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1[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/denki-gai_image_9325.jpg]]
2[[caption-width-right:350:Umanohone, here to serve all of your otaku needs. [[labelnote:From top to bottom, left to right:]]Tsumorin, Director, Ero-Hon G-Man, Sommelier, Kameko, Umio, Fu Girl, Sensei, and Hio-tan.[[/labelnote]]]]
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4''Denki-gai no Honya-san'' ("The Electric Town's Bookstore") is a SliceOfLife comedy manga by Asato Mizu, which was serialized in ''Comic Flapper'' from 2011 to 2017. A TwelveEpisodeAnime adaptation aired in the fall of 2014.
5
6The series around the daily misadventures of the employees of the Umanohone Bookstore, [[AffectionateParody a parody of real-life doujin stores in areas such as Akihabara]].[[note]]For any reason, the centers of electronics trade in major Japanese cities are centers of the manga/anime/video game-related subculture as well.[[/note]] The employees of Umanohone include the [[CuteClumsyGirl clumsy]] Hio-tan, aspiring mangaka Sensei, [[CameraFiend shutterbug]] Kameko, zombie fangirl Fu Girl, the [[TheQuietOne quiet]] Sommelier, anime and dating sim {{Otaku}} Umio and their store manager, [[TheGadfly Director]].
7
8The series is mostly [[GagSeries gag-based]], with a few consistent story threads.
9
10----
11!! The series contains examples of:
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13* ActorAllusion: In episode 12, the cast all cosplay as former roles of their seiyuu.
14** [[Creator/RyotaOhsaka Umio]] as [[Literature/TheDevilIsAPartTimer Maou]]
15** [[Creator/YoshitsuguMatsuoka Manager]] as [[Literature/SwordArtOnline Kirito]]
16** [[Creator/AyanaTaketatsu Fu-Girl]] as [[Manga/{{KOn}} Azu-nyan]].
17** Sommelier as [[Literature/OutbreakCompany Brooke Darwin]]
18** [[Creator/MinamiTsuda Sensei]] as [[Manga/YuruYuri Yui]]
19** [[Creator/NatsumiTakamori Hio-Tan]] as [[Manga/PlaceToPlace Saki]]
20** [[Creator/MaiAizawa Kameko]] as [[Manga/{{Nichijou}} Mio]]
21** [[Creator/YuuKobayashi Ero Book G-Man]] as [[Anime/SaintOctober Misaki]]
22** And [[Creator/SatomiSato Tsumorin]] not as [[Manga/{{KOn}} Ritsu]], but as [[Manga/IsTheOrderARabbit Chiya]]
23* ACupAngst: Kameko, Sensei and Fu Girl are all jealous of Hio's bust size. Kameko and Fu Girl especially, since they're completely flat.
24* AllMenArePerverts: Hio, Kameko and Fu Girl tell Sensei to "think and act like a man" in order to figure out what guys like. The result is Sensei [[GoneHorriblyRight going crazy, sexually harassing all three of them and pointing out which fetishes they appeal to.]]
25* AmicableExes: Director and his ex-girlfriend, Tsumori, still get along fairly well, though her clumsiness does get on his nerves.
26* BaitAndSwitch:
27** "Lime Cat 2" opens with Fu Girl walking in the rain, setting up a story similar to Sommelier's. She instead finds an abandoned ''zombie'' and proceeds to brutalize it off camera. Cue the title card for "Lime Cat 3"...which is [[OverlyLongGag Fu Girl chasing and killing more zombies.]]
28** Umio tells Sensei that he'd like to be her assistant when she makes her professional debut. She blushes and says she wouldn't mind if he started tonight. Cut to Sensei's apartment later that evening...where Sensei is yelling at Umio for falling asleep while they're working on her next manuscript.
29* BatterUp: Fu Girl, at least when it comes to zombies. Or people dressed like zombies.
30* BerserkButton: Don't tell Fu Girl that zombies aren't cool and don't mock light novels or eroge around Umio.
31* BewareTheQuietOnes: Sommelier is pretty easy going, but woe betide those who get on his bad side.
32* BitingTheHandkerchief: Tsumorin does this when talking about Director in episode 10.
33* BlackComedyRape: In the Summer Water Festival, [[spoiler: Hio-tan and Fu Girl]] react to being sprayed with water pistols or getting a bucket of water dumped on their heads like they just had vigorous sex.
