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10[[quoteright:350:[[VideoGame/GeometryDash https://static.tvtropes.org/pmwiki/pub/images/everythingisfine.png]]]]
11[[caption-width-right:350:Oh, this looks like fun![[labelnote: Wait...]]https://static.tvtropes.org/pmwiki/pub/images/everythingisnotfine.png GAH! Never mind![[/labelnote]]]]
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13->''"I just realized we're fucking playing ''[[VideoGame/SilentHills P.T.]]'' after I thought we were doing ''Sakura Spirit''!"''
14-->-- '''Danny Sexbang''', ''WebVideo/GameGrumps'', after ''VisualNovel/DokiDokiLiteratureClub'' reveals [[NightmareFuel/DokiDokiLiteratureClub its true colors]]
15
16The purpose of a horror story is to scare the audience and scares rely, on some level, on the element of surprise -- the more unexpected the scare, the more impact it has. But there lies a problem -- an audience experiencing a horror story fully expects to be scared or exposed to horror tropes since that's what they came for. While this doesn't necessarily lessen the impact too much, as the story can still be effectively scary, an upcoming horror writer might decide they want to maximize the impact of the horror by making it as unexpected as possible.
17
18Enter the Disguised Horror Story -- a work in the horror genre that masquerades as a non-horror work. It sets up a bright, colorful, or serene tone and atmosphere to lure viewers into a false sense of security, then abruptly drops the facade for maximum impact. One such type of work is the SubvertedKidsShow, which often employs a stereotypical, SugarBowl-like aesthetic to make the subsequent twist even more jarring. The marketing can further enhance the effect by [[NeverTrustATrailer intentionally hiding the true nature of the work]] and playing up its saccharine elements -- though just as many [[TrailersAlwaysSpoil give away the story's true nature]] to attract horror fans who might otherwise ignore it. Either way, the twist will generally only work for so long before [[ItWasHisSled the work becomes known for its hidden dark nature]], but one can still expect at least a few complaints from parents who [[WhatDoYouMeanItsNotForKids thought it would be a great thing to show their kids]].
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20While these can show up in any genre, they are most frequently independently produced Video Games and Visual Novels. Part of this is because big studios are frequently reluctant to take such a risk as deliberately misleading their audience as to the genre of work, whereas indie games are far friendlier to experimentation. The other reason is that many such games [[TropeCodifier take inspiration]] from the massively popular ''VisualNovel/DokiDokiLiteratureClub'', which exploded in popularity for its macabre subversion of the DatingSim. Big studios can attempt this, however, though their execution will be different. The work will usually still be branded as what it is, but it will attempt to lure the viewer/player to a false sense of security before showing its true colors later on.
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22May involve a CosmicHorrorReveal. Compare SurprisinglyCreepyMoment, which is a horror-like moment or section of an otherwise non-horror work. Particularly common in the DigitalHorror genre.
23
24'''By the nature of this trope, entries below will be SPOILERS.''' Even just seeing a work listed is a spoiler in and of itself.
25
26----
27!Examples:
28[[foldercontrol]]
29
30[[folder:Advertising]]
31* ''Film/{{Evan}}'' begins as a lighthearted story about the titular protagonist figuring out who has been sending him messages through a library desk. Then another boy walks into the school [[AxesAtSchool with a gun]], followed by a OnceMoreWithClarity montage detailing [[MeaningfulBackgroundEvent how he wasn't noticed until it was too late]].
32[[/folder]]
33
34[[folder:Anime and Manga]]
35* ''Manga/{{Bokurano}}'' is an initially charming HumongousMecha show with child protagonists. All of those kids are going down, and you'd need to use factorials to calculate how many universes get destroyed throughout the series.
36* ''Anime/DigimonGhostGame'' adheres to its SpookyKidsMedia premise mixed with [[SliceOfLife slice-of-life]] elements. The setting is a LighterAndSofter post-modern urban setting rather than the usual adventure story, and the protagonists are drawn in a more "adorable" style than those from prior seasons. It doesn't take long for the show to go straight into horror tropes such as BodyHorror, {{Forced Transformation}}s, {{Jump Scare}}s, mass abductions, a few villains are even {{Serial Killer}}s or mass-annihilators, and there is physical and mental torture in some episodes. Most episodes also feature the protagonists undergoing said body horror and mental torture.
37* ''Manga/HappySugarLife'' seems like a fluffy, pastel-colored [[YuriGenre yuri manga]] with an innocent-looking title...aside from that it's anything ''but''. The girl-on-girl relationship is a possessive, abusive dynamic where a young girl locks a girl 7 years younger than her in her apartment and treats her like a pet instead of a person, and the setting is really [[CrapsackWorld not that great]], with people attempting or committing [[RapeIsASpecialKindOfEvil rape]] just because they could get away with it if nobody tells the police about them.
38* The initial setup for ''Manga/IWantToHoldAonoKunSoBadlyICouldDie'' makes the story seem like it's going be a simple story about [[ABoyAndHisX a girl and her ghost boyfriend]]. Maybe a little bittersweet, but probably very SliceOfLife, right? This lasts for most of the first chapter... until Aono demands that Yuri allow him to possess her toward the end of the first chapter. It starts to become clear that not only is something ''very'' wrong with Aono now that he's become a ghost but there are heavy hints that our protagonist has some psychological problems herself.
39* ''Manga/MadeInAbyss'' appears, on the surface, to be a cute manga with adorable protagonists exploring a giant cave. Then we start learning more about the Curse of the Abyss... and then the cute little protagonist gets her arm poisoned and the resulting amputation botched. Once Bondrewd and the Ibulu Village get involved, all bets are off and the story takes a nosedive into some of the most horrifying instances of BodyHorror and AndIMustScream ever illustrated.
40* ''Anime/PuellaMagiMadokaMagica'': The show initially appears to be, and was marketed as, just another cutesy MagicalGirlWarrior series, to the point that the creators actively tried to hide the involvement of Creator/GenUrobuchi (a writer famous for his grim and depressing stories) until [[LateArrivalSpoiler the show's true, macabre nature became an open secret and Mr. Urobochi becomes credited in trailers]]. In the series, a {{Ridiculously Cute|Critter}} WeaselMascot [[CartoonCreature or whatever]] offers to make a deal to [[MakeAWish grant a young girl's wish]] and give her powers beyond imagination in return for fighting evil entities and saving the world. But the protagonists are fighting Witches that look like [[EldritchAbomination Eldritch Abominations]] and can MindRape innocent people until they're DrivenToSuicide. Then one of them rips the head off one of the girls on camera, traumatizing the others, and from then on the show becomes a GenreDeconstruction that displays just how psychologically damaging their job actually is. And that's even before we learn that this Weasel Mascot is keeping some [[AwfulTruth horrible secrets]] about being a Magical Girl from the girls.
41* The [[Anime/SchoolDays anime adaptation]] of ''VisualNovel/SchoolDays'' begins with the simple premise of a romantic comedy with protagonist Makoto Itou needing Sekai Saionji's help in wooing Kotonoha Katsura while [[MatchmakerCrush Sekai is already crushing on him]]. While the visual novel had many good ends and only a few bad ones, the anime infamously made a series that was much more bleak and horrific than the original visual novel, depicting Makoto as TheSociopath and his love interests as two yanderes broken psychologically by his seeing them only as sex objects.
