Its All About Me / Western Animation

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• 101 Dalmatians: The Series: Cruella, only seems to think about herself at the expense of others. The Christmas episode plays this up especially, when she fires Anita for asking to take Christmas off. When the spirits of Christmas past and present try to get her to think about how her actions affect other people, she admits that she doesn't understand why she should care about other people since other people aren't her.
• In All-Star Superman, Clark Kent is interviewing Lex Luthor in prison when the Parasite escapes and attacks him to drain his powers, which have become supercharged due to extra exposure to the sun. Parasite is clearly draining the energy from something, since he is growing in size, and he keeps shouting about the strength and power he is sensing, explicitly comparing it to the sun, but Luthor never realizes that he himself is not the target. Even after Parasite has been defeated, by a fortunate earthquake that happened to save Clark Kent just in time, Luthor rants and beats his unconscious body, explaining that this is the penalty for daring to challenge Luthor.
• The majority of scenarios and problems caused by the cast in American Dad! also usually revolve around this trope. Roger Smith is almost this trope at its most intensified. He will walk over, victimize or outright kill for the most minor indulgences or offenses on his behalf (it is possible he has this attitude towards humanity due to being a parody of The Grays however). In “Frankie 911” Stan and eventually Francine get sick of Roger being a self-centered asshole, calls him on it, and attempts to disown and abandon him for it which forces him to becomes self-sacrificing and friendly — and nearly dies as a result. As it turns out, if his species doesn't express their metaphorical bile, it becomes literal bile that builds up and poisons them. Despite this, the Smith family still chews him out for this kind of behavior in later episodes. It gets worse from here on it until Roger becomes one of the most blatantly hated characters in the history of cartoons by the premiere of Season 8.
  • We're not shown much of the rest of his species, but we do see that the Emperor of his race is almost just as bad (indirectly because of Roger). He's founded an entire society based around slavery where they force any slave claiming to love their significant other back on their homeworld to undergo a telepathic test, which is rigged to only show the bad parts anyway, and if they fail, they're castrated. Why does he do this to countless innocent people? He got dumped by Roger for another man, and doesn't want anyone else to be in love if he cant be.
  • Francine's biological parents, Nick and Cassandra, also fall under this. Their selfishness is blatantly shown when it's revealed that they abandoned Francine at an airport when she was a baby just because their first-class flight would not allow children. They also neglect to rescue Stan from a burning wooden beam because they did not want to go through liabilities.
  • While all the Smiths act this way to some extent, Stan Smith is the worst after Roger. He constantly forces his own beliefs and values on them, treats Francine like an afterthought at best, views his children as disappointments for not adhering to the stereotypical American ideals he wants them to and that's not even counting on how he treats people he isn't related to. However, this was much more common in the early days of the show when Stan was a parody of mid-America conservatism.
• Angry Birds: Summer Madness:
  • Neiderflyer cares only for himself. In "Camp Splintarrrwood", he's all too quick to abandon the camp and join the pirates, claiming he has "a thing against being on the losing side".
  • Lynette puts herself ahead of everything, only keeping the camp going so she can make money. And in "Fowl Weather", she kept making fake announcements of bad weather, so she could laze around outside while the campers stayed indoors.
• Shake of Aqua Teen Hunger Force lives for his own amusement. And everyone around him better do the same.
• As Told by Ginger: Dodie Bishop, constantly. She is quick to turn against her friends for popularity or if the situation suits her and acts like a complete drama queen if her friends do anything that doesn't include her, best demonstrated when she wants Ginger to cancel Darren's birthday party simply because she wasn't allowed to attend.
• Penelope Lang from Atomic Betty. In an alternate future where Maximus had conquered Earth and Betty's identity was known to the people, making her a hero and motivation to the rebels, Penelope STILL stubbornly holds on to this trope, denouncing Betty as a "loser" like always, not taking part in any of the rebels' plans, yet still demanding their attention and protection.
• Atomic Puppet: Captain Atomic/AP has a truly gargantuan ego, believing himself to be the world's greatest superhero and constantly reveling in the attention he receives. Even when turned into a powerless sock puppet, AP has difficulty accepting that this is no longer the case and slowly has to learn to put his ego aside.
• Avatar: The Last Airbender
  • Princess Azula. When things start to fall apart she goes nuts. She does have some desire to prove herself to Ozai although Ozai couldn't care less. Though it is implied that part of the reason she goes nuts is that she realized her friends actually meant something to her, and cannot deal with the realization that their betrayal indicates that she was unworthy of their trust.