34* BlandNameProduct:
35** Umanohone (lit. "Horse's Bones," idiomatically used to refer derogatorily to someone with a shady past) is basically a reference to Tora no Ana (The Tiger's Cave).
36** Close to Umanohone is Unimate (Animate) and Mikan Books (Melon Books).
37** In Chapter 1, there is Family Malt (Family Mart), Haaken-Dazs and Ret Bull.
38** A diner called [[http://www.skylark.co.jp/jonathan/index.html Jonothgn's]] is featured in several episodes. In the manga it's called Jonothan's, one letter less bland than the anime. It may be an inspiration for Sensei's PenName.
39** Fair-breeze is a popular fabric deodourant in that universe. In our universe, it's called Febreze.
40* BlankWhiteEyes: Very frequently.
41* CannotSpitItOut: All over the place. Hio just can't ask Director how he really feels, Director won't tell Hio how he really feels, Fu Girl can't bring herself to confess to Sommelier, Sensei refuses to be honest with how she feels about Umio...
42* CantActPervertedTowardALoveInterest: Umio is quite vocal about his love for panties and dating sims, but when it comes to Sensei, he's always very respectful and nervous.
43* ChickMagnet: Sommelier has quite a lot of female fans, both for [[MrFanservice his physique]] and his knowledge of ero-manga.
44* ChildhoodFriends: Episode 11 revealed [[spoiler:Ero-hon G-man and Sommelier]] were this during elementary school, bonding on (what else?) porn.
45* ChivalrousPervert: Director. Umio has shades of it as well, but most of his affections are reserved for fictional characters.
46* CovertPervert: Hio, who represses her YaoiFangirl tendencies.
47* CreditsRunningSequence: Done by the main cast in the opening.
48* CuteClumsyGirl: Hio and Tsumorin, which is occasionally a problem as bookstore staff.
49* DarkHorseVictory: In Chapter 4/Episode 2, the staff are competing in a summer festival and have split into two teams of three, with Sensei sitting out. Towards the end, Sensei apparently has a change of heart, as she saves one of the teams from getting overrun. However, her true motives are revealed when she soon betrays the team in order to claim the prize money all for herself.
50* DiegeticSoundtrackUsage: Sensei hums a snippet of the credits theme in episode 8.
51* DistractedByTheSexy: The mere thought of a shirtless man is enough to turn Hio [[LuminescentBlush bright pink]] and render her unable to focus.
52* DoItYourselfThemeTune: The credit song is sung by Kameko, Fu Girl, Hio and Sensei.
53* DrowningMySorrows:
54** When Sommelier thinks that Fu Girl is crushing on Umio, he commiserates with Director over a very large bottle of sake.
55** Tsumori gets completely plastered when she realizes that Director has feelings for Hio.
56* {{Engrish}}: When the government employee is introduced, her title card describes her as a "GOVERMENTMAN" (despite the fact that she's not a man).
57* EveryoneCallsHimBarkeep: No one actually knows what the government worker's name is, they just call her Ero-Hon G-Man and know she loves BL and makes sure Umanohone follows censorship laws.
58* EveryoneCanSeeIt: Everyone at Umanohone knows that Sensei and Umio are crushing on one another and are just waiting for them to make it official.
59* EyesAlwaysShut: Tsumorin, who usually acts as the wise advisor when she's not drunk.
60* {{Fanservice}}: Episode 2 of the anime indulges in a lot of slow camera pans and tiny swimsuits, for both [[FemaleGaze men]] and [[MaleGaze women]].
61* FemininityFailure: The RunningGag of Sensei and her lack of "girl power."
62* GoryDiscretionShot: Whenever Fu Girl gets [[UnstoppableRage particularly riled up]].
63* GratuitousEnglish: Used in some particularly bizarre scenes.
64--> ''[[ItMakesJustAsMuchSenseInContext Boys don't hate underwear.]]''
65* HiddenBuxom: She doesn't look it at first, but Hio is stacked.
66* HugeGuyTinyGirl: Fu Girl isn't really that small, but compared to the towering Sommelier, she's practically FunSize.
67* IdiotBall: In episode 9, Director is worried about Hiotan after he sees her passed out on the floor of her apartment. He then decides to bust the door open and give her a piggyback ride to the nearest hospital, rather than do the sensible thing and just call an ambulance.
68* InUniverseNickname: Haruka "Tsumorin" Tsumori. Koharu "Fu-Girl" Yatsu
69* InelegantBlubbering:
70** Sensei is prone to breaking into tears when she's stressed over finishing her manga before its deadline.