42* ''Manga/SchoolLive'' is an excessively saccharine SliceOfLife [[SchoolgirlSeries high school anime]] for almost all of the first episode. There are hints here and there that it won't stay that way, but everything still seems relatively normal... until the very end of the episode, where it's revealed that [[spoiler:there's a ZombieApocalypse afoot]]. Only then does the true nature of the series become apparent, and it doesn't get any better from there. It's disturbing not just because of what's going on, but also because of ''why'' it was so sweet and cutesy until then: [[spoiler:one of the central protagonists lost her grip on reality and is imagining everything as it was, rather than as it is]].
43* ''Manga/ShimejiSimulation'' is what you would expect for every single SliceOfLife story: a story about a girl who leaves a two-year reclusion and tries to find friends played out in a traditional comedy format. Until the next few chapters start to peel that disguise away: it is an ExistentialHorror, surrealism story about Shijima, despite her friendships with Majime and the rest of Hole-Digging Club members, struggling from her inner crisis after her reclusion, giving away from her apathetic and quiet nature. There's the fact that the town, West Yomogi, is extremely empty and unusual, which is a ThrivingGhostTown, [[spoiler:a product of the world being a simulated reality, which is only one-half of what this trope embodies]]. Then, after the story introduces the KnightOfCerebus, Big Sis, the story takes a [[CerebusSyndrome very dramatic, if not permanent turn]] when [[spoiler:Big Sis battles the Gardener, reads through the minds of humanity with a machine and it doesn't even taking account with how she altered reality in the first place by giving humanity RealityWarping powers to give them the freedom to warp everything to their own imaginations]]. And cue to another ten chapters, [[spoiler:the rogue clone of Big Sis carbon-copied the same thing as what her prime did, except this time she wanted humanity to use the same power to change themselves, destroying the world's natural order and freefalling it to chaos]]. After that, [[spoiler:[[UpsettingTheBalance the fabric of reality takes a massive downturn and begins to collapse]] that it's barely recognisable and Shijima's attempt of kicking Majime out triggered another DarkestHour, before putting her into an unforeseen dilemma where it echoes her reclusive past]]. And Yomikawa, the PluckyComicRelief of the manga, [[spoiler:is an AmbiguouslyHuman who is no stranger to the simulation's mysteries, as she spouts a major reveal regarding how their world is just a byproduct of a simulation, meaning everything that happened through the entirety of it just happens inside a fusiform-shaped {{Cyberspace}}. And the reveal regarding Shijima and Big Sis being mere creations of it hits the nail hard, such as the fact that their orphaned life was not because of their [[ParentalAbandonment missing parents]], but because they were a creation in the first place, along with many others in this world]].
44* ''Manga/SummerTimeRendering'': The promotional materials for the anime, the cover of the first volume, and the prologue suggest a coming of age story with a hint of romance and intrigue on a sunny, rural island. While things take a sudden turn for the worse when three characters are murdered in cold blood by the end of the first chapter, the plot doesn't show its true colors as a horror thriller until the corpses pile up at the summer festival.
45[[/folder]]
46
47[[folder:Fan Works]]
48* ''Fanfic/CupcakesSergeantSprinkles'' is going for this, but nearly everybody in the ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' fandom [[ItWasHisSled already knows about the twist.]] It starts out innocently, with Pinkie Pie inviting Rainbow Dash over to bake cupcakes, [[spoiler:but then Pinkie takes her to the basement to graphically slaughter her.]]
49* ''VideoGame/MyHouse'' bills itself as a simple ''VideoGame/{{Doom}}'' map recreating the childhood home of the uploader's late friend, as was all the rage back in the early days of ''Doom'' mapping. The unfinished map was discovered on a floppy disk among the friend's belongings after his death and was finished by the uploader, touched up with some modern quality-of-life features that didn't exist back then, and released as a tribute. However, as the player begins to dig deeper into the house, [[spoiler:enemies will mysteriously respawn, the music slowly becomes off-beat, starts skipping notes, and changing instruments, before outright devolving into static and synth drones, and the layout of the house becomes more and more surreal. This quickly gives way to increasingly strange set pieces that mimic a variety of [[https://en.wikipedia.org/wiki/Liminal_space_(aesthetic) liminal spaces]] and can similarly bend their own rules to unnerve the player. Performing the wrong actions can additionally send players into locations such as a burned-down version of the house and WebOriginal/TheBackrooms. The Google Drive where the map is downloaded from also contains an ApocalypticLog written by the uploader, detailing how the map began to take on a life of its own as he worked on it, with new additions he definitely didn't remember adding mysteriously appearing overnight. It also describes a series of incredibly bizarre dreams he had (which are actually hints on how to get the true ending). Oh, and [[Literature/HouseOfLeaves the word "house" is always written in blue]]. Because of course it is]].
50* ''VideoGame/RegularPasta'' seems to be more comedic despite being inserted into a {{creepypasta}}-themed contest. Mario is chilling in a pasta restaurant and decides to go find Peach, who went inside a painting to an alternate pasta dimension where all their pasta is from. At first, everything seems relatively fine. Then Mario [[spoiler:finds Bowser's mutilated, dismembered corpse]] and learns that reality itself is being torn apart, and it gets darker from there culminating in a fight against [[spoiler:the princess herself having turned into a MechanicalAbomination]].
51* ''VideoGame/{{Ribbit}}'': Starts out as a spiritual successor to the ''WebVideo/GamesRepainted'' mod for ''VideoGame/{{Deltarune}}'', with pretty much every single sprite and line of dialog replaced with a meme. It starts to go downhill when [[spoiler: Susie and Lancer reveal the true nature of [[AdaptationalNameChange Prince Noyno]]]]. Then [[spoiler: Susie kills Lancer]] and not a moment after that is played for anything but horror.
52* The ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' fan game ''VideoGame/StoryOfTheBlanks'' starts out as a nice, interesting little game starring cute little Apple Bloom finding a town full of blank flank ponies in the Everfree Forest. [[spoiler:Then you find a skeleton in the fireplace. And that's just how the scary part STARTS.]]
53** In a similar vein, ''VideoGame/LunaGame'' was initially dispersed in copies throughout the internet as a My Little Pony FanGame platformer. Playing through it reveals it to eventually be a ScreamerPrank with plot.
54* ''VideoGame/SuperMarioDolor'' [[StylisticSuck intentionally looks like]] a typical cheap, low-effort fan game like so many of them, with the same ExcusePlot of Mario rescuing Princess Peach from King Bowser. Then in the first stage, he reaches the exit only to abruptly run out of time and die, and when retrying the stage, it suddenly turns into a nightmarish world of blood, red textures, and eyes. The rest of the levels jump between typical Mario fare and SurrealHorror, with a subtle deeper plot in the background about [[spoiler:Mario suffering from depression after the death of his brother Luigi]].
55[[/folder]]
56
57[[folder:Films -- Animation]]
58* ''WesternAnimation/{{Alma}}'' has a cute art style, was directed by a former Creator/{{Pixar}} animator, and starts in a very innocent manner, before turning into a horror tale with [[spoiler:the main character becoming trapped inside the body of a doll, alongside numerous other children who have met the same fate]].
59* ''WesternAnimation/{{Felidae}}'' looks at first glance like another animated movie about talking animals made in the 90s, with a cute art style, giving the impression it might be a kid-friendly movie. The original German trailer was even labeled as a "Youtube Kids" video.[[TrailersAlwaysLie The trailer in question does not reveal at all]] it's actually a horror movie featuring lots of death and violence. And also cat sex.
60* ''Anime/MomotarosDivineSeaWarriors'' starts out as a cutesy film with adorable animals, but once the title character shows up it turns into disturbing war propaganda.
