IF starring Ryan Reynolds and directed by John Krasinski

And they’ve worked with The Lorax and Addams Family in the past, too.

Got a puff piece from Deadline here about Shari Redstone - a majority shareholder in Paramount’s parent company looking to sell - attending the film’s New York premiere.

https://deadline.com/2024/05/shari-redstone-red-carpet-paramount-pictures-if-premiere-1235914606/

Edited by BigBadShadow25 on May 14th 2024 at 7:47:15 AM

Bumping. Decided to go ahead and see it tonight. I’ll update this post with a review after…

Watched it, and given the Tomatometer is at 56%, have to agree it's nothing groundbreaking, but still very well made, acted and with a strong emotional bent. It's possible a few people will cry watching. And there's something funny in the credits: "introducing Brad Pitt as Kit", meaning it's the second time he's an invisible character in a Ryan Reynolds movie - although in Deadpool 2 he at least was visible in a shot...

Honestly, I enjoyed it. I think the problem is that people are finding it a bit complicated or a bit maudlin. It probably could have leaned a bit more into the comedy in places, but overall, a solid recommendation.

I cannot believe they had the gall to call their "main" imaginary friend Blue. He's not even blue!

(His kid was colorblind to be fair )

But yeah, I saw it today and enjoyed it myself. It's very much a movie that clearly set out to just be a cozy family flick and not try to reinvent the wheel, and IMO I think it succeeded in that. I could definitely see some people finding it a bit too schmaltzy for their tastes, but I personally didn't really find the movie's overall cute tone to be to the movie's detriment myself.

I liked a lot of the designs of the IFs themselves, too, and how some of them seemed to have 2D animation worked into their designs. I think Blossom, Cosmo, Ice, and Benjamin's unnamed IF at the end had my favorite designs out of all of them.