  • Prince Zuko after his banishment was obsessed with capturing the Avatar to restore his honor, so much so that he helps Aang escape from Zhao even though he's an enemy of the Fire Nation. Zhao himself (who is also incredibly self-centered) calls Zuko out on putting himself before his nation; hypocritical, but Jerkass Has a Point. The sad thing is that Zuko genuinely cared about the Fire Nation before his banishment and that love for his people (and probably a wish to prove his worth to his father) is what got him into trouble in the first place. Even sadder is the possibility that Zuko still cares genuinely about the Fire Nation after being banished, in the sense that he did not wish Fire Lord Azula on them. He gets over with it however.
  • Both Azula and Zuko got this attitude from their father, Fire Lord Ozai. The Un-Favorite child of Fire Lord Azulon (who prefers the firstborn Iroh), Ozai did everything he could to etch his name in Fire Nation history, even if it means sacrificing his family members to do so. It reaches to its logical conclusion where Ozai discards the title Fire Lord and self-appoints himself as the Phoenix King. He even has delusions of grandeur, believing that Avatar Aang is a gift from the universe to showcase his dominance.
• Barbie movies:
  • In Barbie & The Diamond Castle, Lydia's villainous motivation comes from her desire to be the only muse and keep all music for herself.
  • In Barbie and the Secret Door, Malucia holds a huge party in honor of herself and is adamant that she be the only princess allowed to have magic.
• One of BoJack's main flaws in BoJack Horseman is his inability to lose this mentality. Unlike most examples he does try, though. He's also somewhat of a deconstruction in that his self-centeredness is shown to be rooted not in excessive self-love but in a fundamental lack of security and self-worth. It's not that he doesn't care at all about others, it's just that he's so miserable, and so desperate for anything that might alleviate that misery even for a moment, that he keeps forgetting that others have their own needs.
• This is Beastly's main shtick in both Care Bears: Welcome to Care-a-Lot and Care Bears & Cousins and the main reason why he's an antagonist. He absolutely can't stand not being the center of attention and will act mean or try to ruin stuff if he feels he's not being adored and loved by everyone, or at least being paid attention to.
• City Island (2022): Watt seems to have a very bad habit of only thinking about himself. For he examples, when he becomes class president, he only wants to work by himself and not have others help him. He also displays egocentric thinking in "The World," where he thinks City Island is the only place in the world.
• Daffy Duck represents this trope well too, especially Chuck Jones' later version, which Word of God stated to in fact be revolved around the word "Selfish". He would often try to place a threat to his well-being against another poor shmuck (usually Bugs, who had no problem sending them back on him). That said this tendency and a lot of Daffy's other Jerkass traits were also provoked slightly by his sadistic sense of humor as well.
  Daffy: I'm not like other people. I can't stand pain. It hurts me.
• The eponymous Dexter of Dexter's Laboratory has shades of this, never letting anyone forget that he's a "boy genius". A fair amount of episodes have Dexter either overestimating his own abilities, attempting to shrug off a dilemma because it doesn't directly impact him, his ego causing him to make a problem worse, or the episode's conflict resulting directly from a bruised ego. The show's Series Fauxnale is even called Ego Trip, with the plot jump starting because he assumed he's obviously the one who saved the future after robots are sent back in time to kill that person (it's actually Dee Dee, and he was the one who built the robots because of, once again, a bruised ego).
• The Dragon Prince: For all of his talk about wanting to protect humanity, all Viren truly wanted was power to himself, with Viren later admiting so after being revived in Season 4.
• Dragons: The Nine Realms: Recurring enemy Welma Sledkin is perfectly fine with destroying the Hidden World killing all dragons in the process if it means she gets rich and famous by doing so.

  Tom: You're going to destroy the entire Hidden World for what? Fame?!

  Sledkin: And money. Don't forget about the money.

• Dewey Duck, of DuckTales (2017), certainly likes to make everything about him. He sings his own theme song, and in one episode ran away simply because no-one would listen to his story of how he acquired his new hat.
• Eddy from Ed, Edd n Eddy certainly counts as this.
  Eddy: I'm the Peach Creek Clobberer, I'm the best mascot you've seen! Forget about this old dope, he's just a has been!
  (Ed, Edd n Eddy, "Tight End Ed")
• Although Kuzco of The Emperor's New Groove and later -School isn't a villain, it's definitely all about him, also the Trope Namer. A lesson he learns and forgets in every episode. How bad is his narcissism? The opening theme for The Emperor's New School involve him claiming the trope title twice (once he had nameless guards #4, #7, #13 and #57 sing "EXACTLY" after he said it, and the other was because the lyrics mentioned his friends), and his name being spelled out twice. Once just because he liked it so much the first time. At least he had learned his lesson by the time of Kronk's New Groove, at which point he's downright selfless.
