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[[quoteright:350:https://static.tvtropes.org/pmwiki/pub/images/google_2015_logo.png]]
[[caption-width-right:350:What's Google? Just [[BrandNameTakeover Google]] it.]]

->''"The core of what Google is about is bringing information to people."''
-->-- '''Sundar Pichai''', current CEO of Alphabet and Google.


The search engine with the greatest user share, by a large margin. The company that creates/maintains it also works on a wide variety of other products, including things like translators, the webmail provider Gmail, the interactive map Google Earth, the free cloud-based web office suite Google Drive, the web browser Google Chrome (and an operating system of the same name), the Platform/{{Android}} mobile OS, the social networking hub, Tropers/TheAdvertisementServer. [[https://www.google.com Find it here.]] Website/TVTropes' search engine is also run by Google.

Surely a company this wildly successful can afford to rest on its laurels for awhile? Nope. Fuelled by their success in commercializing software products and services, Google is now using its vast financial resources, data collection and analysis ability to explore the frontier edge of technology. Of particular note are its AugmentedReality glasses, AutomatedAutomobiles, and the Knowledge Graph/Knowledge Vault unified framework and database system to allow its [[RobotBuddy personal assistant]] Google Now unprecedented ability to understand you and process any kind of information on demand, with the aim to eventually develop it into a true ArtificialIntelligence (for which purpose it hired many specialists in the field, including the renowned inventor and futurist Ray Kurzweil). To show that the potential of Big Data is truly endless, Google has established the [[http://edition.cnn.com/2013/10/03/tech/innovation/google-calico-aging-death/ California Life Company (CALICO)]], whose aim is advancements in personalized medicine through advanced monitoring devices, [[WeWillHavePerfectHealthInTheFuture preventative medicine]], coordinating medical data from researchers and medical centres across the world and ultimately [[TheAgeless the defeat of aging itself]].

Currently believed to be the most likely company to result in TheSingularity.

In 2015, Google was made into a subsidiary of Alphabet Inc.

Not to be confused with a googol, which is equal to 10[[superscript:100]].[[note]]That number is 1e100 in exponential notation, and the reverse DNS lookup for www.google.com shows that it lives on the 1e100.net network.[[/note]]
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!!Websites and services:
[[index]]
* Website/GooglePlus
* [[Platform/{{Android}} Google Play]]
* Platform/GoogleStadia
* Platform/YouTube
** ''WebVideo/YouTubeRewind''
[[/index]]
!!Tropes that fit Google include:
* AprilFoolsDay: Google has [[http://en.wikipedia.org/wiki/Google%27s_hoaxes an entire page]] on Website/TheOtherWiki for their annual jokes.
* ArtifactTitle: [=AdSense=], the company's cash cow, was originally a feature called [=AdWords=] Select, a premium version of a paid-search function called [=AdWords=] it had launched in 2002. [=AdWords=] Select became so popular that [[http://www.slate.com/articles/business/when_big_businesses_were_small/2013/10/google_s_big_break_how_bill_gross_goto_com_inspired_the_adwords_business.2.html Google dropped the original AdWords altogether]] shortly afterwards, but didn't rename it.
* BewareTheNiceOnes: Google seems generally a friendly company (not that they're saints though). However, suing the company for fraudulent reasons ''will'' cause Google to retaliate against you. Oracle found this the hard way when it comes to suing them for Java (which they arguably had no merits, due to the platform itself is open-source and them acting like a patent troll).
* BuiltWithLEGO: Google built its first server racks out of Franchise/{{LEGO}} bricks.
* BigBad: The 2016 Halloween Google Doodle game has the leader of the ghosts who kidnap the students at the WizardingSchool. And again in the 2020 Halloween Doodle.
* TheCameo:
** Google itself appears in ''Film/{{Hitch}}'' and during the TimeCompressionMontage in ''Film/{{The Muppets|2011}}''.
** Google's campus is featured in ''Film/TheInternship''. The creators wanted to set the comedy in a Google-like company, then wondered why not just ask Google?
