Line #4 Main/TheRichHaveWhiteStuff


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4	[[quoteright:350:[[Series/Supergirl2015 https://static.tvtropes.org/pmwiki/pub/images/white_stuff.png]]]]
5	[[caption-width-right:350:Actually, that dress is ''ecru''.]]
6
7	->''I'm a nice dude, with some nice dreams.\
8	See these ice cubes? See these ice creams?\
9	Eligible bachelor, million dollar boat\
10	That's whiter than what's spilling down your throat.''
11	-->-- '''Music/{{Pharrell\|Williams}}''' on Music/SnoopDogg's "Drop It Like It's Hot"
12
13	This trope [[OlderThanTheyThink goes back millennia]], to the times when only rich people could afford 'clean' white bread, something which was still happening only last century, and the lower classes had to suffice with the bog standard 'dirty' brown bread.
14
15	Throughout history, the 'richer' people were more likely to wear white clothes as they could have them cleaned more frequently, had more of them to wear, and did not partake in tasks which were more likely to dirty them, the 'poorer' wearing predominantly darker clothing as these items do not show stains as much and retain heat.
16
17	More modernly, sleek and white homes (especially kitchens) and workplace lobbies or laboratories are very expensive to keep aseptically or professionally clean and also, because of the jobs they are required for, associated with financial and career success. Stereotypically it is also shown that rich and 'preppy' children are outfitted in tennis or cricket whites and polo shirts, even when not in the vicinity of the sport, so potentially parents are showcasing their wealth through their children and how pristine they can keep easily-grass stained clothes.
18
19	In reality, this is almost a ForgottenTrope, with white objects commonplace so no longer solely a form of ConspicuousConsumption, but they were so in the past – if anything, it can often be a sign that the owner is a cheapskate or a new arrival to their home and hasn't bothered to paint anything yet, or lives in an apartment where white walls/appliances are standard and painting is often not allowed. Additionally, as recently as the Great Depression, this was ''inverted'' for wooden building exteriors – whitewash is cheap, colored paint was expensive. Fiction doesn't seem to have caught up yet, or - as per the nature of tropes - still finds it convenient to use white stuff as a signifier of wealth.
20
21	This trope does not apply to things that are expensive no matter the color, such as [[EverythingsSparklyWithJewelry jewelry]], [[PrettyInMink furs]], or [[CoolCar luxury cars]].
22
23	People dressed accordingly may be a VillainInAWhiteSuit or a FatSweatySouthernerInAWhiteSuit.
24
25	This often overlaps with SimpleYetOpulent, in that many things aren't blinged up or pimped out, but being white still makes them opulent.
26
27	A SisterTrope to GoldMakesEverythingShiny.
28
29	Compare GoldAndWhiteAreDivine, WhiteStallion, WhiteCollarCrime, WhiteIsPure.
30
31	See also AsceticAesthetic, TheAestheticsOfTechnology, CrystalSpiresAndTogas, EverythingIsAnIpodInTheFuture.
32
33	Has nothing to do with TheCartel and the white stuff ''they'' have.
34
35	----
36	!!Examples:
37
38	[[foldercontrol]]
39
40	[[folder:Advertising]]
41	* In a mobile phone advert, there is a man dressed completely in white; sunglasses, cycle - everything - and the advert continues on to how the phone is available in white, but this version costs more.
42	* The location of some De Beers diamonds commercials is a seaside mansion that's mostly white. Justified, since the couple shilling the diamond jewellery is rarely shown: it's their ''shadows'' that are seen, necessitating a contrasting backdrop.
43	[[/folder]]
44
45	[[folder:Anime & Manga]]
46	* In ''Anime/CodeGeass'', the protagonist Lelouch spends most of the story as the leader of LaResistance, decked out in the darkest of dark outfits and motifs--fitting for an organization called the Black Knights. When he [[spoiler:becomes the Emperor of Britannia]], though, he switches out the dark costumes in favor of a white-and-gold outfit.
47	* [[ScrewTheRulesIHaveMoney Kaiba Seto]] in ''Manga/YuGiOh'' is made of this: white suits, white {{Badass Longcoat}}s, white dragons, white jets based on dragons, white blimps, white mansion...