  • Yzma was also shown to be this when a magic situation occurs where she is Empress. Also, she was the one who raised Kuzco (his parents possibly killed by her).
• Most of the characters in Family Guy fall into this trope at one point or another, especially in the later seasons.
  • Due to her being the Butt-Monkey and Woobie, Meg rarely has this anymore. And when she does, it's entirely justified. In earlier episodes, prior to overly sadistic reinventions of the rest of the cast, Meg acted as a much less provoked Bratty Teenage Daughter however.
    Meg: I can't believe you would put your family before your own daughter!
  • Tom Tucker displays the trope in spades. His home is filled with pictures of himself, he carried a huge poster of himself to hang up on the wall when he went to the mansion with the others, and nearly all of his conversations are about him.
• Bender from Futurama is like this, frequently singing songs with "Bender is great" in the lyrics and forcing Egyptian slaves to build a colossal statue of him that says "remember me!" repeatedly. In case you don't know who the robot's talking about when he (repeatedly) invokes this trope, he always ends his this-trope-invoking statements with "...me, Bender."
  • (In)famous robot thespian Calculon is a textbook Large Ham and egomaniac who never passes up the opportunity to remind his fans (or whomever just happens to be within earshot) of his UNGODLY ACTING TALENT!!!. A prime example is in the episode "The Silence of the Clamps", where he performs for the Donbot of the Robot Mafia as an honored guest at his daughter's wedding reception:
    Hey, this one's for the new couple. It's your day- it's all about you! [sings] "Who's that singing at your wedding? It's Calculon, Calculon, Calcu-LOOOO-OOON!!!"
• Thailog from Gargoyles was a clone of Goliath indoctrinated with Xanatos' profit-motivated views on life. Unfortunately, he takes that mindset further than Xanatos himself. Xanatos at least (eventually) proves that he is able to genuinely care for others. Thailog is just a wholly selfish monster.
• Pete on Goof Troop. He is motivated so entirely by self-interest he has no qualms with taking advantage of or manipulating others (including his own son) for his own gain, no matter how unhappy it makes them or how many additional problems it causes for them. When bad things happen to him, he tends to blame other people or an unfair fate even if it's his own fault and when he deserves it. He also frequently compliments himself.
• Gorillaz bassist Murdoc Niccals. The song "Murdoc Is God" should be a sufficient warning sign.
• Harley Quinn (2019): Because of her extreme immaturity, Harley Quinn has a bad habit of placing her own interests and goals before those of others, which more than once comes at the expense of her friends. Ivy at one point lampshades this by criticizing Harley for never showing interest in anything that isn't about her noting that she wasn't trying very hard to hide her relationship with Kite Man to the point where everyone else in the crew already knew. Harley learning to put Ivy first is what starts their romantic tension and what ultimately seals the deal.
• House of Mouse, as well as the Mickey MouseWorks shorts used in its episodes, depict Daisy Duck as obsessed with herself. The House segments have her frequently sing famous Disney songs rewritten to be about her and the MouseWorks shorts depict her as never noticing or caring when her actions cause trouble for her friends.
• Jellystone!: Everytime Huck enlists Yogi's help for something, the latter ends up getting carried away to please himself. Case in point:
  • In "Jelly Wrestle Rumble", Yogi steamrolls the competition and forgets he agreed to job to the Funky Phantom.
  • In "A Town Video: Welcome To Jellystone", he escalates what would've been a simple advertising video for the town into a full-blown movie production, roping in all the townspeople and casting himself as the cool space hero that saves Jellystone from the apocalypse.
• Lucius Heinous VII on Jimmy Two-Shoes, which is a rather obvious result of basing the character off Lucifer. For starts, his visage is virtually everywhere in Miseryville.
• In the Grand Finale of Justice League Unlimited, the heroes and villains join forces to save the world. Luthor disdainfully declares that he's not interested in saving the world and only cares about getting revenge on Darkseid.
• Kaeloo:
  • Mr. Cat usually doesn't seem to care that his plans may seriously hurt someone else as long as he gets what he wants. One of the best examples of this is in Episode 83 where he tricks Quack Quack and Eugly into breaking up just so he can get a kiss from Kaeloo. In season 5 he sees the other characters going through Character Development and is upset by it because of his fear of change, even though as the others point out, they are quite happy with their development because it lets them be happier.
  • Pretty, the cast's Alpha Bitch, was even worse than Mr. Cat prior to her Heel–Face Turn. While Mr. Cat may show a few signs of genuinely caring for the others, Pretty doesn't care whether she is hurting anybody else. Most of the time, she is seen bossing everyone around or insulting them just to get things she wants.
