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With the year drawing to a close and the final animated films being released (ie
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With the year drawing to a close and the final animated films being released (ie \"Moana\") it\'s looking extremely promising for \"Zootopia\" to be nominated for (and likely win) the \"Best Animated Feature\" Oscar. Looking back, it\'s amazing that despite the incredible financial and critical success \"Zootopia\"\" turned out to be, the initial advertising campaign leading up to the movie\'s release was a testament to a marketing department that was clearly unsure of how to present it. Is there a trope dealing with \"clueless marketing\"? I haven\'t yet found anything suitable but there are a number of examples for it:
- The teaser trailer felt the need to explain what \"anthropomorphic\" means even though the film is coming from a studio that has many anthropomorphic films in its cannon, it doesn\'t make it particularly clear that the bunny is actually female, and contains the groan-worthy \"be-fur\" pun.
- Subsequent trailers greatly overexposed the Sloth/DMV scene. Because the essence of the joke was the extreme slowness of the sloths, having it shown so much in the trailers caused the scene when it appeared in the movie to go from painfully amusing to downright excruciating.
- There was the rather odd \"fireball\" trailer that made it seem like the story was about con-man Nick and has so much overdubbing that the dialogue that appears in the trailer often had nothing to do with the scene being shown.
- Earlier trailers say \"from the creators of Frozen and Big Hero 6\" even though the creative team of writers or directors for Zootopia did not work on either of these films and could have easily credited the directors for their successful Disney offerings like \"Tangled\" and \"Wreck-It Ralph\".
- The movie was released in February/March. Traditionally movies released in this time frame are ones that their studio is unsure of.
- The teaser trailer felt the need to explain what \"anthropomorphic\" means even though the film is coming from a studio that has many anthropomorphic films in its cannon, it doesn\'t make it particularly clear that the bunny is actually female, and contains the groan-worthy \"be-fur\" pun.
- Subsequent trailers greatly overexposed the Sloth/DMV scene. Because the essence of the joke was the extreme slowness of the sloths, having it shown so much in the trailers caused the scene when it appeared in the movie to go from painfully amusing to downright excruciating.
- There was the rather odd \"fireball\" trailer that made it seem like the story was about con-man Nick and has so much overdubbing that the dialogue that appears in the trailer often had nothing to do with the scene being shown.
- Earlier trailers say \"from the creators of Frozen and Big Hero 6\" even though the creative team of writers or directors for Zootopia did not work on either of these films and could have easily credited the directors for their successful Disney offerings like \"Tangled\" and \"Wreck-It Ralph\".
- The movie was released in February/March. Traditionally movies released in this time frame are ones that their studio is unsure of.