48	* Sesshoumaru in ''Manga/InuYasha'' has white hair, white clothing, a white sword... and his mother takes it a step further by living in a castle made of (white, naturally) clouds. Neither is literally wealthy ({{youkai}} like them have no use for money), but they are extremely aristocratic.
49	* In ''Anime/SpeedGrapher'', Suitengu is currently on the way to collecting all of the money in Japan, and only ever seems to dress in white suits or {{Badass Longcoat}}s.
50	* Satsuki Kiryuin in ''Anime/KillLaKill'' has a Kamui called Junketsu, which is so white it's referred to as a wedding dress. She is also the heiress of the REVOVS MegaCorp, and her mother Ragyo (the current CEO) also wears a white and silver dress. The white Kamui contrasts with Senketsu, who is the Kamui of the apparently poor Ryuko Matoi and is colored a blueish-black.
51	[[/folder]]
52
53	[[folder:Films -- Live-Action]]
54	* ''Literature/TheTwilightSaga''
55	** [[OurVampiresAreDifferent The Cullens]] are shocking white vampires, in contrast to everyone but most startlingly to [[OurWerewolvesAreDifferent the Quileutes]], who are dark tan with black hair. The Quileutes are obviously natives, and at one point Edward Cullen is referred to as "the freaky pale-skinned boy". This may also play on the expectations of immortal vampires being wealthy and native peoples not.
56	** The ''Film/{{Twilight}}'' film ''Breaking Dawn pt. II'' has the Cullen vampire family, who are obscenely wealthy thanks to their sire Carlisle being a talented doctor and (apparently) good with money. At one point in the movie, they casually gift newlywed vampires Edward and Bella with a fully furnished, decorated, and wardrobed cottage. Where this trope comes in? The baby room is ''pure white''. While lovely to look at, anyone who is remotely familiar with a baby's tendency to make messes would instinctively cringe at the "gift." There may be some FridgeBrilliance in there when you consider that the Cullens would have been massively ignorant of childrearing so it may not have seemed impractical. Then again, maybe they consider the added workload of keeping the baby room pristine a worthwhile way to kill time?
57	%%* In Creator/TomCruise's ''[[Film/{{Oblivion2013}} Oblivion]]'' everything. Everything. Is white.%%But are the owners rich?
58	* Most everything is white on the titular space station in ''Film/{{Elysium}}''. Even the people... No, ''[[{{Anvilicious}} especially]]'' the people.
59	* Sal from ''Film/DoTheRightThing'' has a white car, and the most luxury car of the time, to demonstrate how rich he aspires to be - but certainly how rich he is compared to the other people of the neighbourhood, as he actually runs his own restaurant. It is also one of the many sources that separates him from the others in Bed-Stuy.
60	* ''Film/AmericanPsycho'': Patrick Bateman's luxurious condo is entirely white, establishing him as wealthy but creepy at the same time. Interestingly, fellow yuppie Paul Allen's apartment has more natural earth tones, showing him as more human.
61	* In ''Film/Cinderella1965'', Prince Christopher is the only dancer at the ball wearing white... until Cinderella shows up in her magically conjured gown.
62	* In ''Film/{{Atlantics}}'', wealthy jetsetter Omar's home is mostly white. In particular, Omar's luxurious, Rococco bedroom is furnished and painted entirely in shades of white, causing Ada's friends to exclaim at the luxury. This is in contrast to the homes of Ada, Souleiman, etc, which are much less clean and full of colorful furnishings befitting their poorer state.
63	* The apartment Cassius moves into in ''Film/SorryToBotherYou'' after he starts moving up as a telemarketer is ''extremely'' white... much like the voice Cassius started speaking in in order to get it.
64	* ''Music/{{Tommy}}'': In the movie, after Tommy becomes a pinball wizard, his family moves into a larger house with white walls, carpets, and furniture.
65	[[/folder]]
66
67	[[folder:Literature]]
68	* ''Literature/AConnecticutYankeeInKingArthursCourt'' makes mention of well-to-do eating white bread a few times - "true wheaten bread," as opposed to black bread made with horse-feed, which the huddled masses make do with, if they can even get ''that''.
69	* The Raiths from ''Literature/TheDresdenFiles'' own a lot of white high-price cars and clothing. Played with in that it ''looks'' like this trope in action to vanilla-mortals, but is actually the Raiths' way of flaunting their status as the ruling family in the White Court of vampires.
