1 | [[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/redbullenergydrink.png]] |
2 | [[caption-width-right:350:Probably the only energy drink brand with the most elaborate product placement campaign ever.]] |
3 | |
4 | ->Red Bull gives you wings. |
5 | -->-- '''Brand slogan''' |
6 | |
7 | [[http://redbull.com Red Bull]] is an [[UsefulNotes/{{Austria}} Austrian]] [[KlatchianCoffee energy drink]] brand sold since 1984. An [[SpinOff offshoot]] of the earlier Thai brand Krating Daeng, Austrian entrepreneur Dietrich Mateschitz took a liking to Krating Daeng and [[InternationalCoproduction partnered with]] its creator Chaleo Yoovidhya to adapt the formula and composition to Western tastes. While both companies are mistaken for each other, they are separate entities focusing on different markets. |
8 | |
9 | While the company is of course well known for its energy drink, its approach towards marketing the drink through cultivating a "[[ProductPlacement brand]] myth" (read: plastering Red Bull logos everywhere in sports events by sponsoring teams and whatnot, as well as an emphasis on lifestyle news on its website and similarly-targeted magazines) effectively made it more of a media house that happened to be selling energy drinks than just a beverage company, something the likes of Monster Energy also tried to emulate with Creator/KenBlock and UsefulNotes/ValentinoRossi being a few of its most prominent endorsers. To this end, Red Bull has sponsored countless sports teams from football to UsefulNotes/FormulaOne to various UsefulNotes/WorldRallyChampionship works crews (not to mention having established a couple or so racing teams themselves), and has even ventured into [[FashionMagazine lifestyle magazines]] and luxury clothing of all things. |
10 | |
11 | For the purposes of this website, this page focuses more on Red Bull as a media company. The company's slogan "Red Bull gives you wings" is also the TropeNamer for PowerGivesYouWings. |
12 | |
13 | !!Selected works (magazines, TV series, etc.): |
14 | [[index]] |
15 | * ''The Red Bulletin'' |
16 | * ''Red Bull TV'' |
17 | * ''Red Bull Records'' |
18 | * ''[=ServusTV=]'' |
19 | * The Red Bull [=X2010/2014/2019=] prototype cars in ''[[VideoGame/GranTurismo Gran Turismo 5]]''. |
20 | [[/index]] |
http://tvtropes.org/pmwiki/context.php
FollowingContext Creator / RedBull
Go To
- Show Spoilers
- Night Vision
- Sticky Header
- Wide Load