  • In Episode 21, Kaeloo goes on a date with Mr. Cat, but ends up losing her temper and beating the crap out of him during his Love Confession. Rather than apologize to him, she makes it all about herself by talking about how her anger issues are "making her suffer so much".
  • Mr. Cat usually beats Quack Quack up to annoy Kaeloo. When he temporarily stops doing this in Episode 156, Quack Quack is happy, but Kaeloo freaks out and wishes that Mr. Cat would beat Quack Quack up just so that she could get his attention.
  • Aspiring journalist Poucave finds material for her news articles by spying on other people and writing down information about their private lives. When asked by the subjects of these articles to please respect their privacy and boundaries, Poucave's response is a Blunt "No".
• Peggy Hill of King of the Hill is a huge egomaniac who thinks she's right about everything (especially things she has very little knowledge of), thinks she can do no wrong, and if she's involved in something she will often completely take over it, often takes credit for others ideas, and will state known facts as her personal opinions (example: "In my opinion, kindling is the best wood to start a fire with"). And the reason for this egomaniacal personality? Because her overbearing mother told her she couldn't do anything right. In "The Incredible Hank", due to everyone at Strickland getting sick, Hank has taken over their workload making him feel tired and sluggish, so when Peggy asks him to help with the "Running with the Bulls" program he turns her down. Her response to this is to drug him with testosterone.
• Lu from Mike, Lu & Og treats everyone like servants since she thinks that she is entitled to make people do whatever she wants for herself, and cannot handle someone being better than her at anything, thinking she is the best at everything.
• The titular hero of Nick Jr.'s Mike the Knight suffers from a bad case of this, even though the aesop of every episode (or at least one of the aesops) ends up being that it isn't all about him.
• Chloé Bourgeois from Miraculous Ladybug is selfish, entitled, narcissistic, unable to handle rejection, and hates it when people don't pay attention to her or do what she says, and often refuses to take responsibility for whenever her actions get people akumatized. It's her overall attitude and refusal to change her ways that leads to her joining forces with Hawk Moth after Ladybug refuses to give her the Bee Miraculous.
• My Little Pony: Friendship Is Magic
  • Prince Blueblood. When Rarity does meet up with him, he turns out to be a total pain. He doesn't think about anyone besides his own self, and he's frequently rude to Rarity. When Rarity finally snaps, she tells it right to his face.
  • Queen Chrysalis of the Changelings. The Season 6 finale reveals that she was misleading her own kind into stealing love rather than sharing it in order to continue exerting her own influence over them the entire time. Naturally, it bites her in the flank — when Thorax and Starlight Glimmer teach the Changelings how to share love, which results in their Heel–Race Turn and permanent Metamorphosis, the Changelings no longer see her as their Queen and turn against her.
  • Lightning Dust doesn't go out of her way to hurt others, but she still doesn't seem to care that numerous other ponies get hurt because of her. Just think of Rainbow Dash, but substitute any trace of loyalty to one's friends with a callous disregard for them.
  • Sunset Shimmer totally counts as well. The whole reason she was expelled as Princess Celestia's student is because she kept badgering Celestia for the power she felt she deserved.
  • Based on the menu and decor of the high-end restaurants in Canterlot, Zesty Gourmand exaggerates this. In order to earn her (maximum) three-hoof rating, an eatery has to cater to her tastes and her tastes alone. The blander, the better.
  • Lord Tirek from the fourth season finale takes the biggest cake. He more or less sees himself as entitled to all the magic in Equestria due to his overwhelming Greed when it comes to power, going into a rage when the Princesses manage to hide theirs from him. He gets to stab Discord in the back for power despite continually showing hatred and bitterness towards his brother for betraying him to save Equestria centuries ago.
• The Owl House: Emperor Belos is entirely motivated by his own narcissism. While he talks a big game about being a Well-Intentioned Extremist trying to save humanity, as the Titan points out all Belos really cares about is living out his childish fantasies of being a hero even if it means committing genocide. He sees everyone around him as merely supporting players in his story, and lashes out whenever they don't play along with his preconceived notions of who they should be.
• King Julien from The Penguins of Madagascar. "...which is not very interesting to me because it is not about me. You see how that works?"
  • This also carries over to All Hail King Julien, the Prequel series. In one episode, Julien is upset over a 99% approval rating, because that means that one lemur in his kingdom does not like him.
• Phineas and Ferb
  • Bobbi Fabulous. Lampshaded in his "I Am" Song, predictably titled "Fabulous," where one of the lyrics is "(It's all about you!) It's all about me!" Ironically, the song is being put on by Phineas as an Appeal to Flattery: they're trying to reunite the band Love Händel, and former bassist Bobbi is convinced that nobody would miss him, so they want to build up his ego and convince him of his importance in the band.