70	* ''Literature/HarryPotter'': Lucius Malfoy, head of one of MagicalSociety's most prestigious OldMoney families, keeps albino [[ProudPeacock peacocks]] on his country estate.
71	* In the ''Literature/EarthsChildren'' series Ayla's second adoptive mother makes her a pure white outfit for her wedding. When she finally wears it the people watching are impressed. She's marrying a man whose family has much status in their group (the non-monetary version of wealth) but they don't know her so they aren't sure if she's worthy. But when they see her white dress they know that anyone who can have something like that is also of high status.
72	** Ayla's outfit is amber/dark yellow (the text states it matches her hair), not white. But this trope is still in play with the outfit she makes for her husband, pure white in a method learned from one of the people in her second adoptive tribe.
73	* In the backstory of ''Literature/TheBelgariad'', Vo Wacune, the wealthiest city in Arendia, was made of white marble, whereas its rivals Vo Mimbre and Vo Astur were yellow and grey, respectively.
74	* In ''Literature/TheGoblinEmperor'', the emperor traditionally wears white, to the extent that new emperor Maia soon anticipates he's going to get fed up with it. Also applies to the set of white lace hangings he receives for his birthday: obscenely expensive, produced by cruel labour practices (workers go blind making the stuff), and offensive because the giver deliberately spent far more money than appropriate on a gift the emperor didn't even want. [[spoiler:While also plotting to assassinate him.]]
75	* The antagonist of the third ''Literature/ArtemisFowl'' book was a CorruptCorporateExecutive whose clothes and home furnishings were all completely white.
76	* In ''Literature/MistbornTheOriginalTrilogy'', the [[{{Mordor}} Final Empire]] suffered from frequent falls of volcanic ash, staining everything. White homes and white clothes meant that a noble had enough slaves to keep everything clean.
77	* [[RichBitch Chloe King]] from ''Unforgiven'' by Creator/LaurenKate lives in a big [=McMansion=], surrounded by a moat with koi and inside filled with marble and almost exclusively white furniture.
78	* In ''Literature/SpinningSilver'', the [[TheFairFolk Staryk]] King [[ColorCodedPatrician wears pure white clothes]] and has a vast amount of wealth, whereas lower-ranked Staryk wear progressively darker greys.
79	* ''Literature/HeraldsOfValdemar'': This is one of the many reasons the Heralds' {{Highly Conspicuous Uniform}}s are pure white. Besides matching their [[WhiteStallion Companions]] and standing out in a crowd, the uniforms are hard to counterfeit, because only the Crown can afford to keep that many white outfits laundered and in good repair.
80	* In ''Phoenix and Ashes'' in the Literature/ElementalMasters series, a Cinderella {{Expy}} mending her stepsister's tennis outfit muses that she doesn't own anything white herself; it would be for too impractical for her working conditions.
81	[[/folder]]
82
83	[[folder:Live-Action TV]]
84	* ''Series/TwoBrokeGirls''
85	** Max ''[[MeaningfulName Black]]'' has dark hair while rich-girl counterpart Caroline is a platinum blonde. Max can also often be seen, when the two are out of their work clothes, in black outfits while Caroline is dressed all in white.
86	** When they're dressed as cupcakes Caroline is vanilla and Max chocolate.
87	* ''Series/BabylonFive'': The Emperor of the Centauri Republic always dresses in an impossibly blinged-out white [[RecycledInSpace space]] [[https://i0.wp.com/multiversitystatic.s3.amazonaws.com/uploads/2022/10/Babylon-5-s5-ep21-Sad-Londo.jpg?fit=1000%2C563 tuxedo]]. Overlaps with VillainInAWhiteSuit once [[TheCaligula Cartagia]] takes the throne.
88	* The Beverly Hills mansion that housed ''Series/TheBeverlyHillbillies'' had an interior of whites and muted greys, the better to offset the characters. Coupled with the Spartan furnishings, it conveyed an air of opulence succinctly.
89	* ''Series/BlackMirror'': In the ChristmasSpecial "White Christmas", one visual tip-off that Greta is rich is that her posh SmartHouse is filled with very minimalist furniture that is all white or gray.
