a web series spinning off from the InUniverse news program ''Gotham Tonight'' which featured numerous actors from the trilogy reprising their roles. The ARG can be found [[https://www.whysoseriousredux.com/ here]], as well as [[https://batman.wikibruce.com/Home a wiki]] serving as a guide. ''Gotham Tonight'' can be found [[https://www.youtube.com/watch?v=-AU8_ybCw8I&list=PL2tPeA5tfFfPdPxWYVaGml2e5LzEjzhQh here]].

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The ARG was highly immersive, consisting of various websites, news articles, police reports, and a web series spinning off from the InUniverse news program ''Gotham Tonight'' which featured numerous actors from the trilogy reprising their roles. The A recap of the ARG can be found [[https://www.whysoseriousredux.com/ here]], as well as [[https://batman.wikibruce.com/Home a wiki]] serving as a guide. ''Gotham Tonight'' can be found [[https://www.youtube.com/watch?v=-AU8_ybCw8I&list=PL2tPeA5tfFfPdPxWYVaGml2e5LzEjzhQh here]].
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* AmoralAttorney: Roger Garcetti, the current District Attorney following Carl Finch's death. He's more than willing to wage a smear campaign against Harvey Dent and is later exposed as being in bed with Sal Maroni.



* BigBad: Sal Maroni serves as the primary antagonist of the ARG and the one responsible for most of the conflict, with the Joker being more of a GreaterScopeVillain.



* FateWorseThanDeath: It's revealed that over-exposure to fear toxin has left Arnold Flass a vegetable, and he's been permanently remanded to a mental asylum.

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* FateWorseThanDeath: It's revealed that over-exposure to fear toxin has left Arnold Flass a vegetable, and he's been permanently remanded to a mental asylum.asylum.
* GreaterScopeVillain: The Joker. While he does cause plenty of havoc on his own, he spends most of the ARG gradually building his power base and setting up the plans he enacts in ''Film/TheDarkKnight''.
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* TheCameo:

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* TheCameo: ContinuityCameo:
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[[caption-width-right:350:[[ArcWords I believe in Harvey Dent.]]]]

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[[caption-width-right:350:[[ArcWords [[caption-width-right:350:''"[[ArcWords I believe in Harvey Dent.]]]]
]]"'']]

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[[caption-width-right:350:[[ArcWords I believe in Harvey Dent.]]]]


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* ArcWords: "I believe in Harvey Dent", Dent's campaign slogan, recurs throughout the ARG.
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* BoxedCrook: Participants who tried to hack Acme Security's system on behalf of the Joker got the following phone call.
--> '''Lt. James Gordon:''' This is Jim Gordon, major crimes, Gotham Police Department. Not the voice you were expecting...huh? We have your name. We have your number. We have your computer's IP address. So what I'm saying is, we have you. Consider yourself the Gotham Police Department's newest recruit. You see, this works one of two ways, either you're going to jail for conspiracy in a criminal enterprise, or, you'll work for me. We'll be in touch. Oh, have a great day!

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* BoxedCrook: Participants who tried to hack into Acme Security's website and disable an alarm system on behalf of for the Joker got the following phone call.
Joker. Guess who was waiting for them?
--> '''Lt. James Gordon:''' This is Jim Gordon, major crimes, Gotham Police Department. Not the voice you were expecting...huh? We have your name. We have your number. We have your computer's IP address. So what I'm saying is, we have you. Consider yourself the Gotham Police Department's newest recruit. You see, this works one of two ways, either you're going to jail for conspiracy in a criminal enterprise, or, you'll work for me. We'll be in touch. Oh, ''(Mocking tone)'' have a great day!
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* BoxedCrook: Participants who tried to hack Acme Security's system on behalf of the Joker got the following phone call.
--> '''Lt. James Gordon:''' This is Jim Gordon, major crimes, Gotham Police Department. Not the voice you were expecting...huh? We have your name. We have your number. We have your computer's IP address. So what I'm saying is, we have you. Consider yourself the Gotham Police Department's newest recruit. You see, this works one of two ways, either you're going to jail for conspiracy in a criminal enterprise, or, you'll work for me. We'll be in touch. Oh, have a great day!
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''([[DisconnectByDeath Gunshot]])''\\