  • Candace Flynn tends to fall into this a lot. She'll ditch friends and family alike to spend time with Jeremy, and she'll drop anything for yet another chance at her ill-advised and arguably spiteful self-appointed mission of busting her brothers. Even with that aside the beginning of "Candace's Big Day", when she criticizes her aunt's marriage plans because they didn't involve her, take the cake. Even her own mother nearly called her out on that one.
    Candace: What about my needs?
• Ready Jet Go!:
  • Mitchell seems to have a bad case of this as shown in "Kid-Kart Derby". When he wins the soapbox derby, he is the only one cheering for him and even asks anyone if they want autographs from him, but instead everyone is looking up at and cheering Jet (who was parachuting) even though he lost the derby. Mitchell is the complete opposite of Jet, who is very selfless and tries not to expose his alien identity because he doesn't want to be a celebrity and leave his friends.
  • Also in "Racing on Sunshine", before the race starts, Mitchell boasts that he was "ready to retire", but Cody convinced him to race again. Needless to say, the other racers weren't amused.
  • Mindy, to a lesser extent. "I guess you're just not me".
  • Jet's cousin Zerk. He is a huge braggart as revealed in "Whole Lotta Shakin'", and he also attempted to take credit for the "Just Add Water" number in "Back to Bortron 7".
• Randall and Ashley A. in Recess both display this trope.
• Rick and Morty
  • Rick Sanchez can basically be summed up in terms of personality as a selfish old man. He basically lives in his daughter's house rent-free with her family and constantly forces Morty to go on adventures with him. Such examples of his selfishness include using Morty as a drug mule to smuggle seeds through interdimensional security while Morty is in deep pain from the seeds, kidnapping an alien and exploiting its illness to make money off the cure produced from it, and destroying the Council of Ricks just because they got in his way of taking down the Galactic Federation.
  • Jerry Smith can also be really selfish as well. Examples of it include attempting to weasel his way out of an organ donation to a civil rights leader that he previously agreed to and holding an entire operating room hostage in an attempt to improve his reputation with the aliens.
  • Beth Smith is one too. Rick abandoned her as a child and after being absent for 20 years has only recently come back into her life (a little less than a year before the beginning of the series). Now that he's back she's willing to do anything to make sure he stays, no matter how much trouble her family gets into, how much her kids' lives are endangered or the strain it puts on her marriage. If anyone calls her out on kissing Rick's ass and putting him above the rest of the family, then they are in the wrong, and Beth ignores them and just continues trying to keep Rick around for her own happiness and complaining about her problems growing up without a dad.
  • Morty Smith's increasingly feeble moral compass is easily tossed aside when the opportunity for romance (or even just sex) crops up and he even goes on a massive killing spree in the Season 4 premiere in the hopes of attaining a future where he and Jessica hook up.
• Rocket Power
  • Otto might as well be the reigning champ of this trope. When it comes to extreme sports, he always wants to be the center of attention and refuses to take a back seat for once. Seriously, he would do anything to give the fans his autograph.
  • One episode has Regina going to volleyball tryouts, only to be turned down by the coach because the coach "needs players who can be part of a team." She only realizes what she's been doing when she looks at footage pushing teammates out of the way or using them as springboards to make glory-seeking shots.
• Angelica from Rugrats (1991). Demonstrated in "Angelica's Worst Nightmare" when she calls a daytime talk-show host to explain that she's worried about a new sibling and throws the phone in the garbage when he explains the world doesn't revolve around her. Justified in that she's a toddler.
• She-Ra and the Princesses of Power:
  • Shadow Weaver has some noted difficulties with the idea that other people exist for reasons other than to be useful to her. She spends most of the first season trying to drag Adora back to the Horde in order to make more use of her, ignoring both Adora's wishes and Hordak's orders that she give up; then, when she switches sides — entirely out of self-preservation, and cruelly manipulating Catra in order to do so — she concludes that Glimmer is more useful for her ambitions and drops Adora like a hot potato.
  • Horde Prime may, through some dark miracle, be worse. He is so offended that Hordak (one of his clones) could even exhibit free will that he not only Mind Rapes the guy, he's only prevented from attempting to depopulate the planet to conceal all evidence of Hordak's existence by Catra telling him that it can be used as a weapon.
• The Simpsons:
  • Homer Simpson started out as a bumbling but loving dad who regularly made sacrifices for the good of his family, but has been flanderized into an intensely selfish man who treats his family as an afterthought — when he thinks of them at all. This is demonstrated in "'Tis the Fifteenth Season", when he gives Lenny some Certs for Christmas (immediately after Carl gives him a DVD player, no less) and spends his family's entire Christmas budget on a gift for himself.