61* The film version of ''Literature/WatershipDown'' starts out with a fun and interesting myth about the creation of the world by Frith and how the rabbits and other animals came to be. Then we flash to the main plot and get a group of animated rabbits, and it all looks like an enjoyable kid's movie about cute little bunnies until suddenly [[WaifProphet Fiver]] mentions something about the field being ''[[MoodWhiplash covered with blood]]''. It quickly [[WhatDoYouMeanItsForKids goes]] [[NightmareFuel downhill]] [[FamilyUnfriendlyViolence from]] [[FamilyUnfriendlyDeath there]].
62[[/folder]]
63
64[[folder:Films -- Live Action]]
65* ''Film/FromDuskTillDawn'''s now-famed HalfwayPlotSwitch plays with this trope in an interesting way. The ''supernatural'' horror elements, namely the vampires, don't show up until midway through the movie. On the other hand, many viewers find the first half--about a family held hostage by two criminals, one of whom ([[Creator/QuentinTarantino Richie]]) is a total {{psycho|Sidekick}}--to be the truly harrowing portion, with the RealismInducedHorror even more disturbing than the subsequent over-the-top gore and monster effects.
66* ''Film/TheNeverendingStory'' seems like your typical kids' fantasy movie, but it pretty rapidly takes a turn for the creepy, with a fair amount of bizarre and disturbing imagery.
67[[/folder]]
68
69[[folder:Literature]]
70* ''Literature/TheAdventuresOfThePrincessAndMrWhiffle'' first presents itself as a whimsical story about a princess living in a marzipan castle who has lots of grand adventures with her beloved teddy bear, though a sharp-eyed reader might notice some signs that everything is not rainbows and unicorns, even before you get to the third ending (aptly named "The One With Teeth").
71* ''Literature/TheLastDragonChronicles'' start as a light-hearted story about clay dragons and squirrels. By the third book, the main character is speared through the heart, malevolent extra-dimensional beings with body-stealing powers are wrestling for control of the universe, and the stakes are going through the roof. This gets taken up to eleven in ''Dark Fire'', the fifth book of the series, which includes a wildly gory sequence in which an innocent civilian has her organs pushed through her chest by dragon claws and another character is melted by a cascade of dragon urine. The sheer scale of the violence and horror compared to the innocence of the series’ start is staggering.
72* ''Literature/RingingBell'', a children's book (and movie) about a cheerful, [[SweetSheep adorable lamb with a bell around his neck]] frolicking in the meadows and having a very warm relationship with his mother. That is, until around the halfway point, where [[spoiler:the Wolf mentioned earlier bursts into the barn while his flock sleeps and kills some of the sheep, one of which is his mom, resulting in a heart-wrenching scene of him sobbing hysterically over her corpse. The lamb swears revenge and eventually gets groomed into a horrifying horned beast with a thirst for blood and a strong sense of nihilism. [[DownerEnding At the end]], Chirin is driven away from his farm [[NoGoodDeedGoesUnpunished after killing the wolf]]]]. Not helping is that the story is based on Creator/TakashiYanase's experiences in World War II.
73[[/folder]]
74
75[[folder:Live-Action TV]]
76* ''Series/InsideNo9'' is an anthology series of many genres, though usually dark comedy, often horror, and occasionally goes out of its way to look like something else. Notable instances include:
77** "The Devil Of Christmas" is an interesting case, as the episode is presented as a so bad it's good horror movie about Krampus. Meant to look like it's from the 1970s, with director commentary and delighting in replicating the period tone. And then the real horror makes an appearance.
78** "To Have And To Hold" is the story of a marriage slowly crumbling as a couple drift apart, due to the wife's past infidelity. Such quiet, personal tragedies and the grim comedy in them appears to be the episode's focus until we see what's happening in the basement...
79** "Three By Three", an episode dressed up to look like a quiz show, complete with Lee Mack hosting as himself and a non-standard intro. Even if you realize it's ''Inside No. 9'', it looks like one of their tragic stories of human failing. However, throughout the episode, subtle hints imply all is not as it seems but only the last 20 seconds is undeniably supernatural horror.
80* The first episode of ''Series/WandaVision'' starts off as a simple sitcom made in the style of ''Series/TheDickVanDykeShow''. However, during a [[DinnerWithTheBoss dinner with Vision's boss and wife]], Mr. Hart asks where Wanda and Vision came from, beginning the unsettling, true nature of the show as Wanda hesitates to answer, Mr. Hart nearly chokes to death on his food, and his wife repeats "stop it" to both her husband and soon Wanda like a broken record. While the tonal shift was brief, it doesn't last for long. The fact that Vision is suddenly alive again with no explanation after his death in ''Film/AvengersInfinityWar'' is another early sign that nothing is as it seems.
81[[/folder]]
82
83[[folder:Music]]
84* "Maxwell's Silver Hammer" by Music/TheBeatles, a track off of ''Music/AbbeyRoad''. It starts out with Maxwell, a med student, asking science major Joan out on a date. It sounds a lot like "Ob-La-Di, Ob-La-Da" off Music/TheWhiteAlbum, another cheerful [=McCartney=] ditty about young love. Then Maxwell bashes Joan's skull in with the hammer. We soon find out that he's a SerialKiller.
85* Pretty much every song by PEPOYO could be this. Her custom Vocaloid, Poyoloid, looks like an innocent, colorful and adorable robot alien ([[https://vocadb.net/Artist/Picture/95264?v=8 Like this]]), but looking closer shows a very dark undertone, with deceptively cheery songs about suicide and character biographies with allegorical references to many dark subjects.
86* "[=mo°lmo°l=] by [=sasakure.UK=], specifically its accompanying animation. A bear-like creature travels on a flying saucer to a planet, and many love it. Soon after, it reveals its true form, brainwashes part of the population in horrifying fashion and has its brainwashed supporters hijack the media to brainwash the rest of the population. It then absorbs the population, becomes planet-sized, and ''eats the planet whole''.
87[[/folder]]
88
89[[folder:Video Games]]
90* ''VideoGame/AiToYuukiToKashiwamochi'', from the same creator as ''Irisu'', is another puzzle game with a dark, dark secret. Ai-chan loves sweets and her boyfriend Yuki, and the game revolves around eating sweets. [[spoiler:Then the sweets turn into pills, Ai turns out to be a seriously-ill patient, and [[BigBad Yuki]] is a [[GrimReaper shinigami]] {{Yandere}} who is trying to kill Ai.]]
91* ''VideoGame/AndysAppleFarm'': A game about a talking apple playing games with his friends sounds like it could be an ordinary kid's game... until all sorts of glitches start appearing and it becomes clear the game is haunted by an EldritchAbomination who [[spoiler:has trapped an entire family inside the game]].
92* ''VideoGame/{{Arcaea}}'' is on the surface, an innocent, yet difficult rhythm game with an elegant aesthetic and a rather adorable ImprobablyFemaleCast. But pay attention to the character story logs, and you'll find some rather depressing topics. For example, Hikari's side of the Main Story which starts with the innocent girl in white basking herself in pure happiness. It quickly degenerates into [[spoiler:our cute little protagonist rendering herself catatonic with the happiness, and only gets infinitely worse when Tairitsu gets involved.]]
93* ''VideoGame/BaldisBasicsInEducationAndLearning'' may look like a 90's kid's edutainment game, but it's in fact a scary, action-packed survival horror title. That said, the surprise is mitigated by the game's opening screen which states outright that it's a horror game and not a real educational game.
94* ''VideoGame/BevelsPainting'' actually starts out rather lighthearted, with the painting world looking like a SugarBowl where cute bears serve meals and some invisible guy plays piano. [[spoiler: Then you [[CrueltyIsTheOnlyOption end up killing said guy,]] and the world [[CrapsaccharineWorld turns hostile.]]]]