90	* In ''Series/BreakingBad'', the more rich (and evil) the VillainProtagonist and his wife become, the whiter their wardrobe gets. His long-time 'rivals' Gretchen and Elliott, who are millionaires, are shown in the final episode to live in a very white household. Oh, and did we mention that the VillainProtagonist's name was Walter White?
91	* ''Series/Daredevil2015'': Wilson Fisk sometimes wears white suits and spends an absurd amount of money on an all-white painting called "Rabbit in a Snowstorm" in the episode of the same name. The latter part is playing with the trope, however; it is revealed that the textured surface of the painting reminds him of a blank wall that he often had to stare at when he was growing up poor, and he later finds himself staring at a similar wall in prison.
92	* The Tarr family in ''Series/{{Defiance}}'' own a mansion with white walls. They also happen to be part of an alien race that has truly white (as opposed to European-descent "white") skin.
93	* Boss Hogg from ''Series/TheDukesOfHazzard'' wears an immaculate white outfit and is driven about in a white Cadillac, part of his facade as a legitimate entrepreneur. In fact, Hogg has his grubby fingers in every crooked racket in Hazzard County, more deserving of a Satan-red outfit.
94	* Paying guests arriving at ''Series/FantasyIsland'' are always welcomed by Mister Roarke and his servant Tattoo, both wearing immaculate white dinner jackets. Since Fantasy Island can make anyone's fondest dream come true, Roarke's whiteness suggests ''carte blanche'' resources at his disposal.
95	* On ''Series/{{Friends}}'' when Joey lands a high-paying gig on ''Days of Our Lives'' he buys a bunch of pointless expensive knickknacks, and when he loses the job it all gets repossessed. Ross offers to buy him ''one'' of his purchases back, and he picks a [[UndesirablePrize white dog statue]].
96	* ''Series/InterviewWithTheVampire2022'': In "[[Recap/InterviewWithTheVampire2022S1E7TheThingLayStill The Thing Lay Still]]", it's evoked by the 18th-century French period costumes worn by Lestat de Lioncourt, Louis de Pointe du Lac and Claudia during the MasqueradeBall (plus Lestat's UsefulNotes/MarieAntoinette DragQueen finery on the Krewe of Raj float). Their white ensembles indicate that they're portraying members of the French royalty and nobility.
97	* In the fifth season of ''Series/MadMen'', Don and Megan Draper are shown to have a white carpet in their luxury penthouse apartment, that is constantly subject to abuse from children with ink pens, from partygoers, and from general wear and tear. Don, being an ad man himself, [[DiscussedTrope actually points out that there is a reason white carpets appear mostly just in ads]]: they are almost impossible to keep clean.
98	* ''Series/MalcolmInTheMiddle'': While the family was never ''rich'', flashbacks show that before their first child, Hal and Lois had a house with white walls and carpets. Francis ruined everything within months of his birth, which is why by the time of the show they use more earth-toned decor that is better able to hide stains.
99	* In the promotional images for ''Series/{{Revenge}}'' the only person not dressed in white is Jack, the only character considered to be of the working class.
100	* In ''Series/SecretGarden'' at least one of rich boy Hyun Bin's houses (he has ''several'') has all-white decor.
101	* ''Series/{{Supergirl 2015}}'': Lena Luthor's office is pretty much pure white, especially compared to the offices of other characters. Even Kat Grant, the richest person in the show not named Luthor, has a relatively earth-toned office (though it's still not as colorful as Kara's spaces).
102
103	[[/folder]]
104
105	[[folder:Music]]
106	* Mentioned in the song "Uptown Girl" by Music/BillyJoel:
107	-->''"Uptown girl/ She's been living in her white-bread world"''.
108	* In Music/SamSmith's "I'm Not The Only One" music video there is a stark contrast between the literally everything is white-ness (including Creator/DiannaAgron's hair) of the cheater's idealised home life and the darkness of his late-night (lower-class) rendezvous.
109	* Norway's entry in the 2015 Series/EurovisionSongContest was Mørland and Debrah Scarlett. The commentary before they began singing said "They're dressed all in white... like they work in a posh, private, hospital. In the future."
110	* Averted, inverted, or ironic? Lennon/Ono Imagine video. John wears black throughout, Ono wears white through most of it. They walk to their white mansion and John sits at a white piano in a large very white room. Considering the lyrics...
111	* White appears prominently in some Music/MiSaMo content, most notably with their fancy white dresses in the opening trailer for their debut EP.