  • If Bart is an Attention Whore, Lisa Simpson is very much this trope, and it can be considered the underlying cause of all her other problems (Granola Girl, Soapbox Sadie, Know-Nothing Know-It-All). Lisa seems to define herself by being better then others to the point where she has a surprising lack of empathy for anybody who proves to be better then her. She once admitted she only plays the sax to make herself look better to other people. One of the numerous Recycled Scripts from the series is someone proving to be better then Lisa or having something she wants only for Lisa to attempt to destroy them. And while Lisa does usually feel guilty about her actions, it's only after her adversary has been destroyed.
    • This is best shown in Lisa’s repeated use of Honor Before Reason even when it is to everyone’s advantage Lisa will refuse to lie and tell the truth (usually in an overly dramatic fashion) because it makes her feel better about herself.
  • It appears she get this from her mother. Even in the earlier episodes it was quickly established that Marge Simpson’s Moral Guardians are more about what she doesn’t want while forcing her views on everyone else. Also anytime someone in her family chooses a new political point or religion outside of her own even if it’s more beneficial to them or even society as a whole Marge will stop at go to great lengths to prevent this. Later episodes have her being more self centered such as in “Sleeping With the Enemy” where she focus all her attention on Nelson while ignoring the fact that Lisa is developing a severe eating disorder and Nelson is openly bullying Bart in front of her simply because he makes her feel appreciated.
  • Mr. Burns]very rarely shows any concern about anything other than himself and his money and will stoop to any low possible to get what he wants. He does things like pay Homer to humiliate himself just so he can have a laugh, block out the sun so that he can make even more money off his power plant, steal oil from a school to get money, take every vaccine of a virus for himself, steal Santa's sleigh just to get off of a deserted island, hands out cafeteria vouchers as a Christmas "bonus" (proving Homer's point immediately beforehand that Mr. Burns is way more selfish than him), and almost drowns Bart just to get the Flying Hellfish treasure.
• Brainy Smurf best exemplifies this trope in The Smurfs (1981) episode "Brainy's Smarty Party" where he throws a party that's all about him.
• South Park
  • Eric Cartman. For example, the Imaginationland episodes had him not caring about the possible destruction of all imagination by evil characters or by the US government's nuke. Instead, he only cares about proving that he won a stupid bet so that Kyle will have to suck his balls.
    • Earlier than that, the episode "Cartmanland" had him spending his entire inheritance so he can buy a failing theme park to have it all to himself. It becomes clear early on that Cartman is so self-centered, he will never tire of it. However, he soon finds that he needs to hire a security guard to keep people out, which causes him to reluctantly let two people in per day in order to pay him. Then the rides start to break down and he has to let in two more people to hire a repairman, and so on and so forth until the park is packed full. Even though his park is extremely successful and raking in cash (since being told they weren't allowed in made people really want to get in), all he cared about was having the park to himself and not having to wait in line for the rides, so he sells it back to the original owner for the same price he paid for it. This ends up immediately biting him in the ass, as the IRS shows up to claim half the money for taxes, and the other half for a damage settlement (Kenny died on one of the rides), leaving him $40,000 in debt with no way to pay it back.
    • Cartman's self-centeredness is so strong that the realization that the world doesn't revolve around him (in "Tsst") causes him physical pain.
    • Cartman was already a massive Narcissist and Attention Whore thanks to being coddled and spoiled rotten by his mother Liane, but years of being treated this way reaches its only logical outcome in "City People". It turns out Liane doesn't own their house and is renting it from the actual owner, but due to the growing number of people moving to South Park, the increasing demand for real estate has caused said rent to increase to match the market rate. So in order to keep paying it, Liane gets a job as a real estate agent. Cartman, unsurprisingly, is not thrilled about this; he only cares that his mother won't be around to take care of him full-time, refusing to listen when she says she needs the job to keep a roof over their heads and going as far as to say that HE is her job. Indeed, when he forces her to quit at the end of the episode, they lose their house and are forced to move into a cramped hot dog diner that has barely any room for all their belongings. It's all but implied that this has irreversibly damaged their relationship, and it's not until he accidentally blasts himself in the face with a condiment dispenser that Cartman realizes Liane wasn't kidding and that he majorly screwed himself this time.
    Cartman: Weak... I live in a hot dog.
  • Satan in the episode "Hell on Earth 2006". The main plot is about him trying to host the perfect Halloween party. He wants a Ferrari cake to be wheeled into the room at midnight, but the Three Murderers accidentally smash the cake when they pick it up from the shop. Because they murdered all the bakers in the shop, they have to bake a new cake themselves, but they make it a different car model so they can bring it back in time. When they finally get back with the new cake, Satan is disappointed that it's not a Ferrari. When his minion says the guests are still happy, Satan screams, "It's not about the guests! IT'S ALL ABOUT ME!" This prompts a My God, What Have I Done?, when he realizes he's acting like those spoiled 16-year-old girls in those reality shows like "My Super Sweet Sixteen" that the episode was parodying.