** In ''[[https://en.wikipedia.org/wiki/The_Circle_(Eggers_novel) The Circle]]'' a woman enters a [[NoCelebritiesWereHarmed Google-like tech company]] that is obsessed with privacy, or rather [[WellIntentionedExtremist desiring the lack of it]].
** Additionally, Google Earth is featured in ''Film/{{Crank}}'', as well as a map in later seasons of both ''Series/TheAmazingRace'' and ''Series/CashCab''.
** Google Earth practically gets an AndStarring in the BasedOnATrueStory movie ''Film/{{Lion}}'', where the protagonist discovers that Google Earth combined with his photographic memory could help him track down his long-lost birth family after he was accidentally separated from them ''at age five''.
** The character Ruby in ''Webcomic/StickyDillyBuns'' starts out as TheIngenue, but she's not only bright, [[http://www.stickydillybuns.com/strips-sdb/What_is_best_for_her she's a compulsive Google user.]] Which explains how she adapts to life in a sex comedy so rapidly.
* CargoCult: [[https://www.thechurchofgoogle.org/ The Church of Google]].
* CatsAreMagic: The ''Magic Cat Academy'' series of Halloween Google Doodles are about a cat named Momo who battles a ghost and its minions at a wizarding school.
* CatNinja: Lucky from the ''VideoGame/DoodleChampionIslandGames'' Google Doodle, though outside of her outfit and teleporting ability she comes off more as an athlete than a ninja.
* ChromaticArrangement: The four teams of the 2015 Global Candy Cup are red, blue, green, and yellow.
* {{Cloudcuckoolander}}: Even Google thought [[http://www.google.com/loon/ bringing Internet service to rural areas via balloons]] was both CrazyEnoughToWork and just crazy.
* ColorCodedForYourConvenience: The company is made of this trope internally, from [[http://news.cnet.com/8301-1023_3-57534183-93/google-tries-wowing-the-world-with-a-look-at-its-data-centers/ pipes and cables]] in data centers to [[http://www.gourmet.com/food/gourmetlive/2012/030712/inside-googles-kitchens healthy and unhealthy snacks]] in office kitchens..
* CouchGag: For certain holidays, anniversaries, and other events, a special version of the Google logo (known as a "Google Doodle") will be created to commemorate a given event, usually outsourced to a specific artist. An archive of the Doodle variants used to date[[note]]with at least two exceptions - [[http://farm2.static.flickr.com/1208/1397181502_8b64159828_o.gif this 2007 one]] honoring Creator/RoaldDahl had to be removed because it had the misfortune of being rolled out on the Jewish holiday of Rosh Hashanah (Dahl had made various antisemitic statements); and the [[http://photos1.blogger.com/blogger/7506/607/320/logo-miro.jpg 2006 logo]] for artist Joan Miro's birthday was taken down because Miro's estate disapproved of the design[[/note]] can be found [[http://www.google.com/doodles here]].
** For ''VideoGame/PacMan'''s 30th birthday, the Google logo changed to a playable level of ''Pac-Man'', ''and'' it remains playable [[http://www.google.com/pacman here.]]
** For ''Series/DoctorWho'''s 50th birthday, the logo became a short playable game in which you can play as [[TheNthDoctor any of the eleven Doctors]] (well, the eleven Doctors that existed at the time). [[https://www.google.com/doodles/doctor-whos-50th-anniversary It also remains playable.]]
** On the 70th birthday of Music/JohnLennon, the logo was a short music video set to an audio clip of "Imagine".
** Similarly, on [[Music/{{Queen}} Freddie Mercury]]'s 65th birthday, the logo became an animated video clip for "Don't Stop Me Now".
** For Halloween 2018, Google launched its first multiplayer logo game, playable [[https://www.google.com/doodles/halloween-2018 here]].