71** The whole cast, even Sommelier, is reduced to this when it looks like all their effort in helping Sensei finish her manuscript has been rendered pointless.
72* ItAmusedMe: A lot of the stuff that Director does.
73* IWantMyBelovedToBeHappy: Tsumori for Director.
74* JerkWithAHeartOfGold: Director may like to tease the others a lot, but will go out of his way to help someone seriously in need, especially Hio-tan.
75* KnownOnlyByTheirNickname:
76** Most of the Umanohone crew. Fu Girl, Director, Sensei, Sommelier, even Kameko[[note]]"Camera Girl"[[/note]] is just a nickname.
77** Fu Girl's actual name is Koharu Yatsu, but her nickname is used just as much if not more than her given name.
78* TheLadette: Sensei, much to her chagrin.
79* LargeHam: Director and Umio have their moments. Ero-hon G-Man all the time being voiced by Creator/YuuKobayashi helps.
80* LethalChef: Sensei, particularly when she tried to make Valentine's chocolates in episode 10.
81* LimitedWardrobe: The Umanohone crew seems to wear the same outfit every day. [[LampshadeHanging Lampshaded]] in episode 5 of the anime, in which Umio reveals that Sensei owns dozens of identical tracksuits. On the other hand, it was also implied she often wears the same outfit several days in a row, requiring frequent use of [[BlandNameProduct Fe--Fair-breeze]].
82* [[spoiler: LoveConfession: Sommelier ''finally'' gives one to Fu-Girl at the end of Chapter 34... and Ero-han G-man was [[LoveHurts there to see it.]]]]
83* LoveHurts: Boy does it...
84** Tsumori tries to [[ShipperOnDeck encourage the other relationships]] at Umanohone, including Hio and Director, as a means of coping with her own break up with Director, whom she still loves dearly. It doesn't work.
85** [[spoiler: Kameko]] loves Director but knows he doesn't reciprocate, and she feels like an outsider compared to the other happy couples at the store.
86** [[spoiler: Ero-han G-man]] gives a somewhat violent version this during the End-of-Winter Celebration on Fu-Girl and the others in response to [[spoiler: Sommelier's LoveConfession in Chapter 34.]]
87* LoveTriangle: Hio likes Director, but can't figure out how he feels about her because he's a {{Tsundere}}. Director likes Hio but can't bring himself to be honest with how he feels about her. [[spoiler: Kameko]] likes Director, but is afraid of telling him because she knows that he doesn't reciprocate and wants to avoid getting hurt. [[spoiler: As of Chapter 34, it turns out there was one brewing off-screen between Sommelier, Fu-Girl, and Ero-han G-man.]]
88* MoralGuardian: This is Ero-hon G-man's day job: enforcing Tokyo's porn ordinances.
89* MostWritersAreWriters: Tsumorin is a LightNovel author who also wrote scenarios in {{Dating Sim}}s.
90* MoodWhiplash: Episode 7 starts with the girls [[SkinshipGrope goofing off]] at a hot spring and a lot of light-hearted ShipTease, then goes straight to [[spoiler: Tsumori [[AnguishedDeclarationOfLove tearfully declaring she still loves Director]], even though she knows he's moved on, and the revelation that Kameko is [[IJustWantToBeLoved incredibly lonely]] and envious of all the other couples at Umanohone.]]
91* NerdsAreVirgins: Some gags are based on this trope.
92* NightmareFetishist: Fu Girl adores zombies and fantasizes being in a zombie apocalypse. She prepared supplies for it and occasionally ropes the others into her zombie-hunting practice sessions.
93* NoCommunitiesWereHarmed: The "Denki-gai" is most likely to be Akibahara, as episode 1 stated it is located in central Tokyo.
94* NonIndicativeName: "Fu Girl" is a nickname that comes from {{fujoshi}}, but Fu Girl is not a YaoiFangirl.
95* PenName: Sensei is known as Jona Taro in the world of {{doujinshi}}.
96* PrecisionFStrike: In order to motivate everyone to do well in the summer water festival, Fu Girl starts [[ClusterFBomb cursing like a sailor.]]
97* PuniPlush: Uses this art style. This makes most of the cast OlderThanTheyLook; Hio and Sensei are already in their twenties and Fu Girl is a high schooler.
98* OlderThanTheyLook: The main cast are all at least high-school age, but due to the PuniPlush art style, they look younger than they really are.
99* OneIPreparedEarlier: Played by Tsumorin in episode 10 as she teaches the other girls making snacks.