  Minion: Come on Satan, you are nowhere near as bad as them.
  • The show's portrayal of various celebrities often casts them like this, especially ones that are outspoken about politics. They're portrayed as not just instinctively assuming they're more knowledgeable about the subject than anyone else, but ultimately just more concerned about their own publicity than whatever issue they won't shut up about.
    • Their portrayal of Kanye West in "Fish Sticks" takes the cake. He doesn't get the fish sticks joke, and since he can't comprehend anything not being about him, he assumes it's a personal attack and that everyone is calling him specifically a gay fish. He does eventually realize that people aren't just calling him a gay fish for no reason, but since he still can't comprehend that it's not about him, he comes to the conclusion that he is actually a gay fish in denial and everyone was trying to help him come to terms with it.
    • Bono is portrayed this way, he has to be Number 1 at literally EVERYTHING, and goes to extreme lengths to keep Randy Marsh from breaking his world record (biggest dump ever taken). This is because Bono himself isn't the record holder, he's the record, as in a walking sentient Number 2, which he can't stand being reminded of.
  Guinness Record Keeper: Haven't you ever wondered why Bono can do so much good, yet seem like such a piece of shit?
  • In South Park: The Fractured but Whole, Tweek's dad suggests the player help his son and Craig get relationship counseling to sort out their issues so they can get back together. Not because it'd make Tweek feel better, but because having a gay son is good for coffee sales.
• Captain Carol Freeman of Star Trek: Lower Decks. As the captain of the California-class USS Cerritos, Freeman can't stand the fact that she's in command of a second-rate ship seemingly ignored by the higher-ups and tries to win their attention. When given big roles because everyone else couldn't do it, it gives her a big head and she panics when she's afraid of things going wrong. This bites her in the ass in the penultimate episode of season three, "Trusted Sources", where she transfers her own daughter, Beckett Mariner, to Starbase 80 under the mere assumption that she told the reporter on board all the craziness that goes on on the ship when, in actuality, it was everyone else she interviewed and when Freeman tries to apologize, it turns out Mariner resigned from Starfleet and left for parts unknown.
• Star Trek: Prodigy: The Diviner has come back from the future and seeks to destroy the Federation before they can make contact with his people because the possibility of First Contact drove his civilisation into a civil war. He could just as easily go back and simply ask the Federation not to contact his planet to prevent the war, but he prefers to destroy the entire Federation because he objects to its ideals and simply can't accept how things turned out before.
• Yellow Diamond from Steven Universe. The most charitable description of her leadership is that she thinks other Gems should act like machines that just shut up and do whatever she says, whenever she says. Everything is about her and her fellow Diamonds; she cares more about destroying Earth to satisfy her lust for vengeance than she does about the massive resource crisis Homeworld is experiencing. Blue Diamond is better... somewhat. She's selfish and often just as callous towards her underlings, but unlike Yellow she doesn't have Aesop Amnesia and has mellowed out a lot after Pink Diamond's (fake) death. It later turns out that part of the reason for Yellow and Blue Diamond's behavior is due to them trying to please White Diamond, and White Diamond is a perfectionist who sees all other gems, including her siblings, as less perfect versions of herself.
• The Warden from Superjail!, the Psychopathic Manchild in charge of his own colossal prison where he can torture its billions of inmates to indulge in his own bizarre fantasies. Was willing to throw a Littlest Cancer Patient into the incinerator because her youth reminded him of his old age, once monitored everyone's dreams (including his loyal subordinates) with his Dream Machine out of fear of a prison riot (which happens anyway), and in an alternate future declared global war on the earth and enslaved all its people to make his jail into a large franchise. Even the SuperJail! Wikipedia page for his personality synopsis doesn't hesitate to point out that the Warden has committed all of Hotchkiss' seven deadly sins of narcissism and has exhibited many, if not all, the traits related to it.
• In Superman: The Animated Series, Brainiac sabotages even the possibility of a planetary evacuation of Krypton because coordinating it might imperil his own escape, which he judges to be more important than the lives of everyone else on the planet put together. He even tries to prevent Jor-El from saving his only son, either just For the Evulz or because, as he explains to Superman in a later episode, knowledge (in this case, of Krypton) is more valuable if only he possesses it.