95* ''VideoGame/BonniesBakery'' is a cute {{Animesque}} game where you bake pastries for your FunnyAnimal customers. [[spoiler: It then abruptly shifts to being a SurvivalHorror game, where you are imprisoned in Bonnie's basement and must escape before she [[TheSecretOfLongPorkPies uses your flesh to make meat pies.]]]]
96* ''VideoGame/{{Bubbaruka}}'', on the surface, is a ''Franchise/{{Tamagotchi}}''-style pet raising simulator where you pet, feed, and play with adorable creatures. For your first pet, you can play a skiing minigame where you collect coins in a snow world. If you collect 10, a side path opens to a cabin… which turns out to be a dark building where your pet's eerie footsteps can be heard. The game glitches and you are promptly booted out, but you can go back into the house, which is actually a HauntedHouse. From then on, the game becomes an ExplorerHorror where you navigate various haunted areas, avoid the spirits haunting the game, and slowly piece together the mysterious disappearances of the game's developers through [[StoryBreadcrumbs notes]] they left.
97* The ''VideoGame/CattoBoi'' series of games starts off in a bright and colorful setting with the titular feline protagonist performing mundane tasks such as collecting biscuits or retrieving pearls for Big Boi. Then the game starts to glitch which slowly turns into a horror genre as the player resets the game multiple times, and it is heavily implied that [[spoiler:[[EldritchAbomination an unknown Entity]] is responsible for corrupting Catto Boi's world to begin with]].
98* ''VideoGame/CaveStory'' has a BadassAdorable player character and his ActionGirl [[ImpliedLoveInterest partner]], RidiculouslyCuteCritter [=NPCs=], and a RecurringBoss made of [[LargeHam ham]] and [[WordOfGod soap]], with a few sinister implications as to the plans of the Doctor. Then said Doctor reveals himself to be irredeemably evil in [[ObviouslyEvil the worst way possible]], the whole supporting cast is dead, captured or incapacitated, and in order to prevent a repeat of [[GreatOffscreenWar the war ten years ago]] the characters either have to destroy the whole island (Normal ending) or [[spoiler:[[BrutalBonusLevel go to Hell]] and kill the island's prisoner]] (Best ending).
99* ''VideoGame/ConfessMyLove'': The game is pretty innocent for a while until the player finds a knife, and [[spoiler:"Liza" tries to murder them]] in the "Mutated Room".
100* The freeware game ''VideoGame/DreamingMary'' starts out, on the surface, in an adorable pastel-colored dream world where you play with a bunny, a penguin, a fox, and a boar, fulfilling certain tasks from the first three animals and eventually getting all four seeds necessary to join the boar behind the last door. You're told through the radio that there are only three doors in the hallway, and [[SuspiciouslySpecificDenial you shouldn't look for]] [[ShmuckBait a fourth one]]. Obviously, there IS a hidden fourth door, and entering it will unlock an alternate version of the dream world that can be entered through the painting in your bedroom... [[spoiler:It's a shadowy, RealIsBrown, blood-stained living room with the plushies that three of the dream animals represent (each getting torn up after receiving a seed) and the stuffed head of a boar, and it's all pivotal to unlocking the GoldenEnding. Then you have to complete tasks to gain seeds; failing prompts the bunny and fox to make a horrifying NightmareFace. The boar, Boaris, is extremely creepy throughout, making disturbing innuendos towards Mary, and in the fourth room, Mari gets chased by a giant, crude, shadowy figure who calls her a "sweet girl" in his deep, uncanny voice. Worst of all, Boris and the Yeti shadow represent Mari’s father, and the whole thing is heavily implied to be a metaphor for ''ParentalIncest''.]]
101* ''VideoGame/DuckSeason'' initially presents itself as a lovely VR-based homage to the old 80s games, especially ''VideoGame/DuckHunt''. [[VideoGameCrueltyPunishment Antagonize the dog]], however, and the weird stuff begins to happen. [[spoiler:Namely, the game starts glitching out, the dog will manifest itself in the real world, threatening you, and after the Stage 8, your character's mother will be killed (outside the GameWithinAGame), as the dog taunts you to "come face me", and depending on the ending, it either [[AndIMustScream traps you inside the game forever]] or [[WouldHurtAChild attempts to kill you]], succeeding in one of the bad endings.]]
102* ''VideoGame/DigimonSurvive'': The title being Digimon ''Survive'' and not Digimon ''Story'', and being billed as a SurvivalHorror entry in a more-or-less kid-friendly {{Mons}} series, speaks volumes, but it does start off with a relaxing extracurricular camping trip...which goes horribly wrong when several students and two locals get TrappedInAnotherWorld and were chased by deadly, hostile [[NotUsingTheZWord "not" Digimon]] (dubbed as "Kemonogami" or "monsters"). From that point on all hell breaks loose -- human party members can actually [[AnyoneCanDie go insane and]] ''[[AnyoneCanDie die]]'' and there's (usually) nothing you can do about it even if the game sometimes gives you options that tell them to chill out. In the absolute worst-case, some major party members go insane out of seeing their loved ones die and turn into terrifying monsters that you must put down, and the BranchAndBottleneckPlotStructure and MultipleEndings system is set up so callously that there's no saving anyone whenever it happens. The game also has a [[GhostStory supernatural twist]] near the end, with the entire thing turning out to be [[spoiler:the result of a grudge amongst long-dead ancients that would lead to the complete eradication of humanity and Kemonogami alike]].
103* In the first playthrough of ''VideoGame/DreamOfGluttony'', everything seems innocent enough- Sissy is a cute girl who goes through Food Town, a SugarBowl full of a quirky RagtagBunchOfMisfits who identify as [[CastOfPersonifications humanoid foods]] and act friendly to her. Then Sissy goes off on her own and encounters Chili, a SerialKiller who [[ImAHumanitarian devours her victims]], and she eats Sissy. The NewGamePlus has Sissy admit to being a human, and then all hell breaks loose as the inhabitants reveal themselves as misanthropic humans who try to kill her for fear that she will expose them to the world. Sissy ends up going through immense SanitySlippage while running for her life.
104* ''VideoGame/EccoTheDolphin'' - A game starring a cute dolphin who has lost his family to [[EldritchAbomination extremely hungry aliens]]. He must go back and forth through time, battling past sharks, jellyfish, [[DemonicSpiders enormous spiders]], and [[GoddamnBats trilobites]], braving eerie music and disturbingly solemn, frightened fellow dolphins, to rescue them and the Earth. Later locales include a meat grinder scrolling level where you're continually molested by terrifying masses of chitin and blobs of acidic green goo and slime tubes in the sky that cause you to plummet five miles into roadpizza if you mess up and fall out. The final game in the series has you swim inside the body of a giant alien and attack its beating heart.
105* ''VideoGame/{{Eversion}}'' starts out as a brightly-colored relentlessly cheerful platformer [[spoiler:and ends as a CosmicHorrorStory, with the player character either being or being ''eaten'' by an EldritchAbomination]]. Although if you know who Creator/HPLovecraft is, the opening screen serves as a warning about that, as the game starts off by quoting him.
106* The home page of the ''VideoGame/FancyIsland'' site makes it look like a typical, cutesy anime game, with a Moe CatGirl going through the titular island and an also-cute cat spirit explaining the rules. But once you click on the image leading to the rest of the site (which has a disclaimer telling you that this is indeed a real horror game above it), you are immediately greeted with what looks like the entrance door to a haunted house, and entering greets you with the unnerving head of what appears to be a StringyHairedGhostGirl (or, sometimes, a CreepyDoll head which cries blood and creepily laughs if you click on it). And it all goes downhill from there, with NightmareFace after NightmareFace and plenty of SurrealHorror.