** Upon ''VideoGame/SuperMarioBros1''[='s=] 30th anniversary, a ? block was added to certain searches. Clicking it makes a coin appear. On the official version still found on [[https://www.google.com/search?q=super+mario+brothers a search for "Super Mario Brothers"]] (no abbreviation), [[LawOfOneHundred clicking it 100 times]] plays a 1-Up sound.
** For the release of ''Film/AvengersEndgame'', Google added an "infinity gauntlet" to the right side of a search for "Thanos" or "Infinity Gauntlet".[[labelnote:Source]][[https://archive.dhakatribune.com/showtime/2019/04/27/google-thanos-click-the-infinity-gauntlet-right-now Dhaka Tribune]][[/labelnote]] Clicking the gauntlet would dissolve random results to half of the total and then reduce the number of search results to half the total. Clicking the gauntlet again would reverse the action.
** For ''Film/TheBatman2022'', a search for "Bruce Wayne", "Bat Signal", or "Gotham City" added the Bat-Signal projector to the right side. Clicking it would darken the screen; an animation then plays of the Bat-Signal shining onto the dark clouds and Batman's shadow grappling across.
** For the release of ''Series/TheLastOfUs2023'', a search for its title or similar searches about the HBO TV show would show a dark red mushroom icon. Clicking it would have cordyceps plants sprout from the bottom of the screen, and more will cover the screen with each click.
** Since Google's search bar automatically kicks you into search results now, the now useless "I'm Feeling Lucky" button redirects to a randomly selected item, chosen when you put your mouse over the button, e.g. "I'm Feeling Trendy" or "Artistic", etc.. Only happens if Instant searches are on, though. If you have it off, the "I'm Feeling Lucky" button will work as usual. And when it's off, you can get some pretty funny stuff - try searching "French Military Victories" and hit "I'm feeling lucky".
* DepartmentOfRedundancyDepartment: Searching "recursion" will net you a "Did you mean '''recursion'''?" link at the top. And if you click on that...
* DoABarrelRoll: No, seriously. Try searching [[VideoGame/StarFox64 "do a barrel roll" or "Z or R twice"]] on the Google homepage. Go on - we'll still be here when you've finally pulled your [[JawDrop jaw off the floor]].
* EarlyInstallmentWeirdness: The first iteration of the search technology was named ''[=BackRub=]'', because it analyzed the web's "back links", get it? Once it started taking off they realized [[GiverOfLameNames they needed a better name]].
* EasterEgg: You'd be hardpressed to find a Google product that doesn't have at least one.
** There are various words and phrases that will produce a special result when searched them. For example, Google knows that the answer to The Ultimate Question is [[Literature/TheHitchhikersGuideToTheGalaxy 42]].
** [[https://maps.google.com/maps?saddr=The+shire&daddr=Mordor&hl=en&sll=42.879096%2C-61.167493&sspn=96.981085%2C129.375&geocode=FUBUFAMdU8_8_yElBZuqiYsAVw%3BFaUREgMdIgn-_yGY4m9JE24PHg&vpsrc=0&dirflg=w&mra=ltm&t=m&z=12 One does not simply walk into Mordor]].
** In Google Earth, pressing Ctrl+Alt+A or Command+Option+A lets you play VideoGame/MicrosoftFlightSimulator over where you are. [[DevelopersForesight It's even fully compatible with the Sidewinder joystick]].
** Every Android version since 2.3 has an Easter egg that's accessed by repetitively tapping "Android Version" in the "About Phone/Device" section of the Settings app. Commonly having something to do with the version's name.
** [[https://www.youtube.com/watch?v=oIkhgagvrjI A video by Numberphile]] has its view count permanently frozen at 301 views, a MythologyGag to how view counts at one point would stay at that number before they were legitimized.
** The [[https://www.youtube.com/watch?v=QrGrOK8oZG8 Youtube version]] of ''Film/TooManyCooks'' features the video title in the font and color used for cast credits.