• Tangled: The Series: Cassandra has a very bad habit of placing her own goals and desires above everything else:
  • In the Before Ever After movie, she insists that Rapunzel tell no-one about their trip outside the kingdom that restored Rapunzel's hair, not even Eugene, because she's afraid it will cause her to get fired.
  • In "Challenge of the Brave", she resents Rapunzel for joining the eponymous contest. Cassandra sees the contest as a chance to prove herself to the entire kingdom, but Rapunzel has no real interest in competing, only seeing it as a fun way to spend her Saturday. This doesn't stop Cassandra from acting cold and insulting to Rapunzel throughout the event. She even sabotages Rapunzel's chances in the final round so she could have a better chance of winning.
  • In "Great Expotations", she goes back on the deal she made with Varian (being his assistant in showing off his new invention at an upcoming contest in exchange for him helping her with her duties) when the opportunity for her to be the official guard to the judge of the contest presents itself.
  • She gets worse when she becomes a villain in season 3.
• Teen Titans (2003): In "Titans East Part 2" Robin accuses Cyborg of being this for wanting to stay and lead the Titans East, leading Cyborg to hurl a similar accusation at Robin himself.
• Donnie has shades of this in Teenage Mutant Ninja Turtles (2012) when it comes to April. He's more interested in getting April to like him rather than helping other people, especially his own brothers. If they were to die because he pursued April, he may actually regret his selfish quality.
• Transformers
  • Starscream, in every incarnation, in every timeline (except a few like Armada and Energon). His Moral Myopia is so acute that despite being the Trope Namer of treachery, he has blown up in fury at anyone else's attempts at betraying, nay, even insulting Megatron. Starscream's objections to people attacking Megatron are perhaps closer to The Only One Allowed to Defeat You. Still fits the trope every time he, himself, is betrayed.
  • Even more so is Megatron; in most continuities his primary rule in the Deceptions is "Do what I say, or taste my blaster."
  • In most versions, Unicron destroys things because he despises the existence of anything that isn't himself.
• Qilby from Wakfu, Season 2. His reason for betraying his people and his siblings, instigating a terrible war that left multiple worlds scorched to the ground and wanting to drain most magic and life from the World of Twelve? He tries to coat it in grander terms, but it still boils down to being really bored and desiring to travel the Krozmos, cost be damned. When called out on this by his victims, he accuses them of not considering his feelings. Of course, he views it all as justified since as the only "true" immortal thanks to having preserved Past-Life Memories paired with his siblings' Born-Again Immortality, at the end of the day he and his sister Shinonome are the only beings truly worth anything in the grand scheme of things since they're the only beings in the universe who will endure eternity exactly as they started. In his eyes, why shouldn't his needs come first when he'll be the only one still alive in the end?
• Bobgoblin from Wallykazam. In "Buddy Pal Friend Day," he tries to give Hattie a gift to but she is offended because he just picks up a rock off the ground. He asks Wally for help and Wally tells him that he needs to think about what Hattie would want and not about himself. However, as he admits, "Bobgoblin has no idea how to do that." His first attempt, making up a song for her, is disastrous, as the song is all about how much he loves himself and about how great-looking he is. A subsequent attempt, this time at giving a physical gift, fails because he again gives her something he would like: a rotten tomato. Finally, a song gets him thinking about the things Hattie likes.
• Puffin from Wishfart loves being the center of attention and has been described as "a complete egomaniac". An excellent example is "Le Sigh", where he constantly complains about how terrible of a day he's having and how Dez and Akiko don't seem to be interested in listening to his problems at all as they try to fix Fireball Cat's restaurant.
• Ollie on Wonder Pets! is a good guy at heart, but is totally full of himself and absolutely must be the center of attention in the presence of company. If not, he will loudly try to draw attention back to himself.
• Work It Out Wombats!: In "Brother Day," Malik's planned activities for Brother Day consist of only the things that he likes, and what not Zeke likes. Eventually, he realizes his mistake and sets out to put things right with Zeke.
• While all four of the main characters from Xiaolin Showdown have displayed various degrees of self-centered-ness, and Raimundo even defected to the Heylin side for all of two episodes (to say nothing of the villains), the winner by far is Omi. While he can usually back up his skillful boasts, he tends to derail conversations into bragging about himself, and villains frequently manipulate him simply by appealing to his ego. Which is why Omi doesn't actually get to be The Chosen One. Raimundo does.
• Arsenal from Young Justice (2010), aka: The original Roy Harper is this, starting out when he almost blows a covert op and gets his teammates hurt just to spite Lex Luthor, to the point where he nearly gets the team killed all because he didn't want to be captured. Granted, he was highly traumatized the last time he was captured, but when he's rightly called out on it, he refuses to take responsibility for it or even apologizes. He did mellow out by season 3, though.

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