107* The game ''VideoGame/FantasyMaidensOddHideout'' starts out cute and lighthearted, with young friends playing together in a house made of desserts, and fairies who live inside the house. Then the doorknob on the house's only exit is removed, and it and all the windows are boarded up, trapping them inside, and it all goes downhill from there. [[spoiler:Subverted with Bernd's story, which is more sad and depressing than scary.]]
108* ''VideoGame/GenericFishingGame'' looks like a minimalistic fishing game with only four fishes to catch, and Spacebar is the only button you can catch. [[spoiler:But catching one of the fish with human faces is only a warning about the long nightmare coming next.]]
109* ''VideoGame/GoGoHamsterChef'' ([[https://fancymatt.itch.io/go-go-hamster-chef link]]) is an incredibly cute and cheerful game where you gather vegetables to cook meals and deliver them to friends. But why is that bear forbidding you from going in the only place where onions grow? It was made for a game jam with the theme of "Incompatible Genres", so if the first genre is a cooking game, the second is, you guessed it, horror.
110* ''VideoGame/HungryLamu'' is a game where you need to find fruit the feed to the titular llama. Things get a little weird as the fruit happens to be sentient, but at least it appears willing to be eaten. [[spoiler:It then turns out that the "fruit friends" are humans, and as the final survivor you must escape from Lamu before he devours you too.]]
111* ''VideoGame/{{Hypnagogia}}'' and its sequel ''Boundless Dreams'' are both inspired by ''VideoGame/LSDDreamEmulator'', but start off pretty harmless; the first few mandatory worlds in both games are beautiful, happy, and populated with quirky inhabitants. The second game's fourth and fifth worlds are more somber, but still nothing scary. But the second half of the first game and the last third of the sequel (plus the second secret world) are when the game takes on the darker half of its inspiration, with dark and spooky locations like an OldSchoolBuilding, a [[HauntedHouse haunted mansion]], an abandoned mall, and a surreal nightmare world.
112* ''VideoGame/IrisuSyndrome''. On the surface: a cutesy, if NintendoHard, FallingBlocks game, starring bunny girl Irisu. [[spoiler:Who is a mentally unstable bunny girl who has to fight off her urge to kill her friends (which the block game symbolizes), an urge that her crush/boyfriend [[BigBad Uujima Satoshi]] tries to encourage, and in the bad endings, she gives in to her urges.]]
113* ''VideoGame/JimmyAndThePulsatingMass'' starts out as a seemingly light-hearted ''VideoGame/EarthBound1994''-inspired JRPG with a few unsettling elements here and there until the titular Pulsating Mass first strikes. Upon returning to the Bee Hive, [[spoiler:you find it's transformed into a filthy, dilapidated hellhole inhabited by zombified worker bees with the boss being the Queen Bee, who has undergone severe BodyHorror and suddenly has a murderous hatred for Jimmy]]. From here on out, the game shifts between light-hearted and whimsical and nightmarish, especially in the optional [[BonusDungeon Nightmare Zones]]; side areas representing a specific phobia. The game's horror comes from the contrast between the childish fantasy and the visceral/psychological horror associated with the Pulsating Mass.
114* In ''Kitty Kart 64'', the player controls a [[AddedAlliterativeAppeal fuchsia-furred feline]] on a kart, in a game the emulates the aesthetic of ''Mario Kart 64''. Its first stage is an open roadway with pastel colours. However, as the player continues on, [[spoiler:things begin to glitch out in some stages; black, human-shaped glitches appear to be seizuring in an pastel-coloured ClosedCircle; balloons pop up, which causes screams to sound and blood to spill; and finally the cute pink cat nearly reaches the finish line, when a gaunt, dark figure appears and beats them to a pulp.]] A pastel-coloured "Congratulations" banner appears as the final scene of the game.
115* ''VideoGame/LetsFindLarry'' initially appears as a harmless HiddenObjectGame, but it gets darker as the game progresses. Larry thinks you're stalking him and wants you to leave him alone, your magnifying glass zooms into dark crime scenes, and some shady men try to have you close into Larry's whereabouts. [[spoiler:Then you're given a .50 caliber sniper rifle to kill him, only for you to be pulled from the omniscient 3rd-person view and into the map to be stabbed to death.]]
116* ''VideoGame/LiveALive'' is an UrExample of the Disguised Horror Story in a video game. Around half of the chapters tend to masquerade themselves as something more-or-less innocent like their genre would suggest, so unless you chose the Distant Future chapter first, it's possible to stumble into a chapter where nothing out of the ordinary happens only for the facade to be suddenly pulled off without warning. Of course, the game itself also counts as an example once the true nature of its overall story arc is revealed in the Middle Ages Chapter.
117** The Imperial China chapter begins as a standard ''Wuxia'' setting where an old Shifu goes searching for new disciples to inherit his techniques on. It goes well until you beat up a local gang of bandits. Then a rival sect kills two of your pupils and wrecks your shack as retaliation, and the only inheritor who survived is the one you sparred with the most.
118** The Present Day chapter seems like a LighterAndSofter campaign akin to ''VideoGame/PunchOut'' (especially when compared to the Near Future and Distant Future scenarios) where Masaru spars with martial arts masters all over the world and learns their fighting techniques...until you defeat all the opponents. The Demon King Odio BGM starts blaring in the background and the portraits of the martial arts masters you just fought fade to grey. Then, Odie O'bright approaches Masaru and tells the boy that he ''killed all of them''.
119** The Near Future Chapter seems like a bog-standard HumongousMecha 80's {{Cyberpunk}} anime with a StockShonenHero protagonist who beats up thugs for fun and helps a former local biker gang leader run a Taiyaki stand, complete with the resident friendly AbsentMindedProfessor who creates strange inventions and takes care of said mecha. But reach the Tsukuba facility, and the story goes ''really dark''. Not only do you find out that you're actually dealing with a political conspiracy where 2,000 people are sacrificed off by a group of madmen to awaken the wicked God Odeo, your orphanage gets burnt by the local thugs, your caretaker is not returning for another day, and those 2,000 people the conspiracy sacrificed won't come back to life.
120** Even the Distant Future chapter starts out fairly light-hearted, as the robot Cube gets a few moments to socialize with the crew of the spaceship he's on. As soon as the ship's communications system gets taken out, though, everything goes completely wrong. Soon enough you're running from a gigantic alien beast and trying to survive as even the ''game's interface'' starts trying to kill you.
121** The Middle Ages chapter takes everything about the stereotypical RPG fantasy that Creator/SquareEnix is famous for, turns it upside-down and deconstructs it to oblivion. What appears to be a stereotypical "hero and mage saves princess" story takes a sudden dark turn when [[spoiler:the hero Oersted accidentially kills the king, is instantly hated by all of his kingdom's citizens bar one kid and finds out his mage friend Streibough betrayed him to get princess Alethea for himself. And when he does kill Streibough and meet Alethea once again, she declares ''Streibough as her beloved and commits suicide''.]] All which sets up poor Oersted to become [[spoiler:the Demon King Odio who threatens the space-time continuum.]] And no, [[spoiler:Oersted doesn't get a happy ending no matter what, the best you can do for him is to give him a sweet death and have him [[DyingAsYourself die as himself]].]]