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''([[DisconnectByDeath ''([[DisconnectedByDeath Gunshot]])''\\
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* ExplainExplainOhCrap: The hostage who gives the first password to the Joker's followers reads out one last "joke".
-->'''Hostage:''' "One final joke: What's the last thing I'll ever... [[YouHaveOutlivedYourUsefulness ever say]]?" ''(To the gunman)'' Wait! Wait! Please! Don't! Don't!\\
''([[DisconnectByDeath Gunshot]])''\\
'''Automated Voiceover:''' Goodbye.
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* TheCameo:
** A letter to ''The Gotham Times'' written by Edward Nashton (the civilian identity of [[Characters/BatmanTheRiddler the Riddler]]) shows up at one point.
** [[ComicBook/GothamCentral Jim Corrigan]] and Peter Grogan (corrupt GCPD cops from the comics) are mentioned among those investigated for corruption.



* EvilIsPetty: The Joker, who among other things has his subordinates terrorize and rob Girl Scouts of their cookies and poisons various cakes just to screw with people.

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* EvilIsPetty: The Joker, who among other things has his subordinates terrorize and rob Girl Scouts of their cookies and poisons various cakes just to screw with people.people.
* FateWorseThanDeath: It's revealed that over-exposure to fear toxin has left Arnold Flass a vegetable, and he's been permanently remanded to a mental asylum.
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None

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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/43b2c5d6_60fa_46b6_8390_fa7c5ed1ed06.jpeg]]

''Why So Serious?'' is an AlternateRealityGame that lasted from 2007 to 2008. Taking place in the universe of ''Film/TheDarkKnightTrilogy'', the ARG was released to promote the then-upcoming ''Film/TheDarkKnight'' and bridges the gap between it and ''Film/BatmanBegins''.

Taking place sometime after the events of ''Film/BatmanBegins'', Gotham is thrust into chaos by both the lingering effects of the fear toxin and by a mob war after Carmine Falcone's absence leaves a void for a new kingpin. During the chaos, attorney Harvey Dent runs for District Attorney and sets up a joint effort with GCPD's InternalAffairs to help remove corruption from the department. And unbeknownst to anyone, [[Characters/TheDarkKnightTrilogy a certain clown]] gradually builds up his power behind the scenes.

The ARG was highly immersive, consisting of various websites, news articles, police reports, and a web series spinning off from the InUniverse news program ''Gotham Tonight'' which featured numerous actors from the trilogy reprising their roles. The ARG can be found [[https://www.whysoseriousredux.com/ here]], as well as [[https://batman.wikibruce.com/Home a wiki]] serving as a guide. ''Gotham Tonight'' can be found [[https://www.youtube.com/watch?v=-AU8_ybCw8I&list=PL2tPeA5tfFfPdPxWYVaGml2e5LzEjzhQh here]].

!!Tropes applying to ''Why So Serious?''

* AscendedExtra: Al Rossi is a minor character in the film, but plays a major role here with his part in masterminding a smear campaign against Harvey Dent.
* ButtMonkey: Frederick Alder, a carjacker who winds up being severely injured by Batman and later dies of asphyxiation, heavily implied to be at the hands of the Joker.
* CorruptPolitician: Roger Garcetti, the current District Attorney, is in bed with the mob and masterminds a smear campaign against Harvey Dent. He's eventually exposed and forced to resign.
* DemotedToExtra:
** Batman himself. Justified, as it takes place from the general public's point of view; Batman is mysterious to pretty much everyone and Bruce Wayne is widely dismissed as an unimportant UpperClassTwit.
** Gambol and the Chechen are prominent figures in ''The Dark Knight'', but are OutOfFocus with Sal Maroni getting most of the limelight.
* EvilIsPetty: The Joker, who among other things has his subordinates terrorize and rob Girl Scouts of their cookies and poisons various cakes just to screw with people.

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