** Setting Google Translate to German, and typing in "pv", "zk", "bschk", or a series of Ks will result in the "Listen" button changing to "Beatbox".
** Searching for "Atari Breakout" in Google Images lets you play ''VideoGame/BreakOut'' with the image results.
** Pressing Space or the Up arrow on Google Chrome's Offline screen activates an Endless Runner featuring the dinosaur.
** Searching for "askew" tilts the website.
** Searching for "ZergRush!" starts a minigame where your search results are attacked by yellow circles that you have to click to destroy.
** Searching for "''Franchise/{{Splatoon}}''" lets you play a game where you throw globs of paint on the screen.
** As an April Fools' Day prank, Google Earth used to allow you to play ''Pac-Man'' with any given section.
** Searching "[[Series/TheMandalorian Grogu]]" or "[[FanNickname Baby Yoda]]" has Grogu show up in the bottom right of the page. When clicking on him, he will try to use the force to detach a search result from the site and throw it away.
* EdibleThemeNaming: Versions of Android since 1.5 are named after sweets. Coincidentally, they're also [[AlphabeticalThemeNaming all in alphabetical order]].
* ElmuhFuddSyndwome: [[http://www.google.com/webhp?hl=xx-elmer One of the languages]] that can be set via search settings. [[DevelopersForesight It gives you the option to switch back to English if you don't want it to be the default language]].
* EveryoneOwnsAMac: Despite Apple and Google's Android rivalry, Google plays this trope straight: users requiring a laptop are issued a Macbook, users requesting a desktop are either issued a Mac or a PC preloaded with Linux. Windows usage is rare in the company, and those who wish to use Windows will need to present a business case to the management first and will only get a Windows machine if the business case is approved.
* EveryoneWentToSchoolTogether: Larry Page and Sergey Brin started Google as computer science grad students at Stanford.
* FurriesAreEasierToDraw:
** Some of their Google Doodles, such as [[http://www.google.com/doodles?q=beijing+olympic+games the ones for the Beijing Olympics]].
** There was also their [[http://www.google.com/doodles?q=Happy+Holidays+2006 Christmas 2006]] series with kangaroos.
* AGodAmI: PlayedForLaughs with the Church of Google. They've [[http://www.thechurchofgoogle.org/proof/ compiled a list of 9 proofs]] to assert Google's godhood.
* HatOfFlight: During orientation, new employees ("Nooglers") are given a propeller hat in Google colors. One of the many on-campus statues of the Google Android is of a "Noogledroid", a [[https://en.wikipedia.org/wiki/File:Android_sculpture_with_Noogler_beanie.jpg green Android wearing the Noogler hat]].
* ImmediateSequel: The Halloween 2020 Google Doodle to the Halloween 2016 one.
* InCaseYouForgotWhoWroteIt: Google Mail, Google Maps, Google+, etc..
* LeetLingo: [[http://www.google.com/webhp?hl=xx-hacker One of the languages]] that can be set via search settings. [[DevelopersForesight It gives you the option to switch back to English if you don't want it to be the default language]].
* MeaningfulName: Named after the aforementioned Googol.
* MegaCorp: One of the biggest examples over the Internet.
* MinimalisticCoverArt: The default search page.
* MuppetCameo:
** The ''Series/SesameStreet'' Muppets had a week of doodles in 2008 as part of the series' 40th anniversary.
** For Creator/JimHenson's 75th birthday they had a special puppet [[note]]Google worked with The Jim Henson Company on the project, which had sold the Muppet trademark to Disney in 2004[[/note]] logo: You could make them eat each other.
** Inverted in ''Film/TheMuppets2011'', where Google makes a cameo as Scooter's place of employment during the TimeCompressionMontage.
** Swedish Chef's "bork bork bork" [[http://www.google.com/webhp?hl=xx-bork is one of the languages]] that can be set via search settings. [[DevelopersForesight It gives you the option to switch back to English if you don't want it to be the default language]].