122* ''VideoGame/MizuiroBlood'', at a first glance, seems to be a plucky MinigameGame where a robot goes to school and participates in innocent activities with her classmates with characters drawn by the same artist behind the ''VideoGame/TaikoNoTatsujin'' line of rhythm games. Then a bunch of "aliens" invade Mizuiro's planet, the school Mizuiro goes to was revealed to be a military training camp, and the entire thing was implied to be a StealthSequel of the "United Galaxy Space Force" line of games (also made by Creator/{{Namco}}) from the ''alien's'' viewpoint where we are the invaders attacking ''them''.
123* ''Mr. Elephant Goes to New York'' is about the titular [[AccessoryWearingCartoonAnimal flat-cap-wearing pachyderm]] on a two-week work placement at an office in a cartoony [[BigApplesauce New York]]. The humor is slightly cynical and there are strange elements like a character who follows you when prompted and only stops when you get far away enough from them, but all seems silly and innocent. [[spoiler:Day 2, however, begins with Mr. Elephant having a nightmare about a large hand, accompanied by discordant screeching in the background. As the fortnight progresses, the nightmares continue, music stops, the scenery becomes darker and less saturated, characters either disappear or taunt you, and even that aforementioned following character starts following you without you prompting them. All throughout the game, you may even get messages about a character named Tomas and [[AbusiveParents how he was abused by his mother]].]]
124* At first glance, ''VideoGame/MrTomatos'' seems like a harmless-looking {{Expy}} of the "Hungry Pumpkin" Flash game, but should you anger the eponymous tomato enough times or feed him enough food with his anger meter below 10, [[spoiler:the game, especially Mr. Tomatos himself, suddenly takes on a more sinister and creepy atmosphere]].
125* ''VideoGame/MulletMadJack'' bill itself as a high-octane, fast paced boomer shooter where you mow down hordes of enemies as you move from one floor to the next, with a ten second timer that can be increased the more you kill and how stylish your kills are. However, as the game's story goes on, it soon becomes apparent that the world of the game is a corrupt, dystopic hellhole where everything and everyone is controlled by soulless, hideously amoral {{Mega Corp}}s run by "Robillionares", and Jack himself is revealed to be a broken, empty shell of a man so hopelessly addicted to dopamine that he's willing to throw his life away without a second thought for something as meaningless as a pair of new shoes. By the end of the game, the one person in the world who was willing and able to challenge the Robillionaires' status quo is dead at Jack's hands, and the final scene has Jack's peppy MissionControl [[TheReasonYouSuckSpeech gleefully rubbing it in his face]] that nothing he's done here actually matters and that he's such an empty and pathetically worthless wreck that he'll willingly sign away his life and his freedom to a MegaCorp just so he can experience the rush of dopamine for a few more precious seconds and he can ignore just how empty and pointless his life is.
126* ''VideoGame/NeedyStreamerOverload'' starts off as a colorful and peppy RaisingSim where you aim to turn a girl called Ame into an internet celebrity, with a fittingly cheerful theme song, "Internet Overdose". Once you go further in however, the game starts showing its true nature as a [[RealismInducedHorror depressingly realistic portrayal]] of a mentally ill girl struggling to manage herself and how far people can go on the internet. Then you reach some of the endings, which [[spoiler:feature nasty stuff among the lines of Ame committing suicide, losing her mind over haters and [[ArsonMurderAndJaywalking starting a conspiracy cult]]]]... and once you have the fortitude to unlock all the endings, you reach the true ending, which [[TheEndingChangesEverything changes everything you know upside-down]]. [[spoiler:Ame was actually a schizophrenic who invented your in-game identity "P-Chan" as the voice on your head and you ''are'' Ame all along. This automatically puts a darker and cynical twist to the meanings of many endings, including ones that are seemingly optimistic.]]
127* One of the mini-games in the MinigameGame ''NEEDY STREAMER OVERLOAD PETITE GAME COLLECTION'', a side game of ''VideoGame/NeedyStreamerOverload'', contains a minigame known as ''[[https://www.youtube.com/watch?v=ZMHe6H4LVns Ame's happy happy dating game]]''. As the title suggests, it's a dating SIM where P-Chan goes to a date with Ame. The Arcade and Nakano Broadway sections play out rather normally, but if you take her to the Hospital, School Ruins or Beach, she'll say or do some depressing and/or disturbing things. If you bring her to her "Childhood Home" [[spoiler:without bringing her to all of the other locations first]], however, [[spoiler:she'll undergo a horrific meltdown, and whatever happens to her next is [[NothingIsScarier up to the player's interpretation]]]][[labelnote:explanation - spoilers]]The context for this is in ''Needy Streamer Overload'' where it's indicated in various hidden texts that Ame is born in a poor family where her parents didn't care about her and would often violently fight with each other even after they divorced, and her mother at one point tried to sell her to prostitution for money. You're bringing her to visit her own parents here, likely her mother as it's implied that she was the one with the custodial rights over Ame[[/labelnote]]. Just like in the original game, it's also implied that [[spoiler:Ame wasn't dating anyone and the P-Chan there is still a product of her schizophirenia.]]
128* ''VideoGame/OhDeer'' is a Hide-And-Seek game where you have to hunt other players acting like deer, with bright polygonal visuals and silliness like the deer having the ability to [[ToiletHumor eject themselves away via pooping]]. But once the hunter's {{sanity|Meter}} depletes fully, it transitions to a straight-laced horror game: the area suddenly goes dark, with the player deer standing on their hind legs to transform, revealing their true nature as wendigos, with [[TheHunterBecomesTheHunted the hunter being forced to flee to a cabin or die trying]].
129* ''VideoGame/{{Omori}}'', despite being billed as a horror game and having an eerie beginning thick with PsychologicalHorror symbolism, is largely innocuous with the horror elements confined largely to the background or specific sections of the game. [[spoiler:Headspace's nature as a severely troubled teenager's way of coping with the trauma of his sister's death becomes more and more prevalent until exploding fully into horror with [[TheVeryDefinitelyFinalDungeon Black Space]], a [[SurrealHorror surreal]] nightmare scape representing the AwfulTruth of Sunny's repressed trauma.]]
130* ''Petals'' initially appears to be a rather serene FirstPersonSnapshooter where the main objective is to simply take pictures of plants in the wilderness. [[spoiler:It's actually a tie-in/prequel for ''VideoGame/TheTexasChainsawMassacre2023'', and to drive the point home ends with [[DownerEnding the player being murdered by Leatherface]].]]
131* ''VideoGame/PortaBoyPlus'' starts off as a retro-flavored ''VideoGame/WarioWare''-style [[MinigameGame collection of minigames]], played on a handheld Game Boy {{Expy}} with appropriate graphics and music, and a geometric shape background behind. [[spoiler:Then you notice the game gives you a shotgun when you reach 9 points. Then you see the games starting to glitch and distort when you reach 12 points. Then at 15 points the geometric shapes give way to a dimly lit hallway with monstrous Portaboy-zombies ambling toward you, and you now have to juggle killing the monsters with the shotgun and completing the increasingly glitchy minigames and uncovering a story about a MegaCorp hooking brains up to computers to mine crypto.]] The art was made by WebAnimation/LumpyTouch, who is very well known for blending retro video game aesthetics and Eldritch Abomination horror.
132* Content warning at the beginning of the game notwithstanding, ''VideoGame/PromDreams'' begins as a fairly typical harem dating sim, complete with upbeat music, comedic scenes, and many of the genre's standard tropes. In fact, the player can win their chosen love interest's heart and make it to prom night without experiencing a single horrific element, [[spoiler:only for said love interest to be killed suddenly and brutally, without any way for the player to avoid it. From there, the game "resets" itself several times, sans the girl killed in each previous loop, with the atmosphere becoming more horrific as the dating sim plot gives way to a supernatural murder mystery]].
