Line #32 Advertising/Pepsiman


1	[[quoteright:300:https://static.tvtropes.org/pmwiki/pub/images/b76t_vciaaejpb2.jpg]]
2	[[caption-width-right:300:'''''PEPSIMAAAAAN!''''']]
3	->''"Pepsiman is such a refreshing guy that he delivers Pepsi-Cola to thirsty people. He can pop up Pepsi-Cola with 'Schwaaa!' action and deliver them around everywhere. According to reliable sources, he is a promoter of Pepsi-Cola Company. And Pepsiman is also such an athlete that he is good at all kinds of sports. Especially, he is so into sideways-riding sports such as surfing, snowboarding, skateboarding etc. He is very confident of his physical ability."''
4	-->-- Description on back of package for the Bandai action figures
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6	Pepsiman was the Japanese mascot for Pepsi in the mid-to-late 90s. In his commercials, which ran from 1996 to 2003, he would run up to people who need a refreshing beverage and give them cans of Pepsi, often suffering AmusingInjuries along the way.
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8	He was the brainchild of well-known art director and graphics designer Takuya Onuki, with [[Creator/IndustrialLightAndMagic ILM]] responsible for creating Pepsiman's CG animation.
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10	He received a [[VideoGame/{{Pepsiman}} video game adaptation]] in 1999.
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12	!!The ads contain examples of:
13	* AmusingInjuries: At the end of each commercial, Pepsiman would receive one of these, which was also applied to the Pepsi can at the end. For example, in one commercial, he hits his head on a window, with the Pepsi can having a dent in the top. One action figure bizarrely titled "The Fuct of Pepsiman" actually came with a crutch. The only time the Pepsi can didn't get damaged in some way was in a commercial that introduced Pepsiman's white-and-blue design.
14	* TheBlank: Pepsiman has no eyes, no nose, and a mouth he only used to drink Pepsi or when he gives people Pepsi, usually accompanied by "Schwaaa!".
15	* BlandNameProduct: One commercial sees Pepsiman going to a fast food joint called "Best Burger", which is clearly meant to be a parody of In-N-Out Burger.
16	* BunnyEarsLawyer: Pepsiman may be a bumbling idiot and a (quite literal) punching bag at times, but he ''is'' thoroughly good at delivering Pepsi to anyone.
17	* ButtMonkey: Given his aforementioned AmusingInjuries, Pepsiman is one, a [[TheChewToy short-sighted one]] at that.
18	* CharacterCatchphrase: ''Schwaaa!'', the Japanese onomatopoeia for bubbles fizzing.
19	* CostumeEvolution: Whenever the Pepsi can currently in production changed, so did Pepsiman's outfit.
20	* TheChewToy: Again Pepsiman who is a massive ButtMonkey[=/=]IronButtMonkey, this trope is [[JustifiedTrope pretty justified]] since he tends to be [[TheKlutz very klutzy]] and [[PluckyComicRelief quite buffoonish]] with his short-sighted reactions to his AmusingInjuries.
21	* DistaffCounterpart: There was a [[https://www.youtube.com/watch?v=CXRa9XD6Ygc&t=435s Pepsiwoman]] to advertise Pepsi Twist, a lemon-flavored Pepsi. Specifically its "Diet" variant. Other than having a feminine body (with JigglePhysics...), Pepsiwoman also wore a lemon-shaped ski mask to represent the lemon flavor, much like Pepsiman Twist.
22	* EarWorm: '''''PEP-SI-MAAAAAAAAAAAAAN!''''' Hear the ''whole'' thing [[https://www.youtube.com/watch?v=z54MpfR3XE4 here.]]
23	* FoodBasedSuperpowers: Pepsiman's ''modus operandi'' is to race up to thirsty or upset people, thrust out his open palm, and suddenly everyone has a Pepsi in hand. It's not clear (or terribly important) ''how'' Pepsiman produces free soda for random people, but it might be best not to think about that too deeply.
24	* GuestFighter: He appeared in the [[NoExportForYou Japanese]] version of ''VideoGame/FightingVipers'' for UsefulNotes/SegaSaturn.
25	* HeartIsAnAwesomePower: Pepsiman's only power (other than maybe super speed) is the ability to give people Pepsi. But he makes it [[MundaneMadeAwesome as awesome as possible]].
26	* HollywoodMirage: One commercial featured a Mexican man crawling through the desert. When Pepsiman approached him, [[DownerEnding it turned out to be a cactus]].
27	* TheKlutz: Aforementioned in his ChewToy status, he often stumbles around after delivering Pepsi or is pretty darn clumsy before and after delivering Pepsi to others.
28	* LongSongShortScene: Most commercials were only a few seconds long, but his {{Leitmotif}} [[https://www.youtube.com/watch?v=z54MpfR3XE4 was four minutes long]].
29	* MistakenForThief: A Pepsi Twist commercial has Pepsiman attempt to stop a bank robbery, but it turns out the burglars are also wearing bright yellow ski-masks. The commercial ends with the burglars and Pepsiman getting hauled off by the police.
30	* MundaneMadeAwesome: Giving people a refreshing beverage has never been so badass.
31	* PaperThinDisguise: In the commercial for Pepsi Twist, Pepsiman is wearing a yellow beanie around his head. People immediately recognize him, but Pepsiman denies that he's Pepsiman. The commercial ends with people trying to pull off his beanie.
32	* ProductAsSuperhero: Pepsiman is a superhero whose superpower is giving people Pepsi.
33	* TheSpeechless: Pepsiman never speaks. Most of the time he either grunts or says his signature catchphrase "Schwaaa!" when he delivers Pepsi to thirsty locals. Subverted with [[https://youtu.be/CXRa9XD6Ygc?t=30 this Corvette commercial]], in which he speaks Japanese with a heavy American accent.
34	* SuddenAnatomy: Grows a mouth on his otherwise [[TheBlank faceless head]] while summoning or drinking Pepsi. It also sprouts when he's shocked or startled.
35	* TakeThat: One ad features Pepsiman being chased down an alleyway by a red and white truck, which wrecks everything in its way. Even though the logo is blurred out, it's quite obvious that it's meant to be a jab at Coca-Cola.
36	* TitleScream: His theme song is punctuated by screams of PEPSIMAAAAAN!
37	* UngratefulBastard: When he gives Pepsi to a boxer practicing on a punching bag, his way of repaying Pepsiman is by using his ''head'' as a punching bag.
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Context Advertising / Pepsiman