Wrestling feuds tend to get really personal.
- Hulk Hogan has been involved in numerous examples of the trope, with perhaps the most important being André the Giant ripping off his crucifix during a Piper's Pit segment, as part of the lead-up to WrestleMania III. The feud continued to become more and more personal as Hogan felt that Andre, who had sided with Bobby "The Brain" Heenan in a Face–Heel Turn out of nowhere after being out of the ring for some time, had betrayed him by doing so.
- Kane entered the WWF (now WWE) in 1997 with the purpose of destroying The Undertaker, who he believed had murdered their parents.
- Shawn Michaels and Triple H's feud circa 2002-2004. The sheer hatred and blood shed between the former best friends over the course of those three years was immeasurable. They went through every single match in the book (barring an "I Quit" match), including one of the bloodiest Hell in a Cell matches in the history, and didn't make up until mid-2006 in order to reform DX.
- Matt Hardy and Edge's infamous feud in 2005 stems from Edge having a short, real life affair with Hardy's then-girlfriend Lita.
- Partially subverted in the feud between Randy Orton and John Cena. Orton made things personal with Cena when he attacked Cena's father note on multiple occasions. Cena returned the favor in later years as he constantly got in Orton's way and drove the character to a near-obsession with getting Cena out of his life, and just when it seemed he was going to do so at Bragging Rights, Kofi Kingston prevented Orton from getting the victory. Which then caused a feud between Randy and Kofi.
- It had become so personal, that during the match Orton tried to blow Cena up with pyrotechnics. Cena barely rolled out of the way.
- When Josie and Lexi Lane were given a match at Southern All-Stars Wrestling, neither was particularly interested in wrestling the other, both preferring to play games with the fans. When the match got started however, it ended up being so personal they both waited until everyone else had left the SAW Arena, then contacted a PGWA referee and cameraman for another match without distraction.
- While Wesna Busic vs Cheerleader Melissa had been an ongoing rivalry, Cheerleader Melissa's personal feud was with Busic's manager, Annie Social. Social had interjected herself into the rivalry to ensure Melissa never won a title in SHIMMER.
- Chris Jericho's feud with CM Punk over the WWE World Heavyweight Championship
at WrestleMania 28 is one of the more notable ones in recent years after the whole Cena/Orton debacle. Both were arguing over who was the best wrestler in the world, and that should have been enough — but Jericho proceeded to make it personal by bringing up the history of alcohol and substance abuse of Punk's family, which caused him to go absolutely postal. Became even more personal after 'Mania when Jericho proceeded to dump beer all over Punk's prone body after a match with Mark Henry, leading into a Chicago Street Fight at Extreme Rules for the title.- Punk's feud with his former best friend Paul Heyman was similar in a way. It was one thing when Heyman cost him another Money in the Bank briefcase and therefore another chance at the WWE title, but then Paul brought up Punk's family, or lack of. While Punk was stuck battling the many wrestlers under Heyman's management (including Brock Lesnar), it was clear to everyone that he couldn't care less about them — all he wanted was to get his hands on Heyman, which he eventually did.
- As bad as both these feuds were, they were nothing compared to Punk's feud with MJF years later in AEW. During that feud, MJF revealed his backstory as a bullied Jewish kid that idolized Punk growing up and was so heartbroken by Punk's decision to leave wrestling that he briefly gave up his own dreams to be a wrestler. When a genuinely remorseful Punk tried to reconcile with MJF upon learning this, the two shared a hug... which MJF used as an opportunity to blindside Punk, bust him open, and leaving hanging outside the ring drenched in his own blood as a prelude to their Dog Collar match that Sunday. Punk promptly lost whatever sympathy he had for MJF, and the two make no secret of how much they hate each other.
- Vendetta Pro Wrestling owner, and champion, Billy Blade personally assaulted Reby Sky and made sure to let everyone know it was because of her association with Matt Hardy by ending with a twist of fate. Before this, Hardy had only been trying to add another title to his collection and was completely professional about it, afterwards he was more concerned with just beating Blade, which means he neglected to put the belt on the line even though he won at Terror Rising 2012 and shaved Blade bald.
- AJ Styles took a personal issue with Adam Cole attacking after his successful defense of the NJPW IWGP Heavyweight Title at War Of The Worlds. AJ intimated how much it bugged him that he had never been Ring of Honor's World Champion, even though he really should have been, but said even if Adam Cole lost the title to Michael Elgin, he'd put off pursuing the belt to get back at Cole, which he did.
- After Seth Rollins backstabbed the rest of The Shield, it seems Dean Ambrose's only goal in life is to beat the shit out of him. Every other feud Ambrose has had over the last year since then is at most is minor distractions — Ambrose makes it very clear that once said distractions are gone, Rollins is his next target. Even his desire to win the WWE World Heavyweight Championship from Seth is more like another way to stick it to his rival, with the added boon of winning the most prized championship in sports entertainment.
- WWE NXT has had a fair number of these kinds of rivalries, but the absolute most personal one had to be between Johnny Gargano and Tommaso Ciampa. Originally the popular tag team #DIY, Ciampa turned on Gargano after they lost a ladder match for the NXT Tag Team Championships against the Authors of Pain, a match in which Ciampa tore his ACL. Undeterred, Ciampa spent months tormenting Gargano on numerous social media sites, while Gargano was traumatized by the incident and entered a bit of rut in regards to his singles career. Just when he turned it around, Ciampa re-entered his life, almost completely healed, attacking Gargano after his five star classic against then-NXT Champion Andrade "Cien" Almas. Gargano still couldn't quite face Ciampa, so he focused on the NXT Championship, putting his career on the line for the sake of a title shot; and just as he was about to win the title, Ciampa attacked him again, costing him both the title and his career. Thoroughly pissed, Gargano was done evading his former best friend, stalking him throughout the weeks since the incident and attacking him on NXT, culminating in an unsanctionednote grudge match at NXT TakeOver: New Orleans, where, if Gargano won, he would be reinstated to NXT.
- Samoa Joe and AJ Styles' 2018 feud became personal when Joe repeatedly mocked AJ and accused him of being an inattentive husband and father. Joe would then threaten AJ's wife and daughter when they were in the audience and claim that once he destroyed AJ, he would be their new daddy.