133* At first glance, ''VideoGame/RadiantSilvergun'' appears to be a fairly by the numbers shooter and the opening cutscene reinforces this with its silly art-style and rampant slapstick. This serves to mask it as one of the bleakest story driven shooters ever made with it rather than being a power fantasy to succeed against impossible odds, it acts as a hopeless struggle for survival with no winners and ending with [[spoiler:the death of the last of humanity and everything being trapped in a StableTimeLoop, doomed to repeat all of this in perpetuity]].
134* ''VideoGame/Shipwrecked64'':
135** {{Defied|Trope}} (or, at least, attempted defied) by the game warning you multiple times about [[ContentWarnings just what kind of game it is]]. If you don't pay attention to those warnings however, you might still mistake this game for a typical mascot platformer... at least, until some of the "artifacts" start popping up.
136** Played straight in-universe, with [[ShowWithinAShow the titular in-universe game]] ''not'' warning anyone about what's underneath, and {{Justified|Trope}} by it ''originally'' being a genuinely innocent LicensedGame starring the beloved cartoon character Bucky Beaver, but was later twisted into what it is now in the last few months of development. This is because [[spoiler:the in-universe developer, after learning about the horrific murders and experiments committed and covered up by the animation studio behind Bucky, transformed it into an elaborate exposé of them, including photographs and video footage of said murders]]. Once the content was discovered in-universe, there was an eruption of backlash, [[spoiler:[[ExploitedTrope exactly as planned]]]].
137* Lampshaded by the creator of ''VideoGame/{{Sofia}}'' in the DevelopersRoom, who admits that the game was made on the concept of "cute exterior hiding dark horror interior". It starts out innocently enough, with Crow going to meet his cute boyfriend and them having a fun day together. Then a masked intruder breaks into the house at night and it turns into a horror game. Later on, [[spoiler:the seemingly happy Jenkins household is revealed to have been one giant, horrific experiment in {{immortality|Immorality}} through cloning]].
138* ''VideoGame/SpecOpsTheLine'' appears to be, at first glance, a generic, dime-a-dozen ''Call of Duty''-inspired modern war shooter, albeit with the somewhat unique premise of being set in a city that has been ravaged by sandstorms and seemingly abandoned. However, before long, the game reveals itself to be [[spoiler:a DeconstructionGame that uses the lens of horror to examine war shooter tropes]]. The game employs AlienGeometries that don't seem to make any sort of sense, MindScrew as the player character gradually loses his sanity [[spoiler: because of his actions causing the agonizing death of dozens of innocent civilians, including [[WouldHurtAChild several children]]]], war crimes depicted with brutal realism, all topped off with [[spoiler:the reveal that the main antagonist was DeadAllAlong, and the main character is the true antagonist who has committed war crimes, atrocities, and destroyed hundreds of lives in his desire to become a hero]].
139* ''VideoGame/SpookysJumpScareMansion'' presents itself as a DefangedHorrors [[AffectionateParody parody]] of horror games, where you navigate the house of the titular CuteGhostGirl, and at most you get startled by [[PokeThePoodle cute cardboard cutouts]]. That is until you progress further into the game, where you encounter the ''actual'' monsters and come across [[ApocalypticLog various notes left by previous travelers]]. Spooky herself is also heavily implied to be [[CuteAndPsycho not what she seems]].
140* In ''VideoGame/SuperSurpriseParty'', the colors and visuals are all cute and sweet, from the smiling party-guests to the gumdrop rain. But the actual game is a PsychologicalHorror, with a creepy, short-tempered narrator and a location-tracking gimmick.
141* ''VideoGame/TwistedMetal'' as a whole doesn't take itself very seriously. Black however, did away entirely with all the colors and comedy that the series featured beforehand and replaced it with depressing, brutal, and dark terror.
142* '''''Inverted''''' with ''The Typing of the Dead'', which is just as gruesome-looking as any of the ''VideoGame/HouseOfTheDead'' franchise but is at heart a [[EdutainmentGame typing teacher]].
143* ''VideoGame/YummyBreakfast'' starts out cute and simple, with a girl just trying to make herself a "yummy breakfast". It takes a turn for the creepy as she gets more and more desperate for food, resorting to eating live animals and [[spoiler:a girl]].
144[[/folder]]
145
146[[folder:Visual Novels]]
147* Although ''VisualNovel/CookingCompanions'' is openly advertised as a Horror story, it starts off rather cutesy with its Chompette mascots and bonding with your fellow hikers before the inevitable [[NoPartyLikeADonnerParty craving for fresh meat arises]]...
148* ''VisualNovel/DokiDokiLiteratureClub'', ostensibly a cutesy RomanceGame, ''starts'' with requiring you to accept a warning for disturbing content, but the game remains light-hearted and cheerful for most of Act 1. Things get a little darker when [[spoiler:Sayori]] reveals she suffers from depression, but it's not unheard of for some romance games to have heroines with psychological issues that serve as character arcs, so it still comes as a massive shock when [[spoiler:the player character finds Sayori's [[DrivenToSuicide hanging corpse]], and the game restarts]]. From that point onwards, [[spoiler:the game starts getting ''very'' [[OminousVisualGlitch glitchy]] and bloody as the girls reveal their {{Dark And Troubled Past}}s and deteriorate into {{Yandere}}s]], only for it all to culminate in [[spoiler:an elaborate use of TheFourthWallWillNotProtectYou that explains the [[SurrealHorror surreal]] plot but has seriously freaked out many people in its own right]].
149* On the surface, ''VisualNovel/DontToyWithMe'' is a cute story about two adorable LivingToys learning to befriend each other in spite of their differences. [[spoiler:Then the owner starts playing favorites and antagonizing the other toy, and it eventually leads to one of them snapping and murdering the other, with one of the routes revealing that the owner has previously killed other toys for not getting along with Dahlia.]]
150* ''VisualNovel/FromTheSunToTheMoon'' starts out like your standard cute dating simulator, only to rapidly shift into themes of BodyHorror, child abuse and CosmicHorror as the plot progresses.
151* ''VisualNovel/HowToDateAMagicalGirl'', a cute game about going to a school for magical girls and looking for love until it suddenly becomes a murder mystery game.
152* ''VisualNovel/HigurashiWhenTheyCry'' has an ominous intro but otherwise starts off as a brightly colored visual novel about a teenage boy and his cute girlfriends in their early '80s rural village. But ''Higurashi'' is not a ComingOfAgeStory and is especially not a romance visual novel. It's a murder-mystery and PsychologicalHorror series, which becomes more obvious when Keiichi finds a newspaper talking about a murder that happened a few years ago and suddenly his friends turn CuteAndPsycho, the town is said to be under a curse, and a nefarious conspiracy lurks in the background.
153* ''VisualNovel/{{Penthos}}'' is an interesting example, as it doesn't attempt to pose as anything but a horror story, just a more traditional pastiche of familiar SlasherMovie tropes. [[spoiler:It's in the game's Second Act that the story becomes more postmodern and allegorical, switching gears from a slasher to a cerebral PsychologicalHorror.]]
154[[/folder]]
155
156[[folder:Web Animation]]
157* ''WebAnimation/CyberpunkLab'': [[BackstoryHorror The backstory of the Cyberlanta (the cyberpunk, utopian version of Atlanta)]].