112	[[/folder]]
113
114	[[folder:Theatre]]
115	* In ''Theatre/CesareIlCreatoreCheHaDistrutto'', Giovanni de'Medici wears a white robe at his graduation, when he becomes a cardinal. He's trying to show both his family's wealth, and his purity from sin, though the first message overshadows the latter.
116	[[/folder]]
117
118	[[folder:Video Games]]
119	* In ''VideoGame/{{Battleborn}}'', an occurring color in the color scheme of a number of LLC characters is white. The sleek shiny white color goes along with their faction being characterized as rich.
120	* ''VideoGame/BungoToAlchemist'': Partly because authors of the Shirakaba magazine faction have upper-class and influential family backgrounds and partly because of their name, [[DressCodedForYourConvenience they all wear white]].
121	* Diamond Heights in ''VideoGame/TheUrbz'' is the district where the rich and famous live and hang out. Its dominant colors are white and gold.
122	* Hugh Darrow's private quarters in ''VideoGame/DeusExHumanRevolution'' are almost blindingly white, particularly in contrast to the rest of the game. Darrow is the inventor of augmentation technology and consequently one of the richest and most influential men in the world.
123	[[/folder]]
124
125	[[folder: Web Original]]
126	* The Schnee Family Manor in ''WebAnimation/{{RWBY}}'' is colored primarily blue and white, with the latter color more prominent in both character design, clothing, ''and'' household items like vases and the walls themselves. Not only does the color white represent their affinity with ice, it also shows their richness.
127	[[/folder]]
128
129	[[folder:Western Animation]]
130	* One episode of ''WesternAnimation/FamilyGuy'' has a ShowWithinAShow named ''That black guy must be doing well because everything he owns is white''.
131	* [[Characters/MiraculousLadybugHawkMoth Gabriel Agreste's]] mansion in ''WesternAnimation/MiraculousLadybug'' is very monochromatic, alternating between black and white in general areas. Later, he shifts to an all white ensemble [[spoiler:[[SecretlyDying after suffering Cat Noir's Cataclysm as Monarch]]]] and holds masquerade balls for the ultra rich with white as a mandatory dress code.
132	* In ''WesternAnimation/{{Motorcity}}'' almost everything in the futuristic Detroit Deluxe is white and blue.
133	[[/folder]]
134
135	[[folder:Real Life]]
136	* Apple products, which are notoriously more expensive than their Windows or Android-based counterparts, tended to be initially available only in white. Other colors are generally added to the lineup only later after the price has dropped. The white iPhone is still, after this drop, more expensive than the black one. This design trend has been mostly replaced with silver metal, but it still tries to evoke the pure white of the Steve Jobs-era product lineup.
137	** Perhaps inevitably, one of the things Steve Jobs spent the fortune he made in his tenure as Apple CEO was [[https://upload.wikimedia.org/wikipedia/commons/4/45/Steve_Jobs_Yacht_Venus_in_Portugal_%28Faial_Island%29.jpg a yacht]] in the same shade of white as their flagship product.
138	* The tradition of the white wedding gown began with Queen Victoria. In those days, white dresses were very hard to keep clean, so only the rich wore them.
139	** It also applied to bread. Victorian housewives wanted to impress their guests, so they would buy the whitest bread possible. This allowed food tampering, including bakers putting ''Plaster of Paris'' into the flour to make the bread whiter.
140	** The traditional white wedding cake also began life as this. White sugar, while common now, was once so expensive that a big white cake covered in white frosting would have been unaffordable for the average bride.
141	* Inverted with "white goods" - fridges, freezers, washing machines, dryers, dishwashers, etc. The basic models are white with more expensive models available in black, brushed/burnished steel, or more exotic colours.
142	* One UAE billionaire sheikh had a custom-made Mercedes built out of pure white gold.
143	* A noted trend in real estate is that professional house-flippers will buy a cheap building in need of repairs, fix it up by removing any features that draw attention to themselves, paint the walls and ceiling in neutral colours (if not off-whites, then grey or blue) and fill it with rectilinear furniture to make it look 'modern', then sell it again for several times what they bought it for. A coat of white paint and a methodically bland aesthetic can justify a significant price increase almost on their own.
144	[[/folder]]

Context Main / TheRichHaveWhiteStuff