* MyHovercraftIsFullOfEels: Common on Google's translations, especially for Asian languages, as mentioned below.
* NonAnswer: In [[https://www.ispot.tv/ad/oVRm/google-nest-hub-be-in-the-know one commercial]], a girl asks her mother how far away the moon is. The mother says, "Far!"
* NotTheIntendedUse: Google Translate is supposed to be for translating text into different languages, however it also translates websites once their URL is pasted into the text box. As a result, it is popular as a proxy server.
* PigLatin: A currently DummiedOut [[http://www.google.com/?hl=xx-piglatin language option]].
* PropellerHatOfWhimsy: Keeping in line with the [[WackyStartupWorkplace eccentric]] reputation of its offices, Google gives all new employees a colorful propeller hat with "Noogler" (New Googler) on it to signify their newness to the company.
* {{Retreaux}}:
** For AprilFoolsDay in 2012, Google Maps was ''entirely'' redone in the style of the NES ''VideoGame/DragonQuest'' games.
** When searching for "Google In 1998", the page used to display as it did in Google's first few years. It even used Wayback Machine for the search results.
* RealLifeWritesThePlot: So many people were searching for pictures of the [[NavelDeepNeckline green Versace dress]] that Music/JenniferLopez wore to the 2000 ''MediaNotes/{{Grammy Award}}s'' that it singlehandedly led to the creation of Google Images.
* SelfDeprecation: You can start typing "why google s" and one of the term suggestions is "Why Google sucks." If you type "google is", two of the suggestions will be "Google is evil" and "Google is making us stupid". Typing "I hate g" will instantly show you "I hate Google". And so on.
* SdrawkcabAlias: [[http://elgoog.im/ elgooG]] si osla desu ni anihC ot teg dnuora eht nab.
* ShoutOut:
** The "crashed tab" page in Google Chrome looks a lot like the "Sad Mac" icon in old Platform/{{Apple Macintosh}}es.
** Overlapping with DevelopersForesight, if you input "[[Series/MontyPythonsFlyingCircus Wenn ist das Nunstuck git und Slotermeyer? Ja! ... Beiherhund das Oder die Flipperwaldt gersput!]]" in German to English in Google Translate, you get "[FATAL ERROR]".
** Searching "game of life" will result in VideoGame/ConwaysGameOfLife playing in the background.
* SignificantAnagram: Search for "anagram" and it will ask if you meant "Nag a ram."
* {{Slogans}}:
** Famously, ''[[ForebodingFleeingFlock form]]e[[FalseReassurance rly]]'' "Don't be evil".
** Or for Alphabet, Google's new parent company, "Do the right thing".
* StealthInsult: The Google Doodle celebrating the Sochi 2014 Winter Olympics has a rainbow background. This is a subtle jab against the ban of LGBT propaganda in Russia.
* TalkLikeAPirate: [[http://www.google.com/webhp?hl=xx-pirate One of the languages]] that can be set via search settings. [[DevelopersForesight It gives you the option to switch back to English if you don't want it to be the default language.]]
* ThirteenthBirthdayMilestone: On September 27, 2011, Google celebrated its 13th anniversary by [[https://www.washingtonpost.com/blogs/comic-riffs/post/google-birthday-doodle-celebrates-companys-13th-anniversary/2011/09/27/gIQAqrMy0K_blog.html displaying a doodle featuring cake, presents, and balloons]].
* TranslationTrainWreck: Google Translate tends to mistake Latin for French. Similarly, Japanese and most other Asian languages.
* UnwinnableJokeGame: Enter "ZergRush" on the home page and hit "I'm Feeling Lucky", and you'll get to play a game where you must defend your search results against a bunch of O's. There are too many of them, and they'll eventually defeat you. [[spoiler:Then they'll spell out "GG".]]
* WaterIsAir: Google Earth's flight simulator can't tell the difference between being underwater and being in the sky, as long as it isn't touching the ground.
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->@@Search: Index@@

->Goooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooogle
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