158* The whole point of ''WebAnimation/HappyTreeFriends'' is taking {{Ridiculously Cute Critter}}s [[SugarBowl living their lives gaily]] and subjecting them to every CruelAndUnusualDeath imaginable, with [[BloodyHilarious blood and guts galore]].
159* ''WesternAnimation/FollowTheSun''. It's all fun and games at the snack bar [[spoiler:until the box of popcorn accidentally steps on the jelly with the trumpet and passes out. And then a blood-like liquid drips on the sun, pisses it off, and starts to ''set the earth on fire'']]! Think ''Don't Hug Me I'm Scared'' [[JustForFun/XMeetsY meets]] [[https://en.wikipedia.org/wiki/Let%27s_All_Go_to_the_Lobby Let's All Go to the Lobby]].
160-->[[WordSaladHorror "Popcorn for all! Hell's on its way!"]]
161* ''WebAnimation/LaceyGames'':
162** ''Lacey's Wardrobe'' seems like a cute dress-up game at first, but then Lacey's stalker shows up...
163** ''Lacey's Diner'' is a simple cooking game on the normal route, but if the player lets the timer run out, Lacey loses her customers, and then her sanity...
164** ''Lacey's Petshop'' started out as typical pet care simulator, however as the game goes on her customer's request slowly getting messed up, [[spoiler: such as stretching a hamster's neck, shoving a fake tooth in turtle's mouth, and ''cutting off a rabbit's tail, legs, and ears'' because according to the customer they are 'too distracting'. Even the latter's request disturbs Lacey herself]]. The ending sequence after the player finish the game only escalates from there...
165* ''WebAnimation/RabbitGames'' appears cutesy and welcoming, when in actuality it is a horror series.
166[[/folder]]
167
168[[folder:Web Original]]
169* ''[[https://www.youtube.com/watch?v=Td2x8s9GZlo BLUE_CHANNEL: THALASIN]]'' is an AnalogHorror video that, at first glance, appears to just be an old-timey commercial advertising a fantasy product dubbed Thalasin, which forces you to have certain emotions, but when the second half of the video kicks in, it advertises Thalasin Plus, which supposedly adds new emotions to your brain... but these emotions [[FacialHorror happen to distort your face into eldritch horrors]], if the implications of the video are to judge by.
170* ''WebVideo/BoardJames'' begins as a review series about board games the titular James played as a kid, with some friends cameoing to help the reviews along. It becomes a SurrealHorror series in which James is revealed to have been a SerialKiller who murdered Mike and Bootsy and is torturing their souls through a RecursiveReality.
171* The entirety of the ''WebVideo/DontHugMeImScared'' series is the infamous TropeCodifier of the Disgusied Horror Story along with SurprisinglyCreepyMoment. Mostly because it starts out innocently enough, with ''Series/SesameStreet'' style puppets discussing [[SurrealHumor different themes in a really catchy song]]. By the end... well, let's just say things go [[SurrealHorror a bit too far]].
172-->''"[[LetUsNeverSpeakOfThisAgain Now let's all agree / To never be creative again.]]"''
173* ''WebVideo/LesleyThePonyHasAnAPlusDay'' is pretty self-explanatory, detailing the pony happily prancing through the kingdom to see the duke. About a third of the way through, the music stops completely and the duke starts lecturing Lesley about being late. They're both portrayed through detailed illustrations with SynchroVox mouths and robotic voices, which is pretty eerie. But then the video [[FromBadToWorse spirals into horrifying]] as Lesley goes completely mad and self-destructive.
174* ''WebVideo/MasahiroSakuraiOnCreatingGames'': Discussed and discouraged in the [[https://www.youtube.com/watch?v=tb6GJUvJGpM "Paint an Accurate Picture of Your Game"]] video. Sakurai argues that no matter how much you want to surprise people, it's more important to make sure people get an accurate impression of your game. He uses a horror game disguised as a cozy farm sim as an example of what not to do because it's likely to alienate players -- [[UncertainAudience people who appreciate horror will be turned off by the game's harmless appearance]][[invoked]], and [[NeverTrustATrailer people who buy it expecting a fun farm sim will be upset]].
175-->'''Sakurai:''' Imagine buying a banana, only to have it taste like an apple. That's not right, now is it?
176* ''[[http://koshiandoh.com/flash-gallery01/natsumi-step/ Natsumi]] [[https://www.youtube.com/watch?v=Pw4LstqkNcw STEP!]]'' On the surface, it's an adorable animation about a girl who goes to a magical world full of kittens and puppies. That is until you notice some uncanny visual cues such as "Natsumi Andou, arrived at 7/20 23:36"[[note]]Referencing a date of death[[/note]] and a sign reading "59"[[note]]A Japanese wordplay for "Goku" a.k.a "Hell"[[/note]] where it's all but implied that said "magical place" is the underworld. When you click the second link, [[spoiler:it shows Natsumi, our cheerful protagonist [[MoodWhiplash crying]]]], and if you go back and observe the animation, as well as viewing the SWF file of that second link, you will learn the real story behind this seemingly cute film. There's no dialogue nor explicit confirmation by word, but the implication was [[spoiler:Natsumi going to hell after killing her boyfriend and committing suicide]].
177* ''WebVideo/{{Petscop}}'' is a fictional LetsPlay series wherein Paul plays what starts as a fun [[invoked]] [[ObviousBeta (albeit unfinished)]] game about collecting pets and finding them homes, with a colorful pastel environment called the Gift Plane, happy music, and overall looking every bit like the kid-friendly time-waster that was so common in the [=PS1=] era. There are a few hints of something off (like the fact that the pets are scared of the PlayerCharacter), but it seems harmless. Until, that is, Paul enters a cheat code in the room of one of the pets. The music [[SuddenSoundtrackStop suddenly stops]], and Paul ventures outside Even Care to find not the peaceful-looking Gift Plane, but a darker, mysterious new world called the Newmaker Plane. From then on, ''Petscop'' moves to a dark and twisted story involving themes of child abuse/neglect and cryptic events that [[spoiler: Paul himself]] is a key figure in.
178* ''[[https://www.youtube.com/watch?v=rSER3yml1iM Pokopokopikotan]]'' by WebVideo/Nana825763 is at first an adorable stop-motion video of two little paper girls on a bright setting. Then the scene gets darker and a hand starts attacking them in what is strongly implied to be a metaphor for child abuse.
179* The ''ARG/WelcomeHomeClownIllustrations'' website introduces itself as an archive of all things related to the production of the eponymous fictional puppet show. There is an expansive selection of concept art and character blurbs on display to help viewers learn about the show and its characters... But if some viewers dig deeper, they'll find that these puppets may be living a far less ideal life than what first impressions would imply, as a [[https://www.clownillustration.com/so-below misclick on Wally's house might reveal,]] to name one example.
180* ''WebOriginal/WhatColorAreYou'' starts off as a fairly normal personality quiz. Then the questions become increasingly disturbing until it eventually abandons all pretenses of being a quiz and becomes a rather disturbing rumination on free will, with frequent application of TheFourthWallWillNotProtectYou.
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184* ''WesternAnimation/OverTheGardenWall'' is a charming story of two brothers trying to get home, meeting a bunch of colorful characters while being periodically menaced by whatever creatures the forests can throw at them, but ends up being a DoubleSubversion. For the first half all the supposedly creepy things and people turn out to be either harmless or outright helpful, and most of the conflict comes from Wirt unintentionally making things harder for himself. Then a witch that tries to brainwash them is melted and an evil possessing spirit tries to eat them. Then [[VileVillainSaccharineShow the Beast]] takes center stage, and [[KnightOfCerebus everything goes to hell very quickly]].
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