100* {{Otaku}}: While it's impossible for an non-otaku to work in such a store, Umio has most traits of a stereotypical male otaku. The only aversion was Hio, who seems to be oblivious towards the entire subculture.
101* OtakuSurrogate: Fu Girl. A mood swinging teenager that's obsessed with zombies? Yep...
102* RefugeInAudacity: Many of the jokes wouldn't be nearly as funny if they weren't taken as far as they are.
103* RousingSpeech: Ero-Hon G-Man gives a speech about how important porn is to the human race.
104* RunningGag: Many.
105** Hio sees, hears or thinks about something perverted and gets too flustered to work.
106** Fu Girl thinks Umio is a zombie and attacks him with [[BatterUp a baseball bat.]]
107** Sensei is a crybaby and has low "girl power".
108** The Ero-Hon G-Man declares Sommelier and some aspect of Umanohone "unwholesome" then buys a ton of porn.
109** Director does something incredibly outlandish, but he and Umio treat it as completely normal.
110* SceneryCensor: When Hio, Sensei and Fu Girl mistakenly run out into the hot spring's waiting room in the buff, they're at least partially covered up by [[LeaningOnTheFourthWall "some really awkward lighting."]]
111* SequentialArtist: Sensei is a {{doujinshi}} artist, and later on she works part-time as a mangaka's assistant.
112* SeriousBusiness: Anime, manga, light novels, porn, ''panties'' and ''especially'' dating sims.
113* SexySoakedShirt: In episode 5, Fu Girl loses her umbrella and her SailorFuku gets soaked. Sommelier quickly lends her his shirt so she can cover up.
114* ShaggyDogStory: More of a shaggy cat story. Poor Sommelier...
115* ShipTease: Quite a lot. Umio and Sensei, Director and Hio, and Fu Girl and Sommelier are the three main couples.
116* ShirtlessScene: Episode 5 sees Sommelier showing up to work without a shirt on. In the rain. [[EatingTheEyeCandy The entire female cast is totally entranced.]]
117* ShoutOut: Plenty.
118** Fu Girl makes repeated references to Creator/GeorgeARomero's classic [[Film/LivingDeadSeries zombie films]], and even directly compares Umio to [[Film/DawnOfTheDead1978 a character in the second movie.]]
119** Fu Girl's pose when beating on a zombified Umio for the first time is very reminiscent of [[Anime/NeonGenesisEvangelion a berserking Unit-01]] and Hio strikes the infamous Gendo Pose when deliberating on how to help Sensei prepare for her first date with Umio.
120** The art style briefly changes to that of ''Anime/CrayonShinChan'' when Director is punishing Hio after she tries to imitate his ex-girlfriend.
121** When Umio teaches Sensei all about the correct ways to put panties in a manga, he gains a bushy grey beard and frayed robe, while Sensei wears [[Franchise/DragonBall a bright orange karate gi.]]
122** Several {{hentai}} {{doujinshi}} was mentioned in episode 11, including ''[[Manga/ThePrinceOfTennis Prince of the Shuttercock]]'' that Ero-hon G-man said to [[LampshadeHanging look like the tennis manga she reads]], and ''[[Manga/{{Doraemon}} Doeraimon]]'' that [[spoiler:a younger]] Ero-hon G-man gave Sommelier [[spoiler:when she transferred out of their [[ChildhoodFriends elementary school]].]]
123* SickEpisode: Chapter 18/Episode 9 sees Hio taking off due to illness, and some of the staff come see her at her place, for various reasons.
124* SkywardScream: Fu Girl does this in Episode 11, after kissing Sommelier.
125* TheStoic: Sommelier doesn't show emotion very often, but [[NotSoStoic he has his moments.]]
126* TrashOfTheTitans: Umio has to clean up his for Sensei in episode 12, particularly it is overly, or, let's say, ''stereotypically'', associated with his otaku lifestyle.
127* {{Tsundere}}: Director picks on Hio for most of his teasing and is stricter about disciplining her because he won't be honest about how he feels. Naturally, Hio can't figure out whether he likes or hates her.
128* WillTheyOrWontThey:
129** Between all three primary couples.
130** [[spoiler:Sommelier and Fu-Girl]] ''finally'' [[LoveConfession confess]] to each other at the end of Chapter 34.
131* WorkCom: About working in a manga/ doujinshi store.
132* YaoiFangirl: Hio and the Ero-Hon G-Man, although the